Cartuul Inc
- Company typePrivate
- Founded2020
- HeadquartersPhiladelphia, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Cartuul Inc firmographics
Firmographics- Name
- Cartuul Inc
- Legal name
- Cartuul Inc.
- Website
- https://cartuul.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Cartuul Inc industry classification
Industry- Product category
- Automotive Dealership Reconditioning Software
- SIC
- Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)
- akta.pro primary industry
- Automotive Parts & Mobility Recommerce (Parts, Accessories, Bikes/Scooters) (CRAFAGAI)
- akta.pro secondary industry
- Vendor/Subcontractor & SLA Management (BPABAAAJ)
Keywords
Where Cartuul Inc is headquartered
LocationHeadquarters
- HQ city
- Philadelphia
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Cartuul Inc business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS Subscription - Lite Tier: Flat-rate monthly subscription at $400/month for Lite plan. Includes core features, automated workflow engine, mobile VIN scanning, internal task accountability, 1 feed integration, and reporting. No setup fee.
- SaaS Subscription - Pro Tier: Flat-rate monthly subscription at $800/month for Pro plan. Includes external vendor portal, parts module, sold archives, unlimited SMS notifications, up to 3 feed integrations, and AI tools. $1,500 one-time setup and implementation fee.
- SaaS Subscription - Enterprise Tier: Custom-priced monthly subscription for dealer groups at $1,400+/month per rooftop. Includes enterprise dashboard, unlimited integrations, white-glove group implementation, and executive support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Cartuul Lite - Essential control for smaller stores at $400/month |
| Subscription | Monthly | Cartuul Pro - Fully loaded software at $800/month |
| Subscription | Monthly | Cartuul Enterprise - Custom pricing for dealer groups at $1,400+/month per rooftop |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Cartuul Inc product offering
Product offeringCore offering
Cartuul is a cloud-based SaaS platform that automates the reconditioning workflow for used vehicles at automotive dealerships, replacing manual whiteboards, spreadsheets, and phone-based vendor coordination with a configurable workflow engine, real-time kanban recon board, external vendor portal, digital condition reports, mobile VIN scanning, GPS tracking, and Cartuul AI predictive failure-point analytics. The platform integrates bi-directionally with 30+ dealer systems (DMS, IMS, CRM, parts, key boxes, imaging) and is sold as flat-rate monthly subscriptions across Lite, Pro, and Enterprise tiers to independent dealers, franchise stores, BHPH lots, and multi-rooftop dealer groups in North America.
Product overview
Cartuul is a unified used vehicle reconditioning platform built as a single integrated system with three subscription tiers. The core platform consists of Cartuul Lite (entry at $400/mo), Cartuul Pro ($800/mo), and Cartuul Enterprise (custom pricing starting at $1,400/mo per rooftop). Key modules include the Automated Recon Workflow Engine for custom multi-step workflows, External Vendor Portal for third-party vendor management, Interactive Recon Board (kanban), Digital Condition Reports, and Cartuul AI for predictive failure analysis. The Parts Module integrates with PartsTech for parts ordering. Full platform functionality is available via mobile apps for iOS and Android.
Differentiator
Problem solved
Functional benefit
Products and services
- Cartuul Platform Cloud-based SaaS platform for used vehicle reconditioning at automotive dealerships, offering automated workflow engine, real-time recon dashboard and kanban board, external vendor portal, digital condition reports, mobile VIN scanning, GPS tracking, parts ordering, and Cartuul AI predictive failure-point analytics. Available as Lite, Pro, and Enterprise subscriptions and accessible via iOS/Android mobile apps. Sold to independent, franchise, BHPH, and dealer group operations in the United States and Canada.
- Cartuul Mobile App Full-featured native mobile app for iOS and Android that gives dealership recon teams complete platform access on phones and tablets, with built-in barcode, QR code, and text scanner for VIN identification, push notifications, GPS vehicle location, and recon task management. Distributed via Apple App Store and Google Play.
Quantifiable outcome
- 50% improvement in time-to-frontline within 90 days
- +5 more outcomes
Companies that use Cartuul Inc
Customer profileNamed customers18 records
Segments4 records
Ideal customer profiles3 records
Cartuul Inc technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration28 records
AI capability4 records
Feature10 records
Cartuul Inc partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core.
- PartsTechcoreLive integration allowing dealership teams to find, price, and order parts directly inside Cartuul. Techs flag needs, parts staff quote, managers approve - all within the same vehicle record. PartsTech is an OEC company connecting repair facilities with 300+ parts and tire suppliers across 30,000+ locations.
- TekioncoreDMS integration partner listed on integrations page. Provides dealer management system connectivity.
- DealertrackcoreDMS integration partner listed on integrations page.
- FrazercoreDMS integration partner listed on integrations page.
- PBScoreDMS integration partner listed on integrations page.
- DealerCentercoreDMS integration partner listed on integrations page.
- Wayne ReavescoreDMS integration partner listed on integrations page.
- Auto Master SystemscoreDMS integration partner listed on integrations page.
- ASN SoftwarecoreDMS integration partner listed on integrations page.
- Dealr.CloudcoreDMS integration partner listed on integrations page.
- AutoDealer ProcoreDMS integration partner listed on integrations page.
- DealerClickcoreDMS integration partner listed on integrations page.
- vAutocoreCRM/IMS integration partner listed on integrations page.
- DealerslinkcoreIMS integration partner listed on integrations page.
- HomeNetcoreWebsite/IMS integration partner listed on integrations page.
