What Hegg Energy does

Hegg Energy B.V. is a Dutch residential energy supplier founded in 2023 and headquartered in Amsterdam as a subsidiary of The Sharing Group. The company sells dynamic electricity and gas contracts to Dutch households at transparent market-based prices (EPEX Spot quarter-hourly for power, day-ahead for gas) plus a small per-kWh procurement fee of €0.022 (€0.017 for smart-device owners) and a flat €7.50 monthly connection fee. Hegg does not hold its own supply license; energy is physically delivered by sister company EnergyZero B.V., with Hegg operating as the consumer-facing reseller brand.

The platform's differentiator is Hegg Intelligence, a cloud-based orchestration engine that automatically optimizes home battery charge/discharge and EV charging schedules every minute across the day-ahead market, imbalance markets, self-consumption, and a coordinated virtual power plant called the People's Power Plant that earns grid services revenue distributed as a guaranteed €15–€50 monthly bonus per participating battery owner. The hardware stack includes Alpha ESS Smile-series home batteries (7.7–23 kWh, from €6,500 installed), a free P1 smart meter dongle that streams consumption data into the Hegg mobile app, and SolarLife bidirectional V2G chargers (via We Drive Solar) for Renault EVs.

The go-to-market is fully digital and self-serve: customers enter a postcode on hegg.energy, receive a personalized monthly cost estimate, and Hegg handles the supplier switch at no charge. The company reports 40,000+ customers ('aandelers'), all of whom become co-shareholders in The Sharing Group through a Sharepoints/Good Shares equity program that drives retention and referral. Operating exclusively in the Netherlands with a 1–10 person core team, Hegg is positioned as an activist, no-markup alternative to incumbent energy suppliers ahead of the 2027 end of Dutch net metering.

Name

Hegg Energy

Legal name

Hegg Energy B.V.

Website

https://hegg.energy

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Hegg Energy is a Dutch dynamic energy supplier serving 40,000+ residential customers with transparent market-based contracts, cloud-based smart home battery and EV charging optimization (Hegg Intelligence), and a virtual power plant (People's Power Plant) that earns grid services revenue distributed as monthly bonuses to participants.

Ownership category

akta.pro rank

Product category

Residential Energy Supply

NAICS

Consumer Electronics and Appliances Rental (532210)

akta.pro primary industry

V2G/V2H/V2B Enablement Platforms (Control, Optimization, Dispatch) (EUAFAMAB)

akta.pro secondary industries

Managed EV Charging Software (Residential, Fleet, Workplace) (EUAFAMAA), V2G Aggregators & Flexibility Service Providers (Market Participation) (EUAFAMAG)

Keywords

• Dynamic energy contracts
• Home battery storage
• Smart EV charging
• Vehicle-to-grid services
• Residential energy supply

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Technology or R&D, Supply Chain, Marketing or Sales, Personnel

Revenue model

1. Dynamic Energy Supply: Hegg earns revenue through a fixed monthly connection fee (€7.50/month) and a small per-kWh procurement margin. The company does not add a commercial margin to energy prices, claiming to pass through market prices transparently. This creates a low-cost positioning versus traditional energy suppliers.
2. Electricity Procurement Margin: Standard procurement fee of €0.022/kWh for electricity. Hegg Intelligence customers receive a discounted rate of €0.017/kWh as an incentive for smart device owners. Gas pricing uses a day-ahead model.
3. Home Battery Sales and Rental: Hegg sells and rents Alpha ESS home batteries (AlphaESS Smile series) with capacities from 7.7 to 23 kWh, priced from approximately €6,500 including installation. The company also earns revenue from related installation services and the bundled Hegg Intelligence subscription.
4. Smart Home Battery Control Service (Hegg Intelligence): Subscription-free smart control service for home batteries. Revenue is generated indirectly through increased customer retention and higher energy throughput, while the company earns aPeople's Power Plant bonus from aggregated battery fleet participation in energy markets.
5. Co-Shareholder Community Revenue: All Hegg customers become members of The Sharing Group and accumulate Sharepoints based on energy spending, which can be converted to Good Shares (equity certificates). While this is a customer benefit, it strengthens retention and lifetime value, functioning as a community-based loyalty mechanism.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Hegg Energy provides a dynamic (market-price based) energy contract to Dutch households, bundled with Hegg Intelligence — a cloud platform that automates home battery charging/discharging and EV charging to optimize against EPEX Spot day-ahead prices, self-consumption, and grid services. The company resells energy via EnergyZero B.V., sells and rents Alpha ESS home batteries, offers the first residential V2G charging solution in the Netherlands through We Drive Solar, and operates a free mobile app with P1 dongle for real-time monitoring. Customers become co-shareholders of The Sharing Group through Sharepoints that convert to equity certificates.

