PROTECT FINANCIAL INTERNATIONAL LIMITED

What PROTECT FINANCIAL INTERNATIONAL LIMITED does

Protect Group (legal entity: Protect Financial International Limited; ultimate parent: Event Protect Limited, a UK private limited company) is a Leeds-headquartered B2B SaaS platform providing AI-powered refundable booking services and ancillary travel and ticketing solutions to over 400 brand partners globally. Its core product, Refund Protect, is an embeddable checkout upgrade that allows end customers to convert non-refundable tickets into refundable ones for a fee, while Protect Plus extends the offering into a marketplace of ancillary services including flight delay compensation, delayed baggage compensation, eSIM solutions, airport lounge access, and carbon offsetting, delivered through third-party integrations such as Blink Parametric, Truely, CarbonClick, and DragonPass. The Pulse Platform and Pulse Reporting Dashboard form the underlying infrastructure — a serverless Microsoft Azure PaaS architecture that supports API, widget, and iframe integrations, with the proprietary Smart Pricing engine dynamically adjusting upgrade pricing based on real-time data and customer behavior to maximize conversions (reportedly reaching 20%+ at partner level).

The company monetizes through transaction-fee revenue shares with partners on Refund Protect upgrades, marketplace commissions from Protect Plus ancillaries, and commission-based revenue from the Agent Platform serving offline travel advisors. Distribution is hybrid: API-first direct integrations for enterprise platforms (airlines, OTAs, payment service providers), channel partnerships with technology aggregators such as Leap Event Technology (3,000+ clients) and Ticketsolve (400+ venues), and the Agent Platform addressing offline travel agents — a particularly important channel for cruise where over 80% of bookings flow through agents. Geographic reach spans the UK, Australia, North America, South America, South Africa, India, Southeast Asia, Japan, and South Korea, with industry recognition including the 2025 TravelTech Breakthrough "Overall TravelTech Solution of the Year," World Technology Awards winner, and Best Embedded Insurance Provider at the Global Insurance Awards.

Name

PROTECT FINANCIAL INTERNATIONAL LIMITED

Legal name

Event Protect Limited

Website

https://protect.group

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Protect Group is a UK-based B2B SaaS platform that provides AI-powered refundable booking and ancillary travel services to over 400 brand partners across airlines, ticketing, hospitality, transportation, and fintech. Its Smart Pricing engine and Protect Plus marketplace enable embedded refund upgrades and ancillaries at checkout to drive conversion and incremental partner revenue.

Ownership category

akta.pro rank

Product category

Travel Technology / Refund Protection Platform

NAICS

Direct Insurance (except Life, Health, and Medical) Carriers (52412), Direct Property and Casualty Insurance Carriers (524126)

SIC

Insurance Agents, Brokers & Service (6411), Services-Detective, Guard & Armored Car Services (7381)

akta.pro industry

PRIMARYBPAAABAI

Trust, Safety & Risk Support (Fraud, Abuse, Policy Enforcement)

Business & Public Services/Administrative & Support Services (BPO, Call Centers, Back Office)/Omnichannel Customer Support (Email, Chat, Social, Messaging)

SECONDARYBPAKACAI

Event Access Control, Ticketing & Credential Screening

Business & Public Services/Security & Investigations Services/Event & Venue Security Services

SECONDARYBPAAALAH

Fintech & Payments Content & Compliance Screening (KYC/AML-related content, fraud signals)

Business & Public Services/Administrative & Support Services (BPO, Call Centers, Back Office)/Content Moderation, Trust & Safety Operations

SECONDARYTHACAJAG

Fraud Prevention, Controls & Compliance (MCC controls, AML/KYC, SCA)

Travel & Hospitality/Business Travel & Corporate Travel Management/Corporate Payments (Virtual Cards, Lodge Cards, Travel Wallets)

Keywords

• Refund protection software
• Travel technology platform
• Embedded insurance platform
• Ancillary revenue services
• Booking refund solutions

