What Brooklyn Pickleball Team does

Brooklyn Pickleball Team (BKPT) is a Major League Pickleball Premier-level franchise based in Brooklyn, New York, and the only MLP franchise in New York City. The organization operates a co-ed professional roster (Rachel Rohrabacher, Dekel Bar, Riley Newman, Christian Alshon, Jackie Kawamoto, Chris Haworth, Hannah Blatt, Pat Smith) competing in the 20-team MLP league, and was formed after the 2023 MLP Championship-winning DC Pickleball Team exchanged franchise rights to relocate to Brooklyn. BKPT is owned by a consortium of celebrity investors and sports executives (Al Tylis, Sam Porter, Eva Longoria, Justin Verlander, Kate Upton, Rip Hamilton, Shawn Marion, Odell Beckham Jr., Cliff Avril, Mesut Ozil, Tara and Hunter Fieri).

The business operates a multi-tiered player development and fan engagement platform spanning DUPR 12-20 skill divisions through a Minor League program (100+ players), the Conquer Kids youth program, the Road to Minors qualifying tournament series, bootcamps and clinics, ambassador programming, and tiered virtual coaching ($75-$265 packages). Core technology and proprietary systems are not publicly disclosed; the organization runs on standard consumer and SMB tooling, including a Shopify storefront for merchandise and memberships (annual fees $480-$560), and event platforms such as Courtreserve, Podplay, Eventbrite, and Swish Tournaments for tournament and clinic registrations.

BKPT generates revenue through four primary streams: annual minor league roster memberships ($480-$560, subscription), virtual coaching services ($75-$265 per package, professional services), merchandise sales via Shopify (one-time), and event registration fees (tryouts $120-$195, open play $45, clinic/bootcamp fees). Distribution is direct-to-consumer (Shopify and membership signups) supplemented by a regional network of facility partners (Gotham Pickleball, Sportime Randall's Island, PKLYN, Pickleball Kingdom, Pickleball Heaven, Hell's Kitchen PBC, CityPickle) across New York, New Jersey, and Pennsylvania. The customer base comprises amateur pickleball players in the Northeast, the Brooklyn/NYC community, and professional pickleball fans; sponsorship partners include Centerline Athletics, Luzz Pickleball, Bombas, Yasso, SoftWave TRT, Dirty Water Hard Seltzer, Papatui, Saint James Iced Tea, Once Upon a Coconut, Montis Pickleball, KA-EX, Pickleball Drop Shop, Forwrd, and Canvas.

Name

Brooklyn Pickleball Team

Legal name

Brooklyn Pickleball Team

Website

https://brooklynpickleballteam.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Brooklyn Pickleball Team (BKPT) is a Major League Pickleball Premier franchise based in Brooklyn, NY, operating a professional roster and a DUPR 12-20 minor league development pipeline, with revenue from memberships, virtual coaching, merchandise, and event fees serving amateur players and the NYC pickleball community.

Ownership category

akta.pro rank

Product category

Professional Sports Franchise / Pickleball Team Operations

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121), Sports and Recreation Instruction (61162), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

University/College Club Sports Programs (MPAKACAK)

Keywords

• Professional pickleball franchise
• Minor league pickleball program
• Virtual pickleball coaching
• Pickleball team memberships
• Pickleball events and clinics

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Minor League Roster Memberships: Annual membership fee for players to join the BKPT Minor League DUPR 12-20 rosters, providing coaching, tournament access, team merchandise, and event benefits. Fee can be paid lump sum or installments.
2. Virtual Coaching Services: Tiered virtual coaching packages (Starter $75, Challenger $135, Premier $265) offering video analysis, written reviews, and 1-on-1 virtual sessions with Head Coach Kyle McKenzie and GM Josh Gartman.
3. Merchandise Sales: Direct merchandise sales through the BKPT Shopify storefront including jerseys, hoodies, hats, dri-fit shirts, and branded gear. 15% off first purchase for newsletter subscribers.
4. Event Registration Fees: Registration fees for tournaments, tryouts, bootcamps, and clinics. Tryout fees ($120-$195 per player), event registration fees, and clinic fees provide revenue while building the player pipeline.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Brooklyn Pickleball Team (BKPT) operates as Brooklyn's Major League Pickleball franchise, fielding a professional co-ed roster in MLP competition and supporting a Minor League Program with DUPR 12-20 rosters. The organization sells annual minor league memberships, virtual coaching packages, in-person bootcamps and clinics, tournament entry slots, and branded merchandise, while hosting community events, open play sessions, and youth pickleball programming across the NYC/Northeast region.

