loadmass
Loadmass designs, manufactures, and installs hard-wired on-board weighing systems for Australian commercial and multi-combination vehicles, holding TCA Smart OBM Category B certification and the only OEM-integrated Isuzu infotainment solution, serving government, council, and transport fleets.
- Company typePrivate
- Founded2003
- HeadquartersArndell Park, Australia
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
What loadmass does
Loadmass is an Australian private company that designs, manufactures, installs, and services hard-wired on-board weighing (OBM) systems for commercial heavy vehicles and multi-combination configurations. The core product range comprises the LM100 rigid-vehicle system, the LM300 rigid and multi-combination system with in-cab tablet display, and the LM100 Integrated Isuzu System — the only OBM solution fully embedded into Isuzu Trucks Australia's factory infotainment platform across all 2022+ Isuzu models (N, F, FX, FY series). All systems are resolution-based, hard-wired (not Bluetooth), and certified under Transport Certification Australia's Smart OBM Category B Type Approval, the certification required for PBS scheme eligibility and for compliance positioning ahead of the August 2026 HVNL Chain of Responsibility Master Code changes.
The business operates a hybrid go-to-market combining direct enterprise field sales, OEM-embedded distribution through Isuzu dealers and body builders, and a national authorized agent network. Hardware revenue (system kits, spare parts) is paired with professional services revenue (mobile installation, scheduled calibration and certification, system refit when fleets upgrade vehicles). Customer segments are verticalized around fleets that require documented mass compliance: government and council fleets (waste, road maintenance, plant operations), transport operators running PBS/IAP/TMA multi-combination configurations, mining and construction tipper fleets, and Isuzu operators specifically.
Operationally, Loadmass is headquartered in Arndell Park, NSW, with mobile workshops servicing NSW, Queensland, Victoria, and South Australia. The company is privately held by Chris and Anthony Devereux (also owners of Big Wheels Truck Alignment) following their July 2023 acquisition, and integrations are active with six telematics platforms (Ctrack, MTData, Netstar, Teletrac Navman, V-DAQ, Webfleet) for downstream fleet compliance reporting.
loadmass firmographics
Firmographics- Name
- loadmass
- Legal name
- Load Mass
- Website
- https://loadmass.com.au
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Short description
- Loadmass designs, manufactures, and installs hard-wired on-board weighing systems for Australian commercial and multi-combination vehicles, holding TCA Smart OBM Category B certification and the only OEM-integrated Isuzu infotainment solution, serving government, council, and transport fleets.
- Ownership category
- akta.pro rank
loadmass industry classification
Industry- Product category
- On-Board Weighing Systems for Heavy Vehicles
- SIC
- Instruments For Meas & Testing Of Electricity & Elec Signals (3825), Miscellaneous Transportation Equipment (3790)
- akta.pro primary industry
- Electrical, Electronics & Diagnostics (ECU, Wiring, ADAS on HD) (TLAKABAE)
- akta.pro secondary industry
- Telematics/ELD & Onboard Data Recorder Diagnostics / Compliance Checks (TLAKANAE)
Keywords
Where loadmass is headquartered
LocationHeadquarters
- HQ city
- Arndell Park
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
loadmass business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- OBM System Sales: Loadmass sells complete on-board weighing system kits including sensors, display units, and associated hardware. Systems are sold as complete packages or as individual parts for replacement and upgrades.
- Installation Services: Professional installation by certified Loadmass technicians. Mobile workshops travel to customer locations for on-site installation. Systems can also be installed at the point of vehicle manufacture through dealer and body builder partnerships.
- Calibration and Compliance Services: Scheduled calibration services with certified technicians issuing calibration certificates. Includes system verification and supporting documentation for regulatory compliance including TCA Smart OBM certification.
- Spare Parts and Components: Broad inventory of spare parts including sensors, cables, display units, and fittings. Parts are shipped across Australia and can be installed on-site by technicians or authorised agents.
- System Refit and Transfer Services: When vehicles are retired or upgraded, system components can be transferred and refitted to new assets. Loadmass handles compatibility checks, recalibration, and certification to reduce replacement costs for fleet operators.
Go-to-market motion2 records
Distribution channels5 records
Marketing channels9 records
loadmass product offering
Product offeringCore offering
Loadmass designs, manufactures, and installs hard-wired on-board weighing (OBM) systems for heavy commercial vehicles, including rigid trucks and multi-combination configurations. The portfolio centres on the LM100 (rigid vehicles, with an Isuzu-integrated variant) and LM300 (rigid trucks and multi-combination vehicles) product lines, supported by TCA Smart OBM Category B certification, professional installation, calibration, spare parts, and system refit services.
