Cflow
Cflow, operated by Cavintek Inc., is an AI-powered cloud workflow automation platform enabling no-code building of approval workflows across HR, Finance, Procurement, IT, Sales, and Operations for 500+ SMB and enterprise customers globally via subscription SaaS.
- Company typePrivate
- Founded2011
- HeadquartersSan Diego, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Cflow does
Cflow is an AI-powered, cloud-based approval workflow automation platform operated by Cavintek Inc., a privately held US corporation headquartered in San Diego with R&D operations in Chennai, India. The platform enables no-code building of business process workflows through a visual drag-and-drop designer, supporting use cases across HR, Finance, Procurement, IT, Operations, Sales, and Marketing departments, with specialized solution modules for Contract Approval, HR Approval, and Procure-to-Pay. Core technical capabilities include a sophisticated rules engine for conditional routing and SLA management, OCR-based document extraction, e-signatures, built-in document management, and the 2025-launched Seyarc AI layer providing department-specific autonomous agents and multilingual agentic workflows (20 languages). The platform is AWS-hosted across multi-region data centers (AP, US, EU, ME) for data residency compliance, with 2,000+ pre-built integrations spanning major CRM, ERP, accounting, RPA, productivity, and AI providers, plus a REST API and webhooks for custom connectors.
Cflow operates a product-led growth model with a 14-day free trial (no credit card required), self-serve signup with Google and Office 365 SSO, mobile applications on iOS and Android, and an enterprise sales overlay supported by demo bookings and a B2B partner referral program. The revenue model is subscription-based SaaS with budget-friendly tiered pricing scaled to team size and features; specific price points are not publicly disclosed. The company serves a diversified customer base of 500+ organizations including Del Monte, NutriAsia, Alfanar, BIC, Godrej Capital, Habitat for Humanity, BlueBin, Freed-Hardeman University, and SafeSource Direct, and maintains compliance with ISO 27001, GDPR, HIPAA, CCPA, and EU-U.S. Privacy Shield to support sales into regulated verticals. Cflow holds a G2 5.0 star rating and reports customer outcomes including a 70% reduction in contract approval cycle times and ROI achievement within 2-4 months of deployment.
Cflow firmographics
Firmographics- Name
- Cflow
- Legal name
- Cavintek Inc.
- Website
- https://cflowapps.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cflow, operated by Cavintek Inc., is an AI-powered cloud workflow automation platform enabling no-code building of approval workflows across HR, Finance, Procurement, IT, Sales, and Operations for 500+ SMB and enterprise customers globally via subscription SaaS.
- Ownership category
- akta.pro rank
Cflow industry classification
Industry- Product category
- Workflow Automation Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Integration-Centric Low-Code (Workflow + iPaaS) (HDAEAKAC)
- akta.pro secondary industry
- AI/ML Solution Integration & MLOps Enablement (BPAEAAAJ)
Keywords
Where Cflow is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Cflow business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription SaaS: Cloud-based workflow automation platform sold as subscription service with tiered plans for different business sizes. Includes free 14-day trial with no credit card required. Pricing scales based on team size and feature requirements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | 14-day free trial with no credit card required |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Cflow product offering
Product offeringCore offering
Cflow is a cloud-based AI-powered approval workflow automation platform that lets organizations build, deploy, and manage business processes through a visual drag-and-drop no-code interface. The platform automates approvals, routing, SLA escalations, document management, e-signatures, and departmental workflows, supported by Seyarc AI agents, 2,000+ integrations, and AWS-hosted multi-region infrastructure. It is sold primarily as subscription SaaS to mid-market and enterprise customers across HR, Finance, Procurement, IT, Operations, Sales/Marketing, and Contract Approval use cases.
Product overview
Cflow is an AI-powered approval workflow automation platform offered as a unified product with modular capabilities. The core Cflow Platform combines Workflow Automation, BPM Software, and Approval Software components, supplemented by the Seyarc AI module for AI-powered automation. The platform includes extensive feature modules for workflow customization (Visual Workflow Builder, Custom Forms, Document Designer, E-Signatures, SLAs and Escalations), routing and notifications (Auto Approvals, Rules Engine, Vacation & Delegation), reporting (Workflow Analytics, Dashboards), and advanced features (OCR, Kanban). Specialized solution modules address specific departmental needs including Contract Approval, HR Approval, Finance Workflow, Procurement Workflow, Marketing Workflow, Sales Workflow, Operations Workflow, and IT Operations Workflow. A mobile application extends platform access to iOS and Android devices.
