RCFE Association

What RCFE Association does

RCFE Association is a California-based, privately-held membership association serving owners and operators of Residential Care Facilities for the Elderly (RCFE), including board and care, 6-bed, and residential assisted living facilities. Founded and led by William Young (Founder & President), the organization operates from Orange, California, and reaches a community of 2,500+ members. Its core platform is an online membership hub combining a member portal, an Online Resource Library (LIC forms, admission agreements, emergency disaster plans, 2025 Dementia Care Plan, employee handbooks, operational templates, training videos), a Real-Time Availability posting tool that connects operators with placement partners, and a calendar of virtual weekly meetings plus an annual RCFE Conference.

The business model is a multi-sided subscription marketplace with three member categories: Owner/Operator Members (Foundational free, Professional $1,000/yr, Executive $2,500/yr); Placement Partners (Supporting free, Advanced $1,000/yr); and Associate Partners (Community $700/yr, Strategic $2,225/yr, Executive $4,950/yr), with exclusivity capped at six partners per industry vertical. All paid tiers carry 12-month commitments. Distribution is self-serve online through the website with Stripe checkout, supplemented by content marketing via newsletter, virtual events, social media (Facebook, Instagram, LinkedIn), and the annual RCFE Conference. The organization has built ~50+ Associate Partner relationships spanning healthcare, legal, banking, insurance, pharmacy, hospice, staffing, and technology services, and operates as a regulatory intermediary providing members direct access to California DSS, Wage & Labor, and Fire Authority officials.

Name

RCFE Association

Legal name

RCFE Association

Website

https://rcfeassociation.org

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

RCFE Association is a California-based membership association serving 2,500+ owners and operators of Residential Care Facilities for the Elderly through a tiered subscription platform offering compliance resources, real-time placement tools, CEU training, and a vendor partner ecosystem.

Ownership category

akta.pro rank

Product category

Senior Care Industry Association Membership

NAICS

Professional Organizations (81392), Business Associations (813910), Business, Professional, Labor, Political, and Similar Organizations (8139)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Single-Site CCRCs (HLADAEAE)

Keywords

• Residential care membership
• RCFE compliance resources
• Assisted living association
• Continuing education senior care
• Placement partner network

Headquarters

HQ city

Orange

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Owner/Operator Memberships: Three-tier membership model (Foundational free, Professional $1,000/yr, Executive $2,500/yr) providing RCFE owners and operators with resources, compliance tools, CEU training, placement access, and vendor discounts.
2. Placement Partner Memberships: Free Supporting tier and paid Advanced tier ($1,000/yr) for placement agents, providing real-time availability access, forms library, and directory listings to connect with RCFE facilities.
3. Associate Partner Memberships: Three-tier model (Community $700/yr, Strategic $2,225/yr, Executive $4,950/yr) for vendors and service providers targeting the RCFE industry, offering directory listings, meeting visibility, marketing emails, and webinar hosting opportunities.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

RCFE Association is a membership-based trade association for Residential Care Facility for the Elderly (RCFE) owners and operators in California. It sells tiered subscriptions (Owner/Operator, Placement Partner, Associate Partner) that bundle a compliance resource library, continuing education (CEUs), a real-time availability placement network, virtual meetings with state regulators, and exclusive vendor discounts from a capped set of associate partners.