Product overview
Loadmass provides a portfolio of on-board mass (OBM) weighing systems for the Australian transport industry. The core product line consists of two main systems: the LM100 (for rigid vehicles with flexible sensor input configurations) and the LM300 (for rigid trucks and multi-combination vehicles with tablet display). The LM100 Integrated Isuzu System represents a specialized variant that embeds weighing data directly into Isuzu's factory infotainment screen. These systems are offered alongside supporting services including calibration, system refits, spare parts, and TCA Smart OBM telematics integration. Loadmass services span rigid trucks, multi-combination vehicles, and government/council fleets, with offerings covering both supply-only and full installation with ongoing support.
Differentiator
Problem solved
Functional benefit
Products and services
- LM100 On-Board Mass System On-board mass system for rigid vehicles compatible with air and spring suspensions, available with LCD digital in-cab interface or traditional analogue display. Supports single, dual, triple, or quad sensor inputs for various axle configurations, delivering real-time axle group and gross vehicle mass data to the driver.
- LM300 On-Board Mass System Advanced on-board weighing system for rigid trucks and multi-combination vehicles displaying real-time axle group and gross vehicle mass data via a purpose-built in-cab tablet display. Supports TCA-certified Smart OBM Category B capability for PBS compliance and works across air and mechanical spring suspension.
- LM100 Integrated Isuzu System Fully integrated on-board mass solution built directly into Isuzu Trucks Australia infotainment system, delivering real-time axle weights and overload alerts through the vehicle's existing in-cab screen with no aftermarket displays. Compatible with all Isuzu models from 2022 onwards across N, F, FX, and FY series, in all configurations (4x2, 6x2, 6x4, 8x4, 10x4) and both spring and airbag suspension.
- Calibration and Compliance Services Professional calibration services delivered by certified Loadmass technicians, including calibration certificates and supporting documentation for regulatory compliance such as TCA Smart OBM certification. Audit-ready compliance documentation for fleet operators and councils.
- System Refit and Transfer Services Service that transfers and refits existing OBM system components to new vehicles when fleet vehicles are retired or upgraded. Includes compatibility checks, recalibration, and certification to reduce replacement costs for fleet operators.
- Spare Parts Broad inventory of spare parts including sensors, cables, display units, and fittings fully compatible with Loadmass systems. Parts are shipped across Australia with rapid dispatch and can be installed on site by Loadmass technicians or authorised agents.
- Professional Installation Services Professional installation of Loadmass OBM systems by certified technicians, delivered on site via mobile workshops travelling to customer locations across NSW, Queensland, and Victoria, or at the company's Sydney workshop. Systems can also be installed at the point of vehicle manufacture through truck dealer and body builder partnerships.
Quantifiable outcome
- NHVR mass limit compliance with real-time in-cab weight data preventing overload fines
- +2 more outcomes
Companies that use loadmass
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
loadmass technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature5 records
loadmass partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, flagship and minor.
- CtrackcoreLoadmass OBM systems integrate with Ctrack fleet management platform for mass management solutions. Data from on-board weighing systems is transmitted to Ctrack for centralised fleet reporting and compliance monitoring.
- MTDatacoreIntegration partnership for real-time transmission of mass data from Loadmass OBM systems to MTData telematics platform for automated reporting to regulatory authorities.
- NetstarcoreLoadmass systems integrate with Netstar telematics platform enabling compliance-ready weighing systems for fleet operators.
- Teletrac NavmancoreOBM systems integrate with Teletrac Navman fleet management platform for real-time axle and gross vehicle mass data transmission.
- V-DAQcoreLoadmass systems integrate with V-DAQ telematics platform enabling real-time mass data transmission for fleet management and compliance reporting.
- WebfleetcoreOBM data integration with Webfleet fleet management platform for operational monitoring and regulatory compliance.
- Isuzu Trucks AustraliaflagshipExclusive partnership making Loadmass the only provider with a fully integrated OBM system built directly into Isuzu's infotainment platform. The LM100 system is purpose-built for Isuzu Trucks with custom vehicle graphics on the infotainment screen. Covers all Isuzu models from 2022 onwards across N, F, FX, and FY series.
- Capital Body WorkscoreBody builder partner for government and fleet vehicle builds. Works with Loadmass to integrate OBM systems at the point of manufacture before vehicles enter service.
