Sessions by the Bay

What Sessions by the Bay does

Sessions by the Bay is a single-location cannabis dispensary and consumption lounge operating at 700 Bay Marina Drive in National City, California, under California cannabis license C10-0001553-LIC. The company holds the distinction of being San Diego County's only licensed cannabis consumption lounge, combining a retail dispensary (selling flowers, pre-rolls, vapes, concentrates, and edibles) with a 21+ on-site consumption lounge featuring restaurant-style dining, infused mocktails, and device rentals. The venue operates daily from 6am to 10pm with a Moroccan-Tulum-inspired interior and waterfront outdoor patio.

The business operates a multi-stream revenue model combining transaction-based retail cannabis sales, food and mocktail sales, event ticketing (via OpenTable), device rental fees, and brand activation hosting fees from cannabis brands. Its go-to-market is event-driven, anchored by a weekly recurring programming calendar (Reggae Wednesdays, Live Band Saturdays, Movie Nights, Self Care Sundays, Plant Bingo Mondays) and rotating Brand PAD activations featuring 30+ partner cannabis brands including Strictly Lit, Jetty, 710 Labs, Muha Meds, Sluggers, and Stiiizy. Distribution channels include walk-in retail, a dedicated online dispensary storefront, an OpenTable reservation system, and a structured partners portal for brand collaboration. The customer base is segmented horizontally across adult cannabis consumers, wellness seekers, cannabis industry professionals, and entertainment seekers, with a loyalty rewards program supporting repeat visits. Founded in 2024, the company is privately held with no disclosed funding, headcount, or revenue figures.

Name

Sessions by the Bay

Legal name

Sessions By The Bay

Website

https://sessionsbythebay.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Sessions by the Bay is San Diego County's only licensed cannabis consumption lounge and dispensary, operating a single waterfront venue in National City, CA that combines retail cannabis sales, restaurant-style dining, infused mocktails, and a recurring event calendar for 21+ adult consumers.

Ownership category

akta.pro rank

Product category

Cannabis Retail & Consumption Lounge

NAICS

Snack and Nonalcoholic Beverage Bars (722515), Fitness and Recreational Sports Centers (71394)

SIC

Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Cannabis Dispensary with On-Site Consumption Lounge (where permitted) (CRANAFAF)

akta.pro secondary industries

Cannabis Dispensary + Wellness/Apothecary Format (Supplements, Skincare, etc.) (CRANAFAJ), Vape Lounges & On-Premise Sampling Bars (CRANAEAE)

Keywords

• Cannabis dispensary services
• Cannabis consumption lounge
• Retail cannabis products
• Cannabis brand activations
• Lounge dining experiences

Headquarters

HQ city

National City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Cannabis Retail Sales: Retail dispensary sales of cannabis products including flowers, pre-rolls, vapes, concentrates, and edibles. Features multiple branded products from partner cannabis companies.
2. Food & Mocktail Sales: Restaurant-style dining and infused mocktail sales within the consumption lounge.
3. Event Ticketing & RSVPs: Revenue from ticketed experiences and VIP cannabis experience events. Reservations managed through OpenTable platform.
4. Device Rentals: Rental of consumption devices (vaporizers, etc.) to lounge patrons.
5. Brand Activation Fees: Hosting fees from cannabis brands for Brand PAD activations and sponsored events featuring their products.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Sessions by the Bay is a licensed cannabis dispensary and 21+ consumption lounge operating under California license C10-0001553-LIC. It sells cannabis products (flowers, pre-rolls, vapes, concentrates, edibles) and provides a waterfront venue where customers can legally consume on-site while enjoying restaurant-style dining, infused mocktails, and rotating entertainment programming. The venue hosts brand PAD activations, live music, movie nights, yoga, and sound baths to drive repeat traffic.

Product overview

Sessions by the Bay is a cannabis dispensary and consumption lounge offering a dual-venue experience: a retail dispensary for purchasing cannabis products and a 21+ consumption lounge for on-site use. The venue integrates restaurant-style dining with cannabis consumption, featuring a food and mocktails menu, device rentals, and a loyalty rewards program. The company hosts regular events including live music, cannabis brand activations (Brand PAD series), movie nights, wellness activities (yoga, sound baths), and themed nights like Reggae Wednesdays and Fireside Sessions. Reservations are managed through OpenTable integration.