Headquarters

HQ city

Leeds

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Refund Upgrade Fees: Partners earn revenue from refund upgrade fees when customers purchase Refund Protect at checkout. Customers pay a fee (e.g., $10.00 per person) for the option to upgrade to a refundable ticket, with revenue shared between Protect Group and the partner.
2. Protect Plus Ancillary Products: Revenue from ancillary products including flight delay compensation, delayed baggage compensation, eSIM solutions, lounge access, and carbon offsetting. Partners earn revenue share from these additional services integrated via Protect Plus marketplace.
3. Agent Platform Revenue Share: Offline travel advisors and agencies can sell refund protection through Protect Group's Agent Platform, earning commission based on sales. Agencies receive revenue share with ability to incentivize their agents.
4. Smart Pricing Optimization: AI-powered dynamic pricing helps partners maximize conversion rates and revenue per booking, creating value through optimization rather than flat per-transaction fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Protect Group provides an AI-powered B2B platform enabling airlines, ticketing platforms, OTAs, travel agencies, transportation providers, hospitality companies, and financial services partners to embed fully refundable ticket upgrades and ancillary services (flight delay compensation, delayed baggage, eSIM, lounge access, carbon offset) into their checkout flows via API, widget, or iframe. Partners earn revenue share on each refund upgrade and ancillary product sold while customers gain booking flexibility.

Product overview

Protect Group operates a platform-plus-modules architecture consisting of core products (Refund Protect, Delay Protect, CFAR) and ancillary modules (Protect Plus marketplace). The Pulse Platform serves as the AI-powered infrastructure powering all products, with specialised reporting (Pulse Reporting Dashboard), agent sales tools (Agent Platform), and content intelligence modules. Smart Pricing provides dynamic optimisation across the portfolio. Partners integrate via API to access the booking widget and real-time reporting capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Refund Protect AI-powered, fully managed refundable booking service that lets customers upgrade to fully refundable tickets at checkout for a per-person fee. Integrates via API, widget, or iframe into partner checkout flows; handles the full refund process with 90% same-day AI auto-payouts. Designed for airlines, ticketing platforms, OTAs, transportation, hospitality, and financial services partners.
• Protect Plus Curated ancillary marketplace offering flight delay compensation, delayed baggage compensation, eSIM solutions, lounge access, and carbon offsetting through third-party providers such as Blink Parametric, Truely, DragonPass, and CarbonClick. Delivered as add-ons or bundles to drive conversions and ancillary revenue for partners without ancillary fatigue.
• Delay Protect Flight delay protection product built around airlines' customer journey, commercial model, and loyalty ecosystem. Designed specifically for the airline industry to offer delay compensation in alignment with airline retailing strategies.
• CFAR (Cancel For Any Reason) Standalone product allowing customers to cancel their travel or ticketing plans for any reason, providing maximum flexibility for travellers and an additional revenue line for partners.
• Pulse Platform AI-driven central platform that powers Refund Protect and Protect Plus, integrating with existing partner systems to deliver scalable, personalised customer experiences and central management of all Protect Group products.
• Agent Platform Web-based standalone platform enabling offline travel advisors and agencies to sell refund protection without API integration, with commission tracking, reporting capabilities, and revenue share structure for agencies to incentivize their agents.

