Montrose Football Club

What Montrose Football Club does

Montrose Football Club is a Scottish professional football club founded in November 1879 and based at Links Park Stadium in Montrose, Angus, Scotland, competing in SPFL League One (the third tier of Scottish football) for the 2026/27 season. The club operates men's, women's (SWPL 1), and academy teams, and runs a charitable arm, Montrose Community Trust, founded in 2012 to deliver health and social programmes serving over 1,000 community members weekly. It is constituted as Montrose FC Ltd, a private limited company governed by a board led by Chairman Peter Stuart, with no disclosed parent company or external investment.

The club's core product is professional football entertainment at Links Park Stadium (capacity 4,936, with a 3G artificial surface installed in 2007 and main stand seating for 1,338), monetised through match tickets (£5–£20), season tickets (£50–£260), and premium matchday hospitality (£82.50+VAT per person). Ancillary revenue streams include sponsorship packages (player, match, ball, trackside, and programme advertising at £128–£600+VAT), venue hire (1879 Lounge, Board Room, Gable Endies Lounge), pitch hire on the 4G floodlit surface, personalised commemorative steps on the Bryan Keith Stand, the Club 500 monthly prize draw (£20/month via GoCardless direct debit), the Lucky Numbers Lottery (£1/week), children's parties, match-day mascot packages, and matchday programme sales. Distribution runs through the Future Ticketing online platform, on-the-day gate sales at Links Park, direct sponsorship sales, and RJMSports for merchandise. The club uses Pixellot for live match streaming and maintains Facebook and YouTube channels for content distribution.

The business model is a diversified, asset-heavy sports club with fragmented revenue streams anchored by ticketed live attendance and supplemented by subscription-style draws, transactional sponsorship, and venue rental. Key customers are long-tail individual supporters and season ticket holders, local and regional corporate sponsors (notably Montrose Port Authority as primary sponsor and Intermoor/Acteon for the women's team front-of-shirt), and community participants via the Trust. Strategic focus areas for 2026/27 include commercialising the refurbished 1879 Lounge, building the women's team commercial and sporting profile, and operationalising the Lochee United youth development cooperation agreement under the new SPFL Parent Club framework.

Name

Montrose Football Club

Legal name

Montrose FC Ltd

Website

https://montrosefc.co.uk

Company type

Private

Founded year

1879

Operating status

Operating

Headcount range

11–50 employees

Short description

Montrose Football Club is a 145-year-old Scottish professional football club based in Montrose, Angus, competing in SPFL League One. It operates men's, women's, and academy teams at Links Park Stadium, generating revenue from tickets, hospitality, sponsorships, venue hire, and lottery draws, alongside a charitable Community Trust.

Ownership category

akta.pro rank

NAICS

Sports Teams and Clubs (711211), Spectator Sports (7112), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900), Services-Membership Organizations (8600)

akta.pro primary industry

Association Football (Soccer) Leagues (MPAKAAAA)

akta.pro secondary industries

Team Sports Matches (Club & National) (MPAGAMAB), Sports Hospitality & Premium Experiences (VIP, Suites, Fan Zones) (MPAGAMAJ)

Keywords

• Professional football club
• Matchday hospitality packages
• Sponsorship advertising
• Club merchandise retail
• Venue pitch hire