Differentiator

Problem solved

Functional benefit

Products and services

• Cannabis Dispensary Retail dispensary offering 100% lab-tested cannabis products including flowers, pre-rolls, vapes, concentrates, and edibles from a curated portfolio of 12+ branded partner companies, positioned with "Best Prices + Lowest Taxes" targeting 21+ adult cannabis consumers in San Diego County.
• Cannabis Consumption Lounge Moroccan-Tulum-inspired 21+ cannabis consumption lounge with indoor seating and outdoor patio located on the National City waterfront, providing a legal venue for on-site cannabis consumption combined with dining and entertainment, open daily 6am-10pm.
• Food & Mocktail Menu Restaurant-style dining experience offered inside the consumption lounge featuring infused mocktails and food pairings designed for cannabis consumers, served to lounge guests during normal operating hours.
• Device Rentals Rental service for cannabis consumption devices including vaporizers and accessories, made available to consumption lounge guests who do not bring their own equipment.

Named customers1 record

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

34 partnerships are on record, tiered core and minor.

• Strictly LitcoreGTM or Marketing PartnerHomegrown San Diego lifestyle cannabis brand participating in Brand PAD activations featuring their vapes and concentrates lineup. Multiple activations hosted in 2024-2026.
• JettycoreGTM or Marketing PartnerCalifornia craft cannabis brand bringing pre-rolls, vapes, and concentrates to Brand PAD activations. Frequent recurring activations.
• No Till KingscoreGTM or Marketing PartnerCannabis brand specializing in living soil flower, pre-rolls, and cannabis-infused drinks. Education-focused Brand PAD activations.
• 710 LabscoreGTM or Marketing PartnerPremium cannabis brand known for flowers, pre-rolls, vapes, concentrates, and edibles. Featured in 710 Day celebrations and regular activations.
• Muha MedscoreGTM or Marketing PartnerRecognizable cannabis brand with full product lineup. Multiple Brand PAD activations with 30% discount promotions.
• SluggerscoreGTM or Marketing PartnerCannabis brand with flowers, pre-rolls, vapes, and concentrates. Regular Brand PAD activations and sponsored events.
• GreenLineminorGTM or Marketing PartnerCannabis sponsor for brunch experiences and weekend events.
• Friendly BrandminorGTM or Marketing PartnerWellness-focused cannabis brand sponsoring Self Care Sunday events.
• Bear LabsminorGTM or Marketing PartnerCannabis brand sponsoring Fireside Sessions live music events.
• Planta Cannabis Co.minorGTM or Marketing PartnerCannabis brand sponsoring community events including beach clean-ups and wellness sessions.
• BLOOMminorGTM or Marketing PartnerCannabis brand with signature vapes sponsoring community events.
• THC DesignminorGTM or Marketing PartnerCannabis brand featured in wellness events and sound bath experiences.
• Preferred GardensminorGTM or Marketing PartnerCannabis sponsor for Plant Bingo events.
• KOA Infused Pre-RollsminorGTM or Marketing PartnerHosting Slow Your Roll Trivia Night events covering nature, wildlife, and cannabis culture.
• 710 Fry CominorGTM or Marketing PartnerFood vendor serving cannabis events with comfort food (Hot Cheeto creations, loaded fries, wings, Lumpia).
• SunnySideminorGTM or Marketing PartnerLifestyle brand collaboration for Bay Day merchandise shirt drop.
• Storz & BickelminorGTM or Marketing PartnerVaporizer brand (Volcano) featured in wellness events with Storz & Bickel immersive staff training.
• Uncle Arnie'sminorGTM or Marketing PartnerCannabis-infused beverage brand sponsoring movie nights.
• PabstminorGTM or Marketing PartnerParticipated in Maven Industry Night as cannabis brand partner.
• Big Pete'sminorGTM or Marketing PartnerParticipated in Maven Industry Night as cannabis brand partner.
• CLSICSminorGTM or Marketing PartnerCannabis brand with pre-rolls, vapes, edibles sponsoring yoga and wellness events.
• Street KingsminorGTM or Marketing PartnerEmerging cannabis brand with hip-hop and Latin roots featured at 619 High Market.
• Farmer's CupminorGTM or Marketing PartnerCannabis brand with flowers, pre-rolls, concentrates sponsoring Reggae Wednesdays.
• Casa FlorminorGTM or Marketing PartnerSan Diego cannabis brand with flowers, vapes, edibles, wellness products, and drinks sponsoring Daygo Vibes brunch.
• Maven GeneticsminorGTM or Marketing PartnerCannabis brand hosting Maven Industry Night live band events.
• Rosin Tech LabsminorGTM or Marketing PartnerSolventless cannabis brand with pre-rolls, vapes, concentrates. Brand PAD activation with 30% discount.
• Cruz RootsminorGTM or Marketing PartnerRoots reggae and soul live band performing at Reggae Wednesday events.
• All Mic Long LLCminorGTM or Marketing PartnerKaraoke host for weekly Karaoke Night events at the lounge.
• Gimmie Dem PlantsminorGTM or Marketing PartnerEvent host for Plant Bingo - San Diego's original cannabis plant bingo.
• North County GamersminorGTM or Marketing PartnerLocal card vendor for Poké Sesh trading nights.
• Crystal CollectionminorGTM or Marketing PartnerCannabis brand sponsor for Bayked Drag Brunch Pride events.
• Pacific StoneminorGTM or Marketing PartnerCannabis brand sponsor for Bayked Drag Brunch Pride events.
• Quiet KingsminorGTM or Marketing PartnerCannabis brand (flowers, pre-rolls, vapes) and comedy night host.
• San Diego FCminorGTM or Marketing PartnerOfficial Pub Partner - soccer fan engagement and watch parties.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• MedMen: Multi-state cannabis retailer with California dispensary footprint and luxury retail positioning. Relevant as a broader incumbent establishing the CA cannabis dispensary category, though not operating consumption lounges at Sessions by the Bay's scale.
• Cookies: California-originated cannabis brand and dispensary operator with flagship retail stores emphasizing brand-driven, experience-led retail. Comparable as a brand-led dispensary concept but operating at multi-state scale and without consumption-lounge component.
• Caliva: San Jose-based vertically integrated California cannabis operator with branded dispensary retail. Comparable as a California premium dispensary brand with strong product portfolio though without Sessions' consumption-lounge focus.

