Windrose
Windrose (BVM S.R.L.) is an Italian multi-brand menswear and streetwear retailer founded in Rome in 2011, operating two physical stores in Rome plus an e-commerce platform shipping across Italy and Europe, curating 40+ streetwear and casual labels for fashion-conscious men.
- Company typePrivate
- Founded2011
- HeadquartersRoma, Italy
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Windrose does
Windrose (legal entity BVM S.R.L.) is an Italian multi-brand menswear and streetwear retailer founded in Rome in 2011. The company operates two physical stores in Rome — at Via Romeo Rodriguez Pereira 221F and Viale Eritrea 4, the latter also serving as the company headquarters — alongside a direct-to-consumer e-commerce platform at windroseshop.com that ships across Italy and Europe via TNT/FedEx.
The core offering is a curated catalog of 960+ products spanning t-shirts, sweatshirts and hoodies, shirts, polos, pants, shorts, swimwear, footwear (sneakers, boat shoes, loafers), and accessories (hats, caps, socks, bags), sourced from 40+ brands. The portfolio mixes global labels (Adidas, Stüssy, Carhartt WIP, The North Face, Levi's, New Balance, Vans, Sebago, Sperry, Superga, Lacoste, Ralph Lauren, Nike Sportswear, Gramicci) with harder-to-find European and streetwear labels (Arte Antwerp, RefrigiWear, Eightear, Impure, Diktat, Amaranto, Anerkjendt, Woodbird, Aquascutum, Lyle & Scott, Seadog, Riviera, Suns). The company also operates a private-label 'Windrose' line and a sub-brand 'Windrose Lab', alongside collectibles such as Medicom Toy Bearbrick figures. The e-commerce site runs on WooCommerce/WordPress with no proprietary technology platform.
The business model is traditional multi-brand retail: Windrose purchases branded merchandise from suppliers and resells it to end consumers at a markup, both in-store and online. Pricing is unit-based, ranging from approximately €10 (accessories/socks) to €630 (premium items), with free shipping on orders over €100 and 24/48-hour delivery within Italy. Payments accepted include credit/debit cards, Scalapay (3-installment), PayPal, ApplePay, and cash on delivery. The target customer is fashion-conscious men aged roughly 20–45 seeking curated, difficult-to-find streetwear and casual labels not easily available in mainstream Italian retail. Customer acquisition relies on content marketing via the company's blog, organic Instagram presence, SEO, and email newsletters.
Windrose firmographics
Firmographics- Name
- Windrose
- Legal name
- BVM S.R.L.
- Website
- https://windroseshop.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Windrose (BVM S.R.L.) is an Italian multi-brand menswear and streetwear retailer founded in Rome in 2011, operating two physical stores in Rome plus an e-commerce platform shipping across Italy and Europe, curating 40+ streetwear and casual labels for fashion-conscious men.
- Ownership category
- akta.pro rank
Windrose industry classification
Industry- Product category
- Men's Streetwear Retail
- NAICS
- Shoe Retailers (45821), Clothing and Clothing Accessories Retailers (45811)
- SIC
- Retail-Shoe Stores (5661), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Casual & Lifestyle Footwear Retail (CRAAADAB)
Keywords
Where Windrose is headquartered
LocationHeadquarters
- HQ city
- Roma
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
Windrose business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Retail merchandise sales: Windrose generates revenue through retail sales of men's casual and streetwear clothing, footwear, and accessories. The business operates on a traditional retail model, purchasing branded merchandise from suppliers and reselling to end consumers through physical stores and e-commerce, earning a markup on each transaction.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing with free shipping threshold |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Windrose product offering
Product offeringCore offering
Windrose is an Italian men's casual and streetwear retailer operating two physical stores in Rome and an e-commerce platform shipping across Italy and Europe. The business curates a portfolio of difficult-to-find international streetwear brands alongside its own private-label Windrose clothing line, spanning t-shirts, hoodies, swimwear, pants, shorts, polos, shirts, footwear, and accessories.
