SPORTBIZ

What SPORTBIZ does

SPORTBIZ is the trade brand of Good Morning Sports S.R.L., an Argentine company founded in 2016 that operates the Congreso Latinoamericano de Sports Business, a multi-country conference series positioning itself as the largest sports business networking network in Latin America. The organization runs physical congresses across at least 12 countries in Latin America and Europe, bringing together four participant segments: sports properties (clubs, leagues, federations, associations), sports industry executives, sponsoring companies and brands, and specialized sports media. Headcount is small at 11 employees, supported by a network of 15,000+ sports business professionals and a deep bench of strategic partners including FC Barcelona, River Plate, Euroleague, LaLiga, the IOC, FIFA, Mastercard, Adidas, Meta, Google, EY, and the Johan Cruyff Institute.

The product portfolio consists of the flagship Congreso Latinoamericano de Sports Business, regional sub-products such as SPORTBIZ Colombia Industry Meeting, the European edition SPORTBIZ EUROPE (Barcelona), and an International License Program that allows third parties to host licensed SPORTBIZ events in new territories. Underlying technology is not proprietary; SPORTBIZ is an event and networking organization, with Wa2Desk serving as an AI partner for the Argentina edition and Palco providing ticketing and event technology for the Colombia edition. SPORTBIZ EUROPE additionally offers global streaming access alongside in-person networking.

The business model has three disclosed revenue streams: congress registration fees from attendees, multi-tier corporate sponsorship packages, and international licensing royalties from country licensees. Customer segmentation is vertical (sports-specific), with no public pricing and a contact form as the primary commercial entry point. Geographic footprint spans South America, Central America, Europe, and a claimed North America presence, with expansion through 2027 confirmed in venues including Lima, Barcelona, Caracas, Guatemala, La Paz, Buenos Aires, CDMX, and Santiago de Chile.

Name

SPORTBIZ

Legal name

GOOD MORNING SPORTS S.R.L.

Website

https://sport-biz.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

SPORTBIZ is an Argentine sports business networking platform that organizes the Congreso Latinoamericano de Sports Business across 12 countries in Latin America and Europe, connecting 15,000+ sports industry professionals, clubs, federations, brands, and media through events and an international licensing program.

Ownership category

akta.pro rank

Product category

Sports Business Events

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sponsorship Sales, Valuation & Analytics Services (Rights Sales, Measurement, Consulting) (MPAKALAK)

Keywords

• Sports business networking
• Sports industry conferences
• Sports event management
• Business networking events
• Sports congress organization

Headquarters

HQ city

Not specified

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Congress Registration Fees: Revenue generated from attendees purchasing tickets to SPORTBIZ congress events across Latin America and Europe. Different ticket tiers are offered for participants.
2. Sponsorship Packages: Corporate sponsors pay for various sponsorship tiers to gain visibility and access to sports industry professionals at events.
3. International Licensing: The international license model allows professionals or companies to acquire rights to host SPORTBIZ events in their country or region, constituting an innovative, profitable business with great projection.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

SPORTBIZ organizes and operates the Congreso Latinoamericano de Sports Business and its regional and European editions, bringing together sports clubs, federations, brands, media, and executives for in-person networking, knowledge exchange, and business development. Its International License Program extends the congress brand to partner organizers abroad. The offering is structured as recurring flagship congresses plus a licensable event format rather than as a software or marketplace product.

Product overview

SPORTBIZ is a sports business networking platform and event organizer that operates a network of sports industry conferences and meetings across Latin America and Europe. The core product is the Congreso Latinoamericano de Sports Business, a congress that brings together the entire sports industry ecosystem including clubs, federations, leagues, associations, sports brands, and media professionals for debate, interaction, training, and new business opportunities. The portfolio includes regional industry meetings like SPORTBIZ Colombia Industry Meeting and international editions such as SPORTBIZ EUROPE in Barcelona. Additionally, SPORTBIZ offers an International License Program allowing entrepreneurs and investors to expand the network to new territories.

Differentiator

Problem solved

Functional benefit

Products and services

• Congreso Latinoamericano de Sports Business Flagship multi-country sports business congress organized by SPORTBIZ that gathers sports clubs, federations, brands, and media professionals for networking, knowledge exchange, and business development across 12 Latin American countries.
• SPORTBIZ Colombia Industry Meeting Country-specific edition of the SPORTBIZ sports business congress focused on the Colombian sports market, bringing together local clubs, federations, brands, and media for networking and commercial conversations.
• SPORTBIZ EUROPE European edition of the SPORTBIZ sports business congress that extends the Latin American congress format to European clubs, federations, brands, and media for cross-regional networking and commercial development.
• International License Program Licensing program that allows partner organizers in international markets to operate local editions of the SPORTBIZ sports business congress under the established brand and format.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

32 partnerships are on record, tiered core, major and supporting.

