ROIROI
ROIROI is an AI-powered commerce agency that delivers integrated engineering, design, performance marketing, and AI services exclusively on Shopify and Centra for consumer brands and multi-brand groups, with 60+ specialists across London, Stockholm, Wroclaw, and Manila.
- Company typePrivate
- Founded2021
- HeadquartersStockholm, Sweden
- Headcount51–100
- GTM typeB2B
- OfferingServices
What ROIROI does
ROIROI is an AI-powered commerce agency that integrates engineering, design, performance marketing, and AI services into a single delivery operation for consumer brands and multi-brand groups. The firm was assembled in 2021 from five independent businesses (Young & Skilled, STÖK, Hyperlab, ROIROI, and Factory) and operates exclusively on the Shopify and Centra ecommerce platforms, combining platform depth with proprietary assets including the ROI² theme framework, the ROI² Accelerator performance module, and what the company describes as the first Centra MCP (Model Context Protocol) server built outside Centra itself.
The company employs 60+ senior specialists distributed across London, Stockholm, Wroclaw (engineering hub), and Manila, and serves a client base spanning European premium D2C brands such as Stellar Equipment, Rapunzel of Sweden, CHIMI, Christopher Ward, Björn Axén, Malina, Soft Goat, Skin Rocks, and Sneakersnstuff, with a stated 250+ project history. Service lines are organized into Engineering & Design (platform engineering, design systems, UX/conversion design on Shopify and Centra), AI & Automation (AI readiness assessment, workflow automation, custom agents, AI search optimization, MCP architecture, AI operating model design), and Performance Marketing (paid social, paid search, creative production, feed management, data infrastructure).
ROIROI generates revenue through B2B professional services delivered under three engagement models: embedding senior specialists with client teams, leading full programmes from strategy to execution, or filling specific capability gaps on a project basis. Go-to-market combines direct senior-level engagement with a community-led content channel called Offcuts, a podcast and Substack newsletter reaching 3,000+ subscribers and 2,000 monthly listeners with a 54.6% average open rate among commerce professionals. Pricing is bespoke and not publicly disclosed. The company is privately held with no institutional investors or public listing disclosed, and it is actively operating.
ROIROI firmographics
Firmographics- Name
- ROIROI
- Legal name
- ROIROI AB
- Website
- https://roiroi.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- ROIROI is an AI-powered commerce agency that delivers integrated engineering, design, performance marketing, and AI services exclusively on Shopify and Centra for consumer brands and multi-brand groups, with 60+ specialists across London, Stockholm, Wroclaw, and Manila.
- Ownership category
- akta.pro rank
Where ROIROI is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices4 records
Markets served
ROIROI business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Engineering & Design Services: Platform engineering, technical architecture, design systems, and UX/conversion-led experience design for Shopify and Centra. Includes platform selection advisory, systems integration, and ongoing retainer relationships.
- AI & Automation Services: AI readiness assessment, workflow automation, custom agents, AI search optimization, MCP architecture, and AI operating model design. Delivered as consulting engagements and implementation projects.
- Performance Marketing Services: Full paid media operation including strategy, paid social, paid search, creative optimization, feed management, and data infrastructure. Compounding revenue model built on strong foundational data and attribution.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
ROIROI product offering
Product offeringCore offering
ROIROI is an AI-Powered Commerce Agency that delivers integrated engineering, design, performance marketing, and AI services exclusively on the Shopify and Centra ecommerce platforms for consumer brands and multi-brand groups. The firm operates three engagement models — embedding senior specialists within client teams, leading full programmes from strategy through execution, or filling specific capability gaps — supported by the proprietary ROI² framework and the first Centra MCP server built outside Centra itself. Headquartered in Stockholm with 60+ specialists across London, Stockholm, Wroclaw, and Manila.
Product overview
ROIROI is an AI-Powered Commerce Agency that connects engineering, design, performance marketing, and AI into a single commercial operation for consumer brands. The company offers three integrated core services: Engineering & Design (built exclusively on Shopify and Centra using the proprietary ROI² Framework and ROI² Accelerator), AI & Automation (Customer Experience AI and Operational AI including workflow automation, custom agents, AI search, MCP architecture, and AI operating model design), and Performance Marketing (full paid media operation spanning strategy, paid social/search, creative, and data infrastructure). The portfolio includes Offcuts, a leading AI & Commerce podcast reaching 3,000+ subscribers. The company operates from offices in London, Stockholm, Wrocław, and Manila with 60+ specialists.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 21% sales growth and 200% year-over-year profit increase for Rapunzel of Sweden
- +6 more outcomes
Companies that use ROIROI
Customer profileNamed customers9 records
Segments2 records
Ideal customer profiles2 records
ROIROI technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability6 records
Feature3 records
ROIROI partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, secondary and project-specific.
