Onetangi Beach Apartments

What Onetangi Beach Apartments does

Onetangi Beach Apartments is a privately held, four-star beachfront accommodation provider operating a single 34-unit complex at 5-7 Fourth Avenue, Onetangi, on Waiheke Island, New Zealand. The portfolio spans self-contained apartments from studios (~36m²) through 1-bedroom, 2-bedroom, and 3-bedroom configurations up to the 2-bedroom, 2-bathroom Superior Strand luxury tier (~75m²), with full-capacity accommodation for up to 78 guests. The business serves four primary customer segments — leisure travellers (couples and individuals), families and groups, wedding parties, and corporate/conference groups — and supplements its core nightly rental product with the Phoenix Suite conference venue (capacity 14), wedding accommodation packages, and long-stay serviced apartment options.

Revenue is generated primarily through nightly rentals with seasonal rate cards (Peak, Summer, and Winter seasons) and minimum-stay rules, supplemented by per-night surcharges for extra guests, pet fees, cot and twin-share options, BBQ hire, and conference/event service fees (catering, transfers). The go-to-market is direct-to-consumer: customers book through the property's own onlinebooking.direct engine or via the 0800 toll-free line, with dedicated enquiry funnels for wedding and corporate group bookings. Distribution is domestic (New Zealand), and the company has assembled a 12-partner ecosystem of Waiheke wineries, restaurants, and activity operators (Batch Winery, Stoneyridge, Te Motu, Tantalus, Ki Maha, Three Seven Two, Charlie's, EcoZip, Wild on Waiheke, among others) that drive cross-referral flow.

The operation runs lean — 7 employees — with no proprietary technology platform, no disclosed funding, no subsidiaries, and no M&A history. Tech infrastructure is limited to a standard property management and online booking system, and no AI/ML capabilities are evidenced. Competitive positioning rests on the direct beachfront location, the largest apartment portfolio on the island, the breadth of unit configurations, and the embedded wedding and conference verticals, rather than on technology or scale economics.

Name

Onetangi Beach Apartments

Legal name

Onetangi Beach Apartments

Website

https://onetangi.co.nz

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Onetangi Beach Apartments is a privately held New Zealand accommodation provider operating 34 self-contained beachfront apartments on Waiheke Island, serving leisure travellers, families, wedding groups, and corporate conference clients through direct booking and partner referrals.

Ownership category

akta.pro rank

Product category

Holiday Apartment Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Resort-Style Extended-Stay Properties (THAGAEAL)

akta.pro secondary industry

Beachfront & Lakefront Homes (THAMAAAF)

Keywords

• Beachfront holiday apartments
• Serviced apartment rentals
• Corporate conference venue
• Wedding accommodation packages
• Vacation rental accommodation

Headquarters

HQ city

Onetangi, Waiheke Island

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Nightly Apartment Rentals: The primary revenue stream is nightly rental of self-contained apartments. Room types range from studio to three-bedroom apartments. Rates vary by season (Peak, Summer, Winter) and apartment type, with minimum stay requirements during peak periods. Additional per-night charges apply for extra guests.
2. Conference & Event Services: Corporate conference packages including the Phoenix Suite meeting room (up to 14 guests), catering (morning tea, lunch, afternoon tea), and on-island transfers billed as add-ons to accommodation.
3. Additional Fees & Ancillary Charges: Fees for extra occupancy, pet stays ($40 per pet), twin share option, cot rental ($25 one-off), and BBQ hire generate ancillary revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Onetangi Beach Apartments operates a 34-unit, four-star beachfront self-catering apartment complex on Onetangi Beach, Waiheke Island, New Zealand, offering nightly rentals of studios, one-, two-, and three-bedroom apartments on seasonal rates with minimum-stay rules. The property also packages its Phoenix Suite as a boutique conference venue for up to 14 guests (with catering and on-island transfers) and markets group wedding-accommodation bookings, distributed through its own direct booking website and phone lines plus partner referrals from local Waiheke Island venues.

Product overview

Onetangi Beach Apartments is a four-star beachfront accommodation complex on Waiheke Island, New Zealand, offering 34 self-contained apartments. The product portfolio includes Studio Apartments (36m2, available in Ground Floor, Upstairs, and Oceanview configurations), 1 Bedroom Apartments (Courtyard and Oceanview, 67m2), 2 Bedroom Apartments (Courtyard at 56m2, 2 Bathroom Oceanview at 80m2, and Superior Strand luxury at 75m2), and 3 Bedroom Courtyard Apartments (76m2, sleeping up to 6). These core accommodation products are supplemented by corporate conference services (Phoenix Suite for up to 14 guests), wedding accommodation packages, and long-stay options. The property also provides guest amenities including complimentary WiFi, SKY TV, kayaks, spa pool, BBQ facilities, and an on-site shop. Guests book directly through an online booking system and can access various local dining and activity partners on Waiheke Island.