Differentiator
Problem solved
Functional benefit
Brands
- Seyarc AI: AI-powered workflow automation agent technology integrated into the Cflow platform, supporting Operations Agent, Finance Agent, Insurance Agent, Procurement Agent, and HR & Admin Agent functions.
Products and services
- Cflow Platform Unified AI-powered approval workflow automation platform enabling organizations to build, deploy, and manage business process workflows without coding, including visual drag-and-drop builder, automated routing, SLA management, and real-time tracking across departments.
- Seyarc AI AI-powered intelligence layer providing department-specific agentic workflows and AI agents that automate complex departmental decision-making and process execution with limited human intervention.
- Cflow Mobile App Mobile application for iOS and Android that enables users to manage approvals, track workflow status, and access the Cflow platform on-the-go.
- HR Approval Solution Specialized workflow solution for automating HR requests including leave management, onboarding, reimbursements, salary adjustments, and policy approvals with built-in policy enforcement.
- Contract Approval Solution Specialized workflow solution for automating contract review, approval, and signing processes with context-driven routing, version management, and legal compliance checks.
- Finance Workflow Solution Workflow solution for finance departments including invoice verification, expense reimbursement, payment approvals, and financial statement sign-offs.
- Procurement Workflow Solution Workflow solution for procurement including purchase requests, vendor management, supplier contracts, and procurement policy automation.
- Operations Workflow Solution Workflow solution for operations departments covering facility access, logistics, quality control, vendor contracts, and maintenance requests.
- Marketing Workflow Solution Workflow solution for marketing teams including campaign approvals, vendor contracts, content sign-offs, and advertising budget allocation.
- Sales Workflow Solution Workflow solution for sales teams including deal approvals, commission structure changes, and sales process automation.
- IT Operations Workflow Solution Workflow solution for IT departments including policy updates, system migration, project proposals, and IT risk assessments.
Quantifiable outcome
- 70% reduction in HR approval turnaround time
- +4 more outcomes
Companies that use Cflow
Customer profileNamed customers10 records
Segments7 records
Ideal customer profiles2 records
Cflow technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration77 records
AI capability6 records
Feature10 records
Cflow partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core.
- ZapiercoreIntegration partnership enabling Cflow workflows to connect with 5000+ applications through Zapier's automation platform
- SalesforcecoreCRM integration for sales approval workflows and data synchronization
- SAP S/4HANAcoreEnterprise integration with SAP S/4HANA for streamlined approvals and data sync across business modules
- Microsoft Power AutomatecoreIntegration extending workflow automation across Microsoft and third-party applications
- UiPathcoreRPA integration allowing Cflow to trigger UiPath bots and sync bot outputs for enhanced automation
- ZohocoreIntegration with Zoho suite including Zoho Books, Zoho CRM, and Zoho Mail for business workflow automation
- SlackcoreSlack integration for workflow notifications, approvals, and team communication
- Google WorkspacecoreIntegration with Google Calendar, Docs, Drive, Sheets, Tasks, and Gmail for productivity workflows
- HubSpot CRMcoreCRM integration for lead routing, sales approvals, and pipeline management workflows
- Microsoft TeamscoreTeams integration for notifications, approvals, and task sync from workflows
- Sage IntacctcoreAccounting integration for finance workflows, approval routing, and accounting data sync
- OpenAI (ChatGPT, Whisper, DALL-E)coreAI integration for workflow intelligence, content generation, and automation triggers
- Google Gemini AIcoreGemini AI integration for workflow actions based on AI outputs and decision enhancement
- XerocoreAccounting integration for invoice approvals and financial workflow automation
- Microsoft Dynamics 365 CRMcoreMicrosoft CRM integration for lead routing, sales approvals, and data synchronization
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Cflow competitors and assessment
Company assessmentBroad incumbents
- Appian: Appian is an established low-code process automation and BPM platform serving large enterprises with complex, regulated workflows — a broader incumbent that overlaps with Cflow's enterprise BPM positioning but at significantly larger scale and price points.
