What Webmetic does

Webmetic GmbH is a German B2B lead-intelligence platform that identifies the companies behind anonymous website traffic using cookieless, network-fingerprinting technology combined with machine learning. Its core Visitor Intelligence module is hosted on infrastructure in Nuremberg and Falkenstein data centers under a 100% GDPR-compliant architecture that requires no consent banners, and the platform extends into add-on modules: Ansprechpartner (verified decision-maker contact discovery, launched in 2025), Intent Signale (AI-driven buying-signal scoring), Smart Page (LLM-based dynamic website personalization), Sales Intelligence, CRM Enrichment, Analytics & Insights with multi-touch attribution, and Marketing Automation for LinkedIn retargeting. The company positions itself as a first-mover in DACH intent data and integrates natively with HubSpot, Microsoft Dynamics, Salesforce, Slack, Power BI, Tableau, Google Analytics, Adobe Analytics, and LinkedIn Ads, alongside REST APIs, Zapier, and Microsoft Power Automate.

Webmetic operates a hybrid go-to-market combining a self-serve product-led motion (14-day free trial, JavaScript snippet installable in roughly ten minutes) with usage-based pricing of €0.32–€0.76 per identified company, an inside-sales motion via pay-per-credit contact packs, an enterprise field-sales motion with dedicated Customer Success Managers, and an agency Partner Programm offering white-label reselling and recurring revenue-share. The company serves B2B marketing teams (CMOs, marketing operations), B2B sales and revenue operations teams, digital marketing agencies, and enterprise CRM users, with named customers including IAA MOBILITY, Messe München, bauma, Condor, and freelance.de, and a stated base of 300+ customers.

The business is privately held, appears bootstrapped or angel-funded, and discloses no external funding rounds, valuation, or revenue figures. Webmetic is led by founder Yannik Suess and operates with a small core team, holding Microsoft Partner Network and Microsoft Startup Network membership, Great Place to Work certification, and German-only data residency as its primary regulatory and trust differentiators against US-hosted competitors.

Name

Webmetic

Legal name

Webmetic GmbH

Website

https://webmetic.de

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Webmetic GmbH is a German B2B lead-intelligence platform that uses cookieless, GDPR-compliant technology to identify anonymous website visitors and deliver verified company and contact data to B2B marketing and sales teams across the DACH region.

Ownership category

akta.pro rank

Headquarters

HQ city

Oberhaching

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Marketing or Sales, Personnel, Operations

Revenue model

1. Visitor Intelligence (Pay-per-Company): Usage-based pricing model based on unique company identifications. Volume-based tiered pricing with automatic price adjustments based on usage. Starting at €0.76 per identification for 10-100 companies, scaling down to €0.32 for 2001-5000 identifications.
2. Ansprechpartner Contact Credits: Pay-per-contact model where users purchase credit packs to unlock verified business emails (2 credits) and phone numbers (8 credits). Credits never expire. Starter pack of 100 credits for €10, Pro pack of 500 credits for €50, Business pack of 1000 credits for €100.
3. Smart Page Website Personalization: Project-based implementation service for custom website personalization. Configuration of personalized content tailored to customer needs with ongoing API access for adjustments. Billed per project with 1-4 week implementation timeline.
4. Partner Program Revenue: Agency partners earn commissions through White-Label reselling and client management. Revenue sharing model with recurring income from long-term customer relationships and lead protection/registration system.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels6 records

Core offering

Webmetic is a B2B lead intelligence platform that uses cookieless, network-fingerprinting technology combined with machine learning to identify anonymous companies visiting a website in real time. The platform enriches identified visitors with 50+ firmographic data fields, surfaces verified decision-maker contacts, scores purchase intent, and enables AI-driven website personalization and multi-touch attribution. It is sold as modular SaaS with usage-based pricing per company identification.

Product overview

Webmetic is a modular B2B Lead Intelligence platform consisting of a core Visitor Intelligence engine plus integrated add-on modules. The core platform identifies anonymous B2B website visitors and provides company identification with 50+ data points. This core is then extended through specialized modules: Ansprechpartner (contact discovery with verified decision-maker data), Intent Signale (AI-powered buying intent detection), Smart Page (AI-driven website personalization), Sales Intelligence (lead scoring and pipeline management), CRM Enrichment (automatic CRM data enrichment), Analytics & Insights (multi-touch attribution and ROI tracking), and Marketing Automation (LinkedIn retargeting). The platform operates on a cookie-free, GDPR-compliant architecture hosted on German servers, with pricing based on per-company identification (starting at €0.32/company/month for volume tiers). A Partner Programm enables agencies to white-label and resell the platform.

