Byrd Moreton & Associates
Byrd Moreton & Associates is a family-owned pool and spa manufacturer representative firm, founded in 1988, that sells pool and spa products on behalf of 30+ manufacturer principals across Florida, the Southwest, and the Northeast U.S. via a field sales team of roughly 13 employees, operating from its Apopka, Florida headquarters with an integrated 10,000 sq ft warehouse.
- Company typePrivate
- Founded1988
- HeadquartersApopka, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Byrd Moreton & Associates does
Byrd Moreton & Associates is a privately held, family-owned manufacturer representative firm founded in 1988 by Tim Moreton that acts as the outsourced sales force for pool and spa product manufacturers across Florida, the Southwest (Texas, Oklahoma, Arkansas, Louisiana), and the Northeast (Maine through Virginia/West Virginia). The company operates through three regional entities — Byrd Moreton & Associates (Florida), Atlantic Sales Connection (Northeast), and Byrd Moreton & Associates – Southwest (Texas region) — and represents approximately 30+ manufacturer brands organized into Builder, Service, and Retail product lines spanning construction materials, equipment and parts, chemicals, accessories, grills, and above-ground pools. Revenue is generated via commission-based manufacturer representation services: an experienced field sales team conducts daily in-person visits to pool builders, service companies, and retailers, provides market analysis and dealer education, and offers hands-on technical support. The Apopka, Florida headquarters includes a 10,000 square foot warehouse that enables consolidated storage and shipping on behalf of manufacturer principals to reduce freight costs and lead times. Underlying operations are relationship-driven rather than technology-driven; the technology footprint is limited to a corporate website with paid search/remarketing via Google AdWords and AdRoll, supported by basic e-commerce/CRM practices typical of the industry. The customer base consists of the manufacturer principals the firm represents — not the end pool owners — and notable long-tenured principals include UNICEL/Meissner (represented continuously since 1998) and NC Brands (since 2016). The company has historically grown through a roll-up strategy of acquiring independent rep firms, including Bill Byrd and Associates in 1992 and AAdvanced Aqua Marketing Group in January 2024. Leadership is concentrated in the Moreton family, with founder Tim Moreton serving as CEO and his son Michael Moreton serving as President, supported by a roughly 13-person team including regional directors and territory sales representatives many of whom have 15-30+ years of pool industry experience.
Byrd Moreton & Associates firmographics
Firmographics- Name
- Byrd Moreton & Associates
- Legal name
- Byrd Moreton & Associates
- Website
- https://byrdmoreton.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Byrd Moreton & Associates is a family-owned pool and spa manufacturer representative firm, founded in 1988, that sells pool and spa products on behalf of 30+ manufacturer principals across Florida, the Southwest, and the Northeast U.S. via a field sales team of roughly 13 employees, operating from its Apopka, Florida headquarters with an integrated 10,000 sq ft warehouse.
- Ownership category
- akta.pro rank
Where Byrd Moreton & Associates is headquartered
LocationHeadquarters
- HQ city
- Apopka
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Byrd Moreton & Associates business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Manufacturer Representation Services: Byrd Moreton & Associates generates revenue by representing pool and spa manufacturers in specific geographic territories (Florida, Southwest, Northeast). Their services include product representation, market analysis, and sales support to drive sales and increase market share for manufacturers' products.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Byrd Moreton & Associates product offering
Product offeringCore offering
Byrd Moreton & Associates provides outsourced sales representation services for pool and spa manufacturers across Florida, the Southwest, and Northeast United States. Its offering includes product representation, market analysis, sales support, hands-on technical support, and a 10,000 square foot warehouse for product storage and expedited shipping to pool builders, service companies, and retailers.
Product overview
Byrd Moreton & Associates is a pool and spa manufacturer representative firm serving Florida, the Southwest, and Northeast regions for over 30 years. The company operates through three sub-brands: Byrd Moreton & Associates (Florida), Atlantic Sales Connection (Northeast), and Byrd Moreton & Associates Southwest. Their portfolio includes three product line categories - Builder products (construction materials, tile, fire features, deck coatings), Service products (equipment, valves, pumps, heat pumps), and Retail products (cleaners, chemicals, accessories, grills). The company offers a 10,000 square foot warehouse facility to support efficient shipping and logistics for their manufacturer partners. Services include product representation, market analysis, and sales support to connect manufacturers with pool professionals.
Differentiator
Problem solved
Functional benefit
Products and services
- Sales Representation Services Manufacturer's representative services including product representation, market analysis, sales support, and hands-on technical support that connect pool and spa manufacturers with pool builders, service companies, and retailers in Florida, the Southwest, and Northeast regions.
- Warehouse Services
Companies that use Byrd Moreton & Associates
Customer profileNamed customers2 records
Ideal customer profiles2 records
Byrd Moreton & Associates technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Byrd Moreton & Associates partnerships and signals
Strategic signalPartnerships
33 partnerships are on record, tiered standard, key, flagship and core.
