Punch Up

What Punch Up does

Punch Up is a Bangkok-based boutique data storytelling and visualization studio operating as Punch Up World Co., Ltd., founded in 2019. The company specializes in transforming complex data into accessible visual narratives through three core service lines: consulting engagements, data story and visualization production, and structured workshop training programs. It serves media organizations (Thairath Online, Workpoint Today, Thai PBS), government agencies (Government Savings Bank, Thai Health Promotion Foundation, Thailand Policy Lab), NGOs (Greenpeace Thailand, ACT AI), academia (Chulalongkorn University, Silpakorn University, Chiang Mai University), and corporate teams seeking data communication upskilling.

The firm's technology stack centers on scrollytelling, interactive dashboards, infographics, and visual essays, supported by access to third-party data sources including Wisesight's Zocial Eye social media analytics platform, Berkeley Earth, and Thai government open data portals. Punch Up operates a civic technology sub-brand called WeVis, which develops open data tools to empower citizens, and co-founded the ELECT civic data platform with Boonmee Lab. The studio maintains an active content presence through a blog (101+ articles), podcast (Punch In Live), and social channels that function as both portfolio and inbound marketing.

The business model is professional services, structured as project-based consulting contracts and custom-priced workshop engagements with no public pricing tiers. Revenue is generated through direct B2B sales to enterprise and institutional clients across media, government, NGO, and corporate segments within Thailand. The firm operates from a single headquarters in the Bang Rak district of Bangkok with a team of approximately 14-17 employees including co-founders, data analysts, designers, technologists, and project coordinators.

Name

Punch Up

Legal name

Punch Up World Co., Ltd. (บริษัท พันซ์อัพ เวิล์ด จำกัด)

Website

https://punchup.world

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Punch Up is a Bangkok-based boutique data storytelling and visualization studio founded in 2019 that serves Thai media organizations, government agencies, NGOs, and corporate teams through consulting, production, and workshop services, supported by the WeVis civic technology sub-brand.

Ownership category

akta.pro rank

Product category

Data Storytelling & Visualization Consulting

NAICS

Graphic Design Services (541430)

SIC

Services-Management Consulting Services (8742), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Data storytelling consulting
• Interactive data visualization
• Civic technology platforms
• Data journalism workshops
• Scrollytelling content production

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Data Storytelling Consulting: Consulting engagements with organizations (media, government, NGOs) to design and produce data-driven communication pieces, including scrollytelling articles, interactive dashboards, and visual reports. Revenue is generated through project-based consulting contracts.
2. Workshop & Training Programs: Structured workshop programs (half-day to full-day, virtual or on-site) teaching Data Storytelling, Data Visualization, and ESG Reporting to organizational teams. Contact-based pricing; invoiced per engagement.
3. Data Story & Visualization Production: Production of data visualization, infographics, and visual essays for media clients and partner organizations, delivered as published digital content.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Punch Up is a Bangkok-based boutique studio that helps organizations transform complex data into engaging visual stories. Its three service lines are data storytelling consulting, end-to-end production of interactive data visualizations (scrollytelling articles, dashboards, infographics, visual essays), and structured workshop/training programs. The firm also develops civic technology open-data tools through its WeVis sub-brand.

Product overview

Punch Up is a data storytelling, visualization, and communication consulting firm. It operates as a service-based company offering three core service lines: consulting, data story and visualization production, and data storytelling workshops. It also develops WeVis, a civic technology sub-brand focused on open data tools for citizens. Punch Up's workshop division offers a structured curriculum with three courses (Data Storytelling, Data Visualization & Information Design, and Reporting with Impact/ESG) delivered in half-day or full-day formats, virtual or on-site. The company does not offer a packaged software product or public API.

Differentiator

Problem solved

Functional benefit

Brands

• WeVis: Civic technology initiative aiming to empower people with technology and open data

Products and services

• Consulting Services Creative and insightful data storytelling consulting service that helps client organizations design effective ways to communicate their data and stories. Sold via project-based consulting engagements to media, government, NGO, and corporate clients in Thailand.
• Data Story & Visualization Production Production service producing innovative data visualizations, interactive content, infographics, and visual essays that make data engaging and easy to understand. Sold to media outlets (Thairath Online, Thai PBS, Workpoint Today), government agencies, NGOs, and other organizational clients.
• Data Storytelling Workshop Educational workshop sessions teaching participants how to design and deliver their own data stories, covering fundamentals of data communication, data storytelling process, database management, data sourcing, and data cleaning & analysis. Sold to corporate, NGO, academic, and media-analytics teams.
• Punch Up Workshop Curriculum Structured curriculum of three training courses covering Data Storytelling, Data Visualization & Information Design, and Reporting with Impact / ESG Reporting, delivered as half-day or full-day sessions in virtual or on-site formats. Sold per engagement to organizations seeking to upskill teams in data communication and ESG reporting.
• WeVis Civic technology initiative developing open data tools to empower citizens, managed at wevis.info. Sub-brand of Punch Up focused on open government data visualization and civic engagement tools for public benefit.

Quantifiable outcome

• 3.4 million social media engagements on a single featured data analysis (APEC 2022 social media analysis)
• +1 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

14 partnerships are on record, tiered core and minor.

