Plataforma de Infancia (España)

What Plataforma de Infancia (España) does

The supplied attributable material does not establish what Plataforma de Infancia (España) does, whom it serves, or what products and technology it operates. The detailed product, technology, customer, pricing, and operating records are explicitly associated with Metricool (METRICOOL SOFTWARE, S.L.), while the record for Plataforma de Infancia (España) contains no substantive company-specific fields. Those records cannot be attributed to the named company without creating an entity mismatch.

This is a source-identification gap, not evidence that Plataforma de Infancia is inactive, pre-revenue, or lacks a business model. Any investment assessment therefore remains ungrounded until company-specific sources are supplied.

Name

Plataforma de Infancia (España)

Legal name

METRICOOL SOFTWARE, SL

Website

https://mtr.bio

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Plataforma de Infancia (España) is named in the request, but the supplied attributable record contains no substantive company-specific operating data; detailed records concern Metricool, so its products, customers, and business model cannot be stated reliably.

Ownership category

akta.pro rank

Product category

Social Media Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Web Search Portals and All Other Information Services (519290)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro primary industry

Semantic Layer, Metrics Store & Headless BI (HDAEAMAE)

akta.pro secondary industry

Social, Community & Creator Platform Feeds (HDAAAGAD)

Keywords

• Social media management
• Social media analytics
• Content scheduling software
• Social media reporting
• Social media planning

Headquarters

HQ city

Madrid, Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Freemium SaaS Subscription: Metricool operates under a freemium model. The free plan provides limited functionality (1 Brand, 1 Web/Blog). Paid plans (Starter, Advanced, Custom) unlock additional brands, features (analytics, reports, SmartLinks, AI, team management), and add-ons (X Add-on, Hashtag Tracker). Billing is monthly or annual with annual plans at a discount. VAT is added at the applicable legal rate.
2. Affiliate Program: Metricool operates an affiliate program managed via the Zexel platform. Affiliates earn commission on referred customers who convert to paid plans. Tier 1: 25% of customer spending up to $100 max per customer. Tier 2 (upon reaching 200 referrals): 50% up to $300 max per customer, renewed annually if 100+ additional customers are acquired.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Metricool is a cloud-based social media management SaaS platform that lets users plan, schedule, auto-publish, measure, and report content across 11+ social networks (Facebook, Instagram, Threads, X, Pinterest, TikTok, YouTube, Twitch, LinkedIn, Bluesky, Google Business Profile). It is sold to agencies, brands, SMBs, and individual creators on freemium tiers (Free, Starter, Advanced, Custom) with add-ons such as an X connection add-on and a Hashtag Tracker, plus a White Label and API integration offering for partners.

Product overview

Metricool is a unified social media management platform that offers a comprehensive suite of tools for planning, measuring, and promoting content across multiple social networks. The platform operates on a freemium model with Free, Starter, Advanced, and Custom subscription tiers. The core platform includes social media profile management, a Planner with scheduling and approval workflows, Analytics with competitor analysis, and Reports with CSV export and Looker Studio integration. Key modules include SmartLinks (link-in-bio tool), Artificial Intelligence Assistant for content creation, Inbox for multi-platform message management, and Hashtag Tracker as a separate purchase. Advanced features include API Access, Team Members, Canva Add-On, Zapier integration, and White Label/Integration options for agencies. MetriSchool provides educational courses including Metricool Expert Certification, Social Media School, YouTube Ads Bootcamp, TikTokSchool, and AI Social Media Marketing Course. The platform also offers a Chrome Extension and Metricool MCP for AI model connections.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 3.5 million+ social media managers, brands, and agencies trust Metricool globally
• +1 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles5 records

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability4 records

Feature8 records

Partnerships

Seven partnerships are on record, tiered core.

