What MinuDoc does

MinuDoc OÜ is an Estonian private limited company founded in 2018 and headquartered in Tallinn that operates a teleconsultation platform connecting patients with licensed doctors, psychologists, physiotherapists, and other health specialists via authenticated video sessions. The platform is accessible through a web frontend at minudoc.ee and native mobile applications on iOS and Android, with user authentication handled through Estonian national digital identity services (ID-card, Mobiil-ID, Smart-ID). Its defining technical capability is bidirectional session authentication combined with native integration into the Estonian Health Information System (Digilugu / Tervise infosüsteem), allowing clinicians to document consultations directly into patients' official digital health records during a live video session — a feature that distinguishes it from generic video-conferencing tools and underpins its claim of being Estonia's leading teleconsultation platform.

The company operates a hybrid business model with three primary revenue streams. Individual consumers pay per consultation, with psychological counseling sessions priced at 70 EUR per academic hour. Enterprise customers (B2B) purchase monthly subscription packages — Mental Health Package, One-Click Health Package, and Health Insurance Package — providing employees with unlimited or capped access to telehealth services; the Health Insurance Package incorporates insurance distribution through partnerships with ERGO Life Insurance SE (under MinuDoc's Financial Inspectorate-registered intermediation license, generating commissions of up to 10%) and Iizi. A fourth revenue stream comes from a government cooperation partnership with Estonia's Töötukassa (Unemployment Insurance Fund), via subsidiary Minudoc Clinic OÜ, which compensates psychological counseling at 70 EUR per session for designated clients. Named enterprise customers include Telia, Bolt, Pipedrive, SEB, Luminor, Elisa, Tele2, Nortal, Helmes, Kaubamaja, Kuehne+Nagel, Creative Mobile, and Äripäev; healthcare provider partners include Kõhukliinik, MyMed, Fertilitas Erahaigla, and several others; and the platform supports consultations in 30+ languages. Distribution combines a self-serve consumer motion with a direct B2B sales motion targeting HR departments, while marketing is driven primarily by SEO content (symptom landing pages) and an educational blog on mental health topics.

Name

MinuDoc

Legal name

Minudoc OÜ

Website

https://minudoc.ee

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

MinuDoc OÜ is an Estonian teleconsultation platform offering video-based medical, psychological, and physiotherapy consultations to individual consumers, enterprise employers, and government clients, integrated with the Estonian Health Information System (Digilugu).

Ownership category

akta.pro rank

Product category

Telehealth / Telemedicine Platform

NAICS

Offices of Physicians, Mental Health Specialists (621112), Offices of Physicians (6211)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Psychiatry & Medication Management Platforms (HLALAEAB)

akta.pro secondary industry

Mental Health Therapist Marketplaces (HLALALAJ)

Keywords

• Telehealth platform
• Video consultations
• Remote healthcare services
• Mental health benefits
• Employer health packages

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Per-Consultation Fees (B2C): Individual patients pay per consultation session. Prices vary by specialist type. Psychological counseling sessions are priced at 70 EUR per academic hour. General practitioners, family physicians, and specialists can extend prescriptions, issue referrals, and provide sick notes during consultations.
2. Employer Subscription Packages: Employers purchase monthly subscription packages (Mental Health, One-Click Health, Health Insurance) that provide employees with unlimited or capped access to telehealth services. Employer reimbursement for physiotherapist or clinical psychologist is fringe benefit tax-free up to 400 EUR per year per employee.
3. Insurance Intermediation Commission: MinuDoc OÜ acts as an insurance agent for ERGO Life Insurance SE, earning commissions of up to 10% of the insurance premium for intermediating health insurance contracts. Also partnered with Iizi for insurance products.
4. Töötukassa (Unemployment Fund) Psychological Counseling: MinuDoc Clinic OÜ serves as a cooperation partner of Estonia's Unemployment Fund (Töötukassa), providing psychological counseling sessions to designated clients. The Unemployment Fund compensates clients for mental health sessions at 70 EUR per academic hour.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

MinuDoc operates a video-based telehealth platform that connects patients in Estonia with licensed doctors, psychologists, physiotherapists, and other health specialists for remote consultations. The service covers general practice, prescription renewals, specialist referrals, mental health counseling, sick leave documentation, and chronic disease management, with specialists available 7 days a week in 30+ languages. The platform is accessible via web browser and mobile apps (iOS/Android), and is offered both directly to individual consumers (per-consultation fees) and to employers via subscription packages (Mental Health, One-Click Health, Health Insurance).

