Bikky

What Bikky does

Bikky is a customer data platform (CDP) purpose-built exclusively for multi-unit restaurant brands. Founded in 2017 and headquartered in New York City, the company aggregates guest data from more than 60 sources—including point-of-sale systems, payment processors, online ordering platforms, reservation systems, loyalty programs, and third-party delivery services (DoorDash, Uber Eats)—into unified guest profiles that provide visibility on up to 90% of guests without requiring loyalty enrollment, using credit card tokenization. The platform comprises seven integrated modules: Guest Profiles, Guest Lifecycle, Menu Analysis, Marketing Automation, Demographics, Data Assistant, and Integrations. As of late 2025, the platform tracks approximately 450 million guest profiles and has processed $45 billion in restaurant transactions.

Bikky's business model is a per-store, per-month SaaS subscription with no integration or implementation fees. The go-to-market combines enterprise field sales targeting multi-unit chain headquarters (CMOs, COOs, marketing directors) with product-led growth for mid-market brands. The customer base is concentrated in fast casual, full service, and fine dining segments and includes named enterprise customers Bojangles (800 locations), MOD Pizza, Long John Silver's, Robeks (100+), Dave's Hot Chicken, Eggs Up Grill, Blaze Pizza, Taco John's, and City BBQ, alongside mid-market customers such as Playa Bowls, Marugame Udon, The Great Greek Mediterranean Grill, Smalls Sliders, Condado Tacos, and MOOYAH. Bikky serves approximately 5,000–7,000 restaurant locations, exclusively in the United States.

The company has raised approximately $14.15 million across four funding rounds between 2018 and 2023, including a $5.25 million seed (September 2022) and an $8.25 million round led by Fika Ventures (December 2023) with participation from Equal Ventures, Gutter Capital, Human Ventures, Remarkable Ventures, and Version One Ventures. Bikky maintains SOC 2 Type II certification with NIST 800-53 alignment and CCPA compliance, positioning the platform for enterprise procurement. The company is led by co-founders Abhinav Kapur (CEO), John Lucas (CTO), and Chris Thompson (Head of Revenue), with a 13-person named team dominated by software engineering roles.

Name

Bikky

Legal name

Bikky, Inc.

Website

https://bikky.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Bikky is a customer data platform purpose-built for multi-unit restaurant brands. It unifies guest data from 60+ POS, payment, ordering, loyalty, and reservation sources into single guest profiles, serving 5,000–7,000 US restaurant locations through a per-store SaaS subscription.

Ownership category

akta.pro rank

Product category

Restaurant Customer Data Platform

akta.pro primary industry

Data Platform, BI & Analytics Integration (BPAEAAAI)

Keywords

• Restaurant customer data platform
• Guest data analytics
• Marketing automation software
• Menu performance analytics
• Restaurant CDP

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Per-Store SaaS Subscription: Bikky charges a per-store, per-month subscription for access to its CDP platform and analytics tools. No integration or implementation fees are charged. The full cost is a recurring subscription fee.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Bikky is a customer data platform (CDP) purpose-built exclusively for multi-unit restaurant brands. It aggregates, cleans, deduplicates, and unifies guest data from point-of-sale, payments, online ordering, reservations, loyalty programs, and third-party delivery channels into a single guest profile. The platform delivers menu-level analytics, lifecycle insights, marketing automation, demographic data, and an AI-driven conversational data assistant on a per-store, per-month SaaS subscription.

Product overview

Bikky is a customer data platform (CDP) built exclusively for multi-unit restaurants. The platform consists of a unified core platform with multiple integrated modules: Guest Profiles for unified guest data views, Guest Lifecycle for tracking acquisition and churn, Menu Analysis for item-level performance insights, Marketing Automation for targeted campaigns across 80+ restaurant-specific attributes, Demographics for guest demographic insights, Data Assistant for AI-driven conversational analytics, and Integrations for connecting 60+ data sources including POS, payments, ordering, loyalty, and marketing platforms. These modules work together to aggregate data from point-of-sale, payments, online ordering, reservations, and loyalty programs to help restaurants understand guest behavior and make data-driven decisions.

Differentiator

Problem solved

Functional benefit

Products and services

• Bikky Customer Data Platform Unified customer data platform for multi-unit restaurant brands that aggregates guest data from POS, payments, ordering, loyalty, reservations, and delivery channels into a single guest profile, providing menu analysis, lifecycle insights, marketing automation, demographics, and an AI Data Assistant on a per-store subscription.
• Data Assistant (AI) AI-powered conversational analytics tool trained on Bikky's restaurant-specific data model that enables users to ask questions and work through ideas about sales, menu, and guest data in natural language, with brand-specific comping rules and fiscal calendar alignment.

Quantifiable outcome

• Track up to 90% of restaurant guests (vs. only ~10% in loyalty programs)
• +10 more outcomes

Named customers23 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

AI capability3 records

Feature7 records

Partnerships

20 partnerships are on record, tiered core.

