What DotCollective does

DotCollective (legal entity DotCollective ANZ Pty Ltd) is an Australian full-service digital agency headquartered in Fitzroy, Melbourne, with 51–100 employees. The company specialises in ecommerce, retail, websites, and custom app development, with its core practice anchored in the Shopify ecosystem. It has operated as a Shopify Plus Partner since 2018 and is also the first and only agency partner for NewStore, an enterprise omnichannel commerce platform. Its technology stack centres on Shopify (Plus, Hydrogen/Headless, Online Store 2.0) with custom development in React, TypeScript, Next.js, Remix, React Native, and Node.js, deployed on Cloudflare and Google Cloud/Firebase infrastructure. The agency has delivered 300+ projects since 2018, including 100+ platform migrations, and manages approximately $2.7 billion in cumulative client GMV.

DotCollective serves a mix of enterprise retail and apparel brands (Purebaby, Scanlan Theodore, Ultra Violette, PETstock Loyalty) alongside non-profit and social-impact clients (Breast Cancer Network Australia, Mates In Construction, ReachOut). Core service lines span strategy, UX/UI design, full-stack development, Shopify migrations, omnichannel retail integration, international expansion via Shopify Markets, conversion rate optimisation, and ongoing support. The company productises two branded sub-offerings — DotApparel (apparel ecommerce) and DotRetail (in-store retail solutions, developed in partnership with Brauz). Integrated ERP and middleware partners include Pronto, Cin7, Microsoft Dynamics 365, Klaviyo, Yotpo, and Apparel21.

The business operates as a sales-led professional services agency, with project-based engagements plus recurring prepaid support packs (no retainers). Go-to-market is direct, leveraging the Shopify partner ecosystem for enterprise referrals and content marketing via LinkedIn, Instagram, and industry events. There is no disclosed external funding, parent company, or public listing; the company is privately held and appears bootstrapped.

Name

DotCollective

Legal name

DotCollective ANZ Pty Ltd

Website

https://dotcollective.com.au

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

DotCollective is an Australian full-service digital agency specialising in ecommerce, retail, websites, and custom apps for Shopify Plus merchants, serving enterprise retailers and non-profit clients across Australia.

Ownership category

akta.pro rank

Product category

Digital Agency / Ecommerce Implementation Services

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Consulting Services (8742)

akta.pro primary industry

Affiliate Marketing & Partner Program Management (MPAAACAD)

Keywords

• Ecommerce agency services
• Shopify plus partner
• Custom app development
• Omnichannel retail solutions
• Website design development

Headquarters

HQ city

Fitzroy

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Professional Services - Ecommerce: Full-service ecommerce agency offering strategy, design, development, and optimization services for Shopify Plus merchants. Includes replatforming/migration projects and ongoing support.
2. Professional Services - Websites & Apps: Website design, development, and custom app development services for various platforms including Shopify, WooCommerce, WordPress, Webflow, Framer, and Craft CMS.
3. Ongoing Support & Maintenance: Flexible support plans ranging from pre-paid hours to dedicated resources and SLAs. No retainer requirements, offering prepaid packs for ongoing maintenance, training and collaboration.
4. Custom App Development: Development of Shopify apps, progressive web apps (PWAs), and cross-platform mobile apps for clients across various industries.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

DotCollective is a full-service Australian digital agency that delivers ecommerce, retail, website, and custom app solutions centered on the Shopify Plus platform. The firm provides strategy, design, development, migration, optimization, automation, and ongoing support services, complemented by branded products DotApparel and DotRetail and proprietary integrations with NewStore, Brauz, Klaviyo, and major ERP systems.

Product overview

DotCollective is a full-service digital agency offering a unified portfolio of ecommerce, retail, websites, and custom app services. Their core offering centres on Shopify Plus expertise (custom themes, headless Hydrogen storefronts, migrations, omnichannel, international expansion, and automation), complemented by platform-agnostic website development (Shopify, WooCommerce, WordPress, Webflow, Framer, Craft CMS). The portfolio extends to progressive web apps and cross-platform mobile apps (React Native), with two branded sub-products — DotApparel for apparel merchants and DotRetail for in-store retail operations. Services span the full lifecycle from strategy and UX research through design, development, optimisation, and ongoing support, with notable specialisation in retail, property, hospitality, and non-profit sectors.