- CarsforsalecoreListing platform integration partner listed on integrations page.
- KEYpercoreKey box system integration partner. Mike Murphy Ford case study confirms active KEYper integration eliminating manual key tracking.
- AuthenticomcoreData integration partner listed on integrations page.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Cartuul Inc competitors and assessment
Company assessmentBroad incumbents
- CDK Global: CDK Global is a leading DMS provider for franchise dealers, with broad workflow suites that include dealer reconditioning-adjacent functionality. Cartuul's DMS integrations compete for the same dealership software wallet share and CDK's incumbency at the dealership layer poses a bundling threat.
- Cox Automotive: Cox Automotive is the umbrella dealer-tech incumbent owning vAuto, HomeNet, Dealertrack (DMS), and other inventory/listing systems with which Cartuul integrates. It serves the same dealer customers with overlapping workflow software (inventory, pricing, reconditioning intelligence) at much larger scale and bundled pricing.
- vAuto (Cox Automotive): vAuto is a leading inventory management system for dealers and a Cartuul IMS integration partner. Its used-car pricing, appraisal, and merchandising tools sit upstream of the reconditioning workflow Cartuul owns, making it a complementary partner today and a logical expansion vector for either side.
- Reynolds & Reynolds: Reynolds & Reynolds is a top-tier franchise DMS whose integrations and dealer workflow tools overlap with Cartuul's DMS-coupled recon logic. As a long-tenured incumbent with deep dealer relationships, Reynolds is a structural competitor and a potential bundler-acquirer of recon functionality.
- Dealertrack (Cox): Dealertrack, now under Cox Automotive, is a major DMS and dealer workflow platform with significant overlap in dealer data integration and F&I-adjacent workflows. Cartuul integrates with Dealertrack while competing for the same operational software budget at franchise dealerships.
Emerging players
- Tekion: Tekion is a fast-growing cloud-native DMS that Cartuul integrates with. While currently more of a partner, Tekion's modern cloud architecture and broader dealer OS ambition make it both a distribution channel and a potential future competitor for workflow applications like recon that sit adjacent to the DMS core.
- VinCue: VinCue is an AI-driven inventory and merchandising platform for dealers and a Cartuul integration partner. Its visual AI and lifecycle tools overlap with Cartuul AI's predictive recon layer, and VinCue's expansion toward reconditioning-adjacent workflows makes it an emerging competitor in the same dealer AI niche.
Direct peers
- iRecon: iRecon (part of the Solera dealer software family) is a direct reconditioning workflow competitor serving the same US dealer base. Escondido Auto Super Center's case study cites switching from iRecon to Cartuul, and Cartuul's content targets "iRecon alternatives," confirming direct feature, pricing-tier, and customer overlap.
- Rapid Recon: Rapid Recon is the most entrenched direct competitor in dealer reconditioning software. SVG Motors' case study explicitly documents switching from Rapid Recon to Cartuul, and Cartuul's SEO targets "Rapid Recon alternatives" keywords—confirming product, customer (US franchise and independent dealers), and category overlap.
Others
- Authenticom: Authenticom is a data integration vendor that connects dealer DMS/CRM data to downstream systems. Cartuul integrates with Authenticom for bi-directional data sync, making it an enabling/ecosystem partner rather than a competitor, though it also touches workflow-adjacent dealer data flows.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Cartuul Inc social profiles
Digital presenceCartuul Inc financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cartuul Inc leadership team
Management profileNumber of profiles
Profiles1 record
Cartuul Inc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cartuul Inc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cartuul Inc
What does Cartuul Inc do?
Cartuul is a cloud-based SaaS platform that automates the reconditioning workflow for used vehicles at automotive dealerships, replacing manual whiteboards, spreadsheets, and phone-based vendor coordination with a configurable workflow engine, real-time kanban recon board, external vendor portal, digital condition reports, mobile VIN scanning, GPS tracking, and Cartuul AI predictive failure-point analytics. The platform integrates bi-directionally with 30+ dealer systems (DMS, IMS, CRM, parts, key boxes, imaging) and is sold as flat-rate monthly subscriptions across Lite, Pro, and Enterprise tiers to independent dealers, franchise stores, BHPH lots, and multi-rooftop dealer groups in North America.
Is Cartuul Inc a public or private company?
Cartuul Inc is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cartuul Inc founded?
Cartuul Inc was founded in 2020. It employs 1 to 10 people.
Where is Cartuul Inc based?
Cartuul Inc is headquartered in Philadelphia, United States, in the North America region.
How does Cartuul Inc make money?
Three revenue lines are on record. SaaS Subscription - Lite Tier is the primary driver. The others are saaS Subscription - Pro Tier and saaS Subscription - Enterprise Tier.
Who are Cartuul Inc's main competitors?
Broad incumbents on record are CDK Global, Cox Automotive, vAuto (Cox Automotive), Reynolds & Reynolds and Dealertrack (Cox). Emerging players are Tekion and VinCue. Direct peers are iRecon and Rapid Recon. Authenticom is listed as an others.
Does Cartuul Inc have an API?
No public API is recorded for Cartuul Inc.
What industry is Cartuul Inc in?
Cartuul Inc's product category is Automotive Dealership Reconditioning Software. Its primary akta.pro industry code is CRAFAGAI, Automotive Parts & Mobility Recommerce (Parts, Accessories, Bikes/Scooters), with a secondary code of BPABAAAJ, Vendor/Subcontractor & SLA Management. Its SIC code is 5010.