You&Me Psychological and Counseling Services (YPCS)

What You&Me Psychological and Counseling Services (YPCS) does

You&Me Psychological and Counseling Services (YPCS) is a privately held, founder-led mental health practice founded in March 2016 in Seoul by MinJung Doh, Ph.D. The practice operates two physical clinics in South Korea — a headquarters in Jongno-gu, Seoul (relocated from Mapo-gu in 2022) and a second location in Pyeongtaek (opened February 2018) near Camp Humphreys — supplemented by a secure medical telehealth portal that enables online counseling sessions. Its core technology stack is a clinical-grade video platform paired with online intake forms; there are no AI-driven clinical features in evidence. The business is anchored in a high-touch professional services model with per-session fees tiered by therapist credential (Intern 50,000-100,000 KRW; Resident 80,000-120,000 KRW; Master's 150,000-300,000 KRW; Ph.D. Licensed 200,000-320,000 KRW), full-battery psychological assessments priced at approximately 3,000,000 KRW for adults, an 8-week Mindfulness-Based Stress Reduction (MBSR) cohort at 550,000 KRW, and complimentary parenting workshops and speech-language screenings used as top-of-funnel acquisition.

YPCS targets a deliberately narrow, underserved segment: international expatriates, multicultural families, US military families and TRICARE beneficiaries, international students, Third Culture Kids (TCKs), and cross-cultural couples. Multilingual capability across English, Korean, French, and Chinese — combined with a 30+ clinical team trained in the US, Korea, and France — supports cultural-fit positioning that general Korean clinics cannot replicate. Payer access is a structural strength: YPCS is a TRICARE network provider with direct billing, accepts direct billing from eight international insurers (GeoBlue, HTH, Cigna, BUPA, Scholars, United Healthcare, FSBP, Tiecare), and in 2026 was designated an official provider for the Korean government's Mental Health Psychological Counseling Voucher Program. Distribution is direct-to-consumer via website (ypcskorea.com), KakaoTalk, Instagram, Facebook, and YouTube channels, reinforced by referral partnerships with EAP agencies (Konterra, Workplace, DAIN EAP, Intellect), corporate clients (Four Seasons, Hyatt), Seoul Foreign Residents Center, multiple universities, and international NGOs.

The company's strategic posture is best characterized as organic, ecosystem-driven growth without external investment. There are no funding rounds, acquisitions, or leadership changes disclosed; the firm is owner-operated under MinJung Doh, Ph.D., supported by two assistant directors and a clinical team. Growth has come from incremental product extensions (English full-battery assessment 2022, Korean full-battery assessment 2024, MBSR cohorts, expanded telehealth authorization), clinic expansion (Pyeongtaek 2018, Seoul relocation 2022), and progressive partnership buildup. Cumulative operating scale is approximately 20,000+ counseling sessions and 500+ psychological assessments delivered to clients from 60+ countries, with no public revenue disclosure.

Name

You&Me Psychological and Counseling Services (YPCS)

Legal name

You&Me Psychological and Counseling Services

Website

https://ypcskorea.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

You&Me Psychological and Counseling Services (YPCS) is a Seoul-based multilingual mental health practice serving expatriates, multicultural families, US military/TRICARE families, and TCKs with individual/couple/family therapy, psychological assessments, and speech-language therapy across two clinics and telehealth.

Ownership category

akta.pro rank

Product category

Mental Health Counseling Services

NAICS

Offices of Other Health Practitioners (6213), Ambulatory Health Care Services (621)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)

akta.pro primary industry

Neurodevelopmental & Behavioral Therapy Platforms (ADHD/Autism/Behavioral Coaching) (HLALAEAJ)

Keywords

• Mental health counseling
• Psychological assessments
• Speech language therapy
• Telehealth therapy services
• Multicultural family therapy

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Individual Therapy Sessions: Face-to-face or online counseling sessions with licensed therapists. Fees vary by therapist credential level: Intern (50,000-100,000 KRW), Resident (80,000-120,000 KRW), M.A. Licensed (150,000-240,000 KRW), Ph.D. Licensed (200,000-320,000 KRW). Sliding scale available for financial assistance.
2. Psychological Assessments: Comprehensive psychological testing for children and adults. Full battery for adults approximately 3,000,000 KRW. Includes intake session, all testing sessions, feedback session, and comprehensive written report (7-12 pages).
3. Speech and Language Therapy: Evidence-based speech and language services for children and adults including assessments, individualized treatment programs, and parent coaching.
4. MBSR Program: 8-week Mindfulness-Based Stress Reduction Program for stress management, pain reduction, and well-being improvement. Total fee 550,000 KRW.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

YPCS is a licensed private mental health practice that delivers individual, couple, family, parenting, and child therapy; comprehensive psychological evaluations; and speech-language therapy. Services are provided by US-, Korea-, and France-trained clinicians in English, Korean, French, and Chinese, in person at two South Korean offices (Seoul and Pyeongtaek) and remotely via a secure medical telehealth portal, with direct billing to TRICARE and multiple international insurers.

