Lead Generation World
Lead Generation World is a privately held, founder-led conference and community company that runs an annual San Diego event and year-round content ecosystem serving lead buyers, sellers, advertisers, agencies, platforms, and performance marketers across insurance, mortgage, solar, EDU, legal, and home services verticals.
- Company typePrivate
- Founded2019
- HeadquartersSan Diego, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Lead Generation World does
Lead Generation World (LGW), operating as Lead Generation World, LLC, is a private event and community company founded in 2019 and headquartered in San Diego, California. The company organizes an annual conference held at the Gaylord Pacific Resort & Convention Center in Chula Vista (Feb 17-19, 2027), targeting lead buyers, lead sellers, advertisers, agencies, platforms, service providers, call centers, and compliance experts across verticals including Insurance, Medicare, Mortgage, Home Services, Education, Debt, Legal, Financial Services, and Solar. The conference differentiates itself from broader performance marketing events such as LeadsCon through a smaller, more executive-dense format (approximately 500 fewer attendees), a vetted buyer application process, and substantially lower ticket pricing (general pass up to $1,495 versus $2,995 at LeadsCon).
The business is structured around four core revenue streams: conference registration tickets (General Pass and verified Buyer Pass), multi-tier sponsorship packages (Universe Sponsor, World Sponsors, Communication Sponsor, Exhibitors) sold to technology providers and service companies, hotel room booking referral commissions from the venue partner, and a Lead Buyer Certification Program launched in 2022. Year-round engagement is delivered through a content ecosystem comprising the LGW Podcast, a 60+ article blog library, video content (LGW TV), a community newsletter, and an Industry Directory linking attendees to performance marketing service providers. The company operates a sister conference, Contact.io, focused on the contact center vertical, also led by founder and CEO Michael Ferree.
Go-to-market is event-driven and content-led, combining direct online registration via prereg.net, a separate verified buyer application process, a multi-channel content marketing engine (blog, podcast, social, newsletter), and SEO/comparison content targeting professionals searching for lead generation conferences. The platform backbone is the third-party Whova event management system powering the agenda and mobile event app. The company is founder-led, privately held with no disclosed institutional funding, and operates with 71 employees and a 60+ sponsor partner ecosystem including flagship sponsor LeadsPedia and named World Sponsors Plura and Lavin Media.
Lead Generation World firmographics
Firmographics- Name
- Lead Generation World
- Legal name
- Lead Generation World, LLC
- Website
- https://leadgenerationworld.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Lead Generation World is a privately held, founder-led conference and community company that runs an annual San Diego event and year-round content ecosystem serving lead buyers, sellers, advertisers, agencies, platforms, and performance marketers across insurance, mortgage, solar, EDU, legal, and home services verticals.
- Ownership category
- akta.pro rank
Lead Generation World industry classification
Industry- Product category
- B2B Conferences & Events
- NAICS
- Convention and Trade Show Organizers (56192)
- akta.pro primary industry
- Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE)
- akta.pro secondary industries
- Lead Generation & Performance Media (B2B/B2C) (MPAAACAK), B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA), Affiliate & Partner Lead Generation Networks (BPAFAKAL)
Keywords
Where Lead Generation World is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Lead Generation World business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Conference Registration Tickets: Attendee registration fees for the annual San Diego conference. Pricing tiers include general passes up to $1,495 and buyer passes, with lower tiered pricing available further out from the event date.
- Sponsorship Packages: Multiple sponsorship tiers including Universe Sponsor, World Sponsors, Communication Sponsor, and Exhibitors. Sponsorships provide visibility and branding opportunities at the conference for technology providers, service companies, and platforms in the lead generation industry.
- Hotel Room Bookings: Referral commissions from group room bookings at the Gaylord Pacific Resort. Group room cut-off date is February 1, 2027.