- AB Brush Mfg. Corp.standardAB Brush Mfg. Corp. is represented by Byrd Moreton & Associates in Florida. They offer a complete line of quality pool & spa wall & deck brushes, pads & accessories.
- Buckmans Inc.standardPremium quality pool salt supplier represented in the retail segment. Buckmans Inc. provides clean, fast dissolve pool salt for residential and commercial pools.
- Confer Plastics, Inc.standardRepresented across all territories. Offers innovative in-pool & A-frame ladders, spa steps & spa pads for pool and spa applications.
- Kokomo GrillsstandardRepresented in FL and Northeast states (ME, VT, NH, MA, RI, CT, NY, NJ, PA, MD, DE, VA, WV). Provides quality grills, grill accessories and outdoor islands.
- MaytronicsstandardRepresented in TX and LA territories. Maytronics is the largest pool robotic cleaner manufacturer in the USA, offering both corded and cordless robotic cleaners.
- NC BrandskeyPartnership since 2016 providing complete line of specialty chemicals for residential & commercial pools & spas. NC Brands has worked closely with BMA on strategic plan development and execution in the Florida market.
- Poolmaster, Inc.standardRepresented in TX, OK, LA, AR. Offers floats, games & toys, inflatables, maintenance supplies, backyard décor and swim and dive gear.
- Primate Pool ToolsstandardPool tool manufacturer represented in the retail segment. Provides high quality tele poles manufactured in various materials.
- Purity PoolstandardRepresented in the retail segment. Offers high quality, durable, lightweight nets including the Red Baron, ProLite, & Pelican line.
- Superior PumpstandardPool pump manufacturer represented in the retail segment. Builds durable, high quality & affordable sump pumps & utility pumps.
- TRIHARDstandardRepresented in the retail segment. Provides pre & post-solutions to effectively prevent, protect, and treat the body from adverse effects of sweat, pool, and ocean chemicals.
- UNICELflagshipByrd Moreton has represented the UNICEL brand since 1998 - over 25 years of partnership. UNICEL offers an expansive line of cartridge filter elements & DE grids. Meissner Mfg. Co., Inc. dba UNICEL is owned by Weld-On.
- US MotorsstandardMotor manufacturer represented for OEM and aftermarket needs. Part of Nidec, serving both OEM and aftermarket pool pump motor requirements.
- WilbarstandardRepresented in TX, OK, LA, AR, and Northeast states (ME, VT, NH, MA, RI, CT). Offers steel, resin, hybrid and aluminum above ground pools.
- Air Supply of the FuturestandardAir blower manufacturer represented for the service segment. Provides air blowers for portable spas, outdoor spas, and jetted bathtubs.
- Magic Plastics, Inc.standardService segment manufacturer. Offers extensive line of 'Smart' check valves, ball valves, unibody valves, spa manifolds & components, pipe extenders & unions.
- Pacific Echo, Inc.standardRepresented in Northeast states (ME, VT, NH, MA, RI, CT, NY, NJ, PA, MD, DE, VA, WV). Provides Spiralite Brand high quality hose and tubing products for pools and spas.
- SwimablesstandardService segment manufacturer offering high quality replacement parts for heaters, cleaners, filters, pumps, and salt systems.
- T. Christy EnterpriseskeyWeld-On owned company represented for the service segment. Provides PVC Solvent Cements, Primers, Cleaners, Specialty Products, Applicators & Accessories.
- Thermeau Heat PumpsstandardHeat pump manufacturer represented for the service segment. Provides high quality heat pumps for pool heating applications.
- Vacless SystemsstandardSafety product manufacturer represented for the service segment. Provides SVRS – Safety Vacuum Release System products for pool safety compliance.
- WatercostandardInternational manufacturer represented for the service segment. Offers residential pool equipment and centrifugal first-stage filters.
- Weld-On AdhesiveskeyKey service segment manufacturer. Provides PVC Solvent Cements, Primers, Cleaners, Specialty Products, Applicators & Accessories. Parent company of T. Christy Enterprises.
- Alps ManufacturingstandardRepresented in FL, TX, OK, LA, AR. Manufacturer of spillover spas and drop in plunge pools for the builder segment.
- Artistry In MosaicsstandardRepresented across all territories. Provides handmade mosaics and full line of beautiful glass waterline tile for pool construction.
- Dal-TilestandardBuilder segment partner. Offers extensive line of pool & spa tile featuring glazed porcelain, glass mosaics, depth markets & 2cm porcelain pavers.
- Fire by DesignstandardFire feature manufacturer represented for the builder segment. Provides Fire & Water Bowls, Fire Tables, Tiki Torches, and All Weather Electronic Ignition Systems.
- Fyre CommanderstandardBuilder segment manufacturer offering concrete fire and water features for pools and outdoor living spaces.