Product overview

MinuDoc is a unified telemedicine platform offering video-based healthcare consultations. The core MinuDoc Platform serves as the main B2C, B2B, and B2H channel for video consultations with doctors, psychologists, physiotherapists, and health specialists, accessible via web browser or dedicated Mobile App (iOS/Android). The platform organizes services into employer packages: Mental Health Package (unlimited sessions with mental health professionals including psychologists, coaches, and supervisors), One-Click Health Package (GP access, prescription renewals, specialist consultations), and Health Insurance Package (comprehensive coverage including analyses, nurse visits, and clinic appointments). Separate sub-products include Töötukassa Psychological Counseling for unemployment fund clients, and a Healthcare Provider Portal enabling providers to offer telemedicine services. Supporting features include a Symptom Questionnaire and Video-Audio Testing Tool.

Differentiator

Problem solved

Functional benefit

Products and services

• MinuDoc Telehealth Platform Estonia's leading telemedicine platform providing video-based consultations with licensed doctors, psychologists, physiotherapists, and health specialists. Services include prescription renewals, referrals, sick leave documentation, mental health support, and chronic disease management. Available daily via web browser and mobile app, with specialists in 30+ languages and integration with the Estonian Health Information System (Digilugu) for clinical documentation.
• One-Click Health Package (Employer) Fixed monthly subscription providing employees unlimited access to all MinuDoc digital services, including GP consultations, prescription renewals, specialist doctor appointments, mental health consultations, and sick leave documentation up to 3 days. Available daily including weekends and public holidays, with multilingual support (Estonian, English, Russian, Finnish) and global availability for traveling employees. Targeted at Estonian employers.
• Mental Health Package (Employer) Fixed monthly subscription for employers providing employees unlimited access to mental health professionals including clinical psychologists, psychologists, coaches, supervisors, and consultants. Includes quarterly aggregated feedback on mental health topics for HR decision-making. Tax-free fringe benefit up to 400 EUR per year per employee. Targeted at Estonian employers seeking to address workplace mental health.
• Health Insurance Package (Employer) Comprehensive all-inclusive health subscription for employers covering GP and specialist consultations at private clinics, primary blood and urine analyses, nurse home/office visits in Tallinn, occupational health checks, vaccinations, preventative care, and dental care. Distributed in partnership with insurance providers Iizi and ERGO. Includes everything in One-Click Health plus additional in-person services.
• Töötukassa Psychological Counseling Free psychological counseling sessions for designated clients of Estonia's Unemployment Insurance Fund (Töötukassa). Provided by eight named psychologists on the MinuDoc Clinic platform at 70 EUR per academic hour, fully compensated by the Unemployment Fund. Covers career-related psychological support, debt and addiction counseling.
• Healthcare Provider Portal B2B platform enabling licensed healthcare providers (clinics, individual doctors, psychologists, physiotherapists) to offer telemedicine services on MinuDoc. Providers define their own consultation times, durations, and prices, manage their calendar, and gain access to new patients via the platform.
• MinuDoc Mobile App Native mobile application for iOS and Android enabling users to book and conduct video consultations, manage appointments, and access MinuDoc services from mobile devices. Functions as a mobile extension of the main MinuDoc telehealth platform.

Quantifiable outcome

• Up to 10% of employees book mental health appointments in the first week of MinuDoc implementation, demonstrating high unmet demand.
• +4 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature5 records

Partnerships

21 partnerships are on record, tiered core and minor.