• Good Morning SportscoreOthersGood Morning Sports S.R.L. is the parent company and creator of the SPORTBIZ brand. SPORTBIZ is explicitly described as a product of Good Morning Sports, which manages the sports business congress network.
• Futbolete Media LabcoreStrategic or Co-development PartnerCo-organizer of the SPORTBIZ Colombia Industry Meeting event. Led by Alvaro Murgueitio as Co-Founder and Sports Director.
• Johan Cruyff InstitutemajorStrategic or Co-development PartnerLearning Partner for SPORTBIZ Colombia Industry Meeting. Provides educational and professional development content for sports industry professionals attending events.
• Up Sports GroupmajorStrategic or Co-development PartnerConsulting Partner for SPORTBIZ Paraguay event, supporting professional development and sports business consulting services.
• EYmajorStrategic or Co-development PartnerNaming Partner for SPORTBIZ Argentina congress, providing major sponsorship and strategic support for the event.
• River PlatemajorStrategic or Co-development PartnerNaming Partner for SPORTBIZ Argentina congress alongside EY, with venue access provided at Estadio River Plate.
• PalcosupportingTechnology or IntegrationGlobal Tech Partner for SPORTBIZ Colombia Industry Meeting, providing ticketing and event technology solutions.
• 2morrow SportssupportingStrategic or Co-development PartnerSportech Partner for SPORTBIZ Colombia Industry Meeting, specializing in fan engagement and sports technology solutions.
• StatsportssupportingStrategic or Co-development PartnerPerformance Partner for SPORTBIZ Argentina, providing sports performance and data analytics technology.
• Wa2DesksupportingTechnology or IntegrationAI Partner for SPORTBIZ Argentina, providing artificial intelligence solutions for event and sports business applications.
• FC BarcelonamajorStrategic or Co-development PartnerFeatured venue partner for SPORTBIZ EUROPE Barcelona 2026, offering field visits including FC Barcelona Immersive Museum Tour.
• Euroleague BasketballmajorStrategic or Co-development PartnerFeatured partner for SPORTBIZ EUROPE Barcelona 2026, with multiple speakers from Euroleague presenting on marketing, digital content, and fan engagement topics.
• Johan Cruyff InstitutemajorStrategic or Co-development PartnerFeatured educational partner for SPORTBIZ EUROPE Barcelona 2026, with speakers presenting on sports management and professionalization topics.
• ESA European Sponsorship AssociationmajorStrategic or Co-development PartnerFeatured partner for SPORTBIZ EUROPE Barcelona 2026, with Board Director Stuart Wareman speaking on sponsorship industry trends.
• MotoGPmajorStrategic or Co-development PartnerFeatured partner for SPORTBIZ EUROPE Barcelona 2026, with Head of Sponsorship Borja de Altolaguirre presenting on motorsports sponsorship.
• FIBAmajorStrategic or Co-development PartnerFeatured partner for SPORTBIZ EUROPE Barcelona 2026, with multiple speakers on basketball business and 3x3 digital content.
• 433supportingStrategic or Co-development PartnerFeatured partner for SPORTBIZ EUROPE Barcelona 2026, with Senior Global Partnerships Manager Daan Appel presenting on football media platforms.
• IOC (International Olympic Committee)majorStrategic or Co-development PartnerFeatured partner for SPORTBIZ EUROPE Barcelona 2026, with Chief Content Officer Benny Bonsu presenting on Olympic content strategy.
• TikToksupportingStrategic or Co-development PartnerFeatured partner for SPORTBIZ EUROPE Barcelona 2026, with Head of Operations Sara Moreno presenting on TikTok's impact on sports fandom.
• DAZNmajorStrategic or Co-development PartnerFeatured partner for SPORTBIZ EUROPE Barcelona 2025, with Senior Vice President Content Quim Domènech presenting on sports content strategy.
• JuventusmajorStrategic or Co-development PartnerFeatured partner for SPORTBIZ EUROPE Barcelona 2025, with Innovation Manager Carolina Chiappero presenting on Juventus Forward innovation initiatives.
• SSC NapolisupportingStrategic or Co-development PartnerFeatured partner for SPORTBIZ EUROPE Barcelona 2025, with Chief Global Business Development Officer Leonardo Giammarioli presenting on sports business development.
• FanaticssupportingStrategic or Co-development PartnerFeatured partner for SPORTBIZ EUROPE Barcelona 2025, with Senior Director Anna Mitchell presenting on international business development.
• YouTubesupportingStrategic or Co-development PartnerFeatured partner for SPORTBIZ EUROPE Barcelona 2025, with Head of Sports Cristina Delgado Estepa presenting on sports content strategy.
• LaLigamajorStrategic or Co-development PartnerFeatured partner for SPORTBIZ EUROPE Barcelona 2025, with Head of Content Roger Brosel presenting on content and programming.
• World RugbysupportingStrategic or Co-development PartnerFeatured partner for SPORTBIZ EUROPE Barcelona 2025, with Director of Events Enda Connolly presenting on international sports events organization.
• TikToksupportingStrategic or Co-development PartnerFeatured partner for SPORTBIZ EUROPE Barcelona 2025, with Head of Operations Sara Moreno presenting on TikTok's role in sports content.
• Riot GamessupportingStrategic or Co-development PartnerFeatured partner for SPORTBIZ EUROPE Barcelona 2025, with EMEA Partnerships Manager Daniel Morales Brucher presenting on esports partnerships.
• BusForFunsupportingStrategic or Co-development PartnerMobility Partner for SPORTBIZ EUROPE Barcelona 2025, providing transportation services for event attendees.
• DAMM (Estrella Damm)supportingStrategic or Co-development PartnerOfficial Beer Partner for SPORTBIZ EUROPE Barcelona 2026, hosting Welcome Cocktail at Antigua Fábrica Estrella Damm.
• Ayuntamiento BarcelonamajorStrategic or Co-development PartnerCity government partner for SPORTBIZ EUROPE Barcelona events, providing institutional support and venue access.
• Generalitat de CatalunyamajorStrategic or Co-development PartnerRegional government partner for SPORTBIZ EUROPE Barcelona events, with Secretary General Abel García Marín opening the 2025 congress.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Soccerex: Global soccer business networking events and congresses connecting clubs, federations, brands, and media. Closest direct competitor to SPORTBIZ in the sports business congress model, though more focused on football.
• Leaders in Sport: Organizes executive-level sports business events, including Leaders Week and Leaders Sport Business Summit, with a similar networking, knowledge-sharing, and sponsorship focus as SPORTBIZ but primarily in Europe.
• Sportel: Long-running sports media and technology convention (Sportel Monaco) bringing together broadcasters, federations, and tech companies. Comparable B2B event-driven business model, focused on the media/rights side of sport.
• SportsPro Live: SportsPro's flagship event (SportsPro Live) plus year-round media, focused on the business of sport, sports media rights, sponsorship, and technology. Directly comparable format and audience to SPORTBIZ congresses.
• World Football Summit: Global football business events held in multiple geographies, connecting clubs, federations, brands, and tech providers. Comparable in mission (sports business networking) and structure to SPORTBIZ's regional congresses.

