What CAMP Digital does

CAMP Digital is a tech-enabled digital marketing agency founded in 2019 (one source cites 2018) and headquartered in Edina, Minnesota, that exclusively serves the U.S. home services industry. The company operates a proprietary Capacity Aligned Marketing Platform (CAMP) anchored by its At Capacity Dashboard, which synchronizes digital advertising spend, website content, and CRM capacity data in real time — automatically pausing or activating PPC, Local Service Ads, Display, and Performance Max campaigns when a client's call board is full, with the explicit goal of eliminating wasted ad spend. An agentic operating system applies decision intelligence to drive these autonomous optimizations without waiting for human input, and AI-driven website technology uses multimodal content generation to evolve site copy and offers as business conditions change. AI capability has been third-party validated through Search Engine Land's 2025 'Best Use of AI Technology in Search Marketing' award and a Microsoft Partner Awards 2025 AI Innovation finalist designation.

The company's product surface spans website creation, PPC management (Google and Bing), SEO, Google Business Profile management, Local Service Ads, Display/Retargeting/Demand Gen, Performance Max, Geo-Fencing, YouTube and Amazon ads, and Google Analytics implementation — sold under two flat-fee monthly subscription tiers: Base CAMP (targeted at home service companies with $2M+ annual revenue) and Trailblazer (targeted at $5M+ annual revenue, fully managed). The flat-fee model is positioned as a differentiator versus commission-based agencies. CAMP Digital serves 300+ home service companies across seven verticals — HVAC, plumbing, and electrical as primary, plus drain, roofing, septic, and pool/spa as secondary — and has added a dedicated PE/VC customer persona for groups owning home services portfolios.

The business operates a sales-led GTM with consultative 'Book a Demo' and 'Call Us' conversion paths, supported by a $1,000 client referral program, content marketing (podcast, blog, newsletter, webinars), earned media, and an ecosystem of technology and trade partnerships (ServiceTitan Silver Technology Partner, Sera Systems, Chiirp, ZyraTalk, WhatConverts, CEO Warrior, Nexstar Network, PHCC, Women in HVACR). In February 2026, Tonka Bay Equity Partners made a strategic majority investment to fund the next phase of expansion and AI-driven product development, while founder Katie Donovan (CEO) and Meg Stapleton (COO) continued to lead the company. CAMP Digital has maintained Google Premier Partner status for multiple years and elevated to Microsoft Advertising Elite Partner for 2026.

Name

CAMP Digital

Legal name

CAMP Digital

Website

https://campdigital.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

CAMP Digital is a tech-enabled digital marketing agency serving U.S. home service companies (HVAC, plumbing, electrical, roofing, drain, septic, pool/spa) with a proprietary capacity-aligned marketing platform that synchronizes ad spend and website content in real time.

Ownership category

akta.pro rank

Product category

Home Services Digital Marketing

NAICS

Convention and Trade Show Organizers (561920)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Nightlife & Club Guest List / Table Reservations (HSACALAG)

Keywords

• Home services marketing
• Digital marketing agency
• PPC campaign management
• Search engine optimization
• Capacity-aligned advertising

Headquarters

HQ city

Minnesota City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Digital Marketing Management Fee (Flat Fee): CAMP Digital charges a flat management fee for its marketing services rather than taking a commission on ad spend. This is explicitly positioned as a differentiator: 'Because CAMP is a flat-fee agency, meaning we do not charge a commission on our clients' ad spend.' Google and Bing charge the client's credit card directly for ad spend. Management fees are quoted on request (not publicly disclosed), with Base CAMP targeting companies with $2M+ annual revenue and Trailblazer targeting $5M+ annual revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels11 records

Core offering

CAMP Digital is a tech-enabled digital marketing agency serving exclusively the home services industry (HVAC, plumbing, electrical, roofing, drain, septic, pool & spa). It delivers a full stack of digital marketing services — PPC, SEO, website creation, Google Business Profile management, Local Service Ads, Display/Retargeting, Performance Max, YouTube and Amazon ads — wrapped around its proprietary Capacity Aligned Marketing Platform with the At Capacity Dashboard. The platform synchronizes ad spend, website content, and campaign activity with the client's real-time call board availability, automatically pausing or scaling spend when technicians are fully booked.

Product overview

CAMP Digital is a tech-enabled marketing platform serving the home services industry, founded in 2019 and headquartered in Edina, Minnesota. The company's core product is the Capacity Aligned Marketing Platform (CAMP), which includes the proprietary At Capacity Dashboard for real-time capacity management. The platform offers a comprehensive suite of digital marketing services organized into two pricing tiers: Base CAMP (for $2M+ revenue companies) and Trailblazer (for $5M+ revenue companies). Core services include Home Service Website Creation, Google/Bing Ad Management (PPC), Search Engine Optimization, and Google Business Profile Management. Add-on modules include Display/Retargeting/Demand Gen Ads, Google Local Service Ads Management, Geo-Fencing, Google Performance Max, YouTube Ad Management, Amazon Ad Management, and Google Analytics. The platform differentiates through AI-powered capabilities including an agentic operating system for autonomous optimization, generative AI for content creation, and real-time capacity-based ad spend alignment. CAMP serves multiple home service verticals including HVAC, Plumbing, Electrical, Drain, Roofing, Septic, and Pool & Spa.

Differentiator

Problem solved

Functional benefit

Products and services

• Capacity Aligned Marketing Platform (CAMP) with At Capacity Dashboard
• Home Service Website Creation
• Google/Bing Ad Management (PPC)
• Display, Retargeting, and Demand Gen Ads
• Google Local Service Ads (LSA) Management
• Geo-Fencing Advertising
• Google Performance Max Management
• Search Engine Optimization (SEO)
• Google Business Profile Management
• YouTube Ad Management
• Amazon Ad Management
• Google Analytics Implementation and Reporting

Quantifiable outcome

• Platinum Plumbing grew from 7 employees to split roles and hire new staff (dispatcher, licensed tech, apprentice), purchased a new jetter and two new vans within 3+ months of partnering with CAMP Digital.
• +3 more outcomes

Named customers12 records

Segments8 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability8 records

Feature4 records

Partnerships

Twelve partnerships are on record, tiered strategic, core and minor.

• Sera SystemsstrategicTechnology or Integration · 29 October 2024CAMP Digital announced a strategic partnership with Sera Systems in October 2024, designed to elevate clients' ability to manage field operations. Sera provides field service management software for dispatch, scheduling, billing, and job management. The partnership aims to boost marketing ROI and operational efficiency for home services clients through combined technology solutions.
• ServiceTitancoreTechnology or Integration · 12 September 2024CAMP Digital achieved Silver Technology Partner status with ServiceTitan in September 2024. The partnership enables seamless API integration between CAMP's Capacity Pro Dashboard and ServiceTitan's field service management platform, allowing real-time capacity data sync and automated marketing adjustments. ServiceTitan is a top software platform for home service companies offering scheduling, dispatching, invoicing, and reporting tools.
• CEO WarriorminorStrategic or Co-development PartnerCEO Warrior is a business coaching and training organization built specifically for home service contractors. Through structured programs, live events, and peer-driven accountability, CEO Warrior helps HVAC, plumbing, electrical, and trades business owners strengthen leadership, improve operations, and drive scalable growth. The partnership aligns CAMP Digital's digital marketing expertise with CEO Warrior's operational coaching.
• Nexstar NetworkminorGTM or Marketing PartnerNexstar Network is a membership organization for home services businesses providing comprehensive business training, proven business systems, and dedicated business coaching. CAMP Digital partners with Nexstar to offer digital marketing services to Nexstar's member network, creating a referral pathway between the two organizations.
• Home Service FreedomminorGTM or Marketing PartnerHome Service Freedom provides home services companies with access to exclusive discounts, resources, and training. Partnership with CAMP Digital provides members with access to digital marketing services and lead generation expertise.
• Can't Stop the Growth PodcastminorGTM or Marketing PartnerCAMP Digital is a content partner of Chad Peterman's 'Can't Stop the Growth' podcast. CAMP produces a monthly series providing updates, trends, and insights into home service digital marketing. Hosted by CAMP client Chad Peterman of Peterman Brothers, the podcast serves as a co-marketing vehicle for both CAMP and its clients.
• Johnson Media GroupminorGTM or Marketing PartnerJohnson Media Group provides traditional marketing services (TV, radio, direct mail, billboards, email, streaming ads) to the home services industry since 2004. Partnership enables CAMP to offer integrated traditional + digital marketing strategies to clients seeking omnichannel approaches.
• Grow With CloverminorGTM or Marketing PartnerGrow With Clover provides content and coaching for home service companies designed to help take the guesswork out of business growth using proven solutions. Partnership offers CAMP clients access to additional business growth coaching resources.
• Plumbing-Heating-Cooling Contractors Association (PHCC)minorGTM or Marketing PartnerPHCC provides legislative advocacy, education and training to approximately 3,300 plumbing and HVACR businesses and 65,000 technicians. Partnership positions CAMP Digital as a preferred digital marketing provider for PHCC members.
• Women in HVACRminorGTM or Marketing PartnerWomen in HVACR is organized for educational purposes to further the growth of women in all areas of the HVACR industry. CAMP partners with the organization to support and promote women in the trades and connect with Women in HVACR's professional network.
• Explore the TradesminorGTM or Marketing PartnerExplore the Trades is committed to developing the next generation of skilled tradespeople by changing the perception of the trades. The organization connects industry-leading residential service companies with career-seekers. CAMP supports workforce development efforts in the trades while building brand awareness.
• MnSearchminorGTM or Marketing PartnerMnSearch is a Midwest association for search and digital marketing professionals dedicated to education, collaboration, and industry advancement. CAMP Digital participates in the MnSearch Summit and ongoing events as a member and presenter.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Vendasta: Vendasta is an end-to-end SMB marketing and customer acquisition platform serving local businesses across many verticals including home services. While broader than CAMP Digital, it competes for the same mid-market home services client with software-plus-services bundles and white-label marketing solutions.
• Newfold Digital (Web.com, Network Solutions): Newfold Digital operates a portfolio of SMB digital marketing brands including Web.com, providing websites, SEO, PPC, and marketing services to small and mid-sized businesses. It overlaps with CAMP Digital at the lower end of the home services market with more templated, lower-touch offerings.
• Thryv: Thryv is an SMB software platform providing marketing automation, websites, listings management, and CRM for small businesses including home services contractors. It competes with CAMP Digital for the smaller end of the home services market with a self-serve SaaS model rather than full-service agency delivery.
• Angi Leads (formerly HomeAdvisor): Angi Leads is a large home services lead generation network connecting homeowners with contractors across HVAC, plumbing, electrical, and remodeling. It competes with CAMP Digital indirectly by offering an alternative lead source that some home service clients use instead of (or alongside) CAMP's managed PPC/LSA campaigns.

Emerging players

• Ylopo: Ylopo is an AI-powered digital marketing platform for real estate professionals, offering websites, PPC, lead generation, and CRM integration. While focused on real estate rather than home services, it is structurally analogous to CAMP Digital in combining vertical specialization with proprietary AI-driven marketing technology.
• Surefire Local: Surefire Local is a marketing platform for local SMBs that includes websites, SEO, listings management, and advertising automation. It targets a similar mid-market local business customer base as CAMP Digital but with a more self-serve, lower-touch delivery model.

Direct peers

• Scorpion: Scorpion is a leading digital marketing platform purpose-built for home services businesses (HVAC, plumbing, electrical, roofing, legal, etc.), offering websites, PPC, SEO, LSA management, and AI-powered lead conversion. It is the most direct competitor to CAMP Digital in the home services marketing agency space, with comparable vertical specialization and a similar integrated platform approach.
• Blue Corona (Aragon Holdings): Blue Corona is a digital marketing agency historically focused on home services, HVAC, plumbing, and electrical contractors, offering PPC, SEO, web design, and analytics. After being acquired by Aragon Holdings, it competes directly with CAMP Digital for mid-market home service companies seeking specialized marketing partners.
• Modernize: Modernize is a home services lead generation and marketing platform that connects homeowners with contractors across HVAC, roofing, windows, and other categories. It competes with CAMP Digital for home services marketing spend, though its model is more lead-generation-centric than full-service agency.

Others

• ServiceTitan: ServiceTitan is the dominant field service management platform for home services (CAMP Digital's Silver Technology Partner). It is an ecosystem participant and partial competitor — ServiceTitan has its own Marketing Pro and adjacent tools that overlap with CAMP's offering, and any expansion of its native marketing capabilities would directly threaten CAMP's value proposition.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/_Camp_Digital
• YouTubeyoutube.com/@campdigital
• Facebookfacebook.com/campdigital.digitalmarketing
• LinkedInlinkedin.com/company/campdigitalmn
• Instagraminstagram.com/campdigitalmn
• TikToktiktok.com/@campdigitalmn?is_from_webapp=1&sender_device=pc

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CAMP Digital