Simpro Group
Simpro Group provides AI-first field service and trade business management software serving 24,000+ trade contractors and 450,000+ users across 23 countries via its Simpro, AroFlo, BigChange, and ClockShark platforms, with the Lightning AI platform embedding autonomous agents into field workflows.
- Company typePrivate
- Founded2002
- HeadquartersMiami, United States
- Headcount—
- GTM typeB2B
- OfferingSoftware
What Simpro Group does
Simpro Group is an AI-first field service management (FSM) software provider serving over 24,000 trade businesses and 450,000 users across 23 countries. Founded in Brisbane, Australia in 2002, the company operates a portfolio of acquired and developed FSM brands including Simpro, AroFlo, BigChange (acquired October 2024), and ClockShark, primarily targeting trade contractors in electrical, plumbing, HVAC, fire protection, and security segments. The core platform covers the full job lifecycle: estimating and quoting, scheduling and dispatch, mobile field execution, inventory management, invoicing, payment collection, and reporting. Customer-reported outcomes include 25% revenue increases, 10X faster job estimates, and 30% productivity improvements, supported by 100+ integrations with accounting (QuickBooks, Xero, MYOB, Sage), payments (Stripe), customer experience (Podium, HubSpot, MailChimp), and wholesale suppliers (ADI Global, Reece, Rexel).
In May 2026, Simpro launched Lightning, the largest single product release in company history, repositioning the company as a unified AI-native operating platform. Lightning embeds the Cooper AI brain and multiple autonomous agents (FieldReady for technician training, JobReady for job preparation, JobScribe for voice-driven documentation, JobBrief for customer summaries) plus JustAsk conversational business intelligence, with stated impact of 30-60 minutes of paperwork reduction per technician daily and first-time-fix rate improvement from 75% to 90%+. Revenue is generated via a SaaS subscription model with custom quote-based annual pricing, a land-and-expand motion starting with scheduling and adding modules over time, and a partner channel plus direct enterprise sales targeting SMB through mid-market trade contractors.
The company is led by Chairman & CEO Fred Voccola (former Kaseya CEO, appointed October 2025) with newly hired CTO Salman Bhatti (ex-Vertex, May 2026), CHRO Beth Erickson (March 2026), and Chief Product & Business Development Officer Raffi Tchakmakjian (January 2026). Simpro moved its global headquarters to One Downtown in Miami in December 2025 and is growing 30-40% annually, with plans to add 1,000+ employees globally. The company completed two material acquisitions in 14 months (BigChange and Delight) and has stated intent to double contractor profitability through AI-driven automation.
Simpro Group firmographics
Firmographics- Name
- Simpro Group
- Legal name
- Simpro Group
- Website
- https://simprogroup.ai
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Short description
- Simpro Group provides AI-first field service and trade business management software serving 24,000+ trade contractors and 450,000+ users across 23 countries via its Simpro, AroFlo, BigChange, and ClockShark platforms, with the Lightning AI platform embedding autonomous agents into field workflows.
- Ownership category
- akta.pro rank
Simpro Group industry classification
Industry- Product category
- Field Service Management Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Field Service Management (FSM) & Dispatch Platforms (HDAEALAM)
- akta.pro secondary industry
- B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
Keywords
Where Simpro Group is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Simpro Group business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription (Field Service Management): Core revenue from subscription-based field service management software sold to trade businesses (electricians, plumbers, HVAC, fire protection, security contractors). Pricing is custom/quote-based based on team size, workflows, and feature requirements. The company operates under a land-and-expand model where customers start with core scheduling and add modules (inventory, invoicing, AI features) over time.
- Premium Office Portal Add-ons: Additional revenue streams from premium features and add-ons including Simpro Premium Office Portal, Simtrac Fleet Management, Mobile Digital Forms, Maintenance Planning, Data Automation, and Payments integration.
- AI Feature Licensing (Lightning Platform): Revenue from AI-powered features within the Lightning platform including the AI agents (FieldReady, JobReady, JobScribe, JobBrief) and the Cooper AI brain, as well as Delight customer engagement automation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Simpro Group product offering
Product offeringCore offering
Simpro Group sells AI-first field service management (FSM) software for trade contractors covering the full job lifecycle: estimating and quoting, scheduling and dispatch, mobile field execution, inventory, invoicing, payments, and reporting. Its flagship Lightning layer adds an AI brain (Cooper) and AI agents (FieldReady, JobReady, JobScribe, JobBrief, JustAsk) that automate technician training, job preparation, real-time documentation, customer summaries, and conversational business intelligence. The platform is delivered via the Simpro, AroFlo, BigChange, and ClockShark brands and integrated with accounting, payment, CRM, and wholesale supplier systems.