Differentiator

Problem solved

Functional benefit

Brands

• DotApparel: An apparel-focused ecommerce solution/product
• DotRetail

Products and services

• Shopify Plus Services Full-service Shopify Plus partnership covering custom theme development, headless Hydrogen storefronts, platform migrations, and ongoing store management for enterprise ecommerce brands.
• Ecommerce Migrations Migration of online stores from platforms such as Salesforce Commerce Cloud and Magento to Shopify, including redesigns and rebuilds; over 100 brands migrated since 2018.
• Omnichannel Retail Solutions Unified online and in-store customer experiences including loyalty programs, in-store reservations and appointments, click and collect, and returns and gift cards management.
• International Expansion Services Global expansion strategy and implementation for Australian brands entering international markets, including Shopify Markets setup, accessibility and GDPR compliance, tax and shipping configuration, and SEO optimization.
• Ecommerce Optimisation Conversion rate optimisation combining data-driven insights and human-centered design, including UX auditing, site speed performance, analytics auditing, code audits, and accessibility compliance.
• Shopify Automation Services Automation services using Shopify Flow, middleware integrations, and custom integrations to eliminate manual workflows and accelerate campaign launches.
• Shopify Checkout & Extensions Checkout customisation including extensions, discounting and pricing functions, loyalty and personalisation integrations, and custom rules configuration for enhanced conversion.
• Retail Solutions In-store digital solutions across Shopify POS and NewStore platform, enabling unified commerce experiences between online and physical retail locations.
• Website Design & Development Full-service website creation covering corporate sites, brochure websites, campaign microsites, SEO optimisation, and ongoing maintenance and support.
• Shopify App Development Custom Shopify app development including advanced search, merchandising tools, developer utilities, and innovative in-store retail experiences.
• Progressive Web App (PWA) Development PWA development using React, TypeScript, Next.js, Remix, Cloudflare, and Google Cloud/Firebase for robust cross-industry solutions.
• Cross-Platform App Development Cross-platform applications built with React Native and Node.js for healthcare, mental health, and loyalty programs across multiple industries.
• DotApparel Dedicated product offering for apparel merchants, providing specialised ecommerce solutions tailored to fashion and clothing retailers.
• DotRetail Retail-focused solution for in-store operations and commerce, developed in partnership with Brauz for innovative retail experiences.
• Ongoing Support Services Flexible ongoing support including prepaid packs without retainers, dedicated resources, ongoing maintenance, and training and collaboration services.

Quantifiable outcome

• 600% revenue increase within 3 years for Purebaby post-migration from Magento to Shopify
• +5 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered flagship, core and supporting.

• Shopify PlusflagshipTechnology or Integration · 1 January 2018Proud Shopify Plus Partner since 2018. As deeply integrated partners, they stay up to date with the latest Shopify changes and releases, offering clients seamless access to Shopify's enterprise ecommerce platform features including Shopify 2.0 custom themes, Hydrogen/headless solutions, and Shopify Markets for international expansion.
• NewStoreflagshipTechnology or IntegrationFirst and only agency partner for NewStore, demonstrating their leadership in omnichannel retail solutions. NewStore is a cloud-based omnichannel commerce platform for retail brands.
• BrauzcoreTechnology or IntegrationStrategic partnership for creating innovative in-store experiences. Brauz enables seamless online/offline customer journeys, supporting features like in-store reservations, appointments, and clienteling.
• YotpocoreTechnology or IntegrationIntegration partnership for loyalty programs and customer engagement solutions. Won Yotpo's Rising Star Award recognizing their partnership excellence.
• Apparel21coreTechnology or IntegrationIntegration partnership for apparel-specific ERP solutions, enabling seamless data migrations and system integrations for fashion and apparel clients.
• Pronto, Cin7 and D365 IntegrationscoreTechnology or IntegrationERP integration partnerships enabling connection to inventory management, order processing, and back-office systems for enterprise clients.
• KlaviyocoreTechnology or IntegrationMarketing automation and email platform integration partner, referenced in customer data showing 72% of customers begin path-to-purchase online.
• Digital Marketing Agencies (International Expansion)supportingGTM or Marketing PartnerPartnership with digital marketing agencies to support global expansion strategy for Australian brands, including SEO, domain structures, and regional marketing strategies.

Scale indicators8 records

Expansion highlights6 records

Direct peers

• OuterBox: US ecommerce agency specializing in Shopify Plus, Magento and BigCommerce design, development and digital marketing. Comparable in ecommerce platform migrations, CRO, and omnichannel retail work though larger and US-focused.
• SwiftOtter: Shopify Plus agency offering ecommerce development, theme work and platform integrations for retail and DTC brands. Comparable to DotCollective in Shopify-first delivery, mid-to-enterprise retail clients, and custom app/theme expertise.
• We Make Websites: Australia-based Shopify Plus Partner agency focused on enterprise ecommerce builds, migrations and omnichannel. Closest comparable to DotCollective given shared ANZ geography, Shopify Plus focus, and similar enterprise retail client base (e.g., Koala, Kmart).
• Eastside Co: UK-based Shopify Plus Partner agency serving enterprise retail and DTC brands with strategy, design, development and growth services. Highly comparable to DotCollective in service mix, Shopify Plus depth, and enterprise ecommerce delivery model.
• The Bureau of Small Projects: US Shopify Plus agency delivering ecommerce builds, migrations, CRO and digital marketing for retail and DTC brands. Comparable in Shopify Plus expertise, retail vertical focus, and full-service ecommerce model.
• Pixelstorm: Australian Shopify Plus Partner specializing in ecommerce design, development and growth for retail brands. Comparable to DotCollective in ANZ footprint, Shopify Plus focus, and apparel/retail client verticals.
• BlueSwitch: US-based Shopify Plus Partner providing ecommerce strategy, design, development and digital marketing. Comparable in platform-partner model, omnichannel retail focus, and project-based professional services delivery.
• Kobe Creations: Australian Shopify Plus Partner delivering ecommerce, design and digital marketing for retail brands. Comparable to DotCollective in ANZ market positioning, Shopify Plus expertise, and apparel/retail vertical focus.

Broad incumbents

• NewStore: Cloud-based omnichannel commerce platform (mobile POS, order management, clienteling) and DotCollective's flagship partner. Comparable as a partner/platform rather than direct competitor, but operates in the same omnichannel retail space DotCollective integrates.
• Shopify: The underlying ecommerce platform on which DotCollective builds, and the operator of the Shopify Plus Partner program that channels enterprise leads to the agency. Not a direct competitor, but a critical ecosystem dependency and pipeline source.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/dotcollectiveanz
• Instagraminstagram.com/dotcollectiveanz
• Xx.com/dotcollectiveau

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DotCollective