What Cadeo does

Cadeo B.V. is a Dutch B2B corporate gifting platform founded in 2023 and headquartered in Amsterdam. The company operates a choice-based gifting SaaS product that enables businesses to send personalized gift experiences to employees and clients. Recipients select their own gift from a curated catalog of 1,500+ local and sustainable products, gift cards, or charitable donations, eliminating the buyer's need to collect delivery addresses and replacing one-size-fits-all gift boxes. The platform supports custom branding, video messages, and GIFs via the Cadeo Studio module, automates campaign invites and reminders, and provides a real-time dashboard with redemption tracking and impact reporting. Integration with Zapier, Make, N8n, Shopify, and a public REST API enables automated gift triggers from HR systems.

Cadeo serves 200+ B2B clients across diverse industries (education, healthcare, government, martech, M&A advisory, engineering, industrial equipment), with named customers including Spotler, Saar aan Huis, Oaklins, Gemeente Heemstede & Bloemendaal, MBO Amersfoort, and Speakap. The company operates a hybrid go-to-market: a sales-assisted quote flow for mid-market and enterprise buyers with a dedicated account manager, plus a self-serve direct-order path via app.cadeo.gift for smaller campaigns. Revenue is generated through three streams: a per-recipient fee on the choice platform starting at €15 (charged only for redeemed gifts), sale of pre-curated physical sustainable gift packages (Kerstpakketten and Eco-boxen) priced €35–€80.50 excl. VAT, and brand-partner placement fees from suppliers such as Marie-Stella-Maris, Le Creuset, Rituals, Tony's Chocolonely, and 65+ impact-driven brands featured in the catalog.

The company is privately held by its three co-founders — Hendrik Wolleswinkel (CEO), Anthonia Wolleswinkel (COO), and Ederik van Koldenhoven (CTO) — with a team of approximately eight people, no disclosed external funding, and no revenue disclosure. Distribution is Netherlands-only. Operational signals indicate early traction: 25,000+ recipients served in the prior year, ~95% average redemption rate versus an estimated 20% for traditional gift vouchers, and measurable ESG impact (1,115+ trees planted, 1,500kg+ plastic removed, €25,000+ donated, 1,000m²+ agricultural land restored).

Name

Cadeo

Legal name

Cadeo B.V.

Website

https://cadeo.nl

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Cadeo is a Dutch B2B corporate gifting platform that lets companies send personalized choice-based gift experiences to employees and clients. Recipients select from 1,500+ curated sustainable products, gift cards, or donations via a branded self-serve portal, replacing traditional gift boxes with a managed, data-driven campaign platform.

Ownership category

akta.pro rank

Product category

Corporate Gifting Platform

NAICS

Gift, Novelty, and Souvenir Retailers (45942), Office Supplies, Stationery, and Gift Retailers (4594)

SIC

Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Digital Goods & Gift Card Generalist Marketplaces (CRAFAAAJ)

Keywords

• Corporate gifting platform
• Employee gift platform
• Choice-based gifting
• Sustainable gift packages
• B2B gift marketplace

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Supply Chain, Operations

Revenue model

1. Gift Selection Platform — Per Recipient Fee: Companies pay a per-recipient fee starting at €15 per person. Recipients choose from 1,500+ curated products, gift cards, or donations. The company only charges for gifts that are actually redeemed ('alleen betalen voor wat verzilverd wordt'), aligning cost with actual usage.
2. Pre-curated Gift Packages (Kerstpakketten & Eco-boxen): Sale of physical pre-assembled sustainable gift packages ranging from €35 to €80.50 excl. VAT. Packages include items sourced from local/social makers (e.g., Duurzame Borrelplank, B-Corp Pakket, Thuis Pakket). Minimum order quantities apply (25–100 units). Payment is 70% deposit at order, 30% on delivery.
3. Brand Partnership & Placement Fees: Brand partners (Marie-Stella-Maris, Le Creuset, Rituals, Boska, etc.) pay to be featured in the Cadeo gift selection portal, gaining exposure to employees of 200+ client companies. Cadeo curates the assortment and charges partners for marketplace placement.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Cadeo operates a cloud-based B2B corporate gifting platform that allows companies to send personalized digital gift invitations to employees, clients, and business partners. Recipients self-select from a curated catalog of 1,500+ sustainable local products, gift cards, or charitable donations through a branded choice portal. The company also sells pre-curated physical gift packages (Kerstpakketten and Eco-boxen) priced at €35–€80.50.