Product overview

Brooklyn Pickleball Team (BKPT) operates as a Major League Pickleball (MLP) franchise offering a multi-tiered product portfolio centered on its professional MLP Pro Roster competing against 20 co-ed teams nationwide. The primary offerings include: (1) The Pro Roster featuring elite players in MLP events, (2) The BKPT Minor League Program with DUPR 12-20 skill-based rosters providing amateur players access to coaching, tournaments, and team culture, (3) Virtual Coaching Analysis with personalized video review packages, (4) Road to Minors Tournament Series for qualifying to MiLP rosters, (5) MiLP Tournament participation, (6) In-person Bootcamps & Clinics, (7) Ambassador and Youth Programs (Conquer Kids), and (8) Team Merchandise via the BKPT Shop. The organization hosts hometown MLP NY events at Sportime Randall's Island and provides pathway programs from beginner youth through professional competition.

Differentiator

Problem solved

Functional benefit

Products and services

• BKPT Minor League Program Memberships (DUPR 12-20) Annual memberships ($480 for DUPR 12-18, $560 for DUPR 12-20) that place amateur pickleball players onto BKPT Minor League rosters across five skill divisions (DUPR 12, 14, 16, 18, 20). Members receive professional coaching, team merchandise (Dri-Fit shirts, hoodies, hats, shirts), up to 3 MiLP event registrations covered, 2 MLP NY event tickets, organized practices, social media exposure, ambassador status, and access to the MiLP tournament pipeline.
• BKPT Virtual Coaching Packages Tiered virtual coaching packages: Starter ($75 for a 1-hour virtual face-to-face session), Challenger ($135 for video match write-up plus 10-minute call), and Premier ($265 for full 30-minute video match write-up returned in 7-14 days, 15-minute 1-on-1 virtual meeting, technique analysis, personalized tips and drills, and follow-up call). Delivered by Head Coach Kyle McKenzie and GM Josh Gartman.
• BKPT Bootcamps and Clinics In-person training sessions led by Head Coach Kyle McKenzie and staff covering fundamentals, dinking, volleys, and third/fifth shot strategies for intermediate players. Held at BKPT partner facilities including Gotham Pickleball, Pickleball Heaven, and Pickleball Kingdom.
• Road to Minors (RTM) Tournament Series Presented by Luzz, the Road to Minors is a tournament series running November 2025 through the 2026 MLP season that provides amateur players a structured pathway to qualify for BKPT's Minor League Pickleball DUPR 12-20 rosters. Winners receive Luzz paddles and access to the BKPT minor league pipeline.
• Minor League Pickleball Tryouts Tryouts for prospective BKPT minor league roster players. DUPR 20 tryouts cost $195 per player (June 10) and include a branded shirt, sling bag, stickers, sponsored giveaways, and social media promotion. DUPR 12-18 tryouts cost $120 per player (October 5-8).
• BKPT Team Merchandise Official BKPT-branded apparel and merchandise including jerseys, hoodies, hats, dri-fit shirts, and branded gear, sold direct-to-consumer via the BKPT Shopify storefront (shop.brooklynpickleballteam.com). Newsletter subscribers receive 15% off first purchase.
• Conquer Kids Youth Pickleball Program Official youth pickleball program of BKPT and NYC's First Major League Pickleball-Backed Youth Program, aiming to introduce pickleball to public school students and put paddles in the hands of every public school student.
• Open Play with the Pros Events Community open play sessions where amateur players can play with BKPT professional players. Priced at $45 per player for events such as the June 10 session at PKLYN Brooklyn (7-8PM).
• BKPT Ambassador Program Community ambassadorship program allowing pickleball enthusiasts to represent and promote the Brooklyn Pickleball Team in the New York area, building grassroots community advocacy and brand presence.

Quantifiable outcome

• Over 100 players in BKPT Minor League rosters (DUPR 12-20), with the program growing across all divisions.
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

23 partnerships are on record, tiered core and minor.

