Call-tracking.by

What Call-tracking.by does

Call-tracking.by is a Belarusian Software-as-a-Service platform that provides dynamic and static call-tracking solutions to attribute inbound phone calls to specific advertising sources, keywords, sessions, and campaigns. Operated by ООО «ПитерзГарден» (PiterzGarden LLC, UNP 191844647), a private limited liability company registered in Minsk in October 2012, the platform assigns unique phone numbers from a pool sourced from local telecom operators (A1, MTS, BelTelecom) and matches incoming calls to visitor session data via a JavaScript snippet placed on the client website. The service targets Belarus-based businesses across multiple verticals including retail (21vek.by, 5element.by), automotive (Toyota Center Minsk, ARTOX), building materials (Keramin, Belgaz), logistics (Wialon, ГлавДоставка), healthcare (Ева Клиник), and education (Jam School, FreeSchool), with select cross-border activity extending into Kazakhstan, Ukraine, and Russia via partner ARTOX lab.

The platform's core products are Dynamic Call Tracking (per-visitor number assignment with session-level attribution) and Static Call Tracking (per-channel number assignment for offline advertising formats). Adjacent features include 1–30 day default call recording retention with paid storage extensions (1–100 GB packages at 9.90–99.00 BYN/month), automatic greeting playback, Telegram bot notifications for missed calls, and a reporting dashboard with UTM tagging, period-comparison views, and a report constructor. Technical integration is delivered via a JavaScript snippet and native two-way connectors to Bitrix24, amoCRM, Roistat, Google Analytics, Yandex.Metrica, Google Ads, Yandex.Direct, Meta Ads, VK ADS, myTarget, plus a public API and webhook support. Adjacent virtual-PBX functionality is delivered through a white-label partnership with sipsim.by.

The revenue model is per-number subscription at 45 BYN/month (Starter) or 135 BYN/month (Business), with volume discounts up to 20% for clients managing 150+ numbers. A 7-day free trial (extended to 14–30 days for partner-referred clients) feeds a freemium conversion funnel, and the platform also monetizes recording storage add-ons. Distribution is heavily partner-led: a three-tier Partner Program (Basic/Advanced/Expert) with individual certification (35-question exam) and Company Certification has produced 282 certified specialists and 10 certified partner companies, who earn up to 40% recurring commission on referred subscriptions or an 80 BYN one-time referral bonus. The entity is registered under Belarus's High-Tech Park (HTP) regime, is not a VAT payer, and has accumulated over 14,100 advertising campaigns and 16.3 million tracked calls over its operating history.

Name

Call-tracking.by

Legal name

ООО «ПитерзГарден»

Website

https://call-tracking.by

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Belarus-based SaaS platform providing dynamic and static call-tracking to attribute inbound phone calls to advertising sources. It serves SMB and enterprise clients across Belarus primarily via a certified partner network of 282 specialists and 10 agencies.

Ownership category

akta.pro rank

Product category

Call Tracking & Marketing Attribution Software

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Advertising (7310)

akta.pro primary industry

Marketing Automation & Campaign Management CRM (HDAEAFAB)

akta.pro secondary industries

Contact Center Operations & Tools (ACD/IVR/CRM/WFM) (EDABACAA), Public Relations Measurement, Analytics & Monitoring (BPAFADAL)

Keywords

• Call tracking software
• Marketing attribution
• Dynamic call tracking
• Phone lead analytics
• End-to-end analytics

Headquarters

HQ city

Minsk

HQ country

Belarus

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Phone Number Subscriptions (Per-Number Monthly Fee): Primary revenue stream — clients pay a monthly fee per tracking phone number connected. Pricing starts at 45 BYN per number per 30 days. Volume discounts apply: 5% off for 20+ numbers, 10% for 50+, 15% for 100+, 20% for 150+. Extended call recording storage (1–100 GB) is billed as an add-on.
2. Freemium Trial to Paid Conversion: A 7-day free trial (later extended to 14 days for partners, 30 days per partner program) provides full platform functionality. Personal manager onboarding guides conversion to paid Starter or Business tiers.
3. Partner Referral & Reseller Commissions: Partners (agencies, freelancers) earn recurring commissions (up to 40% of client subscription revenue) or one-time bonuses (80 BYN per referral) by bringing new clients. Commissions are paid quarterly or monthly depending on billing model.
4. Extended Storage Add-ons: Additional call recording storage beyond the default 30-day window is available in 1 GB, 10 GB, 50 GB, and 100 GB packages, billed monthly on top of the base subscription.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Call-tracking.by operates a SaaS call-tracking platform that assigns unique virtual phone numbers to advertising sources and website visitors, attributing inbound calls to specific channels, keywords, and campaigns. The platform supports both dynamic (per-visitor-session) and static (per-channel) number substitution, records and stores calls, and integrates with CRM systems (Bitrix24, amoCRM), web analytics (Google Analytics, Yandex.Metrica, Roistat), ad platforms, and a Telegram bot for missed-call notifications. Customers use a personal cabinet with reporting and a report constructor, with pricing starting at 45 BYN per tracking number per month.