Product overview
Windrose is an Italian men's casual and streetwear retailer founded in 2011, operating two physical stores in Rome and an e-commerce platform shipping across Italy and Europe. The company curates a selection of difficult-to-find streetwear brands alongside its own private label Windrose clothing. The product portfolio spans clothing categories including t-shirts, sweatshirts/hoodies, swimwear, pants, shorts, polo shirts, and shirts; footwear including sneakers, boat shoes, and loafers; and accessories including hats, caps, socks, and bags. Key international brands stocked include Carhartt WIP, New Balance, Sebago, Sperry, Superga, Lacoste, Levi's, Nike Sportswear, Ralph Lauren, Vans, The North Face, Stüssy, Polar Skate Co., and Gramicci. Italian and European brands include Amaranto, Anerkjendt, Arte Antwerp, RefrigiWear, Eightear, and Impure. The retail model focuses on exclusive brand partnerships and difficult-to-find merchandise, positioning Windrose as a curated destination for contemporary menswear.
Differentiator
Problem solved
Functional benefit
Brands
- Windrose Lab: A sub-brand or special collection line operated by Windrose.
Products and services
- Windrose Private Label Clothing Windrose's own brand offering men's casual t-shirts, long sleeve tees, and mystery boxes targeted at fashion-conscious men aged 20-45.
- T-Shirts Men's t-shirts in various styles from brands including Carhartt WIP, Arte Antwerp, SUNS, DIKTAT, Amaranto, and Seadog.
- Sweatshirts and Hoodies Hoodies, crewnecks, and zip-up sweatshirts from brands including RefrigiWear, Anerkjendt, Seadog, Eightear, ARTE, Carhartt WIP, Aquascutum, and New Amsterdam.
- Swimwear Beach shorts, boardshorts, and swim shorts from brands including RefrigiWear, SUNS, Riviera, and Nike Sportswear.
- Pants, Chinos, and Cargo Trousers including cargo pants, chinos, jeans, and joggers from brands including Woodbird, Amaranto, Eightear, Anerkjendt, Impure, and Carhartt WIP.
- Shorts and Bermuda Men's shorts and bermudas from brands including Woodbird, Amaranto, Eightear, and ARTE.
- Polo Shirts Polo shirts from brands including RefrigiWear, SUNS, Lyle&Scott, and DIKTAT.
- Shirts Casual shirts including overshirts, button-down, linen shirts, and short-sleeve options from brands including Anerkjendt, Lyle&Scott, DIKTAT, Impure, Woodbird, Levi's, and Prohibited.
- Footwear and Sneakers Shoes, sneakers, boat shoes, and loafers from brands including Superga, Sperry, New Balance, and Sebago.
- Accessories Men's accessories including hats, caps, socks, bags, and backpacks from brands including Vertere Berlin, Propaganda, and '47.
- Hats and Caps Men's hats and caps from brands including '47, Vertere Berlin, Propaganda, Aquascutum, and Eightear.
- Socks Men's socks from brands including Propaganda, Ralph Lauren, Phobia, Octopus, Wasted Paris, Usual, and Dolly Noire.
- Gift Cards Gift cards that allow recipients to shop at Windrose stores and online, redeemable across the full curated streetwear catalog.
Companies that use Windrose
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles1 record
Windrose technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Windrose partnerships and signals
Strategic signalPartnerships
44 partnerships are on record, tiered core and minor.
- AdidascoreWindrose retails Adidas streetwear and sportswear products, including Adidas Originals, as part of their curated brand portfolio. Adidas products are featured in multiple categories including clothing and footwear.
- StüssycoreWindrose collaborates with Stüssy as one of their key streetwear brand partners, offering Stüssy products as part of their curated selection.
- Carhartt WIPcoreCarhartt WIP is prominently featured as a key brand partner, with dedicated product pages and extensive inventory across clothing categories including T-shirts, hoodies, and pants.
- The North FaceminorWindrose carries The North Face products as part of their outdoor-influenced streetwear selection.
- Levi'scoreLevi's is retailed through Windrose with products including shirts and denim items, featuring prominently in multiple product categories.
- New BalancecoreNew Balance is a key footwear partner with extensive sneaker selection including lifestyle models, prominently featured in the Sneakers category.
- VansminorWindrose retails Vans sneakers and footwear as part of their casual footwear selection.
- SebagocoreSebago is prominently featured with extensive footwear selection including boat shoes and casual moccasins, with dedicated brand category page.