- Lead Buyer Certification: Certification program launched in 2022 for lead buyer education at the conference
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | General Pass - Standard conference admission |
| One time/ perpetual license | Pay-as-you-go | Buyer Pass - For certified end lead buyers |
| Professional services/ project-based | Pay-as-you-go | Lead Buyer Certification Program |
| One time/ perpetual license | Multi-year contract | Sponsorship Tiers |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Lead Generation World product offering
Product offeringCore offering
Lead Generation World (LGW) operates a premier annual conference for the lead generation and performance marketing industry, held in San Diego. The three-day event brings together lead buyers, lead sellers, advertisers, agencies, platforms, service providers, and compliance experts across verticals such as insurance, mortgage, solar, and education for education, networking, and business development. The company also generates revenue through sponsorship tiers (Universe, World, Communication, Exhibitor) and offers related content products including a podcast, blog, industry directory, and a Lead Buyer Certification Program.
Differentiator
Problem solved
Functional benefit
Products and services
- Lead Generation World Conference (San Diego) Annual three-day conference for lead buyers, lead sellers, advertisers, agencies, platforms, service providers, and compliance experts in the lead generation and performance marketing industry. Held in San Diego; includes educational sessions, speed networking, verified buyer lounges, vertical roundtables, and live tech demos.
- Lead Buyer Certification Program Certification program educating lead buyers on best practices, compliance, and lead management processes within the lead generation industry. Targets certified end lead buyers who do not sell leads or operate as marketing agencies for lead buyers.
- LGW Podcast Industry podcast featuring interviews with marketing technology experts, performance marketing leaders, and entrepreneurs in the lead generation space.
- Industry Directory (Performance Marketing Directory) Online directory connecting professionals with service providers, platforms, and agencies operating in the lead generation and performance marketing ecosystem.
- Lead Generation World Blog Educational blog with articles on lead generation strategies, AI-driven marketing, compliance, performance marketing, call tracking, and vertical-specific topics.
Quantifiable outcome
- Nearly 50% lower ticket pricing than LeadsCon ($1,495 vs $2,995)
- +3 more outcomes
Companies that use Lead Generation World
Customer profileNamed customers1 record
Segments10 records
Ideal customer profiles3 records
Lead Generation World technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Lead Generation World partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered minor, core and flagship.
- JornayaminorJornaya committed to the Lead Buyer Scholarship program pledging up to $100,000 in free registrations. Jornaya is a leader in consumer behavioral data, compliance, and marketing intelligence - the only company that can tell CMOs when their customers and prospects start shopping for their products without sharing any personally identifiable information.
- InfutorminorInfutor (consumer identity management expert) co-pledged up to $100,000 in free registrations for lead buyers through the scholarship program. Infutor enables marketers to understand who their customers are and create relevant experiences in real-time.
- Contact.iocoreContact Center Conference and sister company to Lead Generation World. Both operated by Michael Ferree, CEO. Contact.io serves the contact center industry while LGW serves the broader lead generation ecosystem.
- Gaylord Pacific Resort & Convention CentercoreConference venue partnership at Gaylord Pacific Resort and Convention Center in Chula Vista, San Diego. The resort features 1,600 guest rooms, 477,000+ square feet of function space, and opens late spring 2025.
- Performance Marketing DirectoryminorIndustry directory linked from the LGW website for attendees to find and connect with performance marketing companies.
- LeadsPediaflagshipUniverse Sponsor - empowers top performance marketers with cutting-edge technology for lead acquisition, distribution, call tracking, and call routing. Provides real-time analytics, seamless integrations, advanced verification, and intelligent routing for lead generation operations.
- PluracoreWorld Sponsor - omni-channel AI communications system enabling businesses to build and sync teams of sophisticated AI agents across webchat, SMS, and voice channels.
- Lavin MediacoreWorld Sponsor - performance marketing powerhouse helping brands connect with exclusive, high-intent customers at scale. Delivers 98% unique inquiries with expertise across 20+ verticals.
- RingbacoreExhibitor - leading call tracking and analytics platform built for performance marketers, pay-per-call networks, and lead generators with real-time reporting, advanced routing, and complete transparency.
- TrackDrivecoreExhibitor - leader in Inbound Call Tracking and Lead to Call Automation Platform using SMS, Emails, Outbound Calls, and Voicemail to contact leads.