• Google Looker StudiocoreTechnology or IntegrationMetricool integrates with Google Looker Studio (formerly Google Data Studio) via a connector, enabling customers on Advanced and Custom Plans to create advanced reports using Looker Studio's visualization tools. This integration is a core differentiator for agencies requiring sophisticated reporting capabilities.
• CanvacoreTechnology or IntegrationMetricool offers a Canva Add-On integration that allows customers to design content in Canva and schedule it directly through Metricool, streamlining the design-to-publishing workflow for social media managers.
• ZapiercoreTechnology or IntegrationMetricool integrates with Zapier, enabling automation workflows that connect Metricool with thousands of other web applications. This integration is available exclusively on Advanced and Custom Plans.
• PexelscoreTechnology or IntegrationMetricool provides access to the Pexels royalty-free image and video bank directly within the platform. Customers can access and use Pexels content exclusively in publications scheduled through Metricool, enhancing content creation efficiency.
• team.blue GroupcoreTechnology or IntegrationMETRICOOL SOFTWARE is part of the team.blue Group and maintains joint controllership with team.blue N.V. Customer data is shared within the group for marketing statistics, internal administration, and reporting purposes. team.blue hub analytics service collects anonymized user data across the group network for aggregated statistical measurement.
• ZexelcoreChannel Partner/ Reseller/ DistributorMetricool uses the Zexel platform (https://zexel.io/) to manage billing and payment of affiliate commissions. Affiliates must register on Zexel to participate in the Metricool Affiliate Program, which is the primary channel for partner-driven customer acquisition.
• Google (YouTube API Services)coreTechnology or IntegrationMetricool uses YouTube API Services provided by Google to enable features including connecting YouTube channels, scheduling videos, accessing analytics data, and managing YouTube content. The use of YouTube API Services is governed by Google's Privacy Policy.

Scale indicators3 records

Direct peers

• Buffer: Buffer is a freemium social media scheduling and analytics SaaS targeting creators and small businesses across Instagram, Facebook, X, LinkedIn and other platforms. Closely comparable PLG motion and target customer to Metricool's Starter tier.
• Later: Later is a visual-first social media scheduling and analytics platform with strength on Instagram, TikTok and Pinterest — directly overlapping Metricool's content planning and competitor analysis features for creators and brands.
• Hootsuite: Hootsuite is the category-leading social media management platform offering scheduling, analytics, inbox and reporting across the same major social networks Metricool integrates. Direct competitor for SMB, mid-market and enterprise social media managers and agencies globally.
• Sprout Social: Sprout Social is a publicly traded social media management platform offering publishing, analytics, inbox and listening across the same networks. Competes with Metricool for mid-market and enterprise customers with deeper sales coverage.
• Sendible: Sendible is an agency-focused social media management platform offering multi-brand scheduling, reporting and client dashboards — directly comparable to Metricool's agency and Custom Plan features.
• Loomly: Loomly is a freemium brand-centric social media calendar and scheduling tool targeting SMBs and agencies, with similar scope to Metricool's Planner and approval workflow modules.
• Sprinklr: Sprinklr is an enterprise social media management, CX and analytics suite competing for the same Custom Plan / White Label-style accounts Metricool targets at the high end of its customer base.
• Agorapulse: Agorapulse is an SMB/mid-market social media management platform with scheduling, reporting, inbox and a focus on agencies — directly comparable to Metricool's agency and Starter/Advanced tier positioning.

Broad incumbents

• HubSpot: HubSpot includes social media management within its broader CRM and marketing automation platform, competing for the same mid-market and enterprise marketing budget that Metricool's Advanced/Custom plans target.

Emerging players

• Planable: Planable is an emerging collaboration-first social media planning and approval tool focused on agencies and brand teams, partially overlapping Metricool's Planner and Approval System sub-products.

Market position

Strengths5 records

Weaknesses5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/metricool
• YouTubeyoutube.com/channel/UC0NjePvj-YE5qeysRNfY-gA
• Facebookfacebook.com/metricoolEN
• LinkedInlinkedin.com/company/plataformadeinfancia
• Instagraminstagram.com/metricool
• TikToktiktok.com/@metricoolglobal
• Pinterestpinterest.com/metricool

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plataforma de Infancia (España)