JP Flooring Design Center

What JP Flooring Design Center does

JP Flooring Design Center is a privately held, single-location flooring retailer founded in 2005 and headquartered in West Chester, Ohio, serving residential homeowners, trade professionals, builders, property managers, and commercial customers across the Greater Cincinnati and Northern Kentucky markets. The company positions itself as a specialized flooring design center rather than a general retailer, emphasizing curated selection, personalized consulting, and 20+ years of community presence. It employs 28 people and operates with no disclosed external investment or parent company.

The product catalog spans 12+ flooring categories — carpet, solid and engineered hardwood, luxury vinyl plank (LVP), laminate, tile and stone, area rugs, cork, rubber, sheet vinyl, window treatments, and concrete — sourced primarily from national manufacturers including Mohawk Industries, Mannington, Shaw Industries, Engineered Floors/DreamWeaver, Anderson Tuftex, Karastan, Stanton Fabrics, and the PureGrain hard-surface platform. Revenue is generated through one-time product sales bundled with professional installation services (subfloor preparation, seam sealing, transitions, trim work) and design consulting delivered in-store, in-home, and via phone. The technology stack is non-proprietary and Shopify-based, augmented by a Flooring Visualizer, Pricing Calculator, and Lookbooks digital tools, with no disclosed AI/ML capabilities.

Distribution combines a physical retail showroom, a Mobile Floor Source in-home showroom service, telephone sales, and an e-commerce website. Pricing is quote-based, structured across standard, mid-tier, and premium packages for a 500-square-foot project baseline, with financing available through a 10-year program at 9.99% APR. The marketing mix is content-led through a Learning Center blog (covering flooring types, pricing guides, and installation advice) supported by Facebook, Instagram, and Pinterest organic channels and periodic promotional campaigns. The business operates as an independent founder/operator model with no subsidiaries, no M&A activity, and no fundraising disclosed.

Name

JP Flooring Design Center

Legal name

JP Flooring Design Center

Website

https://jpflooring.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

JP Flooring Design Center is a privately held, single-location flooring retailer in West Chester, Ohio, serving residential and commercial customers across Greater Cincinnati and Northern Kentucky with curated flooring products, design consulting, professional installation, and an in-home Mobile Floor Source service.

Ownership category

akta.pro rank

Product category

Flooring Retail

NAICS

Floor Covering Retailers (449121), Flooring Contractors (238330), Interior Design Services (54141)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro industry

PRIMARYCRAIAGAK

Flooring Installation Services (Retailer-Affiliated)

Consumer Products & Retail/Home & Furniture Retail/Flooring & Tile Retail

SECONDARYCRAIAGAD

Luxury Vinyl (LVP/LVT) Flooring Retail

Consumer Products & Retail/Home & Furniture Retail/Flooring & Tile Retail

SECONDARYCRAIAGAC

Laminate Flooring Retail

Consumer Products & Retail/Home & Furniture Retail/Flooring & Tile Retail

SECONDARYCRAIAGAB

Hardwood Flooring Retail

Consumer Products & Retail/Home & Furniture Retail/Flooring & Tile Retail

SECONDARYCRAIAGAI

Flooring Underlayment, Moldings & Trim Retail

Consumer Products & Retail/Home & Furniture Retail/Flooring & Tile Retail

Keywords

• Flooring retail
• Carpet and hardwood
• Luxury vinyl plank
• Professional installation
• Design consultation

Headquarters

HQ city

West Chester

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Flooring Product Sales: Revenue is generated through the sale of flooring materials including carpet, hardwood (solid and engineered), luxury vinyl plank (LVP), laminate, tile and stone, area rugs, cork, rubber, sheet vinyl, window treatments, and concrete. Products are sourced from manufacturers such as Mohawk Industries, Mannington, Shaw Industries, Engineered Floors/DreamWeaver, Anderson Tuftex, Karastan, Stanton Fabrics, and PureGrain. Sales occur through in-store browsing, the company website, and the Mobile Floor Source in-home service.
2. Professional Installation Services: The company provides and charges for professional flooring installation services including subfloor preparation, seam sealing, transitions, quarter round and shoe mold installation, delivery and acclimation, and glue-assist for engineered planks 5 inches and wider. Installation costs are factored into project quotes across three pricing tiers (standard, mid-tier, premium) for a 500-square-foot project.
3. Design Consulting Services: Design consultants provide personalized in-home and in-store guidance through the home design process, helping customers select products based on fiber types, stain resistance, durability ratings, and waterproof performance.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

