Bikky
Bikky is a customer data platform purpose-built for multi-unit restaurant brands. It unifies guest data from 60+ POS, payment, ordering, loyalty, and reservation sources into single guest profiles, serving 5,000–7,000 US restaurant locations through a per-store SaaS subscription.
- Company typePrivate
- Founded2017
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Bikky does
Bikky is a customer data platform (CDP) purpose-built exclusively for multi-unit restaurant brands. Founded in 2017 and headquartered in New York City, the company aggregates guest data from more than 60 sources—including point-of-sale systems, payment processors, online ordering platforms, reservation systems, loyalty programs, and third-party delivery services (DoorDash, Uber Eats)—into unified guest profiles that provide visibility on up to 90% of guests without requiring loyalty enrollment, using credit card tokenization. The platform comprises seven integrated modules: Guest Profiles, Guest Lifecycle, Menu Analysis, Marketing Automation, Demographics, Data Assistant, and Integrations. As of late 2025, the platform tracks approximately 450 million guest profiles and has processed $45 billion in restaurant transactions.
Bikky's business model is a per-store, per-month SaaS subscription with no integration or implementation fees. The go-to-market combines enterprise field sales targeting multi-unit chain headquarters (CMOs, COOs, marketing directors) with product-led growth for mid-market brands. The customer base is concentrated in fast casual, full service, and fine dining segments and includes named enterprise customers Bojangles (800 locations), MOD Pizza, Long John Silver's, Robeks (100+), Dave's Hot Chicken, Eggs Up Grill, Blaze Pizza, Taco John's, and City BBQ, alongside mid-market customers such as Playa Bowls, Marugame Udon, The Great Greek Mediterranean Grill, Smalls Sliders, Condado Tacos, and MOOYAH. Bikky serves approximately 5,000–7,000 restaurant locations, exclusively in the United States.
The company has raised approximately $14.15 million across four funding rounds between 2018 and 2023, including a $5.25 million seed (September 2022) and an $8.25 million round led by Fika Ventures (December 2023) with participation from Equal Ventures, Gutter Capital, Human Ventures, Remarkable Ventures, and Version One Ventures. Bikky maintains SOC 2 Type II certification with NIST 800-53 alignment and CCPA compliance, positioning the platform for enterprise procurement. The company is led by co-founders Abhinav Kapur (CEO), John Lucas (CTO), and Chris Thompson (Head of Revenue), with a 13-person named team dominated by software engineering roles.
Bikky firmographics
Firmographics- Name
- Bikky
- Legal name
- Bikky, Inc.
- Website
- https://bikky.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bikky is a customer data platform purpose-built for multi-unit restaurant brands. It unifies guest data from 60+ POS, payment, ordering, loyalty, and reservation sources into single guest profiles, serving 5,000–7,000 US restaurant locations through a per-store SaaS subscription.
- Ownership category
- akta.pro rank
Bikky industry classification
Industry- Product category
- Restaurant Customer Data Platform
- akta.pro primary industry
- Data Platform, BI & Analytics Integration (BPAEAAAI)
Keywords
Where Bikky is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Bikky business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Per-Store SaaS Subscription: Bikky charges a per-store, per-month subscription for access to its CDP platform and analytics tools. No integration or implementation fees are charged. The full cost is a recurring subscription fee.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Per-store per-month subscription model |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Bikky product offering
Product offeringCore offering
Bikky is a customer data platform (CDP) purpose-built exclusively for multi-unit restaurant brands. It aggregates, cleans, deduplicates, and unifies guest data from point-of-sale, payments, online ordering, reservations, loyalty programs, and third-party delivery channels into a single guest profile. The platform delivers menu-level analytics, lifecycle insights, marketing automation, demographic data, and an AI-driven conversational data assistant on a per-store, per-month SaaS subscription.