Product overview

You&Me Psychological and Counseling Services (YPCS) is a mental health practice operating as a single unified service organization with multiple specialized service lines. The company offers a portfolio of core clinical services including Individual Therapy, Couple/Marital Therapy, Family Therapy, Parenting/Underage Child Therapy, Psychological Evaluations, and Speech & Language Therapy, all available in-person at two South Korean locations (Seoul and Pyeongtaek) and via a secure telehealth platform. Specialized offerings include TRICARE-covered mental health services for U.S. military beneficiaries, bilingual English-Korean psychological assessments (full battery in English since 2022, Korean since 2024), and group programs such as the Mindfulness-Based Stress Reduction (MBSR) 8-week course and complimentary parenting workshops. The service is structured around therapist credential tiers (Ph.D. Licensed, Master's Counselor, Resident, Intern) with corresponding fee schedules, and accepts direct billing from multiple international insurance providers including TRICARE, GeoBlue, BUPA, Cigna, and others.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Therapy One-on-one counseling sessions provided by licensed therapists at varying credential levels (Ph.D., M.A., Resident, Intern), available in-person at Seoul and Pyeongtaek offices or via telehealth. Pricing ranges from 50,000–320,000 KRW depending on therapist level, with sliding scale available.
• Couple/Marital Therapy Counseling services for couples and married partners addressing communication difficulties, conflicts, trust issues, cultural differences, and intercultural relationships. Available in-person and online.
• Family Therapy Therapeutic services focused on enhancing family dynamics and fostering healthy connections among all family members.
• Parenting/Underage Child Therapy

Quantifiable outcome

• 20,000+ counseling sessions completed since 2016
• +2 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

13 partnerships are on record, tiered minor and core.

• Pony Chung FoundationminorStrategic or Co-development Partner · 1 January 2025MOU partnership with Pony Chung Foundation for collaborative mental health initiatives.
• Korea Institute for Advanced Study (KIAS)minorStrategic or Co-development Partner · 1 January 2025MOU with KIAS for academic collaboration and mental health support for researchers.
• National Center for the Rights of the Child (NCRC) - Domestic Adoptive FamiliescoreStrategic or Co-development Partner · 1 January 2024MOU extension for domestic adoptive families, expanding services to adopted children and parents in Korea.
• Seoul Foreign Residents CentercoreStrategic or Co-development Partner · 1 January 2023MOU to provide free counseling sessions (5 sessions) for expatriate community in Seoul. Contract signed to serve the international community.
• Four Seasons Hotel and Hyatt Hotel (Korea)minorStrategic or Co-development Partner · 1 January 2023Business agreements to provide employee assistance program (EAP) services to hotel staff.
• EAP Agencies (Konterra, Workplace, DAIN EAP, Intellect)coreChannel Partner/ Reseller/ Distributor · 1 January 2023MOU with multiple Employee Assistance Program providers for corporate mental health services.
• Kangwon National University and Taejae UniversityminorStrategic or Co-development Partner · 1 January 2023MOU with university student counseling centers for collaboration and student mental health support.
• Migration for Asia and Peace (MAP)minorStrategic or Co-development Partner · 1 January 2022Business agreement to support migrants and displaced populations with mental health services.
• National Center for the Rights of the Child (NCRC) - Overseas Crisis AdopteescoreStrategic or Co-development Partner · 1 January 2020MOU to provide psychological support for overseas crisis adoptees and their families.
• US Veteran Assessment Disability Benefits Questionnaire (DBQ)minorStrategic or Co-development Partner · 1 January 2019Business agreement to provide disability assessment services for US veterans.
• International SOScoreStrategic or Co-development Partner · 1 January 2018Business agreement for providing mental health services to International SOS clients, including expatriates and corporate employees in Korea.
• Living Support Team at Seoul Global CenterminorStrategic or Co-development Partner · 1 January 2018Partnership to support expatriates and foreign residents in Seoul with mental health services.
• Global Overseas Adoptees' Link (G.O.A.L.)coreStrategic or Co-development Partner · 1 January 2016MOU partnership established in 2016 when YPCS opened its Seoul office, focusing on support for overseas adoptees.

Scale indicators6 records

Recent moves11 records

Expansion highlights6 records

Others

• International SOS: Global medical and security assistance firm that contracts providers like YPCS to deliver mental health services to expatriates and corporate clients. Listed as a partner/customer; included as a peer because it is a comparable buyer/distributor of cross-border mental health services.

Direct peers

• Talkspace: Online therapy and psychiatry platform with insurance partnerships and direct-billing relationships. Overlaps with YPCS in serving insured individuals seeking remote therapy, including international and EAP-style populations.
• BetterHelp: Largest global online therapy platform delivering individual counseling via secure video. Comparable to YPCS because both sell remote and asynchronous mental health sessions reimbursed by major international insurers including Cigna and GeoBlue, which YPCS also direct-bills.
• Cerebral: Telehealth mental health company offering therapy and medication management with insurance billing. Comparable direct-billing and licensed-clinician delivery model to YPCS.
• Sondermind: Network of licensed therapists offering in-person and telehealth with insurance billing. Comparable delivery and reimbursement model to YPCS's licensed-clinician, insurance-billed practice.
• Two Chairs: U.S.-based in-person and virtual therapy practice with rigorous clinician matching, multi-state licensing, and quality-focused pricing. Comparable to YPCS in operating a credentialed, licensed-clinician practice rather than an open marketplace model.

Broad incumbents

• Lyra Health: Mental health benefits platform serving employers globally with EAP, coaching, and therapy. Overlaps with YPCS at the corporate/EAP channel — YPCS is itself a provider in such EAP networks (Konterra, DAIN, Intellect).
• Spring Health: Enterprise mental health benefit provider combining therapy, coaching, and psychiatry. Comparable as a buyer of clinical capacity from practices like YPCS via EAP and employer contracts.

Emerging players

• Grow Therapy: Therapist enablement platform handling insurance credentialing, billing, and referrals for independent practices. Relevant peer because it represents an alternative operating model for practices like YPCS.
• Alma: Network and software platform that helps independent therapists run insurance-billed practices. Comparable to YPCS because both enable licensed clinicians to operate credentialed, insured practices at boutique scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@YPCSKOREA
• Facebookfacebook.com/ypcskorean
• Instagraminstagram.com/ypcskorea
• LinkedInlinkedin.com/company/you-me-psychological-and-consulting-services-ypcs

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about You&Me Psychological and Counseling Services (YPCS)