Differentiator

Problem solved

Functional benefit

Products and services

• Studio Apartments Self-contained studio apartments available in Ground Floor (with patio), Upstairs (with balcony), and Oceanview configurations, averaging 36m2. Targeted at individual travellers or couples, with some offering fold-out sofa options for an extra guest surcharge.
• 1 Bedroom Apartments (Courtyard & Oceanview) First-floor apartments featuring a king-size bed, kitchen or kitchenette (with cooktop and dishwasher on Oceanview units), air-conditioning/heat pump on Oceanview, balcony or wrap-around deck, and bathroom. Approximately 67m2 for Oceanview units. Suitable for couples, solo travellers, and corporate guests wanting more space.
• 2 Bedroom Courtyard Apartments Ground-floor two-bedroom apartments around the courtyard garden, averaging 56m2, with a king bed (splittable), a double second bedroom, a fully tiled bathroom, an open-plan kitchen/dining/living area, and patio access. Aimed at friends, families, and groups.
• 2 Bedroom, 2 Bathroom Oceanview Apartments Second-floor apartments at the highest elevation with wrap-around balconies and sea views, averaging 80m2. Features two king-size bedrooms each with ensuites and an open-plan kitchen-dining-living area. Suitable for friends or two couples travelling together.
• 2 Bedroom, 2 Bathroom Superior Strand Apartments Luxury beachside apartments averaging 75m2 with sea views, an upstairs open-plan kitchen-dining-living area opening to a front deck, a private back deck with BBQ, a master bedroom with private courtyard and ensuite, and direct parking. Targeted at guests seeking the highest-tier beachfront apartment experience.
• 3 Bedroom Courtyard Apartments Ground-floor three-bedroom apartments around the courtyard garden, averaging 76m2 and sleeping up to 6 guests. Features three bedrooms (one king ensuite, one king splittable, one queen), two bathrooms, a well-equipped kitchen, and a patio leading to the garden. Targeted at families and larger groups.
• Phoenix Suite Conference Venue Boutique conference venue with views across the Hauraki Gulf that accommodates up to 14 guests. Part of corporate meeting packages that bundle accommodation (30 apartments, up to 78 guests), catering (morning tea, lunch, afternoon tea), on-island transfers, and off-site activities. Targeted at corporate retreat, off-site, and small conference clients.
• Wedding Accommodation Package Wedding accommodation service using the property's 34 self-contained apartments to host a couple's wedding guests in one venue. Includes a simplified booking procedure for guests, recommendations on local ceremony venues (Batch Winery, Stoneyridge Vineyard, Ki Maha, Casita Miro, Te Motu) and suppliers, plus proximity to the beach and local restaurants. Targeted at engaged couples planning a destination wedding on Waiheke Island.
• Long Stay Accommodation Serviced apartment accommodation offered at special long-stay rates for guests booking extended visits. Marketed as a 'home away from home' experience in the heart of Waiheke Island. Targeted at guests needing accommodation for multi-week or multi-month stays.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered minor.

