Vooma
Vooma builds AI agents that automate freight operations workflows — quoting, load building, scheduling, carrier booking, tracking, and POD retrieval — for freight brokers and carriers, distributed as a modular SaaS platform with 25+ freight-tech integrations.
- Company typePrivate
- Founded2023
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Vooma does
Vooma is an AI-native platform that automates freight operations workflows for freight brokers and carriers, covering the full quote-to-cash lifecycle through a suite of modular AI agents. Founded in 2023 by Jesse Buckingham (ex-Bain, ex-CEO ASG LogisTech, Stanford MBA) and Mike Carter (ex-founding engineer at Kodiak Robotics, ex-Uber ATG/Otto, Stanford), the company is headquartered in San Francisco and operates with approximately 17 employees. Its product suite comprises six modules — Vooma Quote (email quoting automation), Vooma Build (automated load entry from emails/PDFs/spreadsheets), Vooma Schedule (AI appointment scheduling), Vooma Cover (voice and email agent for carrier booking, negotiation, and rate confirmation), Vooma Track (AI-powered shipment tracking with automated check-calls), and Vooma Collect (POD retrieval). The platform spans four AI modalities — text/NLP, audio/voice (via the Winston voice agent), structured data extraction, and computer vision — and is differentiated by 25+ deep integrations across TMS, rate benchmarking, carrier verification, communications, and EDI systems.
The company's go-to-market is hybrid: a sales-led enterprise motion (quote-based annual subscriptions, 'Book a Demo' CTA) combined with a product-led growth motion ('Start Free Trial'). It targets freight brokers as its primary segment and freight carriers as secondary, serving named customers including Mode Global, NFI, Arrive Logistics, Echo Transportation, MoLo, Worldwide Express, and others. Pricing is quote-based and not publicly disclosed; revenue is generated via SaaS subscription contracts. Vooma has raised over $17M in total funding across a $3.6M seed (Dec 2023, led by Index Ventures with project44 and Uber Freight), a $500K Y Combinator round, and a $14.2M Series A (Dec 2024, led by Craft Ventures). The company maintains SOC 2 Type II compliance and reported 12.5x revenue growth and 32x transaction volume growth between launch and December 2024, positioning itself as one of the more aggressively scaling AI-agents-for-logistics startups.
Vooma firmographics
Firmographics- Name
- Vooma
- Legal name
- Vooma, Inc.
- Website
- https://vooma.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Vooma builds AI agents that automate freight operations workflows — quoting, load building, scheduling, carrier booking, tracking, and POD retrieval — for freight brokers and carriers, distributed as a modular SaaS platform with 25+ freight-tech integrations.
- Ownership category
- akta.pro rank
Where Vooma is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Vooma business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: Vooma operates as a B2B SaaS company providing an AI-powered freight operations platform on a subscription basis. The platform automates freight workflows for brokers and carriers. Pricing is quote-based, suggesting a negotiated annual or multi-year contract structure tailored to customer size and volume.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise pricing — no public tiers available |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Vooma product offering
Product offeringCore offering
Vooma provides a B2B AI-powered SaaS platform that automates freight operations workflows for freight brokers and carriers through domain-specialized AI agents. The platform covers the quote-to-cash lifecycle through modular products for email quoting, load building, appointment scheduling, carrier booking/negotiation, shipment tracking, and POD retrieval, integrating with TMS systems, rate benchmarking tools, and communication platforms.
Product overview
Vooma is an AI-powered freight operations platform that offers a suite of modular products covering the entire quote-to-cash lifecycle for brokers and carriers. The core platform unifies six integrated modules: Vooma Quote (automated email quoting with flexible automation modes), Vooma Build (automated load building from emails/PDFs/spreadsheets), Vooma Schedule (AI appointment scheduling via email and portals), Vooma Cover (AI voice and email agent for carrier booking, negotiation, and rate confirmation), Vooma Track (AI-powered proactive shipment tracking with automated check-calls), and Vooma Collect (AI POD retrieval and documentation follow-up). All modules share a unified AI foundation that learns SOPs, customer preferences, and operational nuances over time, enabling 24/7 autonomous execution of routine freight workflows.
Differentiator
Problem solved
Functional benefit
Brands
- Vooma Quote: AI-powered email quoting automation tool for brokers and carriers to win more freight
- Vooma Build
- Vooma Schedule
- Vooma Cover
- Vooma Track
- Vooma Voice
- Vooma Book
- Vooma Collect
Products and services
- Vooma Platform A comprehensive AI-powered platform for freight brokers and carriers that unifies quote-to-cash workflows, including quote management, load building, scheduling, carrier cover/booking, tracking, and POD collection, with AI agents that automate manual tasks 24/7.
- Vooma Quote Automated email quoting module that reads incoming quote requests, connects to pricing engines, prepares and sends personalized responses, and tracks win/loss data to guide smarter pricing decisions. Supports click-to-quote, auto-draft, and auto-