• ELECTcoreStrategic or Co-development Partner · 6 March 2021Punch Up co-organized the 'Open Data for Democracy' event with ELECT on International Open Data Day 2021. Thanisara Ruangdej (GG) serves as administrator of both Punch Up World Co., Ltd. and the ELECT civic tech project, indicating shared leadership and deep operational integration.
• WisesightcoreStrategic or Co-development Partner · 5 June 2020Punch Up designed and delivered an exclusive Data Storytelling workshop for Wisesight's data analyst team. Wisesight provides social media analytics data that Punch Up uses in data journalism projects. The collaboration is mutual — Punch Up trains Wisesight's team while accessing their data tools (Zocial Eye) for analytical projects.
• Thai Economic Reporters Association (สมาคมผู้สื่อข่าวเศรษฐกิจ)minorStrategic or Co-development Partner · 17 August 2019Punch Up delivered a Digital Transformation training session on 'Storytelling with Data and Design' to senior economic reporters at the Thai Economic Reporters Association, held at the University of the Thai Chamber of Commerce.
• Boonmee LabcoreStrategic or Co-development PartnerPoonwit's representative from Punch Up participated alongside Boonmee Lab representatives at international forums (FoME Symposium at Deutsche Welle). Boonmee Lab is a civic technology laboratory working on ELECT and open government data projects, sharing similar mission and personnel overlap with Punch Up.
• Thairath OnlinecoreStrategic or Co-development PartnerPunch Up and Thairath Online co-produced major data journalism projects including the PM 2.5 scrollytelling series and the carbon credit reporting project. Punch Up provides data storytelling expertise; Thairath provides media distribution reach.
• Thai PBS (The Visual)coreStrategic or Co-development PartnerPunch Up produces data-driven visual content for Thai PBS's The Visual platform on topics including education, urban development, housing, and retirement. Long-standing content production partnership.
• Workpoint TodaycoreStrategic or Co-development PartnerPunch Up creates interactive data storytelling content published on Workpoint Today's platform, including wildfire coverage and carbon credit reporting. Workpoint Today provides media distribution.
• ACT AIcoreStrategic or Co-development PartnerACT AI is a civic technology organization. Punch Up collaborates on data visualization and dashboard projects including ACT Ai political data platform, local government budget tracking (ผ่างบเมือง), and COVID-19 corruption monitoring.
• Kid For KidsminorStrategic or Co-development PartnerPunch Up produced the data visualization and interactive interface for Kid For Kids' youth survey project (การสำรวจเยาวชนของ คิด for คิดส์).
• Silpakorn UniversityminorStrategic or Co-development PartnerCollaboration on The Canopy Project — a data visualization initiative documenting contemporary Thai art, published on Silpakorn University's platform.
• Greenpeace ThailandminorStrategic or Co-development PartnerPartnered on the Antibiotic Footprint Calculator — a data visualization tool helping citizens understand antibiotic consumption impacts.
• Thai Health Promotion Foundation (สสส.)minorStrategic or Co-development PartnerCollaborated on the 'NCDs Hidden Killer' (สืบร่องรอย เหล่าฆาตกรต่อไป) data storytelling project on non-communicable diseases in Thailand.
• Chiang Mai University (SPP CMU)minorStrategic or Co-development PartnerPartner on civil servant mental well-being survey visualization project (สแกนจิตใจคนทำงานภาครัฐ).
• Thailand Policy LabminorStrategic or Co-development PartnerCollaboration on youth mental health policy project, analyzing social media sentiment and mental health data for Thai youth during COVID-19.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Datawrapper: Data visualization tool used by newsrooms worldwide to produce responsive charts, maps, and tables quickly. Overlaps with Punch Up's media-facing data viz work by lowering the barrier to producing publishable visualizations in-house.
• The Pudding: Digital publication producing visual essays and scrollytelling data stories on cultural and social topics. Comparable in adopting the same data + narrative + interactive format that Punch Up produces for its media clients, but operates as an editorial brand rather than a B2B studio.
• Flourish: Online data storytelling and visualization platform (now part of Canva) that enables journalists and analysts to produce interactive charts, scrollytelling, and visual narratives without code. An emerging platform-based competitor to Punch Up's bespoke scrollytelling production service.

Direct peers

• FFunction: Montreal-based data design and visualization studio creating interactive data stories, custom visualizations, and editorial graphics for media, museums, and brands. Closely aligned boutique data storytelling model.
• Stamen Design: San Francisco-based boutique data visualization and cartography studio producing commissioned interactive maps, dashboards, and data stories for media and cultural clients. Most direct global peer to Punch Up's integrated data + design + storytelling model.
• Accurat: Italian data-driven design studio specializing in data visualization, interactive narratives, and information design for editorial and institutional clients. Highly comparable boutique model with similar integrated design + data storytelling approach.
• Polygraph: Data visualization studio producing interactive editorial graphics and data-driven visual essays for publishers and journalists. Directly comparable in offering data-driven storytelling as a service to media clients.
• Infoactive: Boutique data visualization studio building interactive data stories, custom visualizations, and design tooling for editorial and nonprofit clients. Comparable integrated data + design + storytelling service offering.

Broad incumbents

• Pentagram: Largest independent design consultancy in the world, with practice areas spanning identity, editorial, and digital design that occasionally include data visualization projects. A much larger, broader incumbent that overlaps with Punch Up on the design and storytelling dimensions.
• Tableau Software: Enterprise data visualization and business intelligence platform (now part of Salesforce) widely used by analysts to build dashboards and charts. Overlaps indirectly with Punch Up's data viz work but competes by enabling self-service visualization rather than bespoke storytelling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/punchupworld
• Facebookfacebook.com/punchupworld
• LinkedInlinkedin.com/company/punchupworld
• Instagraminstagram.com/punchup.world

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Punch Up