Product overview
Simpro Group is an AI-first operating software provider for the field service trades economy, offering a platform-plus-modules architecture centered on its Simpro core FSM platform. The flagship AI layer is Lightning (including the Cooper AI brain and agents FieldReady, JobReady, JobScribe, JobBrief), which is embedded across the company's portfolio of solutions: Simpro, AroFlo, BigChange, and ClockShark. Lightning AI capabilities span autonomous agents (training, job prep, documentation, customer summaries), natural language Q&A (JustAsk), process automation (Two-Way Messaging, GPS Time Tracking, FastCash), and customer engagement (Delight). The broader platform also includes add-on modules for fleet management (Simtrac), premium office portal, multi-company management, field mobile app, and integrations with accounting tools (QuickBooks, Xero, MYOB, Sage, Sovos), wholesale suppliers (ADI Global, Reece, Rexel), and customer experience platforms (Podium, HubSpot, MailChimp).
Differentiator
Problem solved
Functional benefit
Brands
- Lightning: AI-native operating platform for field service trade businesses, featuring AI brain Cooper and agents FieldReady, JobReady, JobScribe, and JobBrief.
- Delight
- FastCash
- Cooper
Products and services
- Simpro Core Platform Core AI-first field service management (FSM) software for trade contractors covering the full job lifecycle: estimating and quoting, scheduling and dispatch, mobile field execution, inventory, invoicing, payments, and reporting. Sold to electrical, plumbing, HVAC, fire protection, and security trade businesses.
- Lightning AI Platform AI-native operating platform embedded within Simpro's FSM solutions, providing the Cooper AI brain and autonomous AI agents (FieldReady for training, JobReady for job prep, JobScribe for documentation, JobBrief for customer summaries, JustAsk for conversational BI) along with Two-Way Messaging, GPS Time Tracking, and FastCash automation. Sold to trade contractors using Simpro, AroFlo, or BigChange solutions.
- Delight AI-powered customer engagement solution that automates follow-ups and recommendations between jobs, leveraging existing field service data to convert completed jobs into repeat business. Acquired by Simpro Group in January 2026 and sold as an add-on to trade contractor customers.
- BigChange Job management software for the field services industry including vehicle tracking, mobile workforce management, CRM, and advanced scheduling. Acquired by Simpro Group in October 2024 and offered to trade businesses as a complementary FSM solution, now unified with the Lightning AI platform.
- AroFlo Field service management solution within the Simpro Group portfolio, available as AroFlo Lightning with the AI platform integrated. Sold to trade contractor customers in the Simpro Group ecosystem.
- ClockShark Field service time tracking solution within the Simpro Group portfolio, integrated with the Lightning AI platform capabilities. Sold to trade contractor customers.
- Simtrac Fleet Management Add-on module for Simpro that provides real-time GPS-based monitoring of field technician and vehicle locations to support route optimization, time tracking, and dispatch coordination. Sold to trade contractors with mobile field workforces.
- Premium Office Portal Premium back-office add-on within Simpro that provides enhanced capabilities for managing the operational and administrative side of field service businesses. Sold as an add-on subscription to Simpro customers.
- Field Mobile App Mobile execution app within Simpro that allows field technicians to view schedules, create quotes, assign parts, track drive time versus onsite time, update field notes and attachments, and complete safety checklists from a mobile device. Sold to trade contractors with mobile field staff.
- Multi-Company Management Centralized control add-on within Simpro that allows trade businesses to manage multiple subsidiary or branch operations from a single platform instance. Sold to multi-branch trade contractors.
Quantifiable outcome
- 25% revenue increase
- +8 more outcomes
Companies that use Simpro Group
Customer profileNamed customers11 records
Segments7 records
Ideal customer profiles2 records
Simpro Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability8 records
Feature11 records
Simpro Group partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and supporting.
- DelightcoreAcquired AI-driven customer engagement solution designed for field service businesses. Delight was previously a Simpro integration partner and will continue building AI-powered capabilities as part of Simpro's broader portfolio. Customers report 15% increase in sales and 10% increase in recurring revenue within six weeks.
- BigChangecoreAcquired Leeds, UK-based pioneer in job management software for the field services industry. BigChange strengthens capabilities in vehicle tracking, mobile workforce management, CRM, and advanced scheduling. Combined entity serves 22,000+ businesses and 400,000+ users worldwide.
- QuickBookscoreNative integration with QuickBooks for accounting data synchronization, keeping field operations, invoicing, and accounting in sync without manual re-entry. Featured as primary accounting integration on website homepage.
- XerocoreNative integration with Xero accounting software, enabling seamless data flow between Simpro field service operations and Xero's accounting platform.