- SperrycoreSperry is a featured brand with boat shoes and nautical-inspired footwear prominently displayed in the product catalog.
- SupergacoreSuperga is retailed with Italian-made sneakers featuring prominently in the footwear selection, including the classic 2750 Cotu model.
- Arte AntwerpcoreArte Antwerp is positioned as a premium difficult-to-find brand, featured across clothing categories including shirts, track jackets, and shorts.
- LacostecoreLacoste is retailed through Windrose with polo shirts and other apparel, also featured in editorial blog content.
- Ralph LaurencoreRalph Lauren products are carried including polo shirts, with dedicated brand representation and editorial content on the blog.
- Nike SportswearminorNike Sportswear products are available including swim shorts and athletic wear, complementing the streetwear-focused selection.
- RefrigiWearcoreRefrigiWear is a prominently featured brand with extensive product range including jackets, T-shirts, polo shirts, swimwear, and pullovers.
- AmarantocoreItalian brand Amaranto is featured with Made in Italy excellence, offering knitwear, T-shirts, pants, and polos with premium positioning.
- AnerkjendtcoreDanish brand Anerkjendt is carried with contemporary casual menswear including shirts, sweatshirts, and pants.
- New Amsterdam Surf AssociationcoreNew Amsterdam is featured with surf-inspired streetwear including crewnecks and apparel with premium pricing.
- SunscoreSuns is an Italian brand prominently featured with swimwear, T-shirts, and polo shirts, reflecting quality Italian design.
- ProhibitedcoreProhibited is a featured streetwear brand with shirts and Oxford button-down styles, contributing to the curated difficult-to-find selection.
- ImpurecoreImpure is an Italian brand retailed with shirts, chinos, and casual pants, featuring quality fabrics and contemporary design.
- EightearcoreEightear is prominently featured with extensive product range including beanies, cargo pants, vests, and premium cashmere accessories.
- DiktatcoreDiktat is a featured brand with premium T-shirts using Supima cotton and polo shirts, positioned at higher price points.
- EdwinminorJapanese denim brand Edwin is carried with quality jeans and denim products.
- Lyle & ScottcoreLyle & Scott is featured with polo shirts and shirts including fine check short-sleeve styles, bridging heritage and contemporary style.
- WoodbirdcoreWoodbird is an Asian streetwear brand carried with shirts, jeans, and shorts featuring distinctive design.
- AquascutumcoreBritish heritage brand Aquascutum is featured with outerwear, sweatshirts, and hats, with Aquascutum Active sub-line also carried.
- PropagandaminorPropaganda is an Italian accessories brand carried with socks, snapbacks, and graphic accessories.
- Wasted ParisminorFrench brand Wasted Paris is featured with socks and graphic accessories reflecting skate and urban culture.
- Vertere BerlinminorVertere Berlin is carried with premium caps and headwear accessories.
- RodeominorRodeo is an accessories brand carried with wrist straps and lanyards, featuring colorful and distinctive designs.
- SeadogcoreSeadog is featured with boat-inspired casual apparel including T-shirts, quarter-zips, and shorts with nautical aesthetic.
- SchottminorSchott leather goods and apparel are carried, including the iconic Perfecto motorcycle jacket line.
- RivieracoreRiviera is an Italian swimwear brand featuring swim shorts with distinctive patterns including seersucker and fantasia designs.
- Polar Skate CominorSwedish skate brand Polar Skate Co is carried with streetwear-inspired apparel.
- East Pacific TrademinorEast Pacific Trade is featured with casual footwear including the Dive model, offering distinctive design.
- GramicciminorGramicci is carried with climbing-inspired pants and shorts featuring the brand's signature climbing functionality.
- Medicom ToyminorMedicom Toy is featured with collectible toys and Bearbrick figures, bridging streetwear and collectible culture.
- Sacro CuoreminorItalian brand Sacro Cuore is carried with contemporary menswear reflecting Italian design sensibility.
- Creative DepartmentminorCreative Department is a Copenhagen-based brand carried with streetwear-influenced apparel.
- DickiesminorDickies workwear brand is carried with work pants and shorts featuring utilitarian workwear aesthetic.
- Dr. DenimminorDr. Denim is a Scandinavian denim brand carried with jeans and casual pants.