Direct peers

• Lowell Farms: A Cannabis Cafe: California's first cannabis cafe and consumption lounge in West Hollywood, combining restaurant-style dining with on-site consumption. The closest direct analog to Sessions by the Bay's dispensary-plus-lounge-plus-dining model in a regulated CA environment.
• The Artist Tree: California cannabis retailer operating dispensaries with on-site consumption lounges and curated art-driven environments. Directly comparable as a CA dispensary-with-consumption-lounge concept targeting lifestyle-oriented adult consumers.
• Hi-Fi Holdings (Hopland): California cannabis dispensary and consumption lounge operator (formerly Hi-Fi at the Hopland Village). Comparable as a regulated CA consumption-lounge concept with hospitality-style offerings.
• Green Street Pharmacy: Oakland-based dispensary and consumption lounge pairing retail cannabis with social on-site consumption. Comparable operating model combining dispensary sales with consumption venue programming.
• Barbary Coast Dispensary: San Francisco cannabis dispensary with a curated, hospitality-influenced retail experience. Comparable as a California premium-positioned dispensary with strong brand-activation and event programming.

Others

• STIIIZY: Major California cannabis brand (vapes, pods, flower) frequently activating at Sessions by the Bay via Brand PAD. Best framed as a key supplier and recurring brand partner rather than a direct retail competitor.
• 710 Labs: Premium California cannabis flower, vape, and concentrate brand regularly featured in Sessions by the Bay activations. Most relevant as a recurring brand-activation partner and a benchmark for premium positioning in the CA market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/sessionsbythebay
• Facebookfacebook.com/sessionsbythebay
• Instagraminstagram.com/sessionsbythebay
• LinkedInlinkedin.com/company/sessions-by-the-bay

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sessions by the Bay