- Southern Grouts & Mortars (SGM)standardBuilder segment manufacturer. Popular line of pool & deck coatings featuring 'Diamond Brite', 'Durazzo' and 'River Rok' along with Bond Kote.
- Stegmeier, LLCstandardBuilder segment partner. Provides cantilever forms for decorative deck edges, drains & joints, sealants, deck coatings, wall cap forms, countertop forms & step liner forms.
- StoneDeks SystemsstandardBuilder segment manufacturer. Offers structural support systems for building or refinishing pool decks.
- Atlantic Sales Connection, Inc.coreSeparate sales organization that joined Byrd Moreton & Associates family. Atlantic Sales Connection serves the Northeast territory with its own sales team including Alex Titovich (VP), Terry Mohr, Allen Jerabeck, and Brian Davis.
- Byrd Moreton & Associates SouthwestcoreSouthwest regional operation serving Texas, Oklahoma, Arkansas, and Louisiana. Team includes Brandon Estes, Dalton Byerley, John Vandiver (Director of Sales), and others. Recently expanded through acquisition of Greg Graham's company in January 2024.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Byrd Moreton & Associates competitors and assessment
Company assessmentBroad incumbents
- Fluidra: Fluidra is a global pool and wellness equipment manufacturer with brands including Jandy, Polaris, and Zodiac. It is a major principal in the same product categories where BMA's manufacturer partners compete, and it employs both direct sales and independent rep models.
- Pool Corporation: Pool Corporation is the largest wholesale distributor of swimming pool and related backyard products in North America. While it operates a wholesale distribution model rather than independent manufacturer representation, it serves the same pool professional customer base (builders, service companies, retailers) that Byrd Moreton calls on, making it the dominant channel alternative for the manufacturers BMA represents.
- SCP Distributors: SCP Distributors is a Pool Corporation subsidiary specializing in pool and spa products distribution. It competes for the same downstream customers and offers a competing channel choice for manufacturers evaluating distribution versus independent rep representation.
- Hayward Holdings: Hayward Holdings is a major manufacturer of residential pool equipment including pumps, filters, heaters, and automation systems. Like Pentair, it relies on independent rep firms for territory coverage, making it directly comparable as a potential BMA principal.
- Leslie's Pool Supplies: Leslie's is the largest direct-to-consumer pool supplies retailer in the US. While operating a retail model rather than rep representation, it competes for the same end customer spending pool and overlaps with several of the retail-product brands BMA represents.
- Heritage Pool Supply Group: Heritage Pool Supply Group is a multi-regional pool products distributor formed through roll-ups of regional distributors. Its growth-by-acquisition strategy mirrors BMA's rep-firm consolidation approach, and it serves as a parallel channel for pool builders, service companies, and retailers.
- Pentair: Pentair is one of the largest global manufacturers of pool and spa equipment, pumps, filters, and heaters. As a principal that engages independent reps like BMA to reach pool professionals, Pentair represents both a potential partner and a channel-disintermediation risk for the company.
Others
- Pool Marketing Site: Pool Marketing Site is the digital marketing vendor credited with designing BMA's website. It is included as an adjacent ecosystem participant in the pool industry marketing services space.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Byrd Moreton & Associates social profiles
Digital presenceByrd Moreton & Associates compliance and trust
Trust signalCompliance2 records
Byrd Moreton & Associates financial estimates
Financial estimateRevenue estimate
Valuation estimate
Byrd Moreton & Associates leadership team
Management profileNumber of profiles
Profiles13 records
Byrd Moreton & Associates subsidiaries and ownership
Company hierarchySubsidiaries2 records
Byrd Moreton & Associates funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Byrd Moreton & Associates M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Byrd Moreton & Associates
What does Byrd Moreton & Associates do?
Byrd Moreton & Associates provides outsourced sales representation services for pool and spa manufacturers across Florida, the Southwest, and Northeast United States. Its offering includes product representation, market analysis, sales support, hands-on technical support, and a 10,000 square foot warehouse for product storage and expedited shipping to pool builders, service companies, and retailers.
Is Byrd Moreton & Associates a public or private company?
Byrd Moreton & Associates is a private company. It is classified as family owned and is currently operating.
When was Byrd Moreton & Associates founded?
Byrd Moreton & Associates was founded in 1988. It employs 1 to 10 people.
Where is Byrd Moreton & Associates based?
Byrd Moreton & Associates is headquartered in Apopka, United States, in the North America region.
How does Byrd Moreton & Associates make money?
One revenue line is on record: manufacturer Representation Services.
Who are Byrd Moreton & Associates's main competitors?
Broad incumbents on record are Fluidra, Pool Corporation, SCP Distributors, Hayward Holdings, Leslie's Pool Supplies, Heritage Pool Supply Group and Pentair. Pool Marketing Site is listed as an others.
Does Byrd Moreton & Associates have an API?
No public API is recorded for Byrd Moreton & Associates.