Stova
Stova is a privately held event management technology company that provides an end-to-end cloud platform for virtual, hybrid, and in-person events, serving 800+ enterprise customers across financial services, technology, education, and other verticals worldwide.
- Company typePrivate
- Founded2005
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Stova does
Stova is a privately held, end-to-end event management technology company that provides a cloud-based platform covering the full event lifecycle — from registration and event marketing through virtual, hybrid, and in-person execution, mobile engagement, onsite services, lead retrieval, and post-event analytics. The company traces its origin to a UK-based agency founded in 2005, commercialized its proprietary event technology in 2008, and grew via acquisitions before a 2022 three-way merger of Aventri, MeetingPlay, and Eventcore. It rebranded as Stova in 2023 and now operates regional headquarters in the Americas, EMEA (UK), and APAC (Sydney), serving 800+ enterprise customers including Barclays, Disney, HSBC, Microsoft, Cisco, DHL, and Workday across financial services, technology, education, transportation, entertainment, healthcare, retail, and other verticals.
The platform's core architecture integrates 14+ modules including registration with multi-currency payment support in 40+ currencies, a mobile event app, virtual/hybrid streaming, an Exhibitor Resource Center, BadgeNext for small-to-mid events, and the Event Intelligence Suite for real-time cross-event analytics. Technical differentiators include an AI Content Agent for generative content creation, AI matchmaking driven by attendee profile and behavioral data, and native integrations with Salesforce, HubSpot, Marketo, and Google Analytics via API. Recent product investment includes the July 2025 launch of the Event Intelligence Suite and a major mobile app upgrade in December 2025.
Revenue is generated primarily through enterprise SaaS subscriptions (Pro and Enterprise tiers) on annual quote-based contracts, complemented by professional and managed services for custom builds, onsite staffing, and event strategy consulting, plus per-event lead retrieval licensing sold to exhibitors. The go-to-market is sales-led enterprise field motion with dedicated regional teams and a channel partner network of more than a dozen industry partners including AMEX GBT, Bellwether, Nth Degree, and Touch Worldwide. Total disclosed funding is approximately $33.25 million raised across rounds from 2010-2020 from investors including HGGC, Level Equity Management, Argentum Group, Greycroft, Cava Capital, and Connecticut Innovations. In April 2026, Anupam Palit was promoted to CEO.
Stova firmographics
Firmographics- Name
- Stova
- Legal name
- Stova
- Website
- https://stova.io
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Stova is a privately held event management technology company that provides an end-to-end cloud platform for virtual, hybrid, and in-person events, serving 800+ enterprise customers across financial services, technology, education, and other verticals worldwide.
- Ownership category
- akta.pro rank
Stova industry classification
Industry- Product category
- Event Management Software
- NAICS
- Custom Computer Programming Services (541511), Convention and Trade Show Organizers (561920), Convention and Trade Show Organizers (56192)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL)
- akta.pro secondary industries
- Lead Capture / Lead Retrieval & Badge Scanning Tools (THAHAFAF), Lead Distribution, CRM/MarTech Integration & Sync (THAHAGAM), Meeting & Event Program Technology (Registration, Apps, Badging) (THACAFAB)
Keywords
Where Stova is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Stova business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Platform Subscription: SaaS platform subscription for event management covering registration, virtual/hybrid events, mobile apps, networking, and analytics. Offered in Pro and Enterprise tiers with pricing based on event size and features required.
- Managed Services: Onsite support, training, and event strategy consulting services. Includes professional services for custom registration builds, branding, and event execution support.
- Lead Retrieval: Lead capture solutions with tiered pricing (single, 3, 5, and 10 pack licenses) for exhibitors and sponsors to scan and qualify leads.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Pro and Enterprise tiers available |
| Unit Pricing | Per event | Lead Retrieval tiered licensing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Stova product offering
Product offeringCore offering
Stova provides an end-to-end cloud-based event management SaaS platform that handles every step of the event lifecycle—from registration, payment, badge printing and onsite check-in to virtual/hybrid streaming, attendee networking, mobile engagement, lead retrieval, and post-event analytics. The offering is sold to enterprise organizations and is delivered through Pro and Enterprise subscriptions, per-event lead retrieval licenses, and optional managed services for onsite support and event strategy.
Product overview
Stova offers an all-in-one event technology platform providing end-to-end event lifecycle management across virtual, in-person, and hybrid formats. The platform operates as a unified ecosystem with the Event Management Platform as the core system, supported by integrated modules including Registration, Networking & Attendee Engagement (with AI-powered matchmaking), Event Marketing, Virtual Experience & Webinars, Mobile App, Onsite Services, Lead Retrieval, Event Intelligence Suite, Exhibitor Resource Center, Session & Speaker Management, BadgeNext, Strategic Meetings Management, and Managed Services. Additional capabilities include an AI Content Agent for generative content creation. The platform is designed for enterprise organizations and supports advanced integrations with Salesforce, HubSpot, Marketo, and Google Analytics for data synchronization and marketing automation.
Differentiator
Problem solved
Functional benefit
Brands
- Aventri: Former brand name of the company; rebranded to Stova in 2023
- MeetingPlay
- Eventcore
- Stova Lead Capture
- BadgeNext
- badgeNEXT
- Event Intelligence Suite
Companies that use Stova
Customer profileNamed customers26 records
Segments8 records
Ideal customer profiles3 records
Stova technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability6 records
Feature5 records
Stova partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered minor.