• ERGO Life Insurance SE (Estonian Branch)coreGTM or Marketing PartnerMinuDoc OÜ acts as an insurance agent for ERGO Life Insurance SE, authorized to conclude health insurance contracts on behalf of ERGO. ERGO pays MinuDoc commissions of up to 10% of the insurance premium for intermediation. This partnership is central to MinuDoc's Health Insurance employer package, enabling employers to offer comprehensive health insurance through the platform.
• Iizi (Insurance Partner)coreGTM or Marketing PartnerIizi is listed as an insurance partner for MinuDoc's Health Insurance employer package. Iizi provides the insurance product that MinuDoc distributes alongside ERGO through its employer packages.
• Töötukassa (Estonian Unemployment Insurance Fund)coreStrategic or Co-development PartnerMinuDoc Clinic OÜ is an official cooperation partner of Estonia's Unemployment Fund for psychological counseling. Töötukassa designates clients who need psychological counseling and compensates them for sessions taken with psychologists on the MinuDoc Clinic platform. Sessions cost 70 EUR per academic hour and are fully compensated for eligible clients. Eight psychologists are listed as providing this service.
• KõhukliinikminorStrategic or Co-development PartnerKõhukliinik is a healthcare service provider (abdominal clinic) offering services on the MinuDoc platform, listed among the joined healthcare service providers.
• LV Glossus OÜminorStrategic or Co-development PartnerHealthcare service provider partner on MinuDoc platform, listed among joined healthcare service providers.
• Adeli Rahvusvaheline RehabilitatsioonikeskusminorStrategic or Co-development PartnerInternational rehabilitation center partner on MinuDoc platform.
• Fertilitas ErahaiglaminorStrategic or Co-development PartnerPrivate hospital partner on MinuDoc platform offering services through video consultations.
• Steliise ErakliinikminorStrategic or Co-development PartnerPrivate clinic partner on MinuDoc platform.
• KatriitominorStrategic or Co-development PartnerHealthcare service provider partner on MinuDoc platform.
• MyMedminorStrategic or Co-development PartnerHealthcare clinic partner on MinuDoc platform. MinuDoc enables MyMed to reach patients remotely who cannot visit the clinic due to time or distance constraints.
• Füsioteraapia KliinikminorStrategic or Co-development PartnerPhysiotherapy clinic partner on MinuDoc platform.
• ValvekliinikminorStrategic or Co-development PartnerHealthcare provider partner on MinuDoc platform.
• Estonian Health Information System (Digilugu / Tervise Infosüsteem)coreTechnology or IntegrationMinuDoc integrates with the Estonian national Health Information System, enabling healthcare providers to document consultations and access patients' digital health records during video sessions. This is a key differentiator enabling clinical documentation and continuity of care.
• TeliaminorGTM or Marketing PartnerTelia is listed among companies using MinuDoc services. Employer customer of MinuDoc's mental health and telehealth packages.
• BoltminorGTM or Marketing PartnerBolt is listed among companies using MinuDoc services for employee health benefits.
• NortalminorGTM or Marketing PartnerNortal is listed among MinuDoc's employer customers and mental health partners.
• PipedriveminorGTM or Marketing PartnerPipedrive is listed among companies using MinuDoc services for employee health benefits.
• SEBminorGTM or Marketing PartnerSEB is listed among companies using MinuDoc services for employee health benefits.
• LuminorminorGTM or Marketing PartnerLuminor is listed as an employer customer using MinuDoc mental health services.
• ElisaminorGTM or Marketing PartnerElisa is listed among employer customers using MinuDoc services.
• Tele2minorGTM or Marketing PartnerTele2 is listed as an employer customer using MinuDoc mental health services.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Regional players

• TeleClinic: Germany-focused telemedicine platform offering video doctor consultations, prescription services, and sick notes. Comparable model though focused on the German market rather than Estonia.
• DoktorABC: European online clinic offering consultations, prescriptions, and pharmacy fulfillment across multiple European countries. Comparable telemedicine and prescription renewal model.

Direct peers

• Kry (Livi): Swedish-origin European telehealth platform offering video GP and mental health consultations, also serving employer B2B segments. Closely comparable in product, customer mix, and European market orientation.
• Zava: European online doctor and prescription service operating in UK, Germany, France, and Ireland. Comparable in telehealth consultations, prescription renewals, and self-serve patient experience.
• BetterHelp: Global online mental health therapy marketplace connecting individuals with licensed therapists via video. Directly comparable to MinuDoc's mental health therapist marketplace component.
• Doctolib: Leading European telehealth and practice management platform operating in France, Germany, Italy, and the Netherlands. Comparable as a doctor/patient video consultation marketplace with employer-facing features.
• PUSH Doctor: UK-based video GP consultation platform with employer partnerships. Comparable B2B/B2C telehealth platform with mental health and primary care coverage.
• Modern Health: Global mental health platform for employers providing therapy, coaching, and self-guided content. Comparable employer-led mental health delivery model.
• Lyra Health: US-based mental health benefits platform sold to employers for employee access to therapists and coaches. Closely comparable to MinuDoc's Mental Health Package targeting Estonian employers.

Broad incumbents

• Babylon Health: Large-scale global digital health company offering AI-assisted triage, telehealth consultations, and employer/payer partnerships. Comparable as a broad incumbent in virtual primary care, though at much larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks4 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/minudoc-ee

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MinuDoc