Alliance Fastpitch

What Alliance Fastpitch does

Alliance Fastpitch is a national youth softball organization founded in 2020 that operates as a collectively-owned national league system serving youth travel softball teams and athletes in the 8U-18U age divisions across all 50 U.S. states. The organization is structured around nine regional member leagues and provides a unified infrastructure for tournament play, national championships, and athlete development. Its core competitive offerings include the Alliance Fastpitch Championship Series (AFCS), Super Cup Finals, Alliance Fastpitch Open Nationals (AFON), and the Diamond Legacy Champions Cup Series. Supporting digital products include the Alliance Academy, Digital Dugout, Alliance Hit Club, and an iSportz-powered membership platform integrated with an Elo-based athlete rating system. The Alliance All-Star Game receives national broadcast distribution via ESPN+.

The organization's technology stack is built on an iSportz-powered membership and event management platform, complemented by an Elo-based rating algorithm for athlete evaluation and partnerships with Pelotero (player intelligence) and SixFour3 (training facilities). The platform aggregates longitudinal athlete profiles, match statistics, and competitive ratings across sanctioned play. Media distribution is anchored by ESPN+ coverage of marquee events. National sponsorships include EvoShield, New Era, and Goody, alongside other brand partners.

Alliance Fastpitch generates revenue through individual membership fees (coaches $30-$65 and athletes $30-$60 depending on age division), team registration fees ($100-$200 per team), event registration fees for championship qualifiers and finals, and corporate sponsorship revenue. The organization operates with a lean core staff of approximately 7 employees serving 15,000+ members and 1,000+ teams. CEO Jami Lobpries leads the organization. No external funding rounds have been disclosed, and the company operates as a private, for-profit entity.

Name

Alliance Fastpitch

Legal name

Alliance Fastpitch

Website

https://thealliancefastpitch.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Alliance Fastpitch is a national youth softball organization founded in 2020, serving 15,000+ athletes and 1,000+ teams across all 50 states through nine regional leagues, offering championship tournaments, digital membership platforms, and integrated athlete development programs.

Ownership category

akta.pro rank

Product category

Youth Sports Leagues

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF)

akta.pro secondary industries

Youth Athlete Development & Long-Term Athlete Development (LTAD) (HSADAEAE), Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Youth softball
• Travel softball
• Softball tournaments
• Athlete memberships
• Sports ranking system

Headquarters

HQ city

Not specified

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Individual Membership Fees: Annual subscription fees from coaches and athletes. Fees vary by role (coach vs athlete) and age division. Includes participant insurance, background checks, access to Academy, and eligibility for national events and awards.
2. Team Membership Fees: Annual team registration fees that vary by division (Super vs Champions) and age group. Super Division teams pay $200 for 14U-18U, Champions Division teams pay $100 for 14U-18U.
3. National Event Registration: Revenue from national championship events including AFCS, Super Cup Finals, Regional Championships, and Open Nationals. Teams must qualify and register for these events.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels12 records

Core offering

Alliance Fastpitch is a national organizing body for youth travel softball that sells annual athlete and coach memberships and operates a tiered national competition structure spanning nine regional member leagues. The organization runs national championship events (AFCS, Super Cup Finals, AFON) and offers digital tools—Digital Dugout, the Elo-based Alliance Rating System, Alliance Academy, athlete/team profiles, and live-streamed video content—to support its members.

Product overview

Alliance Fastpitch is a national organizing body for youth travel softball founded in 2020, offering a unified platform that connects nine regional leagues across all 50 states. The organization's core offering is its competitive structure providing pathways from regional play to national championships including the Alliance Fastpitch Championship Series (AFCS), Super Cup Finals, and Alliance Fastpitch Open Nationals (AFON). The product portfolio centers on member services including Alliance Academy (educational resources and training videos), Digital Dugout (coach management dashboard), and Coaches Box (monthly coaching calls). Supporting offerings include Player Profiles with recruiting tools integrated via SportsRecruits, Alliance Awards & Player Recognition programs, Player Advisory Committee (PAC) for athlete leadership, Alliance Films documentary content, The Car Ride Home Podcast, and the Alliance Rating System (Elo-based). Recent launches include Alliance Hit Club (player intelligence mentorship), Diamond Legacy Champions Cup Series, and the two-division structure (Super and Champions). All services integrate with AthletesGoLive for stats/score tracking and Players Health for insurance.