- SuperdryminorSuperdry brand products are carried, offering Japanese-inspired graphics and casual styling.
- KomunikasiminorKomunikasi is identified as the e-commerce platform developer for Windrose's website, implementing and maintaining the online store.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Windrose competitors and assessment
Company assessmentDirect peers
- Goodhood: Goodhood is a London-based independent menswear and lifestyle multi-brand retailer with a curated selection of streetwear and contemporary labels. Comparable to Windrose in independent multi-brand positioning and fashion-conscious menswear target market.
- Present: Present is a London-based curated menswear and streetwear multi-brand retailer. Comparable to Windrose in curated indie multi-brand model and customer profile of style-conscious men seeking hard-to-find labels.
- Slam Jam: Slam Jam is an Italian streetwear and contemporary menswear multi-brand retailer founded in 1989, with strong brand curation across Carhartt WIP, Stüssy, and similar labels. Highly comparable to Windrose in target market (fashion-conscious Italian men), brand mix, and curated streetwear positioning.
- The Hambledon: The Hambledon is a UK-based curated multi-brand menswear and lifestyle retailer carrying brands similar to Windrose's mix. Comparable in curated independent-retail model targeting fashion-conscious men seeking harder-to-find labels.
- Antonioli: Antonioli is an Italian luxury streetwear and contemporary fashion multi-brand retailer with both physical stores and e-commerce. Comparable to Windrose in Italian menswear market focus, multi-brand curation, and streetwear-skewed assortment, though at a higher luxury price tier.
- Hanon Shop: Hanon is a Scottish sneaker boutique with strong e-commerce and physical presence, focusing on New Balance, Adidas, and curated streetwear brands. Comparable to Windrose in curated premium sneaker and streetwear brand mix and European indie-retail positioning.
- Dope Factory: Dope Factory is an Italian streetwear multi-brand retailer with physical presence and e-commerce, focused on brands like Carhartt WIP and similar streetwear labels. Comparable to Windrose in Italian streetwear market, brand mix, and curated menswear positioning.
- Holypop Store: Holypop Store is an Italian streetwear and casual menswear multi-brand retailer with e-commerce and physical presence. Comparable to Windrose in target demographic, brand curation (Carhartt WIP, Stüssy, etc.), and streetwear positioning within the Italian market.
- END Clothing: END Clothing is a UK-based curated multi-brand menswear and streetwear retailer with strong digital and physical channels, carrying many of the same brands Windrose stocks (Carhartt WIP, New Balance, Stüssy, The North Face). Directly comparable in curated streetwear model and target customer.
- size?: size? is a UK-based sneaker and streetwear multi-brand retailer (part of JD Sports Fashion) carrying brands like New Balance, Adidas, Vans, and Nike Sportswear. Comparable to Windrose in curated sneaker/streetwear assortment and casual menswear focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights7 records
Customer concentration
Windrose social profiles
Digital presenceWindrose financial estimates
Financial estimateRevenue estimate
Valuation estimate
Windrose leadership team
Management profileNumber of profiles
Windrose funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Windrose M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Windrose
What does Windrose do?
Windrose is an Italian men's casual and streetwear retailer operating two physical stores in Rome and an e-commerce platform shipping across Italy and Europe. The business curates a portfolio of difficult-to-find international streetwear brands alongside its own private-label Windrose clothing line, spanning t-shirts, hoodies, swimwear, pants, shorts, polos, shirts, footwear, and accessories.
Is Windrose a public or private company?
Windrose is a private company. It is classified as unknown and is currently operating.
When was Windrose founded?
Windrose was founded in 2011. It employs 11 to 50 people.
Where is Windrose based?
Windrose is headquartered in Roma, Italy, in the Europe region.
How does Windrose make money?
One revenue line is on record: retail merchandise sales.
Who are Windrose's main competitors?
Direct peers on record are Goodhood, Present, Slam Jam, The Hambledon, Antonioli, Hanon Shop, Dope Factory, Holypop Store, END Clothing and size?.
Does Windrose have an API?
No public API is recorded for Windrose.
What industry is Windrose in?
Windrose's product category is Men's Streetwear Retail. Its primary akta.pro industry code is CRAAADAB, Casual & Lifestyle Footwear Retail. Its NAICS code is 45821 and its SIC code is 5661.