Product overview

RCFE Association is a membership-based organization offering a tiered membership platform with three primary member categories: Owner/Operator members (Foundational, Professional, Executive tiers), Placement Partners (Supporting, Advanced tiers), and Associate Partners (Community, Strategic, Executive tiers). The platform centers on an Online Resource Library providing LIC forms, custom documents, and training materials, complemented by a Real-Time Availability Tool for placement matching and virtual weekly meetings for industry education and networking. Member pricing ranges from free Foundational/Supporting tiers to Executive tiers at $2,500/year for owners and $4,950/year for associate partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Owner/Operator Membership — Foundational Free tier membership for RCFE owner/operators providing Real-Time Availability posting (1 month free), DSS/Wage & Labor/Fire Authority talks, monthly newsletter, online LIC forms, Placement Partner Roster (Read-Only), Associate Partners Directory (Read-Only), and regulatory updates.
• Owner/Operator Membership — Professional Paid tier at $1,000/year (or $100/month) for RCFE owner/operators, including Real-Time Availability posting, Custom Forms Library access, RCFE Associate Member certificate, Placement Partner Roster (Full Access), three virtual sessions per month, 20 Self-Paced CEUs, and Associate Partner discounts.
• Owner/Operator Membership — Executive Premium tier at $2,500/year (or $250/month) for RCFE owner/operators, including everything in Professional plus 40 hours of CEUs for two people and access to Monthly Expert Workshops & Recordings. Annual payment saves $500.
• Placement Partner Membership — Supporting Free tier for placement agents providing Real-Time Availability Access (1 Month Free), invites to State Agency Talks, monthly newsletter, easy access to LIC forms, and a Placement Partner Directory Listing (Name Only).
• Placement Partner Membership — Advanced Paid tier at $1,000/year (or $100/month) for placement agents, including Real-Time Availability Access, Custom Forms Library (referral agreements, email templates, tour checklist, client intake forms), Placement Partner Meetings 2x a month, digital member badge, and Placement Partner Directory Listing with Contact Info.
• Associate Partner Membership — Community Entry-level partnership tier at $700/year (or $70/month), including listing in the Associate Partner Directory, invites to virtual association meetings (5x/month), company logo displayed at virtual meetings (25+/year), and a branded digital badge.
• Associate Partner Membership — Strategic Mid-tier partnership at $2,225/year (or $225/month), including everything in Community Partner plus welcome email to all members, dedicated marketing email to the full member list 2x/year, opportunity to host exclusive webinars 2x/year, social media recognition 4x/year with promo video, and company promo video on RCFE member portal (5-minute max).
• Associate Partner Membership — Executive Premium partnership tier at $4,950/year (or $495/month), including everything in Strategic Partner plus video/podcast interview on RCFE Association YouTube page, dedicated live 30-minute presentation at the monthly RCFE association meeting (recorded in the video library), company logo in RCFE e-newsletter to 2,500+ members (12/year), co-branded marketing materials, company article in monthly RCFE newsletter, and RCFE Association Executive Partner Plaque.
• Online Resource Library Member-only portal containing essential tools including LIC forms, custom documents (admission agreements, emergency disaster plans, 2025 Dementia Care Plan), detailed employee handbook, operational templates, and training videos for RCFE owners and operators.
• Real-Time Availability Tool Feature allowing RCFE owners and operators to instantly update Placement Partners on open rooms, enabling faster placements through real-time availability posting between facility operators and placement agents.
• Virtual Weekly Meetings Content-rich virtual meetings with open forum discussions, expert guest speakers, Q&A sessions, and industry updates on regulatory and operational topics relevant to RCFE owners, operators, placement partners, and associate partners.

Quantifiable outcome

• Savings on vendor services through associate partner discounts cover membership cost
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

60 partnerships are on record, tiered minor and core.

