13 Partners
13 Partners is a Kyiv-based CPA/CPL affiliate network founded in 2022 that connects 500+ media buyers and affiliates with advertisers across crypto, forex, and other verticals, offering 1,000+ offers via proprietary anti-fraud and dynamic CRG pricing systems.
- Company typePrivate
- Founded2022
- HeadquartersKyiv, Ukraine
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What 13 Partners does
13 Partners is a CPA/CPL affiliate marketing network headquartered in Kyiv, Ukraine, founded in 2022. The company operates a two-sided platform connecting affiliates (webmasters, media buyers, and traffic sources) with direct advertisers seeking quality leads, primarily in crypto, forex, and finance verticals, with additional exposure to e-commerce, dating, gambling, nutra, sweepstakes, and gaming. The platform accepts traffic from any source and any GEO, ranging from Tier-1 to Tier-3 markets, and offers 1,000+ offers to its network of 500+ active partners.
The network's core technology includes a proprietary anti-fraud system, anti-shave mechanisms, and SRG/CRG dynamic pricing mechanics. The CRG formula (CRG = CPA × actual approval / stated KPI) recalculates rates based on actual performance, providing downside protection for partners. The platform supports API and PostBack integration, real-time statistics, and 24/7 technical support. Three work models are offered: CPL (over 80% of deals), CPA ($500-$1,500 per FTD), and a hybrid CPA+CRG model. Weekly payouts are made in USDT (TRC-20/ERC-20) and BTC, with both PrePay and PostPay options.
The business operates on a transaction-fee model, taking a margin on lead generation and CPA payouts. The company has developed internal sub-brands including 13Buyers (in-house media buying team) and 13Hunters (HR/recruitment), and co-organizes Speed Dating industry events with the Forex Alliance. Distribution is conducted through a self-serve website, CRM platform (crm.13partners.net), Telegram blog, and offline networking events. The company is privately held with no disclosed funding rounds and appears to be owner-operated.
13 Partners firmographics
Firmographics- Name
- 13 Partners
- Legal name
- 13Partners
- Website
- https://13partners.net
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- 13 Partners is a Kyiv-based CPA/CPL affiliate network founded in 2022 that connects 500+ media buyers and affiliates with advertisers across crypto, forex, and other verticals, offering 1,000+ offers via proprietary anti-fraud and dynamic CRG pricing systems.
- Ownership category
- akta.pro rank
13 Partners industry classification
Industry- Product category
- Affiliate Marketing Network
- NAICS
- Miscellaneous Intermediation (523910)
- akta.pro primary industry
- Affiliate Marketing & Partner Networks (BPAMALAI)
- akta.pro secondary industries
- Fintech & Payments Partner / ISO Referral Networks (FSAEAMAK), B2B Lead Generation for Betting Suppliers (Platforms, Payments, KYC) (MPAEAMAL)
Keywords
Where 13 Partners is headquartered
LocationHeadquarters
- HQ city
- Kyiv
- HQ country
- Ukraine
- HQ region
- Europe
Offices1 record
Markets served
13 Partners business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- CPA Commissions: Commission-based model where partners earn fixed payments for each first-time deposit (FTD) generated. Rates typically $500-$1500 per action depending on GEO.
- CPL Commissions: Cost-per-lead model where partners are paid for each validated lead. Over 80% of deals use this model. Price recalculated using SRG mechanics based on actual approval rates.
- CPA+CRG Revenue: Hybrid model combining fixed CPA payments with dynamic rate adjustments based on approval performance. Provides downside protection and upside bonuses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Weekly | CPA Model - Fixed payment per FTD |
| Transaction based/ take rate | Weekly | CPL Model - Payment per validated lead |
| Hybrid | Weekly | CPA+CRG Model - Dynamic rate with floor protection |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
13 Partners product offering
Product offeringCore offering
13 Partners operates a B2B affiliate marketing network that connects affiliates (webmasters and media buyers) with direct advertisers across crypto, forex, finance, and other verticals. The platform offers three pricing models — CPL (Cost Per Lead), CPA (Cost Per Acquisition), and CPA+CRG (hybrid with dynamic rate recalculation) — and provides 1,000+ offers, API/PostBack integrations, real-time statistics, anti-fraud systems, and weekly payouts in USDT and BTC.
Product overview
13 Partners is an affiliate marketing CPA/CPL network offering three main work models: CPL (Cost Per Lead), CPA (Cost Per Acquisition), and a hybrid CPA + CRG model. The platform connects affiliates (webmasters) monetizing traffic with advertisers seeking quality leads. The network operates backed by internal teams including 13BUYERS (media buying professionals) and 13HUNTERS (HR support). The company offers over 1000 offers across verticals including crypto, finance, e-commerce, dating, gambling, nutra, sweepstakes, and gaming, with API/PostBack integration support and 24/7 technical assistance.
Differentiator
Problem solved
Functional benefit
Brands
- 13Buyers: Internal media buying team consisting of professionals in their field, involved in traffic acquisition.
- 13Hunters
Products and services
- CPL (Cost Per Lead) Model A payment model where partners receive compensation for each validated lead generated. Used by over 80% of deals on the network, with price typically quoted by the media buyer based on tested traffic quality. Call center operates 10:00-19:00 European time (UTC+2) for lead validation.
- CPA (Cost Per Acquisition) Model A payment model where partners receive fixed payment for specific target actions, most commonly FTD (First Time Deposit). Payments range from $500 to $1500 per action depending on GEO, with minimum deposit sizes from $50 to $250 depending on geography. Fixed payment per acquisition regardless of client's subsequent deposits.