Quantifiable outcome

• Conversion rates increase to 20%+ with Smart Pricing
• +7 more outcomes

Named customers24 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature7 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• TicketsolvecoreStrategic or Co-development Partner · 2 April 2026Partnership powers Ticketsolve Protect, an optional ticket refund protection offer seamlessly integrated into Ticketsolve's checkout journeys. Partnership since February 2025, went live in May 2025. Adoption across performing arts centres, theatres and cultural venues. Ticketsolve powers over 400 arts, cultural and live event organisations across UK and Ireland.
• Fly FairlycoreTechnology or Integration · 12 February 2026Fly Fairly is the first Protect Group Partner to go live with Delayed Baggage Compensation as part of its Protect Plus rollout. Flexible flight booking platform improved conversions with Refund Protect. Partnership enables real-time travel compensation products including flight delay and baggage compensation.
• Leap Event TechnologycoreStrategic or Co-development Partner · 27 January 2026Strategic partnership integrating Protect Group's Refund Protect and ancillary services into Leap's end-to-end event technology platform. Enables organizers to offer flexible purchasing options and stronger commercial performance. Partnership is live across over 3,000 Leap clients. Leap's platform powers sports, entertainment, attractions, and live experiences across North America, Europe & Australia.
• Offline Travel Agents (Agent Platform)coreChannel Partner/ Reseller/ Distributor · 18 November 2025Agent Platform allows offline travel advisors and agencies to sell refund protection without technical integration. Particularly significant for cruise sector where over 80% of bookings are made via agents. Revenue share and commission structure for agencies.
• Blink ParametriccoreTechnology or Integration · 12 November 2024Strategic partnership bringing Blink Parametric's real-time parametric technology into Protect Plus marketplace. Enables flight delay compensation and delayed baggage compensation with automated detection and instant payouts based on verified travel data. Blink Parametric's solutions protected over 2 million travellers in 2025.
• Cruise Industry PartnersminorChannel Partner/ Reseller/ DistributorCruise sector partners benefit from Agent Platform where over 80% of bookings are made via agents, opening new ancillary revenue opportunities.
• DohopcoreTechnology or IntegrationConnected travel platform partner generating over $400,000 in revenue with Refund Protect. Dohop focuses on leveraging technology to improve airline partnerships and customer experience.
• Ethiopian AirlinescoreChannel Partner/ Reseller/ DistributorMajor airline partner offering Refund Protect to passengers for booking flexibility. Industry veteran Nick Ashton leads airline partnerships.
• Sunrise AirwayscoreChannel Partner/ Reseller/ DistributorAirline partnership to offer hassle-free refunds on all Sunrise Airways flights. Partnership announced December 2025.
• Cathay/HSBC Hong Kong SevensminorChannel Partner/ Reseller/ DistributorPartnership with major rugby event to enhance fan experience and unlock new revenue through refund protection and ancillary solutions.

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Allianz Travel Insurance: Allianz Travel is one of the largest global travel insurance providers with established airline and OTA distribution relationships. It is the dominant incumbent in the traditional travel protection category Protect Group is reframing as embedded refund upgrades.
• Hopper: Hopper is a large travel app that offers its own cancellation-for-any-refund-reason product built into flight and hotel bookings. As a vertically integrated competitor, it represents the embedded-protection model that Protect Group enables for partners.
• AIG Travel: AIG Travel is a major travel insurance carrier providing trip cancellation, interruption, and delay coverage through global distribution. It competes for the same airline and OTA protection dollars that Protect Group's refund products address.
• Kiwi.com: Kiwi.com is a major OTA offering its own disruption guarantee and refund protection integrated into its booking flow. It competes with Protect Group's airline and OTA customers by bundling protection with primary travel inventory.

Direct peers

• Battleface: Battleface is a travel-focused insurtech offering customizable travel protection products distributed through partners. Its API-driven, partner-led distribution model closely mirrors Protect Group's Refund Protect and Protect Plus architecture.
• AirHelp: AirHelp specializes in flight compensation and disruption claims, providing refund-like services to air travelers. Its parametric-style disruption compensation product overlaps directly with Protect Group's Delay Protect and Protect Plus flight delay offering.
• Cover Genius: Cover Genius is a global embedded insurance platform distributing protection products via API into travel, e-commerce, and retail checkout flows. It is the closest direct competitor to Protect Group's B2B, API-first refund and ancillary protection model.
• Blink Parametric: Blink Parametric is a parametric insurance technology provider whose solutions Protect Group integrates into Protect Plus. While currently a partner, Blink operates competing parametric flight delay and baggage products directly to insurers, making it a potential competitor.

Emerging players

• Zego: Zego is an embedded insurance platform originally focused on mobility and gig-economy but expanding into travel and ticketing verticals. Its API-first, white-label distribution model parallels Protect Group's approach but with broader vertical ambition.
• Akko: Akko is an emerging embedded warranty and protection platform originally focused on consumer electronics, expanding into adjacent categories. Its API-driven, partner-embedded protection model is comparable in architecture to Protect Group's approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights8 records

Customer concentration

• LinkedInlinkedin.com/company/protect-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PROTECT FINANCIAL INTERNATIONAL LIMITED