Product overview
Bikky is a customer data platform (CDP) built exclusively for multi-unit restaurants. The platform consists of a unified core platform with multiple integrated modules: Guest Profiles for unified guest data views, Guest Lifecycle for tracking acquisition and churn, Menu Analysis for item-level performance insights, Marketing Automation for targeted campaigns across 80+ restaurant-specific attributes, Demographics for guest demographic insights, Data Assistant for AI-driven conversational analytics, and Integrations for connecting 60+ data sources including POS, payments, ordering, loyalty, and marketing platforms. These modules work together to aggregate data from point-of-sale, payments, online ordering, reservations, and loyalty programs to help restaurants understand guest behavior and make data-driven decisions.
Differentiator
Problem solved
Functional benefit
Products and services
- Bikky Customer Data Platform Unified customer data platform for multi-unit restaurant brands that aggregates guest data from POS, payments, ordering, loyalty, reservations, and delivery channels into a single guest profile, providing menu analysis, lifecycle insights, marketing automation, demographics, and an AI Data Assistant on a per-store subscription.
- Data Assistant (AI) AI-powered conversational analytics tool trained on Bikky's restaurant-specific data model that enables users to ask questions and work through ideas about sales, menu, and guest data in natural language, with brand-specific comping rules and fiscal calendar alignment.
Quantifiable outcome
- Track up to 90% of restaurant guests (vs. only ~10% in loyalty programs)
- +10 more outcomes
Companies that use Bikky
Customer profileNamed customers23 records
Segments1 record
Ideal customer profiles2 records
Bikky technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration20 records
AI capability3 records
Feature7 records
Bikky partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core.
- Blaze PizzacoreBlaze Pizza partnered with Bikky to improve guest insights and operational decision-making. Blaze Pizza plans to use the platform to increase guest retention, refine promotions, and align decision-making across departments. Blaze Pizza is a fast casual pizza chain.
- Taco John'scoreTaco John's partnered with Bikky to implement a customer data platform for enhanced decision-making. The data-driven approach revealed guest behavior insights leading to strategic menu and marketing adjustments, and improved guest acquisition and retention efforts.
- City BBQcoreCity BBQ partnered with customer data platform Bikky to support its growth strategies and fuel broad growth using in-depth guest insights.
- ClovercoreOut-of-the-box integration with Clover POS system to collect, structure, and unify customer and check-level data from point-of-sale transactions.
- OlocoreOut-of-the-box integration with Olo digital ordering platform for restaurant online ordering data aggregation.
- DoorDashcoreIntegration with DoorDash third-party delivery platform to track guest behavior from marketplace orders and identify if guests return after first delivery order.
- Uber EatscoreIntegration with Uber Eats third-party delivery platform to capture guest behavior from delivery marketplace orders.
- FiservcoreDirect integration with Fiserv payment processor to track guest behavior using tokenized credit card data without compliance concerns.
- FreedomPaycoreIntegration with FreedomPay payment platform for guest tracking through tokenized payment data.
- Heartland (Global Payments)coreIntegration with Heartland payment processor for guest payment data tracking and behavioral analytics.
- PunchhcoreIntegration with Punchh loyalty platform to pull guest loyalty data including points, tiers, birthdays, offers, and rewards for segmentation and campaign targeting.
- OpenTablecoreIntegration with OpenTable reservation platform to sync guest reservation data into marketing tools for tracking and engagement based on visit history and frequency.
- BrazecoreIntegration with Braze marketing automation platform for targeted, multi-channel marketing campaigns using Bikky guest data.
- KlaviyocoreIntegration with Klaviyo email marketing platform to send targeted, personalized email campaigns based on guest behavior data from Bikky.
- ResycoreIntegration with Resy reservation platform to track guest reservation behavior and engagement across the restaurant brand.
- TockcoreIntegration with Tock reservation and dining platform for guest engagement tracking.
- OvationcoreIntegration with Ovation guest feedback platform to tie guest feedback and ratings to profiles for experience tracking and trend spotting.
- TattlecoreIntegration with Tattle guest feedback platform for segmenting guests by ratings and surveys with AI-powered insights.
- ThanxcoreIntegration with Thanx loyalty platform for loyalty program data pull and campaign activation.