• Gotham PickleballcoreChannel Partner/ Reseller/ DistributorPrimary facility partner and exclusive venue for BKPT Road to Minors (RTM) tournaments. Hosts BKPT minor league tryouts, clinics, and bootcamps. Located at 5-25 46th Ave, Long Island City, NY 11101.
• Pickleball HeavencoreChannel Partner/ Reseller/ DistributorFacility partner hosting BKPT RTM tournaments, bootcamps, and clinics. Located in New Jersey.
• Sportime Randall's IslandcoreChannel Partner/ Reseller/ DistributorHost venue for the MLP NY event (June 25-28, 2026), home of the John McEnroe Tennis Academy, located at 1 Randall's Island, New York, NY 10035.
• PKLYNcoreChannel Partner/ Reseller/ DistributorBrooklyn-based facility partner (80 4th St, Brooklyn, NY 11231) hosting BKPT Open Play with the Pros events and community programming.
• Spinwave PickleballminorChannel Partner/ Reseller/ DistributorFacility partner collaborating with BKPT for product/accessory sales and community events.
• Centerline AthleticscoreGTM or Marketing PartnerOfficial apparel partner of BKPT. Provides branded athletic apparel and merchandise for the team.
• KA-EXminorGTM or Marketing PartnerBrand partner featured in the BKPT ecosystem.
• Luzz PickleballcoreGTM or Marketing PartnerPresenting sponsor of the BKPT Road to Minors (RTM) Tournament Series. Provides paddles for division winners and supports the tournament series running November 2025 through the 2026 MLP season.
• BombasminorGTM or Marketing PartnerPerformance socks partner providing sponsored products for BKPT events and tournaments.
• Yasso Frozen Greek YogurtcoreGTM or Marketing PartnerOfficial BKPT partner featured in the MLP NY Vendor Village. Frozen Greek yogurt brand supporting the event and team.
• SoftWave TRTminorGTM or Marketing PartnerOfficial BKPT partner providing recovery/therapy services or products.
• Dirty Water Hard SeltzerminorGTM or Marketing PartnerOfficial BKPT partner featured in the MLP NY Vendor Village.
• PapatuiminorGTM or Marketing PartnerBrand partner featured in the BKPT and MLP NY Vendor Village.
• Saint James Iced TeaminorGTM or Marketing PartnerOfficial BKPT partner featured in the MLP NY Vendor Village.
• Montis PickleballminorGTM or Marketing PartnerBrand partner supporting BKPT community and tournament events.
• Once Upon a CoconutminorGTM or Marketing PartnerOfficial BKPT partner featured in the MLP NY Vendor Village.
• Pickleball Drop ShopminorGTM or Marketing PartnerOfficial BKPT partner providing pickleball products and merchandise.
• ForwrdminorGTM or Marketing PartnerBrand partner supporting BKPT.
• CanvasminorGTM or Marketing PartnerOfficial BKPT partner.
• Conquer KidscoreStrategic or Co-development PartnerOfficial Youth Pickleball Program of the Brooklyn Pickleball Team. NYC's First Major League Pickleball–Backed Youth Program aimed at putting paddles in the hands of every public school student. Co-developed community initiative targeting youth development.
• All State PickleballcoreStrategic or Co-development PartnerCo-hosts the Northeast Regional Showdown and PA State Championships with BKPT to identify local talent for BKPT MiLP rosters. DreamTicket qualifiers to Dink MiLP National Championships awarded at these events.
• CityPicklecoreChannel Partner/ Reseller/ DistributorBKPT partners with CityPickle for the MLP-Style League (starting September 14) and pickleball clinics at Atlantic Terminal, Downtown Brooklyn.
• Conquer Pickleball NYC (Conquer Kids)coreStrategic or Co-development PartnerBKPT's official youth pickleball program partner. New York City's First Major League Pickleball–Backed Youth Program aiming to put paddles in the hands of every public school student.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Professional Pickleball Association (PPA Tour): The dominant professional pickleball tour sanctioning events that compete for player attention and fan dollars. While not a team-based franchise, PPA Tour is the broader incumbent shaping MLP's competitive context and player economics.
• USA Pickleball: National governing body for pickleball in the U.S. Sets rules, sanctioning, and amateur rating frameworks (including DUPR) that underpin BKPT's minor league operations. Industry-wide institutional peer.

Direct peers

• Chicago Slice: MLP Premier franchise with professional roster, minor league programming, and merchandise operations. Operates under the same league economics and audience overlap with BKPT.
• Orlando Squeeze: MLP Premier franchise and prior championship opponent (lost to BKPT's predecessor, DC Pickleball Team, in 2023 MLP Dallas final). Direct comparable on team operations, minor league structure, and fan engagement.
• California Black Bears: MLP Premier franchise with similar structure featuring professional roster, minor league development, and community programming. Comparable scale and operational model.
• St. Louis Shock: MLP Premier franchise with a similar professional roster plus amateur development pipeline. Operates in the same competitive environment with comparable revenue streams (memberships, merchandise, events).
• Florida Smash: MLP Premier franchise operating under the same league structure as BKPT with celebrity ownership, minor league programs, and merchandise revenue. Directly comparable in operations, target audience, and revenue mix.
• Frisco Pandas: Another Major League Pickleball Premier franchise competing in the same league with a similar amateur/professional structure. Highly comparable business model and target market (competitive amateur players and MLP fans).
• Texas Ranchers: MLP Premier franchise competing in the same league with comparable celebrity ownership profile and amateur development programming. Direct competitor for sponsorship dollars and player talent.

Others

• Selkirk Sport: Major pickleball paddle and equipment brand with sponsorship ties across pro pickleball. Adjacent ecosystem player that competes for pickleball consumer wallet share and co-marketing opportunities with BKPT-style franchises.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/brooklynpickleb
• Facebookfacebook.com/dcpickleballteam
• Instagraminstagram.com/brooklynpickleball.team
• TikToktiktok.com/@brooklyn.pickleballteam
• LinkedInlinkedin.com/company/brooklyn-pickleball-team

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brooklyn Pickleball Team