Spiich Labs

What Spiich Labs does

Spiich Labs is a Stockholm-based AI startup founded in 2025 that develops an AI sales assistant platform targeting B2B sales teams. The product is designed to eliminate the administrative burden on revenue teams by automating CRM data entry, meeting preparation, follow-up drafting, prospecting, and lead qualification, so that sales reps and account executives can focus on closing deals rather than updating software. The company is led by CEO and co-founder Johan Torssell and operates from Sweden under GDPR-compliant, EU-hosted infrastructure.

The platform is organized into four integrated modules: Prospecting (LinkedIn search, contact enrichment, and ICP-based lead qualification written directly into the CRM), Meeting Admin (briefings, post-call CRM updates, and follow-up email drafting via voice or text), Voice to CRM (spoken CRM updates), and Background Agents (autonomous task execution triggered by CRM events or schedules, including buyer discovery and inbound lead qualification). Underneath these modules, Spiich combines conversational NLP, speech processing, knowledge retrieval over CRM data, and autonomous agent orchestration. The platform integrates natively with Salesforce, HubSpot, Pipedrive, and Attio, plus LinkedIn, Gmail, Outlook, Google Calendar, Google Meet, Slack, Fathom, Fireflies, and Lemlist, and is also delivered through a Chrome extension for in-workflow access.

Spiich runs a hybrid go-to-market: a self-serve product-led motion via the web app at app.spiich.ai (with CRM connection achievable in approximately three minutes) sits alongside a sales-assisted motion for mid-market and enterprise accounts via demo bookings. Pricing is quote-based and not publicly disclosed, consistent with subscription SaaS economics on a per-seat basis. In November 2025, the company closed a €600,000 pre-seed round led by Ampli Ventures, with participation from Wave Ventures and angel investors including founders of Tandem Health and Creandum. Visible customer logos — Fever, Hedda, Nornorm, Pango, R3Robotics, Airmee, Zaver, Agood Company, and Epiminds — are predominantly European startups and growth-stage companies, and the company has stated a public target of scaling to 2,000 users by 2026.

Name

Spiich Labs

Legal name

Spiich Labs

Website

https://spiich.ai

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

11–50 employees

Short description

Spiich Labs is a Stockholm-based AI startup that builds an AI sales assistant platform for B2B sales teams, automating CRM updates, meeting prep, follow-up drafting, and prospecting via native integrations with Salesforce, HubSpot, Pipedrive, and Attio.

Ownership category

akta.pro rank

Product category

Sales Automation Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

akta.pro secondary industries

Sales Force Automation (SFA) CRM (HDAEAFAA), Customer Success & Account Management CRM (HDAEAFAD)

Keywords

• AI sales assistant
• CRM automation
• Sales productivity software
• Conversational AI CRM
• B2B sales enablement

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription (inferred): The company operates as a SaaS AI assistant with a product-led motion. Given the per-seat CRM and sales tool context, pricing is most likely subscription-based per-seat. All integrations are included in every plan.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Spiich Labs sells an AI sales assistant SaaS platform that automates CRM updates, meeting preparation, follow-up drafting, and prospecting for B2B sales teams. The platform connects natively to CRM systems (HubSpot, Salesforce, Attio, Pipedrive), email, calendar, LinkedIn, and meeting transcription tools, allowing reps to interact via voice or chat and triggering autonomous background agents on schedules or CRM events. It is delivered as a web app and Chrome extension, with self-serve sign-up and demo-based sales for enterprise accounts.

Product overview

Spiich is an AI sales assistant platform that eliminates administrative tasks for B2B sales teams, claiming to double productivity by saving sales reps 9+ hours per week. The platform consists of four integrated modules: Prospecting (for AI-powered lead discovery and enrichment from LinkedIn), Meeting Admin (for meeting briefings and follow-up automation), Voice to CRM (for voice-based CRM updates), and Background Agents (for autonomous lead discovery and task triggering). The platform operates through a conversational chat interface, reads and writes to connected CRM systems, and integrates natively with HubSpot, Salesforce, Attio, and Pipedrive along with email, calendar, and meeting transcription tools. Users can interact via voice or text, and the AI runs autonomously in the background to handle repetitive sales admin tasks.

Differentiator

Problem solved

Functional benefit

Products and services

• Spiich AI Sales Assistant An agent-first AI sales assistant SaaS platform that automates CRM updates, meeting preparation, follow-up drafting, and prospecting for B2B sales teams. It reads and writes natively to CRM systems (HubSpot, Salesforce, Attio, Pipedrive), integrates with LinkedIn, email, calendar, and meeting transcription tools, and supports both on-demand voice/chat interaction and autonomous Background Agents triggered by schedules or CRM events. Delivered as a web app and Chrome extension with a 3-minute self-serve setup.

Quantifiable outcome

• 25–35% productivity gain; +4 hours per week reclaimed for selling activities
• +5 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability8 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• SalesforcecoreTechnology or IntegrationNative CRM integration partner. Spiich reads from and writes to Salesforce, creating, updating, and managing deals, contacts, and activities through the Spiich interface.
• HubSpotcoreTechnology or IntegrationNative CRM integration partner. Spiich integrates natively with HubSpot's CRM platform, enabling automated data synchronization and CRM workflow automation.
• PipedrivecoreTechnology or IntegrationNative CRM integration partner. Spiich connects to Pipedrive for deal management, contact updates, and activity logging through conversational interface.
• AttiocoreTechnology or IntegrationNative CRM integration partner for modern CRM platforms. Spiich works natively with Attio's CRM configuration and data structure.

Scale indicators6 records

Recent moves5 records

Expansion highlights6 records

Emerging players

• Lavender: Lavender provides AI-driven sales email coaching and writing assistance — adjacent to Spiich's follow-up drafting capability and serving the same sales rep persona.

Direct peers

• Apollo.io: Apollo.io is a sales intelligence and engagement platform that Spiich explicitly references as one of the tools it replaces, making it a direct competitor for prospecting, enrichment, and outbound.
• Artisan (Ava): Artisan offers Ava, an autonomous AI SDR that automates outbound prospecting and email — closely overlapping with Spiich's Background Agents and Prospecting modules for B2B sales teams.
• 11x.ai: 11x.ai provides Alice, an AI-powered digital worker that automates sales development and prospecting — directly comparable to Spiich's autonomous agent approach for B2B revenue teams.
• Regie.ai: Regie.ai uses generative AI for sales outreach content, sequencing, and prospecting workflows — competing with Spiich's follow-up drafting and prospecting automation features.
• Clay: Clay is a data enrichment and outbound platform popular with B2B sales teams; Spiich explicitly publishes a Spiich vs Clay comparison page, signaling direct competition for AI-driven prospecting and CRM enrichment workflows.

Broad incumbents

• Salesloft: Salesloft is an established sales engagement platform now embedding AI agents (Drift) for prospecting and follow-up — broader portfolio than Spiich but competing for the same AI-driven sales execution budget.
• HubSpot: HubSpot is a primary CRM platform that Spiich integrates with — but HubSpot Breeze AI is also a potential competitor as it adds native agentic capabilities to the CRM Spiich writes back to.
• Salesforce: Salesforce is a core CRM Spiich integrates with; Salesforce Einstein represents a competitive threat as the platform embeds AI agents natively into the same CRM data Spiich relies on.
• Outreach: Outreach is a leading sales execution platform with AI capabilities for sequencing, deal insights, and forecasting — a broad incumbent competing with Spiich for AI-augmented sales workflow spend.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/spiich-labs
• Xx.com/spiichlabs

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spiich Labs