- ServiceNow: ServiceNow is the dominant enterprise workflow and service management platform with broad HR, IT, procurement, and finance workflow capabilities; it competes with Cflow primarily in mid-market and enterprise expansion deals as a much larger incumbent suite.
- Zapier: Zapier is the leading iPaaS/workflow automation tool with 5000+ app integrations and PLG adoption; it is both an integration partner for Cflow and an adjacent competitor for simple cross-app workflow automation use cases.
Direct peers
- Nintex: Nintex is a direct workflow automation and BPM competitor offering process mapping, workflow automation, document generation, and e-signature capabilities targeted at enterprise and mid-market — closely aligned with Cflow's core offering across departments like HR, Finance, and Procurement.
- monday.com: monday.com is a broad work management platform with workflow automation capabilities across operations, sales, HR, and IT; it overlaps with Cflow's horizontal play and competes on ease-of-use with PLG-driven adoption.
- ProcessMaker: ProcessMaker is a low-code BPM and workflow automation platform that targets approval-heavy processes across finance, operations, and HR, with similar enterprise-grade features and integration with systems like SAP — a close functional competitor to Cflow.
- Kissflow: Kissflow is a no-code workflow and process automation platform serving HR, IT, finance, and operations use cases with similar PLG plus enterprise sales motion, directly competing with Cflow's horizontal departmental positioning.
- Make (formerly Integromat): Make is a visual no-code automation platform that connects apps and automates workflows, overlapping with Cflow's integration-centric workflow and iPaaS-adjacent capabilities, particularly around CRM, ERP, and communication tool automations.
- Pipefy: Pipefy offers no-code workflow automation with strong templates for procurement, HR, and IT requests, overlapping directly with Cflow's departmental solution modules and SMB/mid-market customer base.
Emerging players
- Jotform Approvals: Jotform Approvals is a lightweight approval workflow product from Jotform that overlaps with Cflow's lower-end SMB and form-driven approval use cases, particularly where speed of form creation and basic routing are the primary requirements.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Cflow compliance and trust
Trust signalCompliance5 records
Cflow financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cflow leadership team
Management profileNumber of profiles
Cflow funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cflow M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cflow
What does Cflow do?
Cflow is a cloud-based AI-powered approval workflow automation platform that lets organizations build, deploy, and manage business processes through a visual drag-and-drop no-code interface. The platform automates approvals, routing, SLA escalations, document management, e-signatures, and departmental workflows, supported by Seyarc AI agents, 2,000+ integrations, and AWS-hosted multi-region infrastructure. It is sold primarily as subscription SaaS to mid-market and enterprise customers across HR, Finance, Procurement, IT, Operations, Sales/Marketing, and Contract Approval use cases.
Is Cflow a public or private company?
Cflow is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cflow founded?
Cflow was founded in 2011. It employs 11 to 50 people.
Where is Cflow based?
Cflow is headquartered in San Diego, United States, in the North America region.
How does Cflow make money?
One revenue line is on record: subscription SaaS.
Who are Cflow's main competitors?
Broad incumbents on record are Appian, ServiceNow and Zapier. Direct peers are Nintex, monday.com, ProcessMaker, Kissflow, Make (formerly Integromat) and Pipefy. Jotform Approvals is listed as an emerging player.
Does Cflow have an API?
Yes. Cflow offers a REST API that allows developers to integrate and automate workflows with third-party applications. The API supports creating and updating records, triggering workflows, and managing approval processes. Users can connect Cflow with any app that offers an API or MAKE connector. Authentication requires API Key, UserKey, and Username, which can be obtained from Admin > API Settings and Profile > API Key in the Cflow account. The platform also supports webhooks and custom connectors for external system integration. Developer documentation is at help.cflowapps.com.
What industry is Cflow in?
Cflow's product category is Workflow Automation Software. Its primary akta.pro industry code is HDAEAKAC, Integration-Centric Low-Code (Workflow + iPaaS), with a secondary code of BPAEAAAJ, AI/ML Solution Integration & MLOps Enablement. Its NAICS code is 513210 and its SIC code is 7372.