- BellwetherminorIndustry partner show operator. Bellwether produces and manages trade shows and exhibitions.
- Touch WorldwideminorEvent production company specializing in exhibitions and trade shows.
- CultivateminorEvent management and production services company.
- Nth DegreeminorExperiential marketing and event production company.
- Shiloh EventsminorEvent planning and production services.
- Eventi ProductionsminorEvent production and audiovisual services.
- Live ProductionsminorLive event production company.
- AMEX GBTminorAmerican Express Global Business Travel - corporate travel management company.
- Impact XMminorExperience marketing and event management company.
- InvisionminorEvent and meeting management services.
- FazeFWDminorEvent marketing and production services.
- Streamline EventsminorEvent planning and logistics management.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
Stova competitors and assessment
Company assessmentDirect peers
- EventsAir: Enterprise-grade event management platform used by associations and large corporate event teams for complex, multi-day, multi-track programs. Direct competitor in the high-end registration + onsite + mobile space, particularly for association and financial services customers.
- RainFocus: Enterprise event management and personalized experience platform focused on trade shows, user conferences, and corporate events. Competes head-to-head with Stova on registration, lead retrieval, and onsite workflow modules targeting marquee enterprise logos.
- Bizzabo: End-to-end event experience platform serving enterprise and mid-market customers with registration, onsite, virtual, and engagement features. Directly overlaps with Stova in target buyer (CMOs, event leaders) and product surface area (registration, mobile, AI-driven engagement).
- ON24: Virtual events and webinar platform with strong content/analytics capabilities, expanding into first-party data and AI. Competes with Stova's Virtual Experience module and increasingly with its Event Intelligence Suite in marketing-led webinar/enterprise event programs.
- Hopin (now RingCentral Events): Originally a virtual/hybrid event platform brand now operating under RingCentral; competes with Stova in virtual experience, registration, and engagement modules. A scaled next-gen entrant that has shifted acquisition strategy as a RingCentral sub-product.
- Certain (by Community Brands): Enterprise event management platform focused on registration, speaker management, and lead retrieval for corporate event teams. Direct competitor in mid-to-large enterprise with overlapping registration and onsite workflows.
Broad incumbents
- Eventbrite: Public ticketing and registration platform spanning self-service to enterprise tiers. Adjacent competitor on registration/ticketing surface area and an alternative for simpler or self-service events where Stova's enterprise stack is overkill.
- Cvent: Market-leading enterprise event management platform (owned by Blackstone) offering registration, venue sourcing, mobile app, lead retrieval, and analytics. Closest large-scale competitor to Stova across nearly every capability dimension, particularly for enterprise and association customers.
Emerging players
- Hubilo: Virtual and hybrid event platform emphasizing engagement, AI-powered networking, and analytics. Competes with Stova on virtual experience, AI matchmaking, and event intelligence for enterprise marketing teams.
- Whova: Event management platform popular with associations, conferences, and academic events for mobile app, registration, and networking. Overlaps with Stova's Mobile and Networking modules at a typically lower price point, often used by mid-market or smaller events.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Stova social profiles
Digital presenceStova financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stova leadership team
Management profileNumber of profiles
Profiles10 records
Stova funding detail
Funding detailFunding overview
Funding rounds8 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stova M&A and investment
M&A and investmentM&A5 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stova
What does Stova do?
Stova provides an end-to-end cloud-based event management SaaS platform that handles every step of the event lifecycle—from registration, payment, badge printing and onsite check-in to virtual/hybrid streaming, attendee networking, mobile engagement, lead retrieval, and post-event analytics. The offering is sold to enterprise organizations and is delivered through Pro and Enterprise subscriptions, per-event lead retrieval licenses, and optional managed services for onsite support and event strategy.
Is Stova a public or private company?
Stova is a private company. It is classified as private equity controlled and is currently operating.
When was Stova founded?
Stova was founded in 2005. It employs 101 to 250 people.
Where is Stova based?
Stova is headquartered in New York, United States, in the North America region.
How does Stova make money?
Three revenue lines are on record. Software Platform Subscription is the primary driver. The others are managed Services and lead Retrieval.
Who are Stova's main competitors?
Direct peers on record are EventsAir, RainFocus, Bizzabo, ON24, Hopin (now RingCentral Events) and Certain (by Community Brands). Broad incumbents are Eventbrite and Cvent. Emerging players are Hubilo and Whova.
Does Stova have an API?
Yes. Stova offers API capabilities enabling custom integrations to connect with external systems. The API enables pushing and pulling data from the platform to CRM and marketing automation databases. It allows connecting registration data, event data, and attendee information with external platforms. API access is referenced in the context of enterprise integrations and data synchronization with platforms including Salesforce, HubSpot, Marketo, and Google Analytics. The platform mentions Single Sign-On (SSO) for exhibitors and admins, and the Exhibitor Resource Center supports lead retrieval via API.
What industry is Stova in?
Stova's product category is Event Management Software. Its primary akta.pro industry code is BPAFAGAL, Ticketing, Registration & Event Technology (Badging, Apps), with a secondary code of THAHAFAF, Lead Capture / Lead Retrieval & Badge Scanning Tools. Its NAICS code is 541511 and its SIC code is 7372.