The Pottery LA
The Pottery LA is a licensed single-store cannabis dispensary in Los Angeles offering premium flower, vapes, edibles, and extracts at a permanent 40% discount, with 8-mile delivery and a multi-store loyalty app.
- Company typePrivate
- Founded-
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Pottery LA does
The Pottery LA is a licensed cannabis retail dispensary headquartered at 5042 Venice Blvd. in Los Angeles, California, operating under California DCC license C10-0000389-LIC to serve both adult-use (21+) and medical (18+) consumers. Founded in 2018 with approximately 42 employees, the company runs a single physical storefront supplemented by online ordering with 15-minute in-store pickup and a free delivery service covering an 8-mile radius.
The business model is anchored on a permanent 40% discount applied at checkout across all brands and categories, layered with recurring 45-50% off weekly brand promotions on premium California labels such as 710 Labs, Heavy Hitters, STIIIZY, Wyld, KIVA, Glass House Farms, and Fig Farms. The assortment spans flower, pre-rolls, vapes, extracts, edibles, beverages, tinctures, capsules, topicals, and drops. Customer retention is supported by the Friends of the Farm loyalty program, a mobile app (iOS/Android) that links The Pottery with sister dispensaries Farmacy, NHC, and The Leaf El Paseo for shared point earning, birthday bonuses, and monthly airdrop coupons.
Revenue is generated almost exclusively through retail transactions with individual consumers, with no disclosed B2B or wholesale channel. The company is privately held with no parent, no disclosed funding rounds, and no disclosed revenue figures. Regulatory standing is reinforced by consecutive CA NORML Business Member recognition from 2023 through 2026.
The Pottery LA firmographics
Firmographics- Name
- The Pottery LA
- Legal name
- The Pottery
- Website
- https://thepottery.la
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Pottery LA is a licensed single-store cannabis dispensary in Los Angeles offering premium flower, vapes, edibles, and extracts at a permanent 40% discount, with 8-mile delivery and a multi-store loyalty app.
- Ownership category
- akta.pro rank
The Pottery LA industry classification
Industry- Product category
- Cannabis Retail Dispensary
- NAICS
- Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991)
- SIC
- Retail-Drug Stores And Proprietary Stores (5912)
- akta.pro primary industry
- Cannabis Dispensary + Delivery/Online Pickup (Omnichannel Retail) (CRANAFAG)
- akta.pro secondary industries
- Adult-Use (Recreational) Cannabis Dispensaries (CRANAFAA), Cannabis Online Ordering for Dispensary Pickup (Click-and-Collect) (CRANAGAC)
Keywords
Where The Pottery LA is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Pottery LA business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Cannabis Product Sales: Retail sales of cannabis products including flower, pre-rolls, vapes, extracts, edibles, beverages, tinctures, capsules, and topicals. Offers 40% everyday discount on all products. Revenue generated through point-of-sale transactions in-store and online.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard retail with 40% everyday discount |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
The Pottery LA product offering
Product offeringCore offering
The Pottery LA is a licensed cannabis retail dispensary that sells premium adult-use and medical cannabis products — including flower, pre-rolls, vapes, extracts, edibles, beverages, tinctures, capsules, and topicals — at a permanent 40% discount off retail, with additional brand-specific promotional markdowns. Customers can shop in-store at its Los Angeles location, order online for 15-minute in-store pickup, or receive free delivery within an 8-mile radius, with rewards managed through the Friends of the Farm multi-store loyalty program.
Product overview
The Pottery LA is a licensed adult-use cannabis retail dispensary in Los Angeles offering a curated selection of cannabis products from premium California brands. The core offering is a permanent 40% discount on all products applied at checkout, supplemented by weekly promotional deals on specific brands (50% off select brands like 710 Labs, UpNorth, Heavy Hitters, Almora, Dr.Norm's, Punch, Wyld/GoodTide; 45% off STIIIZY, Jetty, CAM, Jeeter). Product portfolio spans eight categories: Flower, Pre-Rolls, Vapes, Extracts, Edibles, Beverages, Tinctures, Capsules, Topicals, and Drops. Key carried brands include Glass House Farms, Heavy Hitters, Fig Farms, No Till Kings, WYLD, KIVA, STIIIZY, PLUS Products, Allswell, Bloom, Trilogy 710, REEFORM, and Lost Farm. The dispensary provides delivery and in-store pickup services, supported by the Friends of the Farm multi-store loyalty program.
Differentiator
Problem solved
Functional benefit
Brands
- Friends of the Farm: Loyalty program enabling customers to earn reward points on purchases at The Pottery, Farmacy, NHC, and The Leaf El Paseo locations. Members receive exclusive offers, birthday bonuses, and monthly airdrops including $10 coupons for purchases of $50 or more.