Differentiator

Problem solved

Functional benefit

Brands

• Alliance Fastpitch Championship Series (AFCS): The premier national championship event for Alliance Fastpitch, held annually for 14U, 16U, and 18U teams.
• The Car Ride Home Podcast
• Alliance Academy
• Digital Dugout
• Coaches Box
• Alliance Films
• Player Advisory Committee (PAC)
• Alliance Safe Fastpitch

Products and services

• Alliance Fastpitch Memberships (Athlete & Coach) Annual memberships sold to youth athletes (ages 8U-18U) and travel softball coaches, granting access to the Digital Dugout platform, Elo-based Alliance Rating System, and eligibility for national championship events.
• Alliance Fastpitch Championship Series (AFCS) National championship tournament series for Super Division member teams, serving as the marquee competitive culminating event of the Alliance Fastpitch calendar.
• Super Cup Finals National championship event for the top-performing Super Division teams from the nine regional leagues, identifying the highest-level national champion.
• Alliance Fastpitch Open Nationals (AFON) Open-format national championship tournament for Alliance Fastpitch member teams, offering a national-level competitive opportunity beyond the exclusive Super Division events.
• Alliance Academy Online coaching education platform offering curriculum, training resources, and instructional tools for travel softball coaches.
• Digital Dugout Centralized team-management platform (powered by iSportz) for Alliance Fastpitch members, providing scheduling, registration, statistics, Elo ratings, and athlete/team profiles.
• Alliance Rating System Proprietary Elo-based rating system that ranks athletes and teams nationally based on competitive performance within Alliance Fastpitch events.
• All-Star and Award Recognition Programs Recognition programs that identify and showcase Alliance All-Star athletes and teams, including the Alliance All-Star Games and affiliated awards.
• Alliance Films Official live-streaming and on-demand video platform for Alliance Fastpitch events, providing coverage and content distribution to members and families.
• The Car Ride Home Podcast Official podcast series produced by Alliance Fastpitch, featuring softball content, interviews, and storytelling.
• Regional Member Leagues (Super & Champions Divisions) Network of nine regional travel softball leagues covering all 50 U.S. states, organized into a Super Division (top-tier) and a Champions Division (developing-tier) competitive structure.
• Stars of Tomorrow Camps Instructional camp series for Alliance Fastpitch athletes, offering skill development and coaching beyond regular season play.
• Stars of Tomorrow All-Star Games All-Star showcase games for top-performing Alliance Fastpitch athletes, providing exposure and recognition opportunities.
• Alliance Futures League Developmental league offering within the Alliance Fastpitch ecosystem, providing an entry-level competitive pathway for younger athletes.
• Diamond Legacy Champions Cup Series Tournament series for Champions Division teams, providing a national-level competitive opportunity for developing-tier clubs.

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Partnerships

22 partnerships are on record, tiered core, featured, minor and supporting.