- Sydney Trucks & MachinerycoreTruck dealer/supplier partner providing Loadmass-equipped vehicles to fleet operators including government contracts.
- Midcoast TruckscoreTruck dealer partner for Midcoast region NSW, providing Loadmass LM100 integrated Isuzu solutions on new vehicle purchases.
- Healthy Heads in Trucks & ShedsminorLoadmass is a proud supporter of Healthy Heads in Trucks & Sheds program, addressing mental health and physical wellbeing needs of the transport, warehousing and logistics sector.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
loadmass competitors and assessment
Company assessmentBroad incumbents
- Avery Weigh-Tronix: Major industrial scale manufacturer (part of Illinois Tool Works) with vehicle weighing products. Established incumbent with broader industrial scale portfolio beyond OBM specialty.
- CAS Corporation: Korean-headquartered manufacturer of industrial weighing equipment including vehicle scales. Broader incumbent with overlapping product categories in truck and industrial weighing.
- Mettler-Toledo: Global leader in industrial weighing solutions with automotive and logistics applications. Larger incumbent providing broader scale and weighing products, with potential overlap with truck OBM use cases.
- Precia-Molen: European manufacturer of industrial weighing equipment including vehicle and rail scales. Established incumbent with broader portfolio that overlaps with Loadmass's OBM market in specific applications.
Others
- Samsara: IoT fleet management platform with growing sensor capabilities for commercial vehicles. Currently an adjacent partner channel but evolving sensor stack could compete with dedicated OBM providers in fleet applications.
- Geotab: Global fleet management and telematics platform serving commercial fleets. Currently integrates with Loadmass but represents a potential vertical-integration threat as telematics platforms increasingly add IoT sensor capabilities.
Direct peers
- Rinstrum: Australian-headquartered manufacturer of weighing electronics, indicators, and sensors used in industrial weighing and OBM applications. Local peer with overlapping technology and customer base.
- Intercomp: US-based manufacturer of portable and on-board weighing systems for commercial vehicles, including OBM solutions for trucks and heavy equipment. Direct competitor in the OBM product category.
- VPG Onboard Weighing: Part of VPG Sensors (Vishay Precision Group) manufacturing on-board weighing systems for commercial vehicles globally. Directly competes with Loadmass in the OBM segment for trucks and multi-combination vehicles.
- Air-Weigh: US manufacturer of on-board scales primarily for trailers and trucks, specialising in load monitoring and weight compliance. Highly comparable to Loadmass in serving fleet operators with weight compliance solutions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
loadmass social profiles
Digital presenceloadmass compliance and trust
Trust signalCompliance1 record
loadmass financial estimates
Financial estimateRevenue estimate
Valuation estimate
loadmass leadership team
Management profileNumber of profiles
Profiles2 records
loadmass funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
loadmass M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about loadmass
What does loadmass do?
Loadmass designs, manufactures, and installs hard-wired on-board weighing (OBM) systems for heavy commercial vehicles, including rigid trucks and multi-combination configurations. The portfolio centres on the LM100 (rigid vehicles, with an Isuzu-integrated variant) and LM300 (rigid trucks and multi-combination vehicles) product lines, supported by TCA Smart OBM Category B certification, professional installation, calibration, spare parts, and system refit services.
Is loadmass a public or private company?
loadmass is a private company. It is classified as family owned and is currently operating.
When was loadmass founded?
loadmass was founded in 2003.
Where is loadmass based?
loadmass is headquartered in Arndell Park, Australia, in the Oceania region.
How does loadmass make money?
Five revenue lines are on record. OBM System Sales are the primary driver. The others are installation Services, calibration and Compliance Services, spare Parts and Components and system Refit and Transfer Services.
Who are loadmass's main competitors?
Broad incumbents on record are Avery Weigh-Tronix, CAS Corporation, Mettler-Toledo and Precia-Molen. Others are Samsara and Geotab. Direct peers are Rinstrum, Intercomp, VPG Onboard Weighing and Air-Weigh.
Does loadmass have an API?
No public API is recorded for loadmass.
What industry is loadmass in?
loadmass's product category is On-Board Weighing Systems for Heavy Vehicles. Its primary akta.pro industry code is TLAKABAE, Electrical, Electronics & Diagnostics (ECU, Wiring, ADAS on HD), with a secondary code of TLAKANAE, Telematics/ELD & Onboard Data Recorder Diagnostics / Compliance Checks. Its SIC code is 3825.