Products and services
- 40% Off Every Day (Permanent Discount) Standing retail discount applied automatically at checkout on every product, brand, and category in the store. Cannot be combined with other deals or offers; discounts are applied before taxes.
- Cannabis Flower Loose cannabis flower strains sold at retail, sourced from premium California cultivators and discounted 40% off retail price.
- Pre-Rolls Pre-rolled cannabis joints, including multi-pack formats such as Allswell 7g packs, sold at 40% off retail.
- Vapes Cannabis vape cartridges and disposable vapes from brands such as STIIIZY and Heavy Hitters, sold at 40% off retail with additional brand-specific 45–50% promotional markdowns.
- Extracts Cannabis concentrates and extracts including live resin, live rosin, and solventless rosin products, sold at 40% off retail with brand-specific 50% promotional markdowns.
- Edibles Cannabis-infused gummies, chocolates, and confections from brands such as Wyld, Kiva, Good Tide, PLUS Products, and Lost Farm, sold at 40% off retail.
- Cannabis Beverages Cannabis-infused drinks and beverages, including Almora Beverages products, sold at 40% off retail with additional 50% off promotions.
- Tinctures Cannabis tinctures for sublingual administration, sold at 40% off retail.
- Capsules Cannabis capsules and softgels including PLUS Deep Sleep 10 (10mg each THC, CBN, and CBD), sold at 40% off retail.
- Topicals Cannabis-infused topical products for external application, sold at 40% off retail.
- Cannabis Delivery Free last-mile cannabis delivery service to addresses within 8 miles of the dispensary. Available Monday-Friday and Sunday 11AM-6PM. Requires $25 minimum order after discounts.
- In-Store Pickup Online ordering with in-store pickup available within 15 minutes of order placement at the 5042 Venice Blvd. location.
- Friends of the Farm Loyalty Program Cross-store loyalty rewards program available via iOS and Android mobile app, allowing members to earn and redeem points across The Pottery LA and sister dispensaries Farmacy, NHC, and The Leaf El Paseo. Includes achievement tracking, exclusive offers, birthday bonuses, and in-app shopping for pickup or delivery.
Companies that use The Pottery LA
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
The Pottery LA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Pottery LA partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- FarmacycoreSister dispensary within the same ownership group. Part of the Friends of the Farm loyalty program network allowing points earned at The Pottery to be redeemed at Farmacy locations. Members can earn and redeem rewards across both stores.
- NHC (National Health Center)coreDispensary partner within the Friends of the Farm loyalty program network. Shares rewards ecosystem with The Pottery allowing cross-location point earning and redemption. Integrated app enables shopping at NHC locations.
- The Leaf El PaseominorPartner dispensary included in the unified Friends of the Farm rewards program. Customers can earn and redeem points across The Leaf El Paseo locations when using the Friends of the Farm app.
- 710 LabscorePremium cannabis brand carried at The Pottery. Known for high-quality concentrates and extracts. Featured in regular promotions including 50% off deals.
- Glass House FarmscoreMajor California cannabis cultivator whose products are featured prominently at The Pottery. Farm Packs available in 7g, 14g, and 28g varieties. Recognized brand in LA market.
- Heavy HitterscoreLeading California cannabis brand specializing in vapes and extracts. Featured with 50% off promotions. Known for strains like BubbleGum Gelato.
- WyldcorePopular edibles brand known for gummies and confections. Carried at The Pottery with regular promotions. Praised by customers for quality.
- KIVAcorePremium edibles brand specializing in microdose-compliant cannabis products. Available at The Pottery. Recognized for quality and consistency.
- STIIIZYcoreMajor cannabis brand known for vape products and distinctive design. Featured with 45% off promotions at The Pottery.
- Plus ProductscoreCannabis brand offering gummies and solventless rosin products. New Plus Solventless Rosin and Deep Sleep 10 products featured at The Pottery.
- Fig FarmsminorBoutique cannabis cultivator praised by customers for premium flower. Featured brand at The Pottery for connoisseur customers.
- No Till KingsminorPremium cannabis brand recognized for quality flower. Listed among top cultivators praised by customers at The Pottery.
- REEFORMminorCannabis brand founded by Weldon Angelos focused on criminal justice reform advocacy. Products carried at The Pottery with social mission messaging.
Scale indicators4 records
Recent moves1 record
Expansion highlights4 records
The Pottery LA competitors and assessment
Company assessmentDirect peers
- MedMen: MedMen is a multi-state cannabis retailer with stores across California, including LA-area locations. Directly comparable as an adult-use dispensary competitor serving the same 21+ consumer base with a similar flower/vape/edible assortment, differentiated more by brand scale and store design than product mix.