Headquarters

HQ city

Montrose

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Ticket Sales: Matchday tickets sold to spectators for league and cup fixtures at Links Park Stadium, with pricing tiers for adults, concessions, and children.
2. Season Tickets: Annual season ticket packages granting access to all home league matches, with bundled discounts at local businesses.
3. Matchday Hospitality: Premium corporate hospitality experience including pre-match bar, two-course meal with wine, reserved seating, and post-match complimentary drink. Priced at £82.50+VAT per person.
4. Club 500 Monthly Draw: Monthly prize draw where members purchase tickets at £20 per month via direct debit. Prizes range from £50 to £1,000 depending on month.
5. Lucky Numbers Lottery: Weekly lottery game where participants predict National Lottery numbers for chances to win £300 minimum prize pot and £10 bonus ball prize. Costs £1 per week via standing order.
6. Sponsorship Packages: Annual and matchday sponsorship packages including player sponsorship (£325+VAT per season), match sponsorship (£250+VAT), ball sponsorship (£150+VAT), trackside advertising, and matchday programme advertising.
7. Retail and Merchandise: Official merchandise sales through RJMSports club shop, including personalised steps, programmes, and subscriptions.
8. Venue Hire: Conference and event space rental including the 1879 Lounge (£20/hr), Captain's Lounge, Gable Endies Lounge (£15/hr), and Board Room (£25/hr) for meetings, parties, and events.
9. Pitch Hire: Rental of the 4G floodlit pitch for school PE lessons, local team training and matches, and casual use.
10. Personalised Steps: Nam e or business featured on Bryan Keith Stand steps. First year costs £45 plus £50 setup fee, then £50 annually or £500 for lifetime.
11. Children's Parties: Football-themed birthday parties including activities, food, games, and MCT coach. Package A priced at £100.
12. Match Day Mascot Package: Children can become matchday mascots for £90 inclusive of VAT, receiving tickets, stadium tour, team practice, lead-out opportunity, signed shirt, and meet-and-greet.
13. Matchday Programme: The Gable Ender matchday programme sold at £3 per copy or via subscription at £50 per season including postage.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Montrose Football Club is a Scottish professional football club competing in SPFL League 1 at Links Park Stadium. The club sells match tickets and season tickets, matchday hospitality packages, sponsorship and advertising products (Player, Match, Ball, Trackside, Matchday Programme, Personalised Steps), branded merchandise, lottery and monthly draw products, venue and pitch hire, and runs community football programmes through Links Park Community Trust serving over 1,000 participants weekly.

Product overview

Montrose Football Club operates as a Scottish professional football club offering a diversified portfolio of products and services centered around matchday experiences and community engagement. The core offerings include match and season tickets for Men's (William Hill League 1) and Women's (SWPL) teams playing at Links Park Stadium. The club's membership programme Club 500 provides monthly prize draws and shareholder benefits. Additional revenue streams encompass hospitality packages (Matchday Hospitality, 1879 Lounge), conferencing/venue hire, pitch hire, children's parties, and match day mascot experiences. The club generates sponsorship revenue through player sponsorship, match sponsorship, ball sponsorship, trackside advertising, and matchday programme advertising. Ancillary products include Lucky Numbers Lottery, The Gable Ender matchday programme, and personalised stadium steps.

Differentiator

Problem solved

Functional benefit

Brands

• Club 500: Monthly prize draw subscription programme where members pay £20 per month by direct debit for chances to win cash prizes and receive a share in Montrose FC.
• Lucky Numbers Lottery
• Montrose Community Trust

Quantifiable outcome

• Montrose Community Trust supports 1,000+ people weekly
• +2 more outcomes

Named customers5 records

Segments4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

28 partnerships are on record, tiered core, primary and minor.

