Gathered
Gathered is a Sabadell, Spain-based SaaS platform with an AI orchestration layer ("Gathered Brain") that unifies CRM, billing, operations, and marketing for Spanish SMBs across healthcare, real estate, sports, coaching, and creative verticals.
- Company typePrivate
- Founded2025
- HeadquartersSabadell, Spain
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Gathered does
Gathered (GATHERED S.L.) is a SaaS company headquartered in Sabadell, Barcelona, that builds an AI-enabled business management platform for Spanish small and medium-sized businesses. Founded in 2025 and operating with 1-10 employees, the company is privately held and bootstrapped with no disclosed external funding. Its commercial footprint is concentrated in Catalonia and Madrid, targeting SMBs across healthcare clinics, real estate agencies, sports clubs, personal coaches, artists, and entrepreneurs.
The company's core offering is an all-in-one platform unifying customer relationship management, operations, billing, and marketing, topped by an AI orchestration layer branded the "Gathered Brain." This layer coordinates six horizontal AI agents — Marcos (collections), Lucia (customer care), Sara (re-contact), Nico (appointments), Elena (opportunities), and Javi (referrals) — plus four real estate-specific agents (Capture, Sales, WhatsApp, Director), each with configurable autonomy. The platform connects to 12+ third-party systems including Stripe, GoCardless, Doctoralia, WhatsApp Business, HubSpot, Holded, Factorial, Gmail, Google Drive, Calendly, Idealista, and Fotocasa. Supporting capabilities include a Health Score system, NLP-based daily briefings, anomaly detection, and a recommendation engine.
Gathered monetizes via SaaS subscriptions combined with transaction processing revenue on payments routed through Stripe and GoCardless, with quote-based pricing (illustrative entry point near €600/year per a savings calculator). The company holds GDPR, CCPA, and EU MDR Article 28 DPA compliance certifications, and participates in the Conector acceleration program with a public sales contact (Ignacio Pouplana). No management team, funding rounds, M&A activity, mobile applications, or external API/SDK offerings are publicly disclosed.
Gathered firmographics
Firmographics- Name
- Gathered
- Legal name
- GATHERED S.L.
- Website
- https://gathered.so
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Gathered is a Sabadell, Spain-based SaaS platform with an AI orchestration layer ("Gathered Brain") that unifies CRM, billing, operations, and marketing for Spanish SMBs across healthcare, real estate, sports, coaching, and creative verticals.
- Ownership category
- akta.pro rank
Gathered industry classification
Industry- Product category
- All-in-One Business Operations Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Patient Intake, Digital Registration & eForms (HLACAEAF)
Keywords
Where Gathered is headquartered
LocationHeadquarters
- HQ city
- Sabadell
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Gathered business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: Monthly or annual subscription for platform access. Pricing depends on plan tier with specific limits for features, users, and functionality.
- Transaction Processing: Payment processing through integrated providers (Stripe, GoCardless) for marketplace, events, courses, and product/service sales. Payment providers handle card data directly.
- Platform Consolidation Savings: Positioned as cost replacement for multiple business tools. Savings calculator shows potential annual savings across email automation, web/landing, forms, payments, courses, tasks, team management, files, scheduling, and community features.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Plan tiers with feature differentiation |
| Subscription | Annual | Gathered estimated cost: 600 €/year (consolidation scenario) |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Gathered product offering
Product offeringCore offering
Gathered is an all-in-one SaaS platform that unifies customers, operations, billing, and marketing for small and mid-sized businesses. On top of the platform sits Gathered Brain, an AI intelligence layer that cross-references all business data sources and delivers a daily Health Score, an 8 AM briefing, and the Top 3 prioritized actions a business owner should take. The platform includes six specialized AI agents (Marcos, Lucia, Sara, Nico, Elena, Javi) that autonomously handle collections, customer care, re-contact, appointments, opportunities, and referrals, with dedicated configurations for vertical use cases such as clinics and real estate agencies.
Product overview
Gathered is an all-in-one SaaS platform that unifies customers, operations, billing, and marketing in one system. Built on top is Gathered Brain, an AI intelligence layer providing Health Score (0-100), daily 8:00 AM briefing, and Top 3 Actions engine. Brain includes six specialized AI agents for SMBs (Marcos for collections, Lucia for customer care, Sara for re-contact, Nico for appointments, Elena for opportunities, Javi for referrals) and four specialized agents for real estate agencies (Capture Agent, Sales Agent, WhatsApp Agent, Director Agent). The platform integrates with Stripe, GoCardless, Doctoralia, WhatsApp Business, HubSpot, Holded, Factorial, Gmail, Google Drive, Calendly, Idealista, and Fotocasa.
Differentiator
Problem solved
Functional benefit
Products and services
- Gathered Platform All-in-one SaaS platform that consolidates customers, operations, billing, and marketing for SMBs into one unified system. Supports subdomains or custom domains, with payment processing via Stripe and GoCardless, appointment scheduling via Doctoralia, and communication via WhatsApp Business and Gmail.
- Gathered Brain AI intelligence layer built on top of the Gathered platform that cross-references customers, payments, operations, and marketing data to deliver a daily Health Score (0-100), an 8 AM natural-language briefing, and the Top 3 prioritized actions ranked by economic impact. Includes six specialized AI agents for SMB operations.
- Gathered for Real Estate Agencies Specialized configuration of Gathered Brain for real estate agencies, providing an Agency Health Score across capture, active exclusives, buyer pipeline, and commission forecast, plus four dedicated AI agents (Capture, Sales, WhatsApp, Director) and integrations with Idealista and Fotocasa portals.