- The Apothecarium: The Apothecarium is a multi-state cannabis dispensary chain (with California locations) operated under a pharmacy-inspired, education-led retail format. Comparable as a direct dispensary competitor differentiating on staff expertise and curated premium assortment, similar to how The Pottery leans on knowledgeable budtenders and curated brand selection.
- Caliva: Caliva is a vertically integrated California cannabis company operating branded dispensaries in the Bay Area and Los Angeles region. Comparable as a direct adult-use dispensary competitor carrying premium California flower, vapes, and edibles, with omnichannel (delivery + retail) capabilities.
- Cookies: Cookies operates a chain of cannabis dispensaries across California (and other states) under a well-known streetwear/cannabis hybrid brand. Comparable as a direct dispensary competitor in the LA basin, targeting the same adult-use, brand-aware consumer that The Pottery courts with its premium cultivator lineup.
- STIIIZY: STIIIZY is a major California cannabis brand (notably vapes) that has expanded into company-owned retail stores. Directly comparable as both a wholesale brand partner (STIIIZY is featured at The Pottery) and a competing dispensary operator in the same adult-use channel.
- The Higher Path: The Higher Path is a licensed Los Angeles cannabis dispensary focused on premium flower and wellness-oriented assortments. Directly comparable as a single-market LA adult-use dispensary competitor pursuing a premium-product positioning similar to The Pottery's boutique cultivator lineup.
- Lowell Farms: Lowell Farms operates a California-licensed cannabis dispensary (Lowell Smokes) and is a publicly-traded cannabis cultivator/retailer. Comparable as a vertically integrated adult-use dispensary competitor serving California's regulated retail channel with a similar premium-flower and pre-roll assortment.
- Embarc: Embarc is a California cannabis dispensary chain with locations including the LA area, offering adult-use flower, vapes, and edibles plus delivery. Comparable as a direct competitor operating the same omnichannel (retail + delivery) format and targeting the same 21+ California consumer.
- Urbn Leaf: Urbn Leaf is a multi-location California cannabis dispensary chain with stores in San Diego and the greater Southern California market. Comparable as a direct competitor in California's regulated adult-use channel with similar product assortment and delivery-supported retail.
Broad incumbents
- Glass House Brands: Glass House Brands is a vertically integrated, publicly-traded California cannabis cultivator and retailer whose flower is a featured brand at The Pottery (e.g., Farm Packs). Comparable as a broader incumbent in the same regulated California cannabis value chain — cultivation plus retail — and a counterparty in The Pottery's assortment, even though it does not directly operate a like-for-like adult-use storefront competing on the same Venice Blvd. block.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
The Pottery LA social profiles
Digital presenceThe Pottery LA compliance and trust
Trust signalCompliance2 records
The Pottery LA financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Pottery LA leadership team
Management profileNumber of profiles
The Pottery LA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Pottery LA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Pottery LA
What does The Pottery LA do?
The Pottery LA is a licensed cannabis retail dispensary that sells premium adult-use and medical cannabis products — including flower, pre-rolls, vapes, extracts, edibles, beverages, tinctures, capsules, and topicals — at a permanent 40% discount off retail, with additional brand-specific promotional markdowns. Customers can shop in-store at its Los Angeles location, order online for 15-minute in-store pickup, or receive free delivery within an 8-mile radius, with rewards managed through the Friends of the Farm multi-store loyalty program.
Is The Pottery LA a public or private company?
The Pottery LA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Pottery LA founded?
The Pottery LA was founded in -1. It employs 11 to 50 people.
Where is The Pottery LA based?
The Pottery LA is headquartered in Los Angeles, United States, in the North America region.
How does The Pottery LA make money?
One revenue line is on record: cannabis Product Sales.
Who are The Pottery LA's main competitors?
Direct peers on record are MedMen, The Apothecarium, Caliva, Cookies, STIIIZY, The Higher Path, Lowell Farms, Embarc and Urbn Leaf. Glass House Brands is listed as a broad incumbent.
Does The Pottery LA have an API?
No public API is recorded for The Pottery LA.
What industry is The Pottery LA in?
The Pottery LA's product category is Cannabis Retail Dispensary. Its primary akta.pro industry code is CRANAFAG, Cannabis Dispensary + Delivery/Online Pickup (Omnichannel Retail), with a secondary code of CRANAFAA, Adult-Use (Recreational) Cannabis Dispensaries. Its NAICS code is 459991 and its SIC code is 5912.