Product overview

Hegg Energy operates as a dynamic energy supplier platform combining real-time market-based energy contracts with intelligent device optimization. The core offering consists of the Dynamisch Energiecontract (dynamic energy contract with market pricing) paired with Hegg Intelligence (cloud-based smart steering service). Products include: (1) home batteries (Alpha ESS, Sigenergy, Soltaro brands) with automatic optimization for dynamic pricing arbitrage; (2) V2G bidirectional charging with We Drive Solar SolarLife for Renault vehicles; (3) smart EV charging across 20+ brands; (4) mobile app with free P1 dongle for real-time monitoring; and (5) The Sharing Group co-ownership program. The architecture centers on Hegg Intelligence as the cloud-based optimization layer that coordinates battery storage, EV charging, and dynamic pricing to maximize savings and grid participation. Energy supply is delivered via reseller partnership with EnergyZero B.V.

Differentiator

Problem solved

Functional benefit

Brands

• Hegg Intelligence: Smart home battery management service that automatically optimizes battery charging and discharging based on dynamic energy prices, offering guaranteed monthly bonuses of €15 to €50.
• People's Power Plant

Products and services

• Dynamisch Energiecontract Dynamic energy contract with market-based electricity pricing (EPEX Spot quarter-hourly) and daily gas pricing for Dutch residential customers. Customers pay market price plus a small €0.022/kWh procurement fee (€0.017 for Hegg Intelligence users) with no commercial margin, plus a €7.50/month connection fee. Includes free P1 dongle for real-time consumption monitoring.
• Hegg Intelligence Cloud-based smart home battery steering service that automatically optimizes battery charging and discharging every minute based on dynamic energy prices, solar generation forecasts, and household consumption patterns. Combines day-ahead market trading, self-consumption optimization, and People's Power Plant participation for a guaranteed €15–€50 monthly bonus paid to participants.
• Thuisbatterij (Alpha ESS Home Battery) Alpha ESS Smile-G3 home battery sold with Hegg Intelligence included. 10 kW inverter with battery modules from 7.7 to 23 kWh LiFePO4 capacity, priced from €6,500 incl. VAT with standard installation. 10-year/10,000 cycle warranty. Battery rental options available through a separate Utrecht pilot program.
• Hegg App & P1 Dongle Mobile application paired with a free P1 smart meter dongle (valued at €35) for all customers. Provides real-time quarter-hourly electricity price visibility, consumption and production monitoring, battery activity tracking, EV charging status, and savings summaries.
• Bidirectioneel Laden (V2G) Vehicle-to-Grid bidirectional charging service combining We Drive Solar SolarLife chargers with Hegg's dynamic energy contract for Renault EVs (Renault 5 E-Tech, Scenic E-Tech Electric). Customers can earn up to €950/year by selling stored energy back to the grid during peak pricing hours.
• Slim Laden (Smart EV Charging) Smart EV charging service that automatically schedules charging during cheapest hours based on dynamic tariffs. Supports 20+ EV brands including Tesla, BMW, Volkswagen, Audi, Mercedes, and Hyundai. Users set departure time and the system optimizes the charging schedule automatically.