- Gathered for Clinics and Healthcare Centers Vertical-specific configuration of Gathered Brain tailored for clinics and healthcare centers, with appointment and patient retention management via Doctoralia integration, payment collection through Stripe, and the Brain Health Score tracking appointment patterns, payment collection, and patient retention.
Quantifiable outcome
- 3x faster deciding what to do today
- +4 more outcomes
Companies that use Gathered
Customer profileNamed customers6 records
Segments7 records
Ideal customer profiles3 records
Gathered technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability8 records
Feature5 records
Gathered partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and supporting.
- StripecorePayment processing integration. Stripe handles payment collection, transaction processing, and card data storage. Gathered integrates with Stripe for marketplace, event, course, and product/service payments. Critical infrastructure partnership for revenue collection features.
- GoCardlesscoreDirect debit payment integration for recurring payments and invoice collection. Complements Stripe for alternative payment methods.
- DoctoraliacoreHealthcare scheduling and appointment management integration for clinics and healthcare centers. Enables appointment cross-referencing with payments and patient communications.
- WhatsApp BusinesscoreBusiness messaging integration for customer communication. Used by AI agents (Marcos, Lucia, Sara, Nico) for automated messaging, reminders, and customer engagement. Critical for real estate agency agents.
- HoldedsupportingAccounting and billing software integration for financial management and invoice handling.
- HubSpotsupportingCRM integration for customer relationship management. Used for sales pipeline tracking and marketing automation connections.
- FactorialsupportingHR and team management integration for employee tracking and workforce administration.
- Google DrivesupportingDocument and file storage integration for business documentation and file management.
- IdealistacoreSpanish real estate portal integration for property listings, mandate tracking, and market data. Critical for real estate agency vertical.
- FotocasasupportingReal estate portal integration for property listings and market visibility in Spanish market.
- CalendlysupportingScheduling integration for appointment booking and calendar management.
- GmailsupportingEmail integration for customer communication and email marketing capabilities.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Gathered competitors and assessment
Company assessmentDirect peers
- Cliniko: Practice management software for clinics and allied health professionals. Comparable in clinic vertical focus, appointment management, and patient engagement — directly competitive for Gathered's healthcare segment.
- Mindbody: Vertical SaaS for fitness and wellness studios with scheduling, payments, and CRM. Comparable as a vertical SaaS player targeting sports clubs and wellness businesses, one of Gathered's secondary verticals.
- Holded: Spain-based SMB ERP and business management platform with invoicing, accounting, CRM, and project management. Closest direct regional peer given overlapping SMB target market, Spanish origin, and consolidation positioning.
- Factorial: Barcelona-based HR and workforce management platform for SMBs. Comparable in Spanish market positioning, SMB target customer, and all-in-one software philosophy; Gathered integrates with Factorial for HR functions.
- Acuity Scheduling: SMB scheduling and appointment management SaaS owned by Squarespace. Comparable in self-serve scheduling for service-based SMBs (clinics, coaches, sports clubs) which overlap with Gathered's target segments.
- Calendesk: Online booking and scheduling platform for service-based SMBs. Comparable in appointment management and SMB vertical focus; Gathered's Nico agent competes directly with Calendesk's scheduling capabilities.
- Real Geeks: Real estate CRM and lead generation platform for agents and brokerages. Comparable in real estate vertical focus, lead/contact management, and CRM functionality targeting SMB real estate agencies.
Broad incumbents
- Pipedrive: SMB CRM and sales pipeline management platform. Comparable target customer (SMB sales teams) and pipeline/contact management functionality that overlaps with Gathered's CRM-related capabilities.
- HubSpot: Broad CRM, marketing automation, and operations platform for SMBs. Gathered integrates with HubSpot but competes with its CRM, email, and operations modules. Larger scale, brand recognition, and capital base.
- ActiveCampaign: Marketing automation, email, and CRM platform for SMBs. Comparable in email automation, customer segmentation, and SMB targeting; overlaps with Gathered's marketing/email capabilities.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Gathered social profiles
Digital presenceGathered compliance and trust
Trust signalCompliance3 records
Gathered financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gathered leadership team
Management profileNumber of profiles
Gathered funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gathered M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gathered
What does Gathered do?
Gathered is an all-in-one SaaS platform that unifies customers, operations, billing, and marketing for small and mid-sized businesses. On top of the platform sits Gathered Brain, an AI intelligence layer that cross-references all business data sources and delivers a daily Health Score, an 8 AM briefing, and the Top 3 prioritized actions a business owner should take. The platform includes six specialized AI agents (Marcos, Lucia, Sara, Nico, Elena, Javi) that autonomously handle collections, customer care, re-contact, appointments, opportunities, and referrals, with dedicated configurations for vertical use cases such as clinics and real estate agencies.
Is Gathered a public or private company?
Gathered is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Gathered founded?
Gathered was founded in 2025. It employs 1 to 10 people.
Where is Gathered based?
Gathered is headquartered in Sabadell, Spain, in the Europe region.
How does Gathered make money?
Three revenue lines are on record. SaaS Subscription is the primary driver. The others are transaction Processing and platform Consolidation Savings.
Who are Gathered's main competitors?
Direct peers on record are Cliniko, Mindbody, Holded, Factorial, Acuity Scheduling, Calendesk and Real Geeks. Broad incumbents are Pipedrive, HubSpot and ActiveCampaign.
Does Gathered have an API?
No public API is recorded for Gathered.
What industry is Gathered in?
Gathered's product category is All-in-One Business Operations Software. Its primary akta.pro industry code is HLACAEAF, Patient Intake, Digital Registration & eForms. Its NAICS code is 51821 and its SIC code is 7372.