• Lochee UnitedcoreStrategic or Co-development Partner · 3 August 2026Cooperation Agreement signed allowing up to three Montrose players aged under 21 to join Lochee on flexible week-to-week loan for valuable game time while retaining ability to recall. Bridges gap between Academy and first team. Part of new rule permitting League 1 clubs to act as Parent Club with League 2, Highland League, or Lowland League teams.
• Parkgrove Funeral DirectorscoreGTM or Marketing Partner · 1 January 2026New club partner sponsoring both Men's Matchday Away Travel and Women's Matchday Warm-Up Kit for 2026/27 season. Parkgrove has spent over three decades providing funeral services across Angus and already supports several other football clubs in the county.
• MPA (Montrose Port Authority)primaryGTM or Marketing PartnerPrimary sponsor of Montrose Football Club. MPA logo displayed on site as primary sponsor.
• Intermoor (Acteon)primaryGTM or Marketing PartnerPrimary sponsor and Home Shirt sponsor (Front) for Women's Team. Part of Acteon group offering marine infrastructure solutions.
• Upper Dysart LardercoreGTM or Marketing PartnerManagement sponsor for Women's Team. Sponsors the newly refurbished 1879 Lounge. Provides 10% off food (Mon-Fri) for season ticket holders. Matchday sponsor and hospitality raffle prize provider.
• AquapaxcoreGTM or Marketing PartnerHome & away shirt sponsor (back) and hydration partner for Women's Team.
• Fotheringham HomesminorGTM or Marketing PartnerHome & away shirt sponsor (back) for Women's Team.
• Whyte Cargo HandlersminorGTM or Marketing PartnerCurrent partner. Sponsor of Man of the Match award. Provides complimentary bottle of bubbly to MOTM winners. Customer testimonial for hospitality.
• EnerquipminorGTM or Marketing PartnerCurrent partner listed on website with logo displayed.
• Murray TaylorminorGTM or Marketing PartnerCurrent partner listed on website with logo displayed.
• Docherty Midland CoachesminorGTM or Marketing PartnerCurrent partner listed on website with logo displayed.
• Celurca InvestmentsminorGTM or Marketing PartnerCurrent partner listed on website with logo displayed.
• UhlsportminorGTM or Marketing PartnerCurrent partner listed on website with logo displayed. Sports equipment brand.
• Pert BruceminorGTM or Marketing PartnerCurrent partner listed on website with logo displayed.
• Dinos Pizza MontroseminorGTM or Marketing PartnerCurrent partner listed on website with logo displayed.
• GPG MontroseminorGTM or Marketing PartnerCurrent partner. 10% off final bill for season ticket holders. Golf professional.
• Dalziel VenturesminorGTM or Marketing PartnerCurrent partner listed on website with logo displayed.
• Fettercairn WhiskyminorGTM or Marketing PartnerCurrent partner listed on website with logo displayed. Distillery.
• Fotheringham HomesminorGTM or Marketing PartnerCurrent partner listed on website with logo displayed.
• RJM SportsminorGTM or Marketing PartnerCurrent partner and operator of official club shop for merchandise sales.
• John Lawrie TubularsminorGTM or Marketing PartnerCurrent partner listed on website with logo displayed.
• Charleton FarmminorGTM or Marketing PartnerCurrent partner. Away bus food sponsor for Women's Team. 15% off food for season ticket holders.
• Six Degrees North BreweryminorGTM or Marketing PartnerBrews exclusive 1879 Session IPA for Montrose FC hospitality.
• Future TicketingcoreTechnology or IntegrationCloud-based ticketing software provider for online ticket sales, season tickets, and event management at Links Park Stadium.
• GoCardlesscoreTechnology or IntegrationDirect debit payment provider used for Club 500 monthly draws and programme subscriptions.
• The George HotelminorGTM or Marketing PartnerAway sleeve sponsor for Women's Team.
• Rossie (Travelwear)minorGTM or Marketing PartnerTravelwear sponsor for Women's Team.
• Neil Elder CominorGTM or Marketing PartnerHome sleeve sponsor for Women's Team.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Queen's Park FC: Glasgow-based SPFL club that has moved between League 1 and the Championship. Comparable as a community-rooted Scottish club pursuing promotion with a diversified commercial programme including venue hire and sponsorship.
• Stenhousemuir FC: Scottish football club currently operating in SPFL League 1/2. Directly comparable as a tier-3/4 Scottish club with a similar revenue mix (tickets, sponsorship, hospitality) and small-stadium operating model.
• Brechin City FC: Angus-region Scottish football club operating in the lower SPFL pyramid. Comparable small-town, heritage-rich Scottish club with limited commercial scale and reliance on local sponsorship.
• Forfar Athletic FC: Angus-based Scottish football club competing in the lower SPFL divisions. Comparable small-town Scottish club model with similar community-owned structure and modest commercial scale.
• Arbroath FC: Neighbouring Angus-based Scottish football club that has played across SPFL League 1 and League 2. Most direct comparable in geography and tier, with similar attendance scale and reliance on local commercial revenue.
• Stirling Albion FC: SPFL League 1/2 club with a similar-sized stadium and historical heritage. Comparable on commercial structure, sponsorship tiering, and matchday ticket/hospitality offerings.
• Alloa Athletic FC: SPFL League 1 club based in Clackmannanshire with comparable stadium capacity and a similar diversified matchday/non-matchday commercial strategy including hospitality and sponsorship tiers.
• Peterhead FC: SPFL League 1 club based in Aberdeenshire with similar stadium scale (Balmoor ~3,150) and a comparable small-town Scottish league commercial model.
• Cove Rangers FC: SPFL League 1 club that has risen rapidly through the leagues. Comparable as a Scottish lower-league club with active sponsorship programmes and growing matchday infrastructure at Balmoral Stadium.
• Elgin City FC: SPFL League 2 club with a comparable small-stadium, community-oriented operating model. Useful benchmark for Scottish lower-league sponsorship, ticketing, and venue-hire economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLSbp_ZT61KVu7u9mQcIDynXeOwss6vR0m
• Facebookfacebook.com/MontroseFC
• LinkedInlinkedin.com/company/montrose-football-club

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Montrose Football Club