External It
External IT is a Queensland-based Managed Service Provider founded in 2012, delivering subscription-based managed IT, cybersecurity, backup/DR, and cloud phone services to small and medium businesses across Townsville, Brisbane, and regional Queensland.
- Company typePrivate
- Founded2012
- HeadquartersMasterton, New Zealand
- Headcount1–10
- GTM typeB2B
- OfferingServices
What External It does
External IT is a privately held Managed Service Provider (MSP) headquartered in Townsville, Queensland, with a secondary office in North Brisbane (Scarborough/Redcliffe). Founded in 2012, the company delivers managed IT, cybersecurity, backup and disaster recovery, network, cloud, and cloud telephony services to small and medium businesses across Queensland, with named coverage from Cairns through to Brisbane. The portfolio is anchored by the "Enhanced" Managed IT framework, offered as three tiered bundles (Bronze, Silver, Gold) layered on a Cyber Essentials baseline, providing 24/7 monitoring, unlimited ticketing, managed endpoint protection, email security, and privileged access controls scaled by tier.
Underlying technology is built primarily on the Microsoft ecosystem (Microsoft 365, Azure, SharePoint, OneDrive, Teams, Entra ID) and supplemented by Cisco Meraki networking, HP/HPE hardware, SentinelOne for endpoint detection and response, Proofpoint for email security, Datto for backup/DR and RMM, Access4 (SASBOSS) for unified communications, and uSecure for security awareness training. AI capabilities are sourced entirely from Microsoft Copilot and Teams Premium, providing meeting summaries, live translations, action item extraction, and AI-assisted email, document, and Excel workflows—features External IT operationalises for clients rather than developing in-house. The company holds a Microsoft Silver Partnership (achieved 2022) and an SMB1001:2025 Level 3 Gold Cybersecurity Certification (achieved May 2025).
The business model is primarily subscription-based managed services (Bronze/Silver/Gold bundles plus a cybersecurity and compliance services line), supplemented by project-based installations and cloud migrations. Go-to-market is sales-led, anchored on free IT consultations, direct phone outreach (1300 629 133), an online enquiry funnel, and a Business Development Manager role integrated into higher tiers. Distribution relies on direct consultative sales, an MSP channel model bundling multiple vendor technologies, and a self-service client portal post-sale. Customer segments span automotive dealerships (Village Motors, Sci-Fleet Motors, NQ Auto Group, Key Motors), legal (Page & Pearce, Connolly Suthers), real estate and professional services (Wulguru Group, Archimedes Engineering, Gold City Realty), healthcare (The Good Shepherd Home, AbilitiesNQ), manufacturing (Oakdare), hospitality (Tempest), agriculture (Australian Cane Farm), and resource management (Resource Mine Management), with 15+ named SMB logos displayed publicly.
External It firmographics
Firmographics- Name
- External It
- Legal name
- External IT
- Website
- https://externalit.com.au
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- External IT is a Queensland-based Managed Service Provider founded in 2012, delivering subscription-based managed IT, cybersecurity, backup/DR, and cloud phone services to small and medium businesses across Townsville, Brisbane, and regional Queensland.
- Ownership category
- akta.pro rank
External It industry classification
Industry- Product category
- Managed IT Services
- NAICS
- Computer Systems Design and Related Services (54151), Computer Systems Design and Related Services (5415), Other Computer Related Services (541519), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Network, Infrastructure & Data Center Integration (BPAEAAAK)
- akta.pro secondary industries
- Data Security & Privacy Managed Services (DLP/Encryption) (BPAEADAL), Backup & DR Software Implementation & Managed Platforms (BPAEALAI), Cloud & Infrastructure Support (Servers, Storage, Virtualization) (BPAAACAE)
Keywords
Where External It is headquartered
LocationHeadquarters
- HQ city
- Masterton
- HQ country
- New Zealand
- HQ region
- Oceania
Offices2 records
Markets served
External It business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Managed IT Services (Enhanced): Fixed-cost managed IT support and management subscription. The 'Enhanced' product is described as a fixed cost solution that scales with the client's business, providing proactive support, monitoring, and security as a recurring monthly or annual service. Service tiers (Bronze, Silver, Gold + Cyber Essentials) determine the breadth of features included.
- Project-based IT Services and Installations: One-time project work including new system installations, hardware rollouts (e.g., desktop deployments for Gold City Realty), network deployments, and cloud migrations. Revenue is one-time per project.
- Cyber Security Services: Additional cybersecurity services including vulnerability assessments, threat monitoring, and cyber insurance consultation, offered both as part of managed service tiers and potentially as standalone professional services.