Product overview

Call-tracking.by is a call-tracking platform operated by ООО "ПитерзГарден" (UNP 191844647) based in Belarus. The platform offers dynamic and static call tracking solutions, where unique phone numbers are assigned to advertising sources to attribute incoming calls. The core products include Dynamic Call Tracking (per-visitor number assignment) and Static Call Tracking (per-channel number assignment). The service integrates with CRM systems (amoCRM, Bitrix24) and web analytics platforms (Google Analytics, Yandex.Metrica, Roistat). Users access analytics through a comprehensive dashboard featuring detailed reports, UTM-metric analysis, call logs, and missed call tracking. The company operates a Partner Program with three tiers (Basic, Advanced, Expert) offering commission rates from 10% to 30%, along with individual and company certification tracks. The service includes call recording with storage options, Telegram bot notifications for missed calls, and webhooks for custom integrations. Pricing starts from 45 BYN/month for the Start plan, with a 30-day free trial available.

Differentiator

Problem solved

Functional benefit

Products and services

• Dynamic Call Tracking Assigns a unique phone number to each individual website visitor from a tracking pool. When the visitor calls, the system matches the visitor's session data to the called number, attributing the call to the specific advertising source, keyword, campaign, and UTM parameters. Targeted at advertisers running online campaigns who need granular session-level call attribution.
• Static Call Tracking Assigns a dedicated phone number to each advertising source or offline channel (print, radio, outdoor). All visitors from a given source see the same number, enabling call attribution for non-website traffic sources such as offline ads and directories.
• Call-tracking.by User Dashboard (Personal Cabinet) Web-based reporting dashboard that provides call logs, source reports, UTM-tagged reports, missed-call reports, period comparisons, operator performance breakdowns, and a report constructor. Data can be exported to XLSX and PDF, and scheduled email reports are configurable.
• Partner Program Multi-tier partnership program (Basic, Advanced, Expert) with recurring commissions up to 40% of client subscription revenue and one-time referral bonuses of 80 BYN. Provides certified partners with an agency dashboard, lead generation support, listing on the partner directory, and joint case study development.
• Individual Specialist Certification Free online certification for individual marketing specialists, consisting of a 35-question exam with up to three attempts and an 80% pass rate. Successful candidates earn a professional credential recognized within the partner ecosystem.
• Company Certification

Quantifiable outcome

• Up to 9x increase in conversion rate from contextual advertising when optimizing based on call tracking data instead of online-only metrics (Qmedia case study, 2019–2020).
• +5 more outcomes

Named customers15 records

Segments8 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature9 records

Partnerships

15 partnerships are on record, tiered core, advanced and basic.