• Batch WineryminorStrategic or Co-development PartnerBoutique winery and destination restaurant on Waiheke Island. Recommended as a wedding venue partner to guests of Onetangi Beach Apartments. Located 7 minutes driving from the property. Open 7 days a week with award-winning wines and panoramic views across the Hauraki Gulf.
• Stoneyridge VineyardminorStrategic or Co-development PartnerWorld-renowned boutique winery on Waiheke Island specialising in Cabernet-blend wines. Recommended as a wedding venue to guests. Located 4 minutes driving from the property. Owned by Stephen White.
• Ki MahaminorStrategic or Co-development PartnerAward-winning beachside seafood restaurant on Onetangi Beach, just 2 minutes walk from the apartments. Showcases Aotearoa cuisine with sustainably harvested seafood and ethically farmed meats. Listed as both a dining partner and wedding venue partner.
• Casita MirominorStrategic or Co-development PartnerMediterranean cuisine restaurant and vineyard on Onetangi Valley. Produces wines including Pinot Gris, Viognier, Cabernet Sauvignon, Merlot, Malbec, and the Madame Rouge blend. Located 25 minutes walk or 5 minutes driving from the property.
• Te MotuminorStrategic or Co-development PartnerAward-winning winery estate and restaurant overlooking Onetangi Valley. Specialises in relaxed, modern-rustic dining with locally grown ingredients and garden produce. Located 35 minutes walk or 5 minutes driving from the property.
• EcoZipminorStrategic or Co-development PartnerAward-winning native forest zip-line adventure experience on Waiheke Island. An activity partner recommended to guests of the apartments. Located 25 minutes walk or 5 minutes driving from the property. Open 3-hour adventure tours.
• Wild on Waiheke (Wild Estate)minorStrategic or Co-development PartnerOutdoor activity and entertainment venue on Waiheke Island. Offers archery, laser claybird shooting, petanque, giant chess, and team-building activities. Catering to singles, couples, families, and corporate groups. Recommended as an activity partner for guests.
• Waiheke Island Community CinemaminorStrategic or Co-development PartnerCommunity-run cinema offering daily screenings (except 25 Dec). An island activity recommended to guests. Located 15 minutes driving from Onetangi Beach Apartments.
• Three Seven Two RestaurantminorStrategic or Co-development PartnerMulti-award-winning beachfront restaurant directly across from Onetangi Beach, 2 minutes walk from the apartments. Chef Bronwen Laight produces seasonal, produce-driven menus. Winner of Metro Peugeot Restaurant of the Year Awards 2019, Best Destination Restaurant, and Best New Restaurant.
• Charlie's (Charlie Farley's)minorStrategic or Co-development PartnerWaiheke Island institution since 1987, claimed to be New Zealand's #1 beach bar. Located on Onetangi Beach, one block from the apartments. Open from 8am til late. Popular dining and social venue recommended to guests.
• Wild Estate RestaurantminorStrategic or Co-development PartnerFine wine, craft beer, and restaurant venue on Waiheke Island with a relaxed vineyard atmosphere. Located 3 minutes drive or 30 minutes walk from the apartments.
• Tantalus EstateminorStrategic or Co-development PartnerEstate on 8 hectares in Onetangi Valley with 5.3 hectares of vineyards, a winery, craft brewery, and restaurant with seasonal menus. Specialises in Bordeaux and Rhone-style reds. Located 30 minutes walk or 3 minutes driving from the property.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Sudima Hotels: New Zealand-headquartered hotel chain covering leisure and business travellers across the country; relevant broad incumbent for domestic accommodation competitive dynamics and corporate group demand.
• Airbnb: Global short-term rental platform whose Waiheke Island listings directly compete with Onetangi's self-contained apartment product on price, discovery, and SEO; the dominant alternative channel for the same customer.
• Heritage Hotels New Zealand: Established NZ hotel group operating across multiple destinations with leisure and conference offerings; provides a benchmark for domestic corporate and leisure accommodation operations and group/conference capability.

Regional players

• Mudbrick Vineyard: Waiheke Island vineyard and wedding venue with on-site dining and lodging; competes directly for destination wedding groups on Waiheke alongside Onetangi's wedding accommodation offering.
• The Oyster Inn: Boutique Waiheke Island accommodation and dining venue serving the same Waiheke leisure and food-tourism market as Onetangi; a relevant local peer for share-of-wallet within Waiheke accommodation demand.
• Cable Bay Vineyards: Waiheke Island vineyard with on-site accommodation, restaurant, and wedding hosting; competes for the same Waiheke wedding, leisure, and food-tourism guest as Onetangi's beachfront product.
• Delamore Lodge: Luxury boutique lodge on Waiheke Island targeting premium leisure, romantic getaway, and wedding guests — overlaps with Onetangi's wedding and couples segments at the higher end of the Waiheke market.

Direct peers

• Quest Apartment Hotels: Operates a network of serviced apartment / aparthotel properties across New Zealand and Australia offering self-contained units with kitchens, very comparable to Onetangi's apartment-style accommodation model and target customer.
• Adina Apartment Hotels: International aparthotel brand providing apartment-style accommodation with kitchen facilities in city and leisure destinations; closely mirrors Onetangi's serviced apartment format and mix of leisure and corporate demand.
• Oaks Hotels & Resorts: Apartment-style hotel operator across Australia and New Zealand offering studio through multi-bedroom configurations; directly comparable in product format, customer segments (leisure, groups, corporate), and self-catered positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/onetangi-beach-apartments

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Onetangi Beach Apartments