- CPA + CRG Model A hybrid payment model combining CPA with a dynamic rate recalculation based on approval rates using the formula CRG = CPA × (actual approval / declared KPI). Protects against approval dips and provides earnings stability with both downside protection and upside bonuses when approval exceeds KPI.
Quantifiable outcome
- 1000+ offers available
- +4 more outcomes
Companies that use 13 Partners
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
13 Partners technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
13 Partners partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, minor and flagship.
- KeitarocoreTracker integration partner. Recommended and used by the 13Partners team for campaign tracking and analytics.
- CRM MatecoreCRM system partner providing customer relationship management solutions for network operations.
- DidGlobalminorTraffic and leads partner providing additional distribution for the network.
- PalaiMediaminorMedia partner for traffic acquisition and distribution.
- Traffic UltrasminorTraffic partner for lead generation and distribution.
- PartnerkinminorAffiliate marketing platform partner for partner discovery and networking.
- AffhubminorAffiliate marketing community and platform partner.
- WPGminorTraffic partner providing additional distribution channels.
- Leadtimes.mediaminorLead generation partner for quality traffic acquisition.
- Forex AllianceflagshipStrategic alliance for organizing Speed Dating meetups in Kyiv. Organized two industry conferences together, gathering key market players. Joint business meetups for affiliates, brokers, and partners with timed networking rounds via Telegram bot.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
13 Partners competitors and assessment
Company assessmentDirect peers
- MyLead: Affiliate network with a similar CPA/CPL model serving affiliates and direct advertisers across multiple verticals including finance, e-commerce, and dating. Comparable size and Eastern European operating base.
- CrakRevenue: Affiliate network specialized in adult, dating and gaming verticals with CPA/RevShare pricing. Comparable in performance-based payout mechanics and direct advertiser relationships.
- PIN-UP Partners: iGaming-focused affiliate program with CPA, RevShare and hybrid models. Comparable in targeting crypto-adjacent gambling advertisers and offering weekly payouts.
- Mobidea: Affiliate network offering CPA, CPL and Smartlink monetization across mobile and web traffic. Comparable in traffic-source-side tools (anti-fraud, smartlinks) and global GEO coverage.
- ClickDealer: Global performance marketing network offering CPA, CPL and CPI campaigns. Directly comparable in product offering, multi-vertical catalog, and affiliate/advertiser matchmaking model.
- AdCombo: Affiliate network with a strong nutra, finance and sweepstakes vertical focus, operating a CPA/CPL model with similar direct-advertiser positioning to 13 Partners.
- OGAds: Content-locker and affiliate monetization network primarily serving webmasters and app developers, with comparable CPA mechanics and anti-fraud tooling.
Broad incumbents
- Affilka by SOFTSWISS: Affiliate tracking platform for iGaming operators, offering a SaaS-based affiliate management system. Overlaps with 13 Partners' gambling vertical from the advertiser-side tooling perspective.
Emerging players
- A4D (Affiliate for Dating): Smaller, vertical-focused affiliate network with comparable CPA/CPL model and direct advertiser base, though narrower vertical scope than 13 Partners.
Others
- Partnerkin: Affiliate marketing media, community and events platform. Listed as a 13 Partners partner; provides comparable industry content and networking infrastructure for the affiliate ecosystem.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
13 Partners social profiles
Digital presence13 Partners financial estimates
Financial estimateRevenue estimate
Valuation estimate
13 Partners leadership team
Management profileNumber of profiles
13 Partners subsidiaries and ownership
Company hierarchySubsidiaries2 records
13 Partners funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
13 Partners M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 13 Partners
What does 13 Partners do?
13 Partners operates a B2B affiliate marketing network that connects affiliates (webmasters and media buyers) with direct advertisers across crypto, forex, finance, and other verticals. The platform offers three pricing models — CPL (Cost Per Lead), CPA (Cost Per Acquisition), and CPA+CRG (hybrid with dynamic rate recalculation) — and provides 1,000+ offers, API/PostBack integrations, real-time statistics, anti-fraud systems, and weekly payouts in USDT and BTC.
Is 13 Partners a public or private company?
13 Partners is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 13 Partners founded?
13 Partners was founded in 2022. It employs 1 to 10 people.
Where is 13 Partners based?
13 Partners is headquartered in Kyiv, Ukraine, in the Europe region.
How does 13 Partners make money?
Three revenue lines are on record. CPA Commissions are the primary driver. The others are CPL Commissions and CPA+CRG Revenue.
Who are 13 Partners's main competitors?
Direct peers on record are MyLead, CrakRevenue, PIN-UP Partners, Mobidea, ClickDealer, AdCombo and OGAds. Affilka by SOFTSWISS is listed as a broad incumbent. A4D (Affiliate for Dating) is listed as an emerging player. Partnerkin is listed as an others.
Does 13 Partners have an API?
Yes. 13 Partners provides API and PostBack integration for partners and advertisers. The platform offers integration capabilities even for teams or advertisers without a CRM, indicating flexible integration options. Technical support for API integration is available 24/7.
What industry is 13 Partners in?
13 Partners's product category is Affiliate Marketing Network. Its primary akta.pro industry code is BPAMALAI, Affiliate Marketing & Partner Networks, with a secondary code of FSAEAMAK, Fintech & Payments Partner / ISO Referral Networks. Its NAICS code is 523910.