• AlcomyminorOthersAssociate Partner providing services to RCFE Association members. Listed in the Associate Partners Directory.
• Align Senior CareminorOthersAssociate Partner providing services to RCFE Association members. Listed in the Associate Partners Directory.
• Alliance Senior LivingminorOthersAssociate Partner providing services to RCFE Association members. Listed in the Associate Partners Directory.
• Assisted Living BoostminorOthersAssociate Partner providing marketing and business development services to RCFE Association members.
• Assisted Living Real EstateminorOthersAssociate Partner specializing in real estate services for RCFE facilities.
• Austin DrugsminorOthersAssociate Partner providing pharmacy services to RCFE Association members.
• Burris LawminorOthersAssociate Partner providing legal services to RCFE Association members.
• Camuti LawminorOthersAssociate Partner providing legal services to RCFE Association members.
• Career SmartminorOthersAssociate Partner providing career and staffing services to RCFE Association members.
• Caregiver Training UniversityminorOthersAssociate Partner providing caregiver training and education services to RCFE Association members.
• Care PartnersminorOthersAssociate Partner providing healthcare continuum services including Transitional Medicine, Comprehensive Care Management, and Home Care.
• Caring DatacoreTechnology or IntegrationCaring Data provides communication and documentation software for the RCFE and ARF industry, developed by RCFE owner Ivonne Meader. Co-founded by William Young advisory board member.
• CDSS (California Department of Social Services)coreOthersState agency partner providing regulatory guidance and licensing information. RCFE Association facilitates access to DSS regulatory updates and talks for members.
• ComfortekminorOthersAssociate Partner providing services to RCFE Association members.
• Community Training ConnectionminorOthersAssociate Partner providing training services to RCFE Association members.
• CurentaminorOthersAssociate Partner providing services to RCFE Association members.
• Dentists For SeniorsminorOthersAssociate Partner providing dental services to senior residents in RCFE facilities.
• DosePacker Pharmacy ServicesminorOthersAssociate Partner providing pharmacy packaging services to RCFE Association members.
• ECP (Trade Show Services)minorOthersAssociate Partner providing trade show and event services to RCFE Association.
• Elevate Health WellnessminorOthersAssociate Partner providing health and wellness services to RCFE Association members.
• Financial ConciergeminorOthersAssociate Partner providing financial services to RCFE Association members in California.
• First BankminorOthersAssociate Partner providing banking services to RCFE Association members.
• Fitscription MDminorOthersAssociate Partner providing healthcare services to RCFE Association members.
• Geiss MED HospiceminorOthersAssociate Partner providing hospice services to RCFE residents. Founded by advisory board member Dr. John Geiss, offering house call medical services for seniors.
• Gould Hahn ReinhardtminorOthersAssociate Partner providing legal services to RCFE Association members.
• Gravitas MDminorOthersAssociate Partner providing medical services to RCFE Association members.
• Hearing HealminorOthersAssociate Partner providing hearing services to seniors in RCFE facilities.
• Heartford HospiceminorOthersAssociate Partner providing hospice services to RCFE Association members.
• IVMeUpminorOthersAssociate Partner providing IV therapy services to RCFE residents.
• LibertanaminorOthersAssociate Partner providing services to RCFE Association members.
• Live Oak BankminorOthersAssociate Partner providing banking and lending services to RCFE Association members.
• Loop VillageminorOthersAssociate Partner providing services to RCFE Association members.
• Mae Villanueva MediationminorOthersAssociate Partner providing mediation services to RCFE Association members.
• Meals on WheelsminorOthersAssociate Partner providing meal services to seniors in Orange County RCFE facilities.
• Medi-Cal ConsultingminorOthersAssociate Partner providing Medi-Cal consulting services to RCFE Association members.
• MedMizerminorOthersAssociate Partner providing services to RCFE Association members.
• MyChartSpaceminorOthersAssociate Partner providing services to RCFE Association members.
• OVPHFminorOthersAssociate Partner providing services to RCFE Association members.
• Oneir Management GroupminorOthersAssociate Partner providing management services to RCFE Association members.
• PantrytecminorOthersAssociate Partner providing services to RCFE Association members.
• Perlas InsuranceminorOthersAssociate Partner providing insurance services to RCFE Association members.
• Pinkowski LawminorOthersAssociate Partner providing legal services to RCFE Association members.
• Placed (Elder Care Placement Software)minorOthersAssociate Partner providing placement software services to RCFE Association members.
• Placement Agent BoostminorOthersAssociate Partner providing marketing services for placement agents.
• RCFE ResourceminorOthersAssociate Partner providing resources for RCFE facilities.
• Residential Care Legal ProtectminorOthersAssociate Partner providing legal protection services to RCFE facilities.
• Residential Assisted Living AcademyminorOthersAssociate Partner providing training and education for residential assisted living operators.
• Seaside Senior Living MarketingminorOthersAssociate Partner providing marketing services to senior living facilities.
• Senior DocminorOthersAssociate Partner providing medical services to RCFE Association members.
• Senior Leads BoostminorOthersAssociate Partner providing lead generation services for senior living facilities.
• Senior Living SavvycoreOthersFounded by RCFE Association Founder William Young, providing consulting services to RCFE owners and senior living providers.
• SR Senior LivingminorOthersAssociate Partner providing services to RCFE Association members.
• Senior PlaceminorOthersAssociate Partner providing services to RCFE Association members.
• SynkwiseminorOthersAssociate Partner providing services to RCFE Association members.
• TPP (The Prepared Performer)minorOthersAssociate Partner providing services to RCFE Association members.
• Umpqua BankminorOthersAssociate Partner providing banking services to RCFE Association members.
• UpliftminorOthersAssociate Partner providing transportation services to RCFE Association members.
• Willy HalleminorOthersAssociate Partner providing services to RCFE Association members.
• Teague InsuranceminorOthersAssociate Partner providing insurance services to RCFE Association members.
• RCFE ConferencecoreStrategic or Co-development PartnerAnnual industry conference (also known as RAL Conference) co-branded with RCFE Association for networking, education, and industry advancement.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Regional players

