Lookify.io
- Company typePrivate
- Founded2015
- Headquarters—
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
Lookify.io firmographics
Firmographics- Name
- Lookify.io
- Legal name
- Lookify.io
- Website
- https://lookify.io
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Lookify.io industry classification
Industry- Product category
- Phone Number Intelligence
- NAICS
- Investigation and Personal Background Check Services (561611), Web Search Portals and All Other Information Services (51929)
- SIC
- Communications Services, Nec (4899)
- akta.pro primary industry
- Threat Monitoring, Intrusion Detection & Incident Response for Smart Home (HSAHAJAE)
Keywords
Lookify.io business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- Subscription Plans (Self-Serve): Monthly or annual subscription tiers (Starter $29/mo, Professional $199/mo) with automatic monthly credit allocation (500 and 4,000 credits respectively). Credits refresh on billing date; unused credits do not roll over. Additional credit packs purchasable separately.
- API Access: API access included in Professional plan; also available as standalone Premium ($29/mo, 500 requests) or Professional ($179/mo, 4,000 requests) tiers. Number Risk Score available as add-on feature.
- Enterprise Plans: Custom enterprise agreements starting at $5,000/year with dedicated account manager, higher rate limits, and On-Demand quotas. Separate Order Forms for customized payment terms.
- Credit Packs: Top-up credit packs available for purchase when users run out of monthly allocation, without changing subscription tier.
- Mobile App Purchases: In-app purchases for subscription upgrades on iOS and Android mobile applications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free plan with limited phone number data including city, state, country, partial carrier, caller type, and user reports |
| Subscription | Monthly | Perfect for individuals and small teams with 500 credits/month |
| Subscription | Monthly | Designed for businesses and power users with 4,000 credits/month |
| Subscription | Multi-year contract | Enterprise plan with dedicated account manager and custom quotas |
| Subscription | Monthly | API Premium tier for global carrier validation with 500 requests/month |
| Subscription | Monthly | API Professional tier with 4,000 requests/month and premium support |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Lookify.io product offering
Product offeringCore offering
Lookify.io is a phone number intelligence platform that provides reverse phone lookup, carrier identification, threat/risk scoring, and deep person/contact enrichment from any phone number. The service is delivered via a self-serve web application, a developer REST API, and native mobile apps on iOS and Android, targeting both individual consumers screening unknown callers and businesses enriching CRM records and screening for fraud.
Product overview
Lookify.io is a phone number intelligence platform that transforms unknown phone numbers into actionable data. The core offering combines a reverse phone lookup web application with a REST API for programmatic access. The product portfolio consists of the main web platform (Lookify.io) plus tiered subscription plans (Free, Starter at $29/mo, Professional at $199/mo, Enterprise at $5,000+/year), a Carrier Lookup API, mobile apps for iOS and Android, and modular search types (Carrier, Threat, Person Lite, Person Pro) that let users pay only for needed data. All tiers share access to the Lookify Threat Score for risk assessment, with differentiation at higher tiers by credit volume, support level, and feature access.
Differentiator
Problem solved
Functional benefit
Products and services
- Lookify Web Platform Primary self-serve web application at lookify.io that performs reverse phone lookups, returns caller identity, carrier, location, threat score, and rich owner profiles (employment, education, social media). Used by individuals screening unknown callers and by sales, security, compliance, and customer-service teams for verification and enrichment.
- Carrier Lookup API REST API (v4) providing global carrier validation, line-type detection, ported status, and number risk scoring. Covers 177+ countries and territories with 99.9% uptime guarantee, consumed by developers for bulk phone validation and routing.
- Lookify Mobile App (iOS) Native iOS app on the Apple App Store that delivers reverse phone lookup, owner identification, contact saving, spam/scam reporting, and threat score assessment on mobile devices. Credits sync with the web platform and in-app purchases support subscription upgrades.
- Lookify Mobile App (Android) Native Android app on Google Play that delivers reverse phone lookup, owner identification, contact saving, spam/scam reporting, and threat score assessment on mobile devices. Credits sync with the web platform and in-app purchases support subscription upgrades.
Quantifiable outcome
- Over 95,000 professionals and businesses worldwide trust Lookify for phone number intelligence
- +3 more outcomes
Companies that use Lookify.io
Customer profileNamed customers8 records
Segments7 records
Ideal customer profiles3 records
Lookify.io technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability3 records
Feature6 records
Lookify.io partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and flagship.
- ZapiercoreZapier integration enables Lookify to connect with 1000+ apps including HubSpot, Salesforce, Google Sheets, Airtable, and Slack. No-code automated workflows for contact enrichment, threat assessment, and real-time phone validation. Zapier powers CRM and spreadsheet integrations.
- HubSpotflagshipHubSpot integration enables automatic enrichment of contacts and leads with full names, emails, LinkedIn profiles, and carrier data. Templates available for enriching new contacts and adding email/LinkedIn profiles to CRM records.
- Google SheetscoreGoogle Sheets integration allows users to enrich phone numbers in spreadsheets with full name, email, LinkedIn profile, company data using =ENRICH_CONTACT formula. Zapier-powered connection for lead lists and data analysis.