Product overview

Cadeo is a corporate gift choice platform offering a unified product portfolio consisting of: (1) The core Cadeo Choice Platform (Keuzeplatform) - a digital gift selection platform enabling recipients to choose from 1,500+ curated local and sustainable products, gift cards, or donations; (2) Cadeo Studio - a personalization add-on for adding video messages, custom branding, and interactive content; (3) Christmas packages (Kerstpakketten) and Eco Boxes - pre-packaged sustainable gift boxes in various themes (Food, Wellness, Home, B-Corp, Borrel) ranging from €35 to €80.50; (4) Dashboard & Impact Reporting - real-time campaign tracking and post-campaign analytics; (5) Gift Cards - flexible digital/physical gift options including donation and tree-planting choices; (6) Automated Gift Triggers - workflow automation for sending gifts based on events; (7) Partner Program - enabling brands to feature products in the platform. The platform emphasizes sustainability (local sourcing, impact-driven brands), personalization (custom branding, video messages), and measurable results (high redemption rates ~95%, real-time insights). Starting from €15 per recipient.

Differentiator

Problem solved

Functional benefit

Brands

• Cadeo Studio: A personalization feature that allows companies to customize the gift experience with their own branding, logos, colors, video messages, GIFs, and personalized notes.

Products and services

• Cadeo Choice Platform (Keuzeplatform) A digital gift selection platform enabling businesses to send personalized gift experiences. Recipients choose their own gift from a curated collection of 1,500+ local and sustainable products, gift cards, or donations. Features include custom branding, personal messages, and real-time campaign tracking via dashboard.
• Sustainable Christmas Packages (Duurzame Kerstpakketten) Pre-packaged sustainable gift boxes featuring local, artisanal, and eco-friendly products from social enterprises. Available in various sizes (S, M, L, XL) and themes including Food, Wellness, Home, B-Corp, and snacking packages. Prices range from €35 to €80.50 excl. VAT with 25–100 unit minimums.
• Cadeo Partner Program (Brand Marketplace) A brand partnership program allowing product suppliers to feature their products in the Cadeo choice portal, reaching employees and customers of 200+ partner companies. Includes access to business marketplace, technical integrations, data insights, and procurement tenders.

Quantifiable outcome

• ~95% redemption rate per campaign vs. 20% for traditional gift vouchers
• +7 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature5 records

Partnerships

21 partnerships are on record, tiered core and supporting.