JP Flooring Design Center is a single-location flooring retailer in West Chester, Ohio that sells residential and commercial flooring materials, including carpet, hardwood, luxury vinyl plank (LVP), laminate, tile and stone, area rugs, cork, rubber, sheet vinyl, window treatments, and concrete. The company also delivers professional flooring installation, design consultation, hardwood refinishing, and a Mobile Floor Source in-home showroom service to customers in the Greater Cincinnati and Northern Kentucky markets.

Product overview

JP Flooring Design Center is a flooring retail store offering a curated selection of residential and commercial flooring products. The core product portfolio spans soft-surface flooring (carpet with brands like DreamWeaver, Shaw Industries) and hard-surface flooring (hardwood, laminate, luxury vinyl plank, tile & stone). Key branded products include Mohawk RevWood Premier and Mannington ADURAMax laminate collections, as well as the proprietary PureGrain hard-surface platform. The company operates on a single-location retail model supplemented by a Mobile Floor Source service that brings products to customers' homes. Digital customer tools include a Flooring Visualizer, Pricing Calculator, and Lookbooks. Professional services encompass design consultation and installation. The store emphasizes selection, service, and style with design consultant expertise throughout the home design process.

Differentiator

Problem solved

Functional benefit

Products and services

• Carpet Soft surface flooring available in various textures including plush, saxony, frieze, Berber, cut-and-loop, and patterned styles, including stain-proof options with solution-dyed fibers from manufacturers such as DreamWeaver and Shaw Industries. Sold to residential homeowners and trade customers in Greater Cincinnati and Northern Kentucky.
• Hardwood Authentic solid and engineered hardwood flooring in oak, hickory, maple, walnut, and exotic species, available in multiple plank widths and textures including smooth, wire-brushed, hand-scraped, and distressed finishes.
• Hardwood Refinishing Restoration service for existing hardwood floors that removes old finish, sands the surface, and applies new stain and protective coating to restore original beauty.
• Luxury Vinyl Plank (LVP) Waterproof hard-surface flooring that realistically mimics wood and stone looks, including LVT and LVP options with SPC and WPC core constructions.
• Laminate Floating floor product that captures wood grain, tone, and texture with high-definition imaging, featuring water resistance, scratch resistance, and click-lock installation systems.
• Tile and Stone Porcelain, ceramic, and natural stone flooring options including glass tile and metal tile subcategories.
• Area Rugs Standalone rugs available in various sizes, patterns, and materials for floor decoration.
• Cork Natural flooring material made from bark that provides comfort underfoot, sound absorption, and eco-friendly properties.
• Rubber Durable flooring option typically used in commercial or high-traffic residential areas, offering resilience and slip resistance.
• Sheet Vinyl Flexible vinyl flooring available in rolls for seamless installation, providing water resistance and durability.
• Window Treatments Window covering solutions including shades, drapes, and treatments to complement flooring and control light.
• Concrete Flooring Polished or stained concrete flooring for modern residential and commercial applications.
• Mohawk RevWood Premier Premium laminate flooring collection with waterproof construction, scratch resistance, and realistic wood visuals, featured as a best seller in the Miramar Shores Sea Otter Oak style.
• Mannington ADURAMax Waterproof laminate flooring line including Acacia (Tiger's Eye), Regency Oak (Polished Platinum), and Dockside (Sand) styles from Mannington.
• DreamWeaver Carpet Collection Carpet collection from Engineered Floors featuring PureColor solution-dyed fibers with inherent stain resistance, durability, and soft feel underfoot.
• PureGrain Hard Surface Hard-surface flooring platform featuring Laminate, Glue Down, DVLT, SPC, and WPC constructions with lifetime warranty, including the High-Def collection capturing natural wood beauty with advanced imaging technology.
• Professional Flooring Installation Professional flooring installation service including subfloor preparation, seam sealing, transitions, quarter round and shoe mold installation, delivery and acclimation, and glue-assist for engineered planks 5 inches and wider. Priced across standard, mid-tier, and premium tiers.
• Design Consultation Expert design consultant services providing guidance on fiber types, stain resistance, durability ratings, and waterproof options for personalized flooring selection, delivered in-store and in-home.
• Mobile Floor Source In-home mobile showroom service that brings curated flooring samples to customers' homes for comparison in their own lighting and decor, accompanied by a personal flooring advisor.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered minor.