- SalesforceflagshipSalesforce CRM integration enables real-time phone verification and contact enrichment. Keeps CRM contacts updated with verified phone intelligence.
- AirtablecoreAirtable database integration enables custom phone verification workflows. Build enrichment pipelines within Airtable base structures.
- StripecoreStripe payment processor handles subscription billing, credit card processing, and invoice generation. Self-serve subscriptions use Stripe Checkout; enterprise uses separate Order Forms.
- GooglecoreGoogle authentication available for account sign-in. Google Maps API used for location-based services. Google Privacy Policy governs Google Maps API data usage.
- ApplecoreiOS mobile app distribution via App Store. In-app purchases for subscription upgrades. Consent to share usage/consumption data with Apple for refund request resolution.
- CloudflarecoreCloudflare security service protects lookify.io against malicious bots. Security verification challenge page displayed during bot protection checks.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Lookify.io competitors and assessment
Company assessmentDirect peers
- TruthFinder: Subscription people-search service offering reverse phone lookup, owner reports and risk indicators. Directly comparable to Lookify on product surface, pricing model and target individual/small-buyer use cases.
- Intelius: People-search and background data provider with reverse phone lookup as a core product. Lookify publishes direct comparison content versus Intelius, and both target the same consumer identity-verification workflows.
- Whitepages: Long-standing reverse phone lookup and identity data platform. Overlaps with Lookify on consumer caller ID and carrier/line-type lookup and provides a benchmark on scale, free/premium tiering and data-source breadth.
- BeenVerified: Subscription-based people search and reverse phone lookup platform. Named directly in Lookify's competitive comparison content and serves the same individual/prosumer use cases including unknown caller ID, fraud screening and contact enrichment.
- Spokeo: Established reverse phone lookup and people-search subscription service. Lookify explicitly creates competitive-comparison content against Spokeo, indicating they compete head-to-head for the same consumer and SMB reverse-lookup buyer.
- US Search: People-search and background-data provider with reverse phone number lookup as a flagship product. Closely comparable subscription model and use-case set to Lookify's consumer and SMB tiers.
- PeopleFinder: People-search and reverse phone lookup service. Operates in the same subscription-driven identity-data category as Lookify, offering address, owner and associate data on phone numbers.
Broad incumbents
- ZoomInfo: Largest B2B contact and company intelligence platform. While focused on B2B rather than consumer reverse lookup, ZoomInfo competes with Lookify for enterprise contact-enrichment, phone-validation and CRM-decisioning workflows at higher price points and scale.
Emerging players
- Apollo.io: Sales intelligence and contact data platform with phone number validation and enrichment. Lookify's professional/enterprise plan competes with Apollo's prospected-data and phone-verification features for sales operations buyers.
- Clearbit: B2B contact and company enrichment API integrated into CRMs and marketing tools. Comparable to Lookify's data-enrichment and HubSpot/Salesforce flow use cases, although Clearbit is email/company-led and Lookify is phone-led.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Lookify.io compliance and trust
Trust signalCompliance3 records
Lookify.io financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lookify.io leadership team
Management profileNumber of profiles
Lookify.io funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lookify.io M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lookify.io
What does Lookify.io do?
Lookify.io is a phone number intelligence platform that provides reverse phone lookup, carrier identification, threat/risk scoring, and deep person/contact enrichment from any phone number. The service is delivered via a self-serve web application, a developer REST API, and native mobile apps on iOS and Android, targeting both individual consumers screening unknown callers and businesses enriching CRM records and screening for fraud.
Is Lookify.io a public or private company?
Lookify.io is a private company. It is classified as unknown and is currently operating.
When was Lookify.io founded?
Lookify.io was founded in 2015. It employs 1 to 10 people.
How does Lookify.io make money?
Five revenue lines are on record. Subscription Plans (Self-Serve) is the primary driver. The others are API Access, enterprise Plans, credit Packs and mobile App Purchases.
Who are Lookify.io's main competitors?
Direct peers on record are TruthFinder, Intelius, Whitepages, BeenVerified, Spokeo, US Search and PeopleFinder. ZoomInfo is listed as a broad incumbent. Emerging players are Apollo.io and Clearbit.
Does Lookify.io have an API?
Yes. Lookify API is a RESTful API (v4) that enables phone number lookup operations. It provides three main endpoints: Profile (person/owner data), Threat Score (risk assessment including burner detection), and Carrier (carrier name, line type, ported status). Authentication uses User ID as username and API key as password (Basic Auth). The API consumes credits from the user's account balance. Supports over 177 countries and territories for carrier data. Credit costs vary by search type: Carrier (1 credit), Threat (2 credits), Person Lite (10 credits), Person Pro (30 credits). No minimum volume requirements or costly contracts. Professional plan includes 4,000 requests/month, Premium includes 500 requests/month. Developer documentation is at lookify.io/docs.
What industry is Lookify.io in?
Lookify.io's product category is Phone Number Intelligence. Its primary akta.pro industry code is HSAHAJAE, Threat Monitoring, Intrusion Detection & Incident Response for Smart Home. Its NAICS code is 561611 and its SIC code is 4899.