• Senior Living Foresight: Senior living industry membership and intelligence provider offering benchmarking, operational resources, and consulting to operators. Comparable as an industry membership organization serving senior living operators and vendors with educational content, though oriented toward larger multi-facility operators than RCFE's small-board-and-care base.

Broad incumbents

• Argentum: National trade association for the senior living industry, serving assisted living operators, RCFE-equivalent providers, and vendors across the U.S. Directly comparable as a membership organization serving overlapping customer segments, though with broader geographic and segment scope than RCFE Association's California-only, small-facility niche.
• National Center for Assisted Living (NCAL): Affiliated with AHCA/NCAL, NCAL is the national assisted living affiliate within the long-term care provider association ecosystem. Comparable as an industry membership and advocacy body serving assisted living operators, with much broader geographic and segment scope than RCFE Association.
• American Seniors Housing Association (ASHA): National trade association for the seniors housing industry, representing owners, operators, developers, and capital providers across independent living, assisted living, and memory care. Comparable as an industry advocacy and membership body, though focused on larger institutional operators and capital markets rather than the small SMB RCFE base.
• LeadingAge California: California chapter of LeadingAge, a national association representing nonprofit and mission-driven aging-services providers including residential care, assisted living, and CCRCs. Comparable as a California membership/advocacy organization serving aging-services operators, though oriented toward larger nonprofit providers rather than small for-profit RCFEs.

Emerging players

• Residential Assisted Living Academy: Education and training provider specifically focused on the residential assisted living / board-and-care sector. Comparable as a resource/training provider targeting the same small-operator demographic as RCFE Association's Owner/Operator membership, with overlapping CEU-style programming and California operator customer overlap.
• Caregiver Training University: Caregiver training and certification provider for residential care and assisted living operators. Comparable as an Associate Partner-style vendor targeting the RCFE training/CEU need set that RCFE Association addresses through its Professional and Executive membership tiers.

Direct peers

• A Place for Mom: Senior placement and referral platform that connects families with assisted living, memory care, and residential care facilities nationwide. Directly comparable to RCFE Association's Placement Partner constituency and the Real-Time Availability matching concept, though operating at much larger national scale and as a for-profit consumer brand rather than an industry association.
• Caring.com: Senior care resource and referral platform serving families, facility operators, and senior-service providers with directory, reviews, and matching tools. Comparable to RCFE Association's placement and vendor ecosystem from a B2B angle, though national in scope and consumer-marketed.
• California Assisted Living Association (CALA): California-state assisted living trade association advocating for assisted living providers in Sacramento and providing CEU, regulatory, and member-benefit programming. Most direct comparable as a California-focused membership association serving overlapping facility types, though CALA's footprint skews larger communities versus RCFE Association's small-board-and-care emphasis.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/RCFEassociation
• LinkedInlinkedin.com/company/rcfe-association
• Instagraminstagram.com/rcfeassociation_

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RCFE Association