- AttentivecoreIntegration with Attentive SMS marketing platform for targeted messaging campaigns using Bikky guest segmentation.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Bikky competitors and assessment
Company assessmentEmerging players
- Restaurant365: Restaurant365 is an emerging restaurant management platform that has expanded into guest insights and reporting, intersecting with Bikky's menu and operational analytics for multi-unit restaurant brands.
- Segment (Twilio): Segment is a horizontal CDP that some restaurant brands use as a general-purpose alternative, but lacks Bikky's restaurant-specific data model, integrations, and domain features — positioning it as a partial competitor for the same buyer.
Direct peers
- Bloom Intelligence: Bloom Intelligence is a direct peer offering a restaurant customer data and marketing automation platform with WiFi-based guest identification, online ordering, and reputation management — competing head-to-head with Bikky for multi-unit restaurant CDP budgets.
- Thanx: Thanx is a direct peer providing a restaurant guest engagement and loyalty platform that aggregates transaction data and powers personalized marketing — closely overlapping with Bikky's guest lifecycle, segmentation, and marketing automation capabilities.
- Paytronix: Paytronix is a direct peer offering a restaurant loyalty, online ordering, and guest engagement platform with analytics and CDP-like functionality, serving many of the same multi-unit restaurant chains that Bikky targets.
- Punchh: Punchh (owned by ParTech) is a direct peer offering a restaurant loyalty and guest data platform with AI-driven personalization, competing directly with Bikky on guest profiling and lifecycle marketing for multi-unit brands.
- Incentivio: Incentivio is a direct peer providing a restaurant guest engagement platform combining online ordering, loyalty, and customer data — targeting similar multi-unit restaurant operators with integrated CDP and marketing automation.
Broad incumbents
- Toast: Toast is a broad incumbent restaurant technology platform with POS, payments, online ordering, and a growing guest engagement/loyalty offering — competing with Bikky at the platform level and potentially threatening to bundle native CDP functionality.
- Olo: Olo is a broad incumbent digital ordering platform for restaurant brands that sits upstream of Bikky as both a partner and potential competitor in restaurant guest data and engagement.
- SpotOn: SpotOn is a broad incumbent offering restaurant POS, payments, online ordering, and a guest engagement/marketing platform — bundling capabilities that overlap with Bikky's CDP and marketing automation modules.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Bikky social profiles
Digital presenceBikky compliance and trust
Trust signalCompliance3 records
Bikky financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bikky leadership team
Management profileNumber of profiles
Profiles4 records
Bikky funding detail
Funding detailFunding overview
Funding rounds4 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bikky M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bikky
What does Bikky do?
Bikky is a customer data platform (CDP) purpose-built exclusively for multi-unit restaurant brands. It aggregates, cleans, deduplicates, and unifies guest data from point-of-sale, payments, online ordering, reservations, loyalty programs, and third-party delivery channels into a single guest profile. The platform delivers menu-level analytics, lifecycle insights, marketing automation, demographic data, and an AI-driven conversational data assistant on a per-store, per-month SaaS subscription.
Is Bikky a public or private company?
Bikky is a private company. It is classified as venture growth investor backed and is currently operating.
When was Bikky founded?
Bikky was founded in 2017. It employs 11 to 50 people.
Where is Bikky based?
Bikky is headquartered in New York, United States, in the North America region.
How does Bikky make money?
One revenue line is on record: per-Store SaaS Subscription.
Who are Bikky's main competitors?
Emerging players on record are Restaurant365 and Segment (Twilio). Direct peers are Bloom Intelligence, Thanx, Paytronix, Punchh and Incentivio. Broad incumbents are Toast, Olo and SpotOn.
Does Bikky have an API?
Yes. Bikky offers API integrations with leading ordering, loyalty, and marketing providers for seamless data access. They support Snowflake data shares for direct data connection. Both SFTP Push and Pull integrations are supported, and all core data types including orders, guests, reservations, loyalty, and more can be uploaded via CSV uploads. The platform integrates with 60+ sources out of the box to pull guest data.
What industry is Bikky in?
Bikky's product category is Restaurant Customer Data Platform. Its primary akta.pro industry code is BPAEAAAI, Data Platform, BI & Analytics Integration.