- Cloud Phone Solutions: Cloud-based telephony and unified communications solutions, delivered in partnership with Access4, providing VoIP, call routing, IVR, analytics, and AI features. Revenue likely from setup and recurring subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Bronze Bundle + Cyber Essentials — Core managed IT with essential security |
| Subscription | Monthly | Silver Bundle + Cyber Essentials — Mid-tier with training and DNS filtering |
| Subscription | Monthly | Gold Bundle + Cyber Essentials — Full security with SOC/SIEM and PAM |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
External It product offering
Product offeringCore offering
External IT provides fixed-cost managed IT services to small and medium-sized businesses across Queensland, anchored by its "Enhanced" managed service offering bundled with Cyber Essentials and available in tiered Bronze, Silver, and Gold packages. The portfolio also includes dedicated cybersecurity (vulnerability assessments, threat monitoring, cyber insurance consultation), cloud phone solutions built on the Access4 SASBOSS platform integrated with Microsoft Teams and Cisco Webex, network design and management, Microsoft 365/Azure cloud solutions, and Datto-powered backup and disaster recovery with defined RTO/RPO metrics.
Product overview
External IT is a Managed Service Provider (MSP) founded in Townsville in 2012, delivering a portfolio of IT services across Queensland. The core product is Managed IT Solutions, powered by the 'Enhanced' managed service offering available in three tiered bundles (Bronze, Silver, Gold), each bundled with Cyber Essentials. Adjacent to this, the company offers dedicated Cybersecurity Services (proactive threat monitoring, vulnerability assessments, cyber insurance consultation), Cloud Phone Solutions (built on the Access4 SASBOSS platform integrated with Microsoft Teams and Cisco Webex), Network Solutions (tailored network design, firewalls, VPNs, real-time monitoring), Cloud Solutions (public/private/hybrid cloud with Microsoft Azure, SharePoint, and Teams), and Backup/DR Solutions (automated backup and disaster recovery with defined RTO/RPO metrics, powered by Datto). The portfolio is unified around the company's 'Your Internal IT Support' mission, integrating industry-leading partners (Microsoft, Meraki, HP, Datto, Proofpoint, SentinelOne, Access4) into a cohesive managed service offering for SMBs across Townsville, Brisbane, and regional Queensland.
Differentiator
Problem solved
Functional benefit
Products and services
- Enhanced Managed IT Fixed-cost, scalable managed IT service providing remote and onsite support, unlimited ticketing, 24/7 monitoring, patch management, endpoint protection, MFA, EDR, DNS filtering, SaaS backup, security awareness training, SOC/SIEM, PIM/PAM, and zero-trust administration. Functions as the client's dedicated IT team, available in Bronze, Silver, and Gold bundles each combined with Cyber Essentials, and targeted at Queensland SMBs without in-house IT resources.
- Cybersecurity Services
Quantifiable outcome
- Minimises downtime through 24/7 monitoring and guaranteed response times in service agreements
- +3 more outcomes
Companies that use External It
Customer profileNamed customers19 records
Segments5 records
Ideal customer profiles2 records
External It technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability5 records
Feature4 records
External It partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor and core.
- Townsville Chamber of CommerceminorExternal IT became a Corporate Sponsor of the Townsville Chamber of Commerce in March 2022. The partnership enables engagement with and offering of services to all chamber members while adding value to the chamber's membership offerings.
- MicrosoftcoreMicrosoft Silver Partner (member of the Microsoft Partner Network since 2022). The company delivers services around Microsoft 365, Azure, SharePoint, OneDrive, Teams, Entra ID, and Microsoft Copilot. Microsoft's technology stack forms the backbone of External IT's managed services offering.
- Hewlett Packard (HP)coreHP is listed as a key technology partner on the website. The company recommends HP EliteBook 600 Series laptops for Windows 10 EOS upgrades and HP hardware broadly as part of its managed device offerings.
- Cisco MerakicoreCisco Meraki is listed as a technology partner and brand logo on the homepage. Meraki networking solutions (firewalls, switches, access points) are integrated into External IT's network solutions and security offerings.
- SentinelOnecoreSentinelOne is listed as a technology partner. The company integrates SentinelOne endpoint detection and response (EDR) into its managed endpoint protection offering as part of its cybersecurity services.
- ProofpointcoreProofpoint is listed as a technology partner. Proofpoint email security solutions are integrated into External IT's email security services within its managed IT and cybersecurity offerings.
- Access4coreAccess4 is a specialist Voice and Unified Communications Provider and key strategic partner for cloud phone solutions. The partnership leverages Access4's SASBOSS platform to deliver cloud voice, UC, and telephony solutions including call routing, IVR, AI, and Microsoft Teams/Cisco Webex integration. External IT was nominated for 'Innovative Deal of the Year' at Access4's 2024 Annual Conference Awards.