• Diamond Legacy EventscoreStrategic or Co-development Partner · 10 July 2026Partnership to launch Diamond Legacy Champions Cup Series - a new national tournament series creating premier championship pathway for 10U through 13U teams across the country. Led by nationally respected event operator Chad Stears.
• PeloterocoreStrategic or Co-development Partner · 2 February 2026Strategic partnership to launch Alliance Hit Club powered by Pelotero - softball's first player intelligence-powered mentorship program. Features professional player Baylee Klingler and Mets MiLB coach Rachel Folden as inaugural mentors delivering weekly virtual sessions and personalized training through the platform. Inaugural spring cohort open for registration with seasonal programs planned for fall, winter, and spring.
• SixFour3coreStrategic or Co-development Partner · 30 June 2025SixFour3 becomes Presenting Partner of the Player Advisory Committee and Official Training Facility Partner. Will host PAC events throughout the year, provide elite training access, leadership programming, and exclusive membership benefits to Alliance athletes nationwide. Partnership expands athlete-centered education and leadership initiatives across all age divisions at Alliance Fastpitch Championship Series in Indiana and other national events.
• EchoFlagcoreOthersIndependent third-party reporting pathway for concerns involving abuse, misconduct, or violations of organizational safety policy. EchoFlag serves as trusted partner in athlete safety, incident response, resolution, and organizational risk mitigation. Available 24/7 for anyone to submit reports including participants, parents, coaches, staff, volunteers, officials, or community members.
• Players HealthcoreOthersOfficial Athlete Safety Partner providing participant insurance for athletes. Insurance included in Alliance membership fees, covering teams during practice and competitions including national events, league championships, and majority of youth softball tournaments. Teams can request Certificate of Insurance with minimum 9 registered players.
• AnkoredcoreTechnology or IntegrationCompliance platform for Alliance coaches to access background checks and athlete safety training courses including Abuse Prevention training and concussion training. Background screenings and safety courses included in annual Alliance Membership for coaches at no additional cost.
• SportsRecruitscoreGTM or Marketing PartnerPartnership providing Alliance athletes 13+ with FREE recruiting profiles connected to Alliance profiles. SportsRecruits provides club coaches with tools and insights to guide athletes through recruiting process. Exclusive pricing on premium services for Alliance members. Recruiting webinars offered throughout season.
• AthletesGoLivecoreTechnology or IntegrationRequired stats and streaming platform for Alliance events. Teams must score and stream games with AGL for player stats to be added to Alliance Profiles and Leaderboards, and to be eligible for awards. Premium+ accounts available for Alliance members with exclusive pricing for enhanced recruiting features like video clips.
• EvoShieldfeaturedGTM or Marketing PartnerPresenting sponsor for Super Cup Finals. Major sponsor supporting premier showcase event featuring 200+ college coaches in attendance.
• New ErafeaturedGTM or Marketing PartnerOfficial 2026 sponsor. Presenting partner of Elite 8 Hat tradition at AFCS since 2021.
• GoodyfeaturedGTM or Marketing PartnerOfficial 2026 sponsor. Co-presenting sponsor of Elite 8 Hat tradition. Supporting athletes through game-day activations.
• Wet BrushfeaturedGTM or Marketing PartnerOfficial 2026 sponsor. Co-presenting sponsor of Elite 8 Hat tradition. Supporting athletes through game-day activations.
• DeMariniminorGTM or Marketing PartnerPrize sponsor for AFCS Home Run Derby at Athlete Village. Provided prize bat for champion.
• PocketRadarminorGTM or Marketing PartnerPrize sponsor for velocity challenges at national events.
• SQAIRZminorGTM or Marketing PartnerPrize sponsor for Fastest Women challenge at 10U/12U AFCS.
• High Level ThrowingminorGTM or Marketing PartnerPartner providing throwing challenges and prizes at national events. Exclusive member discounts available through Alliance.
• The RangeminorGTM or Marketing PartnerPartner providing Range Target Rings as prizes for accuracy challenges.
• Louisville SluggerminorGTM or Marketing PartnerPrize sponsor for Coach Fungo Challenge winner at AFCS.
• Bullpen TournamentscoreStrategic or Co-development PartnerEvent operator hosting Alliance Fastpitch Championship Series 2026 in Kokomo, Indiana. Supported by Hamilton County Sports Authority and Greater Kokomo Visitors Bureau.
• Hamilton County Sports AuthoritysupportingStrategic or Co-development PartnerSupporting host partner for 2026 AFCS in Kokomo, Indiana.
• Greater Kokomo Visitors BureausupportingStrategic or Co-development PartnerSupporting host partner for 2026 AFCS in Kokomo, Indiana.
• Triple Crown SportscoreStrategic or Co-development PartnerCo-host of Super Cup Finals played during Triple Crown's 4th of July tournament and IDT Tournament in Aurora, CO.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• USA Softball: The official national governing body for softball in the U.S., sanctioning amateur competition and operating the Women's College World Series. Sets rules and pathways that Alliance Fastpitch aligns to at the youth level.
• SportsEngine: Leading youth sports registration and league management platform owned by NBC Sports. Competes at the platform layer with Alliance's iSportz-based registration and broader youth sports management infrastructure.
• USSSA (United States Specialty Sports Association): Large multi-sport youth sports association that sanctions softball tournaments and leagues nationwide. Competes for the same travel ball families across softball, baseball, and other sports.

Others

• SportsRecruits: Recruiting platform integrated with Alliance Fastpitch to provide free profiles for athletes 13+. Functions as a partner/ecosystem enabler rather than direct competitor, but its adjacent platform for college-bound athletes is closely related.
• GameChanger: Team management and live-streaming platform widely used across youth sports. Competitor/alternative to Alliance's AthletesGoLive integration and a key technology vendor in the youth softball space.
• AthletesGoLive (AGL): Required stats and streaming platform for Alliance Fastpitch national events. Comparable as youth sports infrastructure provider and ecosystem partner feeding Alliance Team Ratings and player profiles.

Direct peers

• Triple Crown Sports: A national tournament operator that runs elite softball and baseball events, including the co-hosted Super Cup Finals alongside Alliance Fastpitch. Most direct comparable as both run national championship-style youth softball events and share event operator DNA.
• EC Bullets (East Cobb Bullets): Elite travel softball organization based in Georgia that competes nationally. Representative of the large independent club operators that Alliance aggregates through regional member leagues.
• PGF (Premier Girls Fastpitch): Long-standing national fastpitch organization running premier girls' softball tournaments and championships. Directly competes for elite travel softball teams and offers a parallel national championship pathway.
• OC Batbusters: Premier travel softball organization featured in Alliance Films documentary and a Super Division participant. One of the highest-profile member organizations and a top-tier competitor at AFCS events.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/thealliancefp
• YouTubeyoutube.com/channel/UC3XUBD1R-5sd3CF8Wme1YYA
• Facebookfacebook.com/TheAllianceFastpitch
• Instagraminstagram.com/thealliancefastpitch
• LinkedInlinkedin.com/company/the-alliance-fastpitch

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alliance Fastpitch