• Bitrix24 (ООО «1С-Битрикс»)coreTechnology or IntegrationNative integration with Bitrix24 CRM system. Call data is automatically transmitted to Bitrix24 contact and deal records, enabling call attribution within the CRM pipeline. Full integration instructions available in the platform's knowledge base.
• amoCRM (АО «амоЦРМ»)coreTechnology or IntegrationNative integration with amoCRM. Call events and attribution data are automatically sent to amoCRM leads and deals. The company has published detailed setup documentation and actively promotes the integration as a core part of its analytics workflow. Call recording storage is handled via amoCRM servers in Russia.
• Roistat (ООО «Бизнес-аналитика»)coreTechnology or IntegrationAutomatic transmission of all call data to Roistat end-to-end analytics system. Enables multi-channel attribution models, cost-per-call analysis, and unified marketing ROI reporting across all channels. Roistat integration is available in the user dashboard and has a dedicated promotional offer: 3,000 RUB bonus credit for new Roistat users using the call-tracking.by referral link.
• Google Analytics / Google AdscoreTechnology or IntegrationCall conversion events are transmitted to Google Analytics as goals and to Google Ads for 'call-only' campaign optimization. The platform can send Google ID of callers to GA, enabling creation of lookalike audiences of callers for retargeting. GA4 integration is available for setup.
• Yandex.Metrica / Yandex.DirectcoreTechnology or IntegrationCall data is transmitted to Yandex.Metrica as goal conversions and to Yandex.Direct for campaign optimization. The platform can send Yandex Metrica ID of callers to enable retargeting. When a client uses Yandex.Metrica and Yandex.Direct on the same account, integration is automatic.
• Telegram (Telegram Messenger Inc.)coreTechnology or IntegrationTelegram bot integration for instant missed call notifications. When a call is missed, the system immediately sends a Telegram message with the caller's phone number, enabling sales teams to callback promptly. Also used as a channel for receiving customer support inquiries.
• УП «А1» (telecom operator)coreTechnology or IntegrationCall-tracking.by sources virtual phone numbers from A1 operator for its tracking number pool. Call forwarding from tracking numbers to client A1 numbers is maintained on an operator-of-origin basis. A1 numbers are the preferred number type for Belarus-based clients.
• СООО «МТС» (Мобильные ТелеСистемы, Belarus)coreTechnology or IntegrationSource of virtual tracking numbers on the MTS Belarus network. Call forwarding from tracking numbers to client MTS numbers is maintained within the same operator, ensuring call quality and compliance with the service's carrier-matching policy.
• РУП «Белтелеком»coreTechnology or IntegrationSource of fixed-line (geographic) tracking numbers for businesses preferring landline numbers. Supports call forwarding to client landline numbers in the BelTelekom network, in addition to mobile operator numbers.
• Qmedia (ООО «Кьюмедиа»)coreChannel Partner/ Reseller/ DistributorLeading Belarusian digital marketing agency that recommends Call-tracking.by to all clients. Designated as an 'Expert' partner with a dedicated co-branded special offers page on the platform (SEO + GEO package, site in installments, free digital strategy). Actively co-authors case studies demonstrating 9x conversion improvements. Phone: +375 (29) 335-23-23.
• ООО «Контекстолоджи» (Contextology)advancedChannel Partner/ Reseller/ DistributorCertified 'Expert' partner specializing in contextual advertising (Yandex.Direct, Google Ads). Offers a free express audit of contextual advertising as a special offer to Call-tracking.by referrals. Logo featured in the certified partners section.
• ООО «Вебмарт Групп» (Webmart Group)advancedChannel Partner/ Reseller/ DistributorCertified 'Expert' partner offering contextual advertising and SEO services. Provides a 10% discount on services to Call-tracking.by clients. Featured in the certified partners directory with contact via [email protected].
• «Результат.бел» (OOO «Группа Компаний Результат Бел»)advancedChannel Partner/ Reseller/ DistributorMarketing agency partner that has published multiple joint case studies demonstrating call tracking integration with IT companies and service businesses. Multiple joint case studies on the blog. Featured as a reference customer and partner.
• ARTOX labadvancedChannel Partner/ Reseller/ DistributorLong-term partner agency operating across Belarus, Kazakhstan, and Ukraine. Published testimonial citing multi-year collaboration, regional implementation, and joint research projects.
• «Лид Вектор»basicChannel Partner/ Reseller/ DistributorFounder-led marketing agency, 2+ year client and occasional referrer of Call-tracking.by to its own clients. Public testimonial cites flexibility, convenience, individual approach, and responsive tech support.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Calltouch: Russia-focused call tracking and marketing analytics platform with similar dynamic/static tracking, integrations with Yandex.Direct and Russian CRMs, and agency channel model. Most direct comparable in terms of CIS market positioning and product scope.
• Comagic: CIS-region call tracking and end-to-end analytics platform offering dynamic number insertion, CRM integrations, and marketing analytics for SMBs. Overlaps significantly with Call-tracking.by in product and target customer.
• CallTrackingMetrics: All-in-one call tracking platform with dynamic number insertion, call routing, and integrations with major CRMs and analytics tools. Functionally equivalent offering serving SMBs and mid-market clients.
• WhatConverts: Call tracking and lead intelligence SaaS focused on marketing attribution for SMBs and agencies. Closely comparable in dynamic call tracking, CRM integration, and agency-reseller go-to-market model.
• Callibri: Russian call tracking and lead management platform with similar per-number subscription pricing, CRM/analytics integrations, and agency channel focus. Closely comparable in business model and product scope.
• Envybox (Callibri/EnvyCRM): Russian end-to-end digital marketing platform including call tracking, callback widgets, and CRM. Comparable in call attribution product but bundles broader marketing-tech tooling for SMBs.

Broad incumbents

• Invoca: Enterprise-grade AI conversation analytics platform for inbound call tracking, attribution, and intent detection. Comparable in call attribution mechanics and CRM/analytics integrations, but serves large enterprise and contact center customers in North America/Europe.
• CallRail: US-based leading call tracking and analytics SaaS platform serving SMB and agency customers with AI-powered conversation intelligence. Direct functional overlap in call attribution, dynamic number insertion, and CRM integrations, though CallRail operates at much greater scale and broader geography.

Others

• Roistat: Russian/CIS end-to-end business analytics platform that integrates with Call-tracking.by. Comparable as an analytics layer over marketing data, with overlapping customers and complementary positioning in the MarTech stack.

Regional players

• WildJar: Australian-based call tracking and phone lead analytics platform serving APAC and EMEA. Comparable product offering with AI conversation analytics; relevant peer as international mid-sized competitor with similar feature set.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/call-tracking-belarus

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Call-tracking.by