- ShopifycorePrimary platform partner for ecommerce builds. ROIROI works exclusively on Shopify and Centra, with extensive accumulated knowledge from 250+ projects. Shopify is a core platform for the agency's engineering practice.
- CentracorePrimary platform partner alongside Shopify. ROIROI claims to have co-created Centra platform (through team member background). Built first Centra MCP server outside Centra itself. Deep platform integration and expertise.
- StorybloksecondaryHeadless CMS layer used in combination with Centra and Shopify for flexible content management and modern frontend architecture. Used across multiple client projects.
- Grace Studioproject-specificDesign studio collaboration partner on Stellar Equipment project for interactive and contemporary digital experience. Example of strategic creative partnerships for client work.
- VoyadosecondaryLoyalty and customer engagement platform (Voyado Elevate) implemented for Soft Goat and Malina on shared Centra platform.
- Global-EsecondaryInternational commerce platform implemented for Soft Goat and Malina for cross-border ecommerce capabilities.
- KlaviyosecondaryEmail marketing and automation platform used in Björn Axén case study for customer engagement and retention.
- SalesforcesecondaryCRM platform implemented for Christopher Ward as part of operational and data infrastructure improvements.
- ContentfulsecondaryHeadless CMS platform used in Christopher Ward case study for content management and digital experience.
- ShopifysecondaryEcommerce platform used in Skin Rocks case study for B2B ecommerce architecture with partner onboarding and management systems.
- ZohosecondaryBusiness management platform used in Skin Rocks case study for B2B partner management and automation.
- Make (Integromat)secondaryAutomation platform used in Skin Rocks case study for workflow automation and operational efficiency.
Scale indicators16 records
Recent moves6 records
Expansion highlights6 records
ROIROI competitors and assessment
Company assessmentDirect peers
- Elogic Commerce: Full-service ecommerce agency specializing in Shopify, Magento, and BigCommerce builds. Direct competitor for engineering, design, and platform integration work with mid-market brands.
- OuterBox: US-based Shopify Plus agency providing design, development, and digital marketing services to consumer and B2B brands. Comparable integrated commerce and growth offering.
- Brainlabs: Independent performance marketing agency with deep paid media and data capabilities. Direct competitor for the Performance Marketing practice serving consumer brands.
- Sculpt: Shopify Plus agency offering design, development, and growth services for premium DTC brands. Direct peer in platform focus and consumer-brand client base.
- We Make Websites: UK-based Shopify and Centra ecommerce agency that ROIROI's CEO Tim Richardson helped build before it was sold to a global agency group. Most direct peer on platform focus and client roster overlap.
- Eastside Co: UK Shopify Plus agency focused on design, build, and growth for premium consumer brands. Direct competitor for the same client profile of fashion, beauty, and lifestyle D2C brands.
- Vervaunt: UK ecommerce growth agency combining Shopify builds with performance marketing and CRO for premium consumer brands. Closely comparable integrated commerce proposition.
Broad incumbents
- Jellyfish: Global digital marketing agency offering paid media, creative, and transformation services. Broader portfolio with overlapping performance marketing and commerce capabilities.
- Dept: Large global digital agency with significant commerce, marketing, and creative capabilities following its acquisition of We Make Websites. Larger incumbent competing for the same enterprise brand budgets.
- Tinuiti: Largest independent US performance marketing agency with commerce, paid media, and creative capabilities. Larger incumbent with overlapping services for consumer brands.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
ROIROI social profiles
Digital presenceROIROI financial estimates
Financial estimateRevenue estimate
Valuation estimate
ROIROI leadership team
Management profileNumber of profiles
ROIROI funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ROIROI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ROIROI
What does ROIROI do?
ROIROI is an AI-Powered Commerce Agency that delivers integrated engineering, design, performance marketing, and AI services exclusively on the Shopify and Centra ecommerce platforms for consumer brands and multi-brand groups. The firm operates three engagement models — embedding senior specialists within client teams, leading full programmes from strategy through execution, or filling specific capability gaps — supported by the proprietary ROI² framework and the first Centra MCP server built outside Centra itself. Headquartered in Stockholm with 60+ specialists across London, Stockholm, Wroclaw, and Manila.
Is ROIROI a public or private company?
ROIROI is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ROIROI founded?
ROIROI was founded in 2021. It employs 51 to 100 people.
Where is ROIROI based?
ROIROI is headquartered in Stockholm, Sweden, in the Europe region.
How does ROIROI make money?
Three revenue lines are on record. Engineering & Design Services are the primary driver. The others are AI & Automation Services and performance Marketing Services.
Who are ROIROI's main competitors?
Direct peers on record are Elogic Commerce, OuterBox, Brainlabs, Sculpt, We Make Websites, Eastside Co and Vervaunt. Broad incumbents are Jellyfish, Dept and Tinuiti.
Does ROIROI have an API?
No public API is recorded for ROIROI.