Emerging players

• The Sports Tech Agency (STA): Sports technology-focused events, content, and advisory. Smaller in scale than SPORTBIZ but with overlapping sports business ecosystem and many of the same partner types (clubs, federations, tech vendors).
• Johan Cruyff Institute: Sports management education provider and an existing SPORTBIZ partner. Overlaps with SPORTBIZ on the sports business professionalization and learning agenda, and is a complementary ecosystem player in the same audience.

Regional players

• ALSD (Association of Luxury Suite Directors): Premium sports venue and hospitality industry association with annual events. Adjacent to SPORTBIZ's audience (sports venue operators, premium hospitality, sponsorship) though U.S.-centric rather than LatAm-focused.
• WFS (World Football Summit) – Americas edition: WFS Americas edition directly competes with SPORTBIZ in the Latin American football business market, sharing attendees, sponsors, and club/federation partners across the region.

Broad incumbents

• Sport Business Group / SportBusiness: Global sports business media and events company (sportbusiness.com, SportBusiness Premium) covering sponsorship, media rights, and events. A more established incumbent with comparable audience and content-adjacent offering to SPORTBIZ.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/GMorningSports
• YouTubeyoutube.com/channel/UCbnRSF4iMgQ56e6Wj4A1S_w?view_as=subscriber
• Facebookfacebook.com/goodmorningsports
• LinkedInlinkedin.com/company/sportbizlatam
• Instagraminstagram.com/gmorningsports

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SPORTBIZ