Agim Gestionale Immobiliare

What Agim Gestionale Immobiliare does

Agim Gestionale Immobiliare, legally operated by SSD Srl, is an Italian SaaS vendor of web-based property management software founded in 1999 by Paolo Managò and headquartered in Castelnuovo Magra (La Spezia). The platform centralizes property listings, client records, appointment scheduling, automated publishing to 15+ Italian and international real estate portals (Idealista, Immobiliare.it, Casa.it, Subito, WikiCasa, Rightmove, Kyero, JamesEdition, Gateaway, Properstar, Mer et Demeures, Italy Magazine, A Place in the Sun, Le Figaro), document management, DEM email campaigns, and team coordination for real estate agencies and franchise networks. Adjacent offerings include custom real estate websites, SEO and social media management services, and a 2025-launched native WhatsApp Business integration via Meta Cloud API that enables bulk and scheduled messaging directly from the platform.

The product architecture is browser-based SaaS with calendar sync (Google Calendar, MS Outlook), CRM and automatic property-request matching, an alert engine, and a suite of AI-augmented features spanning generative descriptions, automatic multilingual translation, image enhancement, virtual home staging, and an intelligent virtual assistant. Revenue is generated primarily through tiered subscriptions (Light, Professional, Advanced, Enterprise) billed quarterly or annually (with approximately two months free on annual plans), augmented by ancillary agency services. Customer acquisition combines a freemium entry tier (Agim Free, free forever with no credit card required) with sales-led motions targeting Italian independent agencies and franchise networks; Century 21 Italy, Grimaldi, SoloAffitti, Retecasa, Condividere, Area C1, and JOSAS are documented enterprise customers. Agim is founder-led, privately held, and bootstrapped, with no disclosed outside equity, the company has remained continuously operating for over 27 years, serving more than 4,000 real estate agencies cumulatively and reaching roughly 3,000 daily connected users by 2023.

Name

Agim Gestionale Immobiliare

Legal name

SSD Srl

Website

https://agimgestionaleimmobiliare.it

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Agim Gestionale Immobiliare (SSD Srl) is an Italian SaaS vendor of web-based property management software, serving 4,000+ real estate agencies across Italy with CRM, multi-portal publishing, native WhatsApp Business, and AI-assisted listing tools since 1999.

Ownership category

akta.pro rank

Product category

Real Estate Property Management Software

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Enterprise Application Reporting, BI & Analytics Enablement (BPAEAGAK)

Keywords

• Property management software
• Real estate CRM
• Multi-portal publishing
• WhatsApp Business integration
• AI real estate tools

Headquarters

HQ city

Castelnuovo Magra

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Subscription - Quarterly Plans: Four-tier subscription model billed quarterly: Light (€114), Professional (€198, most purchased), Advanced (€288), and Enterprise (€417). Each tier adds progressively more features including advanced management, document handling, DEM campaigns, and automation capabilities.
2. Subscription - Annual Plans: Annual billing options offering 2 months free: Professional (€456/month equivalent), Advanced (€792), Enterprise (€1,152 monthly equivalent), and full Enterprise (€1,668 monthly equivalent) with complete feature access.
3. Freemium - Agim Free: Free forever tier providing essential property, client, request, and appointment management without requiring credit card or time commitment. Serves as acquisition layer for paid upgrades.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Agim is a web-based SaaS property management software (gestionale immobiliare) that helps Italian real estate agencies, franchise groups, and independent agents centralize property listings, client data, requests, appointments, and multi-portal publishing. It offers tiered subscription plans (Light, Professional, Advanced, Enterprise) with quarterly or annual billing plus a free forever tier (Agim Free), and includes native WhatsApp Business integration, AI-powered features, CRM, and automated marketing tools.

Differentiator

Problem solved

Functional benefit

Products and services

• Agim Property Management Software (Agim Online) Web-based SaaS property management software for Italian real estate agencies that centralizes properties, clients, requests, appointments, and publishing, with CRM matching, AI features, document management, DEM campaigns, and automation.
• Agim Free Free permanent tier of the Agim platform offering essential property, client, request, and appointment management features, serving as the acquisition layer for paid upgrades.
• Agim for Real Estate Groups and Franchises Enterprise-grade edition of the Agim software designed for franchise networks and multi-office real estate groups, offering multi-office sharing, centralized reporting, and cross-network property sharing.
• Real Estate Training (Formazione immobiliare) Training and educational services for real estate agents on software use, industry best practices, and marketing techniques, delivered via webinars and structured programs.
• Web Marketing and Real Estate Website Services Custom real estate website development, SEO optimization, social media management, logo/branding design, ADV campaigns, and CRM services tailored for real estate agencies.

Quantifiable outcome

• Time savings of 5 hours per week for agencies using Agim
• +8 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability5 records

Feature6 records

Partnerships

19 partnerships are on record, tiered minor, core and secondary.