• TreeByTreecoreStrategic or Co-development PartnerCadeo partners with TreeByTree to offer recipients the option to convert their gift into a tree planted in Tanzania. Each tree is registered in the recipient's name and they receive year-round updates on its growth and impact. 1,115+ trees have been planted through this partnership.
• SumthingsupportingStrategic or Co-development PartnerCadeo partners with Sumthing to offer recipients the option to have plastic removed from the ocean instead of receiving a physical gift. 1,500kg+ of plastic has been removed through this partnership.
• ZapiersupportingTechnology or IntegrationCadeo integrates with Zapier, enabling users to connect Cadeo to thousands of other apps (HR systems, Slack, Google Sheets, Mailchimp, etc.) for automated workflow triggers such as sending gifts on employee birthdays or onboarding milestones.
• Make (Integromat)supportingTechnology or IntegrationCadeo integrates with Make (formerly Integromat), a visual automation platform, allowing users to build custom workflows connecting Cadeo to other business tools without coding.
• N8nsupportingTechnology or IntegrationCadeo integrates with N8n, an open-source workflow automation tool, giving technical users the ability to build custom integrations and automations connecting Cadeo with internal systems.
• ShopifysupportingTechnology or IntegrationCadeo integrates with Shopify for brand partners and suppliers who use Shopify to manage their product catalog. Allows for seamless product data synchronization into the Cadeo gift selection portal.
• Marie-Stella-MarissupportingOthersMarie-Stella-Maris products (body care, room fragrances) are featured in the Cadeo gift selection portal. The brand is highlighted as a flagship sustainable brand in Cadeo's partner showcase. The brand contributes to clean water projects globally.
• Le CreusetsupportingOthersLe Creuset kitchenware products (thermos flasks, cookware) are featured in the Cadeo gift selection portal as a premium brand option for recipients.
• RitualssupportingOthersRituals cosmetics and home fragrance products are available in the Cadeo gift selection portal.
• BoskasupportingOthersBoska (Dutch kitchenware brand known for cheese boards and accessories) products are featured in the Cadeo portal. Highlighted as a brand with character in the curated assortment.
• VictorinoxsupportingOthersVictorinox (Swiss Army Knife brand) products are featured in the Cadeo gift selection portal.
• AjensupportingOthersAjen botanical body care products (hand wash, hand balm) are available in the Cadeo portal. Featured as a sustainable, natural ingredients brand.
• Tony's ChocolonelysupportingOthersTony's Chocolonely chocolate appears in Cadeo's gift packages and portal. Known for its mission-driven approach to ending cocoa supply chain slavery.
• BrabantiasupportingOthersBrabantia (Dutch household goods brand) products are featured in the Cadeo gift selection portal.
• The Good RollsupportingOthersThe Good Roll toilet paper (which contributes to safe sanitation worldwide with each purchase) is included in Cadeo's gift packages and portal.
• BeversupportingOthersBever (Dutch outdoor and sports retailer) products are available as gift options in the Cadeo portal.
• Royal SwinkelssupportingOthersRoyal Swinkels (Dutch brewery) products, including Tureluur beer, appear in Cadeo's gift packages and selection portal.
• Chocolates StoriessupportingOthersChocolates Stories artisanal chocolate is featured in the Cadeo gift selection portal.
• AWSsupportingTechnology or IntegrationAmazon Web Services (AWS) is listed as backend infrastructure provider for Cadeo's platform (from Privacy Policy — data processors section).
• ClerksupportingTechnology or IntegrationClerk is used for authentication and user management on the Cadeo platform (from Privacy Policy — data processors section).
• VercelsupportingTechnology or IntegrationVercel is used as the hosting/CDN platform for Cadeo's website (from Privacy Policy — data processors section).

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Treat: UK-based corporate gifting platform offering recipient choice across a curated product catalog. Operates a similar SaaS-enabled B2B gifting model with sustainability credentials and automation capabilities.
• Loop & Tie: Sustainable corporate gifting platform offering curated gift collections with recipient choice. Comparable to Cadeo in its emphasis on ESG/sustainability positioning and choice-based experience for B2B gifting buyers.
• Snappy Gifts: US-based B2B corporate gifting platform enabling companies to send personalized gift choices to employees and clients. Operates the same core model as Cadeo — recipients choose from a curated catalog — and represents the most direct international comparable for Cadeo's choice-based gifting platform.
• Goody: Corporate gifting and recognition platform focused on enabling teams to send gifts for any occasion. Closely mirrors Cadeo's self-serve PLG approach with per-recipient pricing and choice-based catalogs, serving a similar SMB-to-enterprise buyer.

Broad incumbents

• Perkbox: UK-based employee engagement and benefits platform offering recognition, rewards, and gifting features to HR teams. Represents the bundling threat where broader HR/benefits platforms absorb corporate gifting into a wider suite — a structural competitor to standalone platforms like Cadeo.
• Hallmark Business Connections: B2B division of Hallmark offering corporate gifting solutions, including choice platforms. As a broader incumbent with much larger resources and established brand, it represents the established-player alternative for large enterprises considering Cadeo.

Regional players

• Delioux: Dutch B2B gift specialist offering curated corporate gifts and Kerstpakketten to business clients. Comparable as a Dutch regional incumbent in the traditional corporate gifting space that Cadeo competes against with its choice-based platform model.
• Yves & Partners: Dutch B2B gift and Kerstpakketten provider serving corporate clients in the Netherlands. Comparable as a regional incumbent competing for the same Dutch corporate gifting budget that Cadeo targets.
• Kerstpakketten.nl: Leading Dutch Kerstpakketten (Christmas package) retailer serving the same Dutch B2B corporate gifting market as Cadeo. Represents the traditional incumbent model Cadeo is disrupting with its choice-based platform approach.

Emerging players

• Giftpack: AI-powered corporate gifting platform offering personalized gift recommendations for B2B gifting. Comparable as an emerging technology-enabled gifting platform that targets the same corporate buyer use cases (employee/client appreciation) with a different technological approach.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cadeo