sunrise co op

What sunrise co op does

Sunrise Cooperative, Inc. is a 100% farmer-owned agricultural and energy cooperative headquartered in Fremont, Ohio, operating across five product divisions: agronomy, energy, feed, grain, and precision agriculture. The agronomy division delivers crop protection, crop nutrition, seed, fertilizer, and custom application services, underpinned by the proprietary crop technology sub-brand PCT | Sunrise, which offers precisely formulated starters, foliars, finishers, adjuvants, biostimulants, micronutrients, seed treatments, herbicides, and nitrogen stabilizers (including sub-brands Croprotek, Stand Up, Folr Feed, Grain Maker, Adjutec, Bio Build, and Nutra Burst). The energy division supplies propane, fuels, grease, and lubricants to farm, home, and business customers; the feed division provides livestock feed and cattle mineral programs via partnerships with Purina (Land O'Lakes) and Mercer Landmark; the grain division operates twelve-plus receiving locations across Ohio with the VantagePointe grain management platform and SunSolutions marketing program; and Sunrise Precision Solutions (SPS) is a nationally recognized precision agriculture department integrating Ag Leader and Precision Planting equipment, satellite imagery, and 4R Nutrient Stewardship-certified facilities.

The company operates a transaction-fee revenue model across input sales (agronomy, energy, feed), grain handling and marketing services, and professional services for precision agriculture. Distribution is direct through a cooperative membership model with twelve-plus Ohio facility locations and field-based division teams; the customer portal extends this with cash bids, grain contracts, input financing, and ACH payment functions. Sunrise does not have outside equity capital, instead operating as a member-owned cooperative with patronage distributions returning profits to members—most notably via its largest single cash distribution in cooperative history in 2023. Reported annual sales were $800 million as of 2021, with ongoing investment in capacity (2-million-bushel grain tank installation, 2021), partnerships (Microsoft Airband Initiative, Mercer Landmark feed combination), and certification (seven 4R Nutrient Stewardship-certified facilities). The cooperative is led by President/CEO George D. Secor and oversees divisions staffed by VPs of Marketing, Feed, and Energy, plus a board of farmer-directors.

Name

sunrise co op

Legal name

Sunrise Cooperative, Inc.

Website

https://csfco-op.com

Company type

Private

Founded year

2019

Operating status

Operating

Short description

Sunrise Cooperative is a 100% farmer-owned agricultural and energy cooperative in Ohio delivering agronomy, energy, feed, grain, and precision agriculture products and services through member-owners via proprietary brands like PCT | Sunrise and VantagePointe.

Ownership category

akta.pro rank

Product category

Agricultural Cooperative Services

NAICS

Support Activities for Animal Production (11521), Oilseed and Grain Farming (1111)

SIC

Agricultural Services (700), Services-Membership Organizations (8600)

akta.pro primary industry

Farmer Cooperatives & Co-op Retail (AFABAJAB)

Keywords

• Agronomy services
• Crop protection products
• Precision agriculture
• Grain marketing services
• Energy products distribution

Headquarters

HQ city

Fremont

HQ country

United States

HQ region

North America

Offices14 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Agronomy Products and Services: Revenue from crop protection, crop nutrition, seed, fertilizer products and custom application services through the agronomy division
2. Energy Products: Revenue from propane, fuels, grease and lubricants for farm, home and business use
3. Feed Products: Revenue from livestock feed, mineral programs and cattle nutrition products
4. Grain Handling and Marketing: Revenue from grain storage, handling and marketing services for member-owners
5. Precision Services: Revenue from precision agriculture services including data management, soil sampling, equipment technology sales and service

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Sunrise Cooperative is a 100% farmer-owned agricultural and energy cooperative that provides agronomy (crop protection, crop nutrition, seed, fertilizer, custom application, 4R Nutrient Stewardship), energy (propane, fuels, grease and lubricants), feed (livestock feed, cattle minerals, swine and dairy nutrition), grain (storage, contracting, cash bids, futures/options marketing), and precision agriculture (soil sampling, VRS/VRN prescriptions, satellite imagery, yield data, equipment technology) products and services to member-owners across Ohio. The cooperative distributes its proprietary PCT | Sunrise crop technology brand and operates the VantagePointe and SunSolutions grain platforms, returning profits to members through patronage distributions.

Product overview

Sunrise Cooperative operates as a farmer-owned agricultural and energy cooperative offering a multi-divisional portfolio of products and services organized around five core areas: Agronomy, Energy, Feed, Grain, and Precision Agriculture. The cooperative's proprietary crop technology sub-brand, PCT | Sunrise®, provides precise blends of starters, foliars, finishers, adjuvants, biostimulants, micronutrients, seed treatments, herbicides, and nitrogen stabilizers — marketed under branded products including Stand Up, Folr Feed, Grain Maker, Adjutec, Bio Build, Nutra Burst, and Croprotek. The Grain division offers VantagePointe® and SunSolutions platforms alongside contracting and storage services. The Precision division operates as Sunrise Precision Solutions (SPS), a nationally recognized precision agriculture department. A Customer Portal provides member-owners online access to accounts and financing. The cooperative also publishes the Cooperative Conversations video series featuring President/CEO George D. Secor.