Differentiator

Problem solved

Functional benefit

Brands

• Meetergo Booking: Calendar booking interface mentioned on the homepage.

Products and services

• Visitor Intelligence Core platform module that identifies B2B companies visiting a website in real-time using cookie-free technology. Provides up to 20% visitor identification rate with 50+ data points per company including firmographics, NACE codes, and intent signals, intended for B2B marketing and sales teams.
• Ansprechpartner (Contact Discovery) Contact discovery module providing verified decision-maker contacts (names, job titles, business emails, phone numbers) for companies identified by Webmetic, with department filters for Marketing, Sales, IT, HR, and C-Level targeting, sold on a pay-per-contact credit basis.
• Intent Signale AI-powered intent detection module that identifies companies showing active purchase intent through behavioral, firmographic, and predictive scoring, with real-time lead prioritization for sales teams.
• Smart Page AI-driven website personalization engine that dynamically adapts website content (headlines, images, CTAs, forms) based on visitor company, industry, behavior, and intent signals; delivered as a project-based implementation service with 1-4 week timeline.
• Sales Intelligence Sales enablement module providing lead scoring, pipeline visibility, predictive analytics, automated lead routing, and 360-degree account views for B2B sales and revenue operations teams.
• CRM Enrichment Automatic CRM data enrichment module that updates existing customer and lead records with 50+ current firmographic data points including NACE codes, employee counts, management info, and digital presence indicators, for HubSpot, Microsoft Dynamics, Salesforce, and Lexoffice users.
• Analytics & Insights

Quantifiable outcome

• Steigern Sie Conversion-Raten um bis zu 101%
• +8 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability7 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• MicrosoftcoreTechnology or IntegrationMicrosoft Partner with Enterprise-Grade Infrastructure certification. Webmetic operates on Microsoft cloud infrastructure with 99.99% uptime SLA. Member of Microsoft Startup Network for technology validation and credibility.
• HubSpotcoreTechnology or IntegrationNative HubSpot CRM integration with bidirectional synchronization. Companies and contacts are automatically created and enriched with Webmetic data. Intent scores integrated into lead scoring workflows.
• Microsoft DynamicscoreTechnology or IntegrationNative Microsoft Dynamics CRM integration for automatic data enrichment and synchronization. Enterprise customers can connect their Dynamics environment directly.
• Agency Partners (White-Label Program)coreChannel Partner/ Reseller/ DistributorDigital marketing agencies resell Webmetic under their own brand via White-Label option. Partners receive dedicated support, sales materials, training, and commission-based revenue. Partner Portal for managing multiple client accounts.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Apollo.io: AI-powered sales intelligence and prospecting platform with growing visitor identification and intent capabilities. Overlaps on contact discovery (similar to Webmetic's Ansprechpartner) and lead prioritization.

Broad incumbents

• Demandbase: US-based account-based marketing and B2B intent data platform with website identification and personalization capabilities. Overlaps with Webmetic's Smart Page personalization and intent modules at the enterprise tier.
• ZoomInfo: Largest B2B contact and company data platform globally with built-in intent, visitor identification, and enrichment capabilities. Major incumbent competitor in B2B lead intelligence with vastly greater data coverage.
• 6sense: US-based account-based marketing and intent data platform with broader predictive AI capabilities across advertising, sales, and martech. Overlaps with Webmetic on intent signals and visitor identification, but at much larger enterprise scale.

Direct peers

• Salesviewer: Germany-based B2B website visitor identification platform offering company-level IP matching and lead intelligence. Closest direct head-to-head competitor in the DACH market with similar cookieless/privacy positioning.
• Leadinfo: Dutch B2B lead generation and visitor identification tool identifying companies visiting websites and providing company-level data to sales teams. Direct competitor with overlapping target customers (SMB and mid-market B2B marketers in Europe).
• Albacross: Nordic-origin B2B lead generation and intent data platform identifying anonymous website visitors and providing company-level intelligence. Comparable European cookieless identification product targeting B2B sales and marketing teams.
• Snitcher: Dutch B2B website visitor identification tool revealing which companies visit a website and what they view. Closely comparable product, target market (SMB/mid-market), and European privacy-first positioning.
• Leadfeeder (Dealfront): Finland-origin B2B visitor identification platform now operating across Europe as part of Dealfront. Directly competes with Webmetic on company identification from website traffic, with similar CRM integration emphasis.
• Clearbit: B2B data enrichment and visitor identification platform that turns anonymous traffic into company and contact records. Direct overlap on visitor ID and CRM enrichment, with broader global scale and deeper data assets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@Webmetic
• LinkedInlinkedin.com/company/webmetic

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Webmetic