• Blaze PizzacoreStrategic or Co-development Partner · 16 December 2025Blaze Pizza partnered with Bikky to improve guest insights and operational decision-making. Blaze Pizza plans to use the platform to increase guest retention, refine promotions, and align decision-making across departments. Blaze Pizza is a fast casual pizza chain.
• Taco John'scoreStrategic or Co-development Partner · 20 November 2025Taco John's partnered with Bikky to implement a customer data platform for enhanced decision-making. The data-driven approach revealed guest behavior insights leading to strategic menu and marketing adjustments, and improved guest acquisition and retention efforts.
• City BBQcoreStrategic or Co-development Partner · 6 February 2025City BBQ partnered with customer data platform Bikky to support its growth strategies and fuel broad growth using in-depth guest insights.
• ClovercoreTechnology or IntegrationOut-of-the-box integration with Clover POS system to collect, structure, and unify customer and check-level data from point-of-sale transactions.
• OlocoreTechnology or IntegrationOut-of-the-box integration with Olo digital ordering platform for restaurant online ordering data aggregation.
• DoorDashcoreTechnology or IntegrationIntegration with DoorDash third-party delivery platform to track guest behavior from marketplace orders and identify if guests return after first delivery order.
• Uber EatscoreTechnology or IntegrationIntegration with Uber Eats third-party delivery platform to capture guest behavior from delivery marketplace orders.
• FiservcoreTechnology or IntegrationDirect integration with Fiserv payment processor to track guest behavior using tokenized credit card data without compliance concerns.
• FreedomPaycoreTechnology or IntegrationIntegration with FreedomPay payment platform for guest tracking through tokenized payment data.
• Heartland (Global Payments)coreTechnology or IntegrationIntegration with Heartland payment processor for guest payment data tracking and behavioral analytics.
• PunchhcoreTechnology or IntegrationIntegration with Punchh loyalty platform to pull guest loyalty data including points, tiers, birthdays, offers, and rewards for segmentation and campaign targeting.
• OpenTablecoreTechnology or IntegrationIntegration with OpenTable reservation platform to sync guest reservation data into marketing tools for tracking and engagement based on visit history and frequency.
• BrazecoreTechnology or IntegrationIntegration with Braze marketing automation platform for targeted, multi-channel marketing campaigns using Bikky guest data.
• KlaviyocoreTechnology or IntegrationIntegration with Klaviyo email marketing platform to send targeted, personalized email campaigns based on guest behavior data from Bikky.
• ResycoreTechnology or IntegrationIntegration with Resy reservation platform to track guest reservation behavior and engagement across the restaurant brand.
• TockcoreTechnology or IntegrationIntegration with Tock reservation and dining platform for guest engagement tracking.
• OvationcoreTechnology or IntegrationIntegration with Ovation guest feedback platform to tie guest feedback and ratings to profiles for experience tracking and trend spotting.
• TattlecoreTechnology or IntegrationIntegration with Tattle guest feedback platform for segmenting guests by ratings and surveys with AI-powered insights.
• ThanxcoreTechnology or IntegrationIntegration with Thanx loyalty platform for loyalty program data pull and campaign activation.
• AttentivecoreTechnology or IntegrationIntegration with Attentive SMS marketing platform for targeted messaging campaigns using Bikky guest segmentation.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Restaurant365: Restaurant365 is an emerging restaurant management platform that has expanded into guest insights and reporting, intersecting with Bikky's menu and operational analytics for multi-unit restaurant brands.
• Segment (Twilio): Segment is a horizontal CDP that some restaurant brands use as a general-purpose alternative, but lacks Bikky's restaurant-specific data model, integrations, and domain features — positioning it as a partial competitor for the same buyer.

Direct peers

• Bloom Intelligence: Bloom Intelligence is a direct peer offering a restaurant customer data and marketing automation platform with WiFi-based guest identification, online ordering, and reputation management — competing head-to-head with Bikky for multi-unit restaurant CDP budgets.
• Thanx: Thanx is a direct peer providing a restaurant guest engagement and loyalty platform that aggregates transaction data and powers personalized marketing — closely overlapping with Bikky's guest lifecycle, segmentation, and marketing automation capabilities.
• Paytronix: Paytronix is a direct peer offering a restaurant loyalty, online ordering, and guest engagement platform with analytics and CDP-like functionality, serving many of the same multi-unit restaurant chains that Bikky targets.
• Punchh: Punchh (owned by ParTech) is a direct peer offering a restaurant loyalty and guest data platform with AI-driven personalization, competing directly with Bikky on guest profiling and lifecycle marketing for multi-unit brands.
• Incentivio: Incentivio is a direct peer providing a restaurant guest engagement platform combining online ordering, loyalty, and customer data — targeting similar multi-unit restaurant operators with integrated CDP and marketing automation.

Broad incumbents

• Toast: Toast is a broad incumbent restaurant technology platform with POS, payments, online ordering, and a growing guest engagement/loyalty offering — competing with Bikky at the platform level and potentially threatening to bundle native CDP functionality.
• Olo: Olo is a broad incumbent digital ordering platform for restaurant brands that sits upstream of Bikky as both a partner and potential competitor in restaurant guest data and engagement.
• SpotOn: SpotOn is a broad incumbent offering restaurant POS, payments, online ordering, and a guest engagement/marketing platform — bundling capabilities that overlap with Bikky's CDP and marketing automation modules.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bikky-inc

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds4 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bikky