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability1 record

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• The Sharing GroupcoreStrategic or Co-development PartnerThe Sharing Group NV is the parent company of Hegg Energy. It is a holding company for a portfolio of Dutch tech companies building a shared, sustainable energy and mobility system. Hegg is part of The Sharing Group alongside MyWheels, Mijndomein, Drop, Soverin, Bliq, EnergyZero, and others. All Hegg customers become co-shareholders of The Sharing Group through the Sharepoints/Good Shares program.
• EnergyZero B.V.coreStrategic or Co-development PartnerEnergyZero B.V. is the licensed energy supplier that physically delivers electricity and gas to Hegg customers. Hegg acts as a reseller (wederverkoper) and brand/distribution layer. EnergyZero handles billing, meter data, and regulatory compliance. 'Hegg Energie Diensten' is a trading name of EnergyZero B.V. EnergyZero also develops the dynamic energy pricing platform used by multiple brands.
• We Drive SolarcoreStrategic or Co-development PartnerWe Drive Solar is the exclusive provider of the SolarLife V2G (bidirectional) home charging station sold in partnership with Hegg. We Drive Solar manages V2G hardware sales and installation, while Hegg provides the dynamic energy contract, app integration, and smart V2G price optimization. We Drive Solar is also a sister company under The Sharing Group.
• Alpha ESScoreTechnology or IntegrationAlpha ESS is the market leader in Dutch home battery storage systems. Hegg partners with Alpha ESS to offer the Smile series (10 kW inverter, 10–25 kWh LiFePO4 capacity) with Hegg Intelligence smart charging integration. Alpha ESS Smile-G3 batteries are pre-integrated with Hegg's cloud platform, enabling automatic day-ahead market optimization and People's Power Plant participation.
• RenaultcoreTechnology or IntegrationRenault is the automotive OEM partner enabling V2G (Vehicle-to-Grid) functionality for Hegg customers. Specific models including the Renault 5 E-Tech and Scenic E-Tech Electric support bidirectional charging via the We Drive Solar SolarLife station, allowing owners to earn money by selling stored energy back to the grid during peak price hours.
• HomeZerominorImplementation/ SI/ Consulting PartnerHomeZero is a Dutch company that handles lead request processing for Hegg's website on behalf of the company, supporting the customer onboarding and request management workflow.
• Earn-EminorOthersEarn-E is a Dutch company that ships the Hegg P1 Dongle to customers and processes return shipments of dongles from customers.
• ExpointsminorOthersExpoints is a Dutch company that collects and analyzes customer feedback about Hegg's services and Energy Assets on behalf of Hegg.
• ChangeCXminorOthersChangeCX is a customer service provider (with operations in the Netherlands and Suriname) that manages Hegg's customer support on behalf of the company.
• Metaregistrar / TSG OperationsminorOthersMetaregistrar and TSG Operations are companies within The Sharing Group that support Hegg with payment processing via Adyen, direct debit collection, and management reporting/analytics.
• Various Certified InstallersminorImplementation/ SI/ Consulting PartnerDutch certified installation companies that physically install Alpha ESS and other home batteries at customer homes on Hegg's behalf. Listed as a data processor under GDPR.
• AdyenminorOthersAdyen is a Dutch payment company that processes Hegg's iDEAL payments, outbound payments, and automatic direct debit collections.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Lichtblick: German renewable electricity supplier and home battery (ZuhauseKraftwerk) operator running a residential virtual power plant. Directly comparable combination of retail energy + smart battery aggregation in the DACH market.
• Sonnen (Shell): German home battery manufacturer and virtual power plant operator (now owned by Shell). Highly comparable to Hegg Intelligence: residential storage plus aggregated grid services across thousands of household batteries in Europe.
• Greenchoice: Dutch green energy retailer serving residential customers with 100% renewable supply. Comparable as a Dutch residential energy competitor with overlapping customer base and pricing structure, though without Hegg's dynamic-pricing and battery-control layer.
• Tibber: Norwegian-headquartered digital energy retailer selling dynamic, spot-price electricity contracts across multiple European markets. Highly comparable: same dynamic-pricing model, app-led customer experience, and focus on smart-home device optimization (EV charging, batteries, heat pumps).
• Zonneplan: Dutch vertically integrated solar, home battery, and dynamic energy supplier. Closest direct Dutch competitor: bundles solar PV, storage hardware, and a dynamic contract with proprietary smart-control software — same value chain and customer as Hegg.
• Vandebron: Dutch renewable energy supplier focused on local production and transparent pricing. Direct competitor in the Dutch residential energy market with a similar mission-led, customer-empowerment brand positioning.
• ANWB Energie: Dutch consumer energy brand operated by mobility organization ANWB. Competes for the same Dutch residential customers with a brand-led offering; comparable customer target and Dutch retail energy context.

Emerging players

• Tesla (Powerwall): Residential home battery product with proprietary Tesla app for monitoring, time-of-use optimization, and (where allowed) virtual power plant participation. Comparable on the smart battery hardware + app orchestration layer that Hegg layers on top of third-party batteries.

Broad incumbents

• EnergyZero B.V. Dutch licensed energy supplier (and Hegg's sister company under The Sharing Group) that builds dynamic-pricing platforms used by multiple retail energy brands. Comparable as the underlying wholesale and licensing counterparty plus a B2B platform peer.
• Octopus Energy: UK-founded retail energy disruptor with a major German operation and growing presence across Europe. Offers dynamic tariffs (e.g., Octopus Intelligent) plus EV and heat-pump smart-control integrations, mirroring Hegg's product thesis at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/heggenergy

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hegg Energy