• Mohawk IndustriesminorOthersJP Flooring carries and sells Mohawk Industries products including the Mohawk RevWood Premier laminate line (featured as a best seller: Miramar Shores in Sea Otter Oak). Mohawk is a major flooring manufacturer supplying products to the retailer.
• ManningtonminorOthersJP Flooring carries Mannington ADURAMax luxury vinyl plank products, featured as best sellers including ADURAMax Acacia (Tiger's Eye) and ADURAMax Regency Oak (Polished Platinum). Mannington is a leading flooring manufacturer.
• Shaw IndustriesminorOthersJP Flooring carries and recommends Shaw Industries carpet products. The company highlights Shaw's proprietary fiber technology including Nylon 6, EcoSolution Q recycled nylon, and solution dyeing processes as key differentiators in the products they sell.
• Engineered Floors / DreamWeaverminorOthersJP Flooring features the DreamWeaver carpet collection from Engineered Floors, highlighted as a bestselling stain-proof carpet line. DreamWeaver's PureColor solution-dyed fibers are promoted for colorfastness, stain resistance, and durability.
• PureGrainminorOthersPureGrain is a hard-surface flooring platform (Laminate, Glue Down, DVLT, SPC, WPC constructions) featured as a bestselling collection at JP Flooring. The PureGrain High-Def line is highlighted as a fan favorite for capturing authentic hardwood aesthetics with waterproof performance. All PureGrain products are backed by a lifetime warranty.
• Anderson TuftexminorOthersJP Flooring carries Anderson Tuftex flooring products, promoted as stylish and sustainable flooring options in blog content.
• KarastanminorOthersJP Flooring carries Karastan flooring products, featured in blog content as part of a legacy of stylish flooring.
• Stanton FabricsminorOthersJP Flooring highlights Stanton Fabrics carpet as a top choice for busy family homes, featured in blog content.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Empire Today: National flooring retailer specializing in in-home shopping and same-day installation. Directly comparable to JP Flooring's Mobile Floor Source model and product/install bundled offering.
• ProSource Wholesale: Trade-only flooring retailer serving builders, remodelers, and interior designers. Comparable to JP Flooring's Trade Pro and Builder segments, with similar product breadth and trade pricing model.
• LL Flooring: Specialty flooring retailer offering hardwood, vinyl, laminate, and tile with both retail showroom and online channels. Closely comparable product mix and target customer (residential replacement/renovation).
• Carpet One Floor & Home: Cooperative flooring retailer with 1,000+ independently owned locations across North America. Comparable specialty flooring retail model with similar product breadth and design consultation services.

Emerging players

• Flooring Inc. Online-first flooring retailer with sample-shipping and AI visualizer tools. Represents the digital-first competitive threat that could erode JP Flooring's in-home service premium over time.

Broad incumbents

• Mohawk Industries: Largest U.S. flooring manufacturer and a current supplier to JP Flooring. Comparable as a vertically integrated flooring player with retail, builder, and direct-to-consumer channels — represents both supplier dependency and competitive overlap.
• Home Depot: Largest home improvement retailer with a substantial flooring department spanning all key categories. Represents the big-box competitive pressure on specialty flooring retailers.
• Shaw Industries: Major flooring manufacturer (carpet, hard surface) and current JP Flooring supplier. Comparable as a vertically integrated player operating in both manufacturing and retail-adjacent channels.
• Lowe's: Second-largest home improvement retailer with flooring installation services. Comparable big-box competitor with in-store design consultation and professional installation offerings.
• Floor & Decor: Largest U.S. specialty flooring retailer with 200+ warehouse-format stores. Overlaps directly on hard-surface flooring categories but serves a much broader geography and customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/JPFlooringDesign
• Instagraminstagram.com/jp_flooring
• Pinterestpinterest.com/jpflooring
• LinkedInlinkedin.com/company/jp-flooring-design-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JP Flooring Design Center