- BoomsourcingminorExhibitor - AI-powered call center solutions for solar, auto insurance, mortgage, and Medicare with over 20 years of experience and TCPA, GDPR, HIPAA compliance.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Lead Generation World competitors and assessment
Company assessmentBroad incumbents
- Customer Contact Week (CCW): Large contact center and customer experience event series covering inbound/outbound operations, AI, and compliance — a broader incumbent in the same call center and lead-to-call operations space LGW serves via Contact.io and main conference.
- B2B Marketing Exchange: B2B-focused marketing event covering demand generation, ABM, and content marketing — adjacent to LGW's demand-gen and performance marketer audience but with a broader B2B lens.
- MarTech Conference (MarTech.org): Marketing technology conference attracting senior marketing leaders, martech vendors, and agencies — overlapping with LGW's platform/service provider sponsors and senior buyer attendees.
- Digital Summit: Multi-city digital marketing conference series covering SEO, content, social, and paid media — broader in scope than LGW but serves overlapping digital/performance marketing buyers and agencies.
Direct peers
- Traffic & Conversion Summit: Annual performance and digital marketing conference targeting marketers, agencies, and founders focused on paid traffic, conversion, and customer acquisition — overlapping heavily with LGW's advertiser and agency attendees.
- Affiliate Summit: Long-running performance marketing and affiliate conference serving affiliate managers, networks, and media buyers — overlapping significantly with LGW's lead buyer/seller and performance marketer audience.
- Contact.io (Contact Center Conference): Sister conference run by the same LGW CEO Michael Ferree, focused on the contact center and call center industry; overlapping operator, audience segments (call centers), and business model.
- LeadsCon: Historically the largest performance marketing and lead generation conference in the US; LGW explicitly positions against LeadsCon on price and buyer density, making it the closest direct peer even though the brand has cycled through operators.
Emerging players
- Social Media Marketing World: Large social and digital marketing conference that attracts many of the same advertiser, agency, and performance marketer personas as LGW, though its focus is more top-of-funnel social/content.
- Content Marketing World: Content Marketing Institute's flagship event for content, brand, and demand marketers — partially overlapping with LGW's performance marketing audience, particularly around demand generation education.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Lead Generation World social profiles
Digital presenceLead Generation World financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lead Generation World leadership team
Management profileNumber of profiles
Profiles1 record
Lead Generation World funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lead Generation World M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lead Generation World
What does Lead Generation World do?
Lead Generation World (LGW) operates a premier annual conference for the lead generation and performance marketing industry, held in San Diego. The three-day event brings together lead buyers, lead sellers, advertisers, agencies, platforms, service providers, and compliance experts across verticals such as insurance, mortgage, solar, and education for education, networking, and business development. The company also generates revenue through sponsorship tiers (Universe, World, Communication, Exhibitor) and offers related content products including a podcast, blog, industry directory, and a Lead Buyer Certification Program.
Is Lead Generation World a public or private company?
Lead Generation World is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lead Generation World founded?
Lead Generation World was founded in 2019. It employs 51 to 100 people.
Where is Lead Generation World based?
Lead Generation World is headquartered in San Diego, United States, in the North America region.
How does Lead Generation World make money?
Four revenue lines are on record. Conference Registration Tickets are the primary driver. The others are sponsorship Packages, hotel Room Bookings and lead Buyer Certification.
Who are Lead Generation World's main competitors?
Broad incumbents on record are Customer Contact Week (CCW), B2B Marketing Exchange, MarTech Conference (MarTech.org) and Digital Summit. Direct peers are Traffic & Conversion Summit, Affiliate Summit, Contact.io (Contact Center Conference) and LeadsCon. Emerging players are Social Media Marketing World and Content Marketing World.
Does Lead Generation World have an API?
No public API is recorded for Lead Generation World.
What industry is Lead Generation World in?
Lead Generation World's product category is B2B Conferences & Events. Its primary akta.pro industry code is BPAFAKAE, Lead Generation & List Building Services (Prospecting, Data Sourcing), with a secondary code of MPAAACAK, Lead Generation & Performance Media (B2B/B2C). Its NAICS code is 56192.