Differentiator

Problem solved

Functional benefit

Brands

• PCT | Sunrise: Progressive crop technology brand owned by Sunrise Cooperative offering crop protection and nutrition products including starters, foliars, finishers, adjuvants, biostimulants, micronutrients, seed treatments, herbicides and nitrogen stabilizers

Quantifiable outcome

• Top-10 ranking in CropLife 100 for Precision Ag Services for three consecutive years
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability4 records

Feature4 records

Partnerships

15 partnerships are on record, tiered core, major and minor.

• MicrosoftcoreStrategic or Co-development Partner · 11 February 2021Microsoft Airband Initiative partnership to expand broadband internet access in rural communities. Watch Communications installed high-speed broadband technology at Sunrise Cooperative's Uniopolis facility to benefit customer-owners and employees with connectivity for precision agriculture.
• Land O'LakescoreStrategic or Co-development Partner · 11 February 2021Part of Land O'Lakes member network collaboration on American Connection Project to eliminate rural broadband gap. Sunrise is part of the cooperative network helping bridge the digital divide with awareness and advocacy.
• Watch CommunicationscoreTechnology or Integration · 11 February 2021Internet service provider partner that installed high-speed broadband technology at Sunrise Cooperative's Uniopolis facility as part of Microsoft Airband Initiative.
• Heritage CooperativemajorStrategic or Co-development Partner · 1 September 2009Joint founding partner in Fueling the Cure initiative with Sunrise Cooperative, Heritage Cooperative, Centerra Co-op and Premier Energy. Each cooperative donates $2 per propane delivery stop to fund cancer research at the James Cancer Hospital.
• Centerra Co-opmajorStrategic or Co-development Partner · 1 September 2009Joint founding partner in Fueling the Cure initiative with Sunrise Cooperative, Heritage Cooperative, Centerra Co-op and Premier Energy.
• Premier EnergymajorStrategic or Co-development Partner · 1 September 2009Joint founding partner in Fueling the Cure initiative with Sunrise Cooperative, Heritage Cooperative, Centerra Co-op and Premier Energy.
• Mercer LandmarkmajorStrategic or Co-development PartnerFeed partnership announced in July 2021 bringing together two premier feed suppliers into a single operating company.
• Purina (Land O'Lakes)majorChannel Partner/ Reseller/ DistributorPartnership with Purina (Land O'Lakes) for cattle feed and mineral products including Purina Wind and Rain cattle minerals with fly control and RX3 Immune Support Technology.
• StaplesminorChannel Partner/ Reseller/ DistributorOffice supply partnership extended to member-owners through Staples Business Advantage account, allowing members to earn business discounts.
• Cenex (CHS Inc.)majorChannel Partner/ Reseller/ DistributorPartnership with Cenex for lubricants and grease products, utilizing LubeScan kit for equipment oil analysis services.
• Precision PlantingmajorChannel Partner/ Reseller/ DistributorPrecision Planting Premier Dealer providing equipment technology, installation, troubleshooting and repair services with MeterMax Ultra and MobileMax test stands.
• Ag LeadermajorTechnology or IntegrationAg Leader Blue Delta Dealer for precision agriculture equipment technology integration and support.
• The Wendt GroupminorChannel Partner/ Reseller/ DistributorEquipment auction partner handling surplus equipment auctions and real estate auctions for Sunrise Cooperative.
• Mt. Healthy HatcheriesminorChannel Partner/ Reseller/ DistributorPartner for chick days program providing chicks for pick-up at Sunrise Minster location.
• WinField UnitedminorChannel Partner/ Reseller/ DistributorAgronomy partner brand mentioned in footer as part of the cooperative's partner network.

Scale indicators11 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• WinField United: Land O'Lakes-owned crop inputs brand with national retail footprint; Sunrise lists WinField United as an agronomy partner brand in its cooperative partner network.
• CHS Inc. Largest U.S. ag cooperative with diversified energy, agronomy, grain, and food operations; supports Riders Unlimited alongside Sunrise and provides Cenex lubricants to Sunrise's energy division.
• Wilbur-Ellis: Large, multi-state agricultural retailer offering agronomy, seed, crop protection and feed across the Western and Midwestern U.S.; comparable multi-divisional retail model with broader geographic reach.
• Land O'Lakes: National farmer-owned cooperative with a major crop inputs and animal nutrition footprint (WinField United, Purina); Sunrise is part of the Land O'Lakes member network and partners on American Connection Project.
• GROWMARK: Large Midwestern farmer cooperative system providing agronomy, energy, and grain services across multiple states; comparable multi-divisional cooperative model with greater geographic scale.

Direct peers

• Heritage Cooperative: Ohio-based farmer-owned cooperative operating across agronomy, energy, feed, grain, and precision agriculture - a direct multi-divisional peer founded with Sunrise as a co-founding partner of the Fueling the Cure initiative.
• Mercer Landmark: Ohio-based agricultural retailer that entered a feed partnership with Sunrise in 2021 to combine two premier feed suppliers into a single operating company, making it a direct comparable on the feed side.
• Centerra Co-op: Ohio-based farmer cooperative with overlapping agronomy, energy, feed, grain and precision service divisions; co-founded the Fueling the Cure initiative with Sunrise.
• Premier Energy: Ohio-based energy cooperative that is a co-founding partner of the Fueling the Cure initiative alongside Sunrise, providing a directly comparable rural energy distribution model.

Others

• CoBank: Cooperative bank providing financing to U.S. agricultural cooperatives including Sunrise; included as an ecosystem participant that funds the cooperative-banking infrastructure Sunrise depends on.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/SunriseCoopOH

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about sunrise co op