• Stefano ChitiminorOthers · 1 January 2014Commercial partner who joined Agim to stimulate company growth. Remained with the company until his tragic death in 2014. His memory is honored in company history.
• Paolo ManagocoreOthers · 1 January 1999Founder and inventor of Agim property management software. Started developing the software in 1999 when a friend working at her family real estate agency asked for help with property management automation. Developed the first version in one month and later commercialized it as 'Agim2000'. Led the complete rewrite to web-based platform in 2003, making Agim the first web-based property management software in Italy.
• IdealistacoreTechnology or IntegrationMajor Spanish real estate portal with significant presence in Italy. Agim provides direct synchronization for property listings to be published automatically on Idealista platform.
• Immobiliare.itcoreTechnology or IntegrationLeading Italian real estate portal. Agim integrates directly for automated property listing publishing and updates.
• Casa.itcoreTechnology or IntegrationMajor Italian real estate portal. Agim provides direct API integration for automated property listing synchronization.
• SubitosecondaryTechnology or IntegrationPopular Italian classifieds platform including real estate section. Agim enables automated property listing publishing.
• WikiCasasecondaryTechnology or IntegrationItalian real estate portal. Agim integration for multi-portal property distribution.
• RightmovecoreTechnology or IntegrationUK's largest property portal. Agim enables Italian agencies to publish listings to international buyers through Rightmove platform.
• KyerosecondaryTechnology or IntegrationSpanish-focused international real estate portal. Agim enables property listings for Spanish market exposure to international buyers.
• JamesEditionsecondaryTechnology or IntegrationLuxury international property portal. Agim integration enables premium property listings for high-value international market.
• GateawaysecondaryTechnology or IntegrationInternational portal focused on properties for sale to foreigners. Agim enables Italian property exposure to international buyer audience.
• ProperstarsecondaryTechnology or IntegrationInternational real estate portal with European focus. Agim provides direct synchronization for property listings.
• Century 21 ItalycoreChannel Partner/ Reseller/ DistributorInternational real estate franchise brand operating in Italy. Agim serves as recommended property management platform for Century 21 Italy franchisees.
• GrimaldicoreChannel Partner/ Reseller/ DistributorMajor Italian real estate franchise network. Agim provides property management software for Grimaldi franchise offices.
• SoloAffitticoreChannel Partner/ Reseller/ DistributorItalian real estate franchise specializing in rentals. Agim serves as property management platform for SoloAffitti network.
• RetecasasecondaryChannel Partner/ Reseller/ DistributorItalian real estate network. Agim provides property management software for Retecasa member agencies.
• CondividereminorChannel Partner/ Reseller/ DistributorItalian real estate sharing network. Agim enables property sharing across network members.
• Meta (Facebook/Instagram)coreTechnology or IntegrationParent company of WhatsApp Business. Agim utilizes Meta Cloud API for native WhatsApp Business integration, enabling bulk messaging, scheduled sends, and automated communications within the property management platform.
• Google (Analytics, Fonts, YouTube)secondaryTechnology or IntegrationGoogle provides analytics (Google Analytics), web fonts (Google Fonts), and video platform (YouTube) services used on Agim's website and potentially integrated into the software platform.

Scale indicators7 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• PropertyMe: PropertyMe is an Australian cloud-based property management SaaS for real estate agencies. It targets the same buyer (residential real estate agencies) with a similar feature set (CRM, property management, owner/tenant portals) on a recurring subscription model, making it directly comparable to Agim.
• Buildium: Buildium is a US-based property management SaaS serving residential real estate managers and smaller property management firms. It targets a closely overlapping customer persona with a vertically focused SaaS product and subscription pricing tiers.
• Casafari: Casafari is a Portugal-headquartered real estate data and CRM platform serving agencies across southern Europe (including Italy and Spain). It is highly comparable to Agim in target customer (real estate agencies), vertical focus, and CRM/property matching functionality.
• Reapit: Reapit is a UK-based CRM and property management software provider for estate agents. It is one of the leading vertical SaaS products in European residential real estate, directly comparable in customer base (real estate agencies), feature scope (CRM + listing management + portal integration), and SaaS business model.

Broad incumbents

• AppFolio: AppFolio is a publicly traded US property management SaaS platform serving residential and commercial property managers. It is a much larger, broader incumbent in the same vertical software category as Agim, with overlapping CRM, listing, and tenant communication capabilities.
• Idealista: Idealista is a leading Spanish (and pan-European) real estate portal with significant presence in Italy. It is a direct integration partner of Agim for listing distribution but also competes for agency marketing budget and increasingly offers agency-side software and CRM tools, making it a broad incumbent comparable to Agim.
• Yardi: Yardi is a large US-based real estate software suite covering property management, accounting, and CRM for residential and commercial real estate. It operates broadly across the same vertical as Agim but at vastly greater scale and across multiple sub-verticals, making it an incumbent comparison rather than a direct niche competitor.
• Immobiliare.it: Immobiliare.it is Italy's leading real estate portal, owned by AVIV Group. Beyond listings, it offers tools and integrations to real estate agencies in Italy, overlapping with Agim's portal publishing and agency relationship domain. It is a broader incumbent with a different primary business model (portal/classifieds) but addresses the same Italian agency customer.

Others

• CoreLogic: CoreLogic is a large US-headquartered real estate data, analytics, and workflow platform serving lenders, investors, and real estate professionals. While not a direct competitor to Agim, it is comparable as an ecosystem participant in the broader real estate information/analytics category that increasingly intersects with vertical SaaS like Agim.

Emerging players

• PriceHubble: PriceHubble is a European property analytics and valuation platform serving financial institutions and real estate professionals. It overlaps with Agim's emerging AI/translation/valuation capabilities at the agent workflow layer, representing a partial emerging competitor in the Italian/European real estate tech stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@AgimGestionale
• LinkedInlinkedin.com/company/agimgestionaleimmobiliare
• Facebookfacebook.com/agimgestionaleimmobiliare

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agim Gestionale Immobiliare