- DattocoreDatto is listed as a technology partner for backup and disaster recovery solutions. External IT leverages Datto's RMM platform and backup technology to deliver automated backup, business continuity, and disaster recovery services to clients. Datto's platform is used for remote monitoring and management agent distribution.
- uSecurecoreuSecure is a cybersecurity training platform partnered with External IT to deliver Security Awareness Training programs. The partnership provides phishing simulations, automated training, behavioural risk analysis, and compliance management for External IT's SMB clients.
- CyberCertcoreExternal IT achieved SMB1001:2025 Level 3 Gold Cybersecurity Certification through CyberCert in May 2025. CyberCert is both a certifying body and a partner in the cybersecurity ecosystem.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
External It competitors and assessment
Company assessmentRegional players
- Air IT: UK-based managed service provider offering IT support, cybersecurity, cloud, and communications to SMBs. Comparable MSP operating model with similar tiered service bundles and Microsoft-centric stack, though serving UK rather than Australian SMBs.
- ITConnexion: Perth-headquartered Australian managed services provider focused on SMB and mid-market IT, cybersecurity, and cloud. Operates a comparable MSP model with similar Microsoft and security vendor stack, though primarily serving Western Australia rather than Queensland.
Broad incumbents
- Data#3: Large Australian IT services and solutions provider listed on the ASX, headquartered in Brisbane. Operates broadly across managed services, cloud, security, and licensing — overlapping with External IT's portfolio but serving enterprise and government at much larger scale.
- Bluechip Infotech: Australian IT distributor and services provider offering managed services, cloud, and security solutions. Overlaps with External IT in SMB managed services and vendor-led cybersecurity delivery, but operates at significantly larger scale nationally.
Direct peers
- Excite IT: Brisbane-based managed IT services and cybersecurity provider serving Queensland SMBs. Direct geographic competitor with similar focus on managed IT, security, and Microsoft-centric cloud services for the same target segment.
- Kinetic IT: Perth-based Australian managed services provider focused on SMB and mid-market IT support, cybersecurity, and cloud. Highly comparable MSP operating model with similar tiered managed service offerings and vendor-centric stack.
- CompNow: Australian IT services and solutions provider offering managed services, hardware procurement, and cloud solutions to SMB and education customers. Comparable MSP/IT services business model with similar Microsoft and security vendor stack.
- Brennan IT: Brisbane-headquartered Australian managed IT services and cloud provider serving SMB and mid-market clients across Australia. Direct competitor in managed services, cybersecurity, and cloud — comparable MSP model, similar vendor stack (Microsoft-centric), and overlapping Queensland customer base.
- Cybergate IT: Australian managed cybersecurity and IT services provider focused on SMB security, compliance, and managed detection. Comparable specialization in cybersecurity services with similar Microsoft and security vendor integrations and SMB client base.
- Techwell: Brisbane-based managed IT services and cloud provider serving Queensland SMBs. Direct regional competitor offering similar managed IT, cybersecurity, and cloud telephony services to overlapping vertical segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
External It social profiles
Digital presenceExternal It compliance and trust
Trust signalCompliance2 records
External It financial estimates
Financial estimateRevenue estimate
Valuation estimate
External It leadership team
Management profileNumber of profiles
Profiles5 records
External It funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
External It M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about External It
What does External It do?
External IT provides fixed-cost managed IT services to small and medium-sized businesses across Queensland, anchored by its "Enhanced" managed service offering bundled with Cyber Essentials and available in tiered Bronze, Silver, and Gold packages. The portfolio also includes dedicated cybersecurity (vulnerability assessments, threat monitoring, cyber insurance consultation), cloud phone solutions built on the Access4 SASBOSS platform integrated with Microsoft Teams and Cisco Webex, network design and management, Microsoft 365/Azure cloud solutions, and Datto-powered backup and disaster recovery with defined RTO/RPO metrics.
Is External It a public or private company?
External It is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was External It founded?
External It was founded in 2012. It employs 1 to 10 people.
Where is External It based?
External It is headquartered in Masterton, New Zealand, in the Oceania region.
How does External It make money?
Four revenue lines are on record. Managed IT Services (Enhanced) is the primary driver. The others are project-based IT Services and Installations, cyber Security Services and cloud Phone Solutions.
Who are External It's main competitors?
Regional players on record are Air IT and ITConnexion. Broad incumbents are Data#3 and Bluechip Infotech. Direct peers are Excite IT, Kinetic IT, CompNow, Brennan IT, Cybergate IT and Techwell.
Does External It have an API?
No public API is recorded for External It.
What industry is External It in?
External It's product category is Managed IT Services. Its primary akta.pro industry code is BPAEAAAK, Network, Infrastructure & Data Center Integration, with a secondary code of BPAEADAL, Data Security & Privacy Managed Services (DLP/Encryption). Its NAICS code is 54151 and its SIC code is 7373.