- MYOBcoreIntegration partnership with MYOB accounting software serving Australian and New Zealand markets, providing accounting synchronization for regional customers.
- StripesupportingPayment processing integration with Stripe enabling invoicing, payment collection, and financial transaction management within the Simpro platform.
- SagesupportingIntegration with Sage accounting software (Sage Intacct) for enterprise customers requiring advanced accounting capabilities.
- PodiumsupportingCustomer experience integration with Podium for messaging and customer communication enhancement within the field service workflow.
- HubSpotsupportingCRM integration partnership with HubSpot for marketing automation and customer relationship management alongside Simpro's field service management.
- ADI GlobalsupportingWholesale supplier integration with ADI Global Distribution for electrical and security equipment procurement within the Simpro inventory management system.
- ReecesupportingWholesale supplier integration with Reece (plumbing and HVAC supplies) enabling real-time pricing and inventory lookup for trade contractors.
- RexelsupportingWholesale supplier integration with Rexel (electrical supplies) providing pricing and inventory data for electrical contractors using Simpro.
- MailChimpsupportingEmail marketing integration with MailChimp for customer communication and marketing campaign management alongside Simpro's customer data.
Scale indicators16 records
Recent moves8 records
Expansion highlights6 records
Simpro Group competitors and assessment
Company assessmentDirect peers
- ServiceTitan: ServiceTitan is the largest FSM platform specifically built for trades (plumbing, HVAC, electrical, etc.) and directly competes with Simpro in the same verticals with overlapping AI-driven feature sets.
- Housecall Pro: Housecall Pro is an FSM platform targeted at home service businesses (plumbing, HVAC, electrical, cleaning), competing head-to-head with Simpro in the SMB trades segment.
- Jobber: Jobber is a field service management SaaS focused on small residential and commercial service businesses including trades, directly overlapping Simpro's SMB customer base and pricing model.
- Service Fusion: Service Fusion is an all-in-one FSM platform for HVAC, plumbing, electrical, and other trades, targeting the same SMB contractor customers as Simpro with comparable job management and dispatch features.
- ServiceMax: ServiceMax is a field service management platform for asset-intensive and contractor workforces, competing with Simpro's commercial contractor and project management capabilities.
- FieldEdge: FieldEdge provides FSM software for HVAC, plumbing, and electrical contractors, directly overlapping Simpro's trade vertical focus areas and SMB target market.
Others
- Kaseya: Kaseya is the prior company of Simpro CEO Fred Voccola, operating in vertical SaaS for SMB managed services; it shares management DNA and signals Simpro's strategic playbook for scaling vertical SaaS through M&A and AI.
Broad incumbents
- Salesforce Field Service: Salesforce Field Service is a broader-enterprise FSM offering as part of the Salesforce platform, competing with Simpro for large commercial contractor and enterprise accounts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Simpro Group social profiles
Digital presenceSimpro Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Simpro Group leadership team
Management profileNumber of profiles
Profiles4 records
Simpro Group subsidiaries and ownership
Company hierarchySubsidiaries4 records
Simpro Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Simpro Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Simpro Group
What does Simpro Group do?
Simpro Group sells AI-first field service management (FSM) software for trade contractors covering the full job lifecycle: estimating and quoting, scheduling and dispatch, mobile field execution, inventory, invoicing, payments, and reporting. Its flagship Lightning layer adds an AI brain (Cooper) and AI agents (FieldReady, JobReady, JobScribe, JobBrief, JustAsk) that automate technician training, job preparation, real-time documentation, customer summaries, and conversational business intelligence. The platform is delivered via the Simpro, AroFlo, BigChange, and ClockShark brands and integrated with accounting, payment, CRM, and wholesale supplier systems.
Is Simpro Group a public or private company?
Simpro Group is a private company. It is classified as unknown and is currently operating.
When was Simpro Group founded?
Simpro Group was founded in 2002.
Where is Simpro Group based?
Simpro Group is headquartered in Miami, United States, in the North America region.
How does Simpro Group make money?
Three revenue lines are on record. SaaS Subscription (Field Service Management) is the primary driver. The others are premium Office Portal Add-ons and AI Feature Licensing (Lightning Platform).
Who are Simpro Group's main competitors?
Direct peers on record are ServiceTitan, Housecall Pro, Jobber, Service Fusion, ServiceMax and FieldEdge. Kaseya is listed as an others. Salesforce Field Service is listed as a broad incumbent.
Does Simpro Group have an API?
No public API is recorded for Simpro Group.
What industry is Simpro Group in?
Simpro Group's product category is Field Service Management Software. Its primary akta.pro industry code is HDAEALAM, Field Service Management (FSM) & Dispatch Platforms, with a secondary code of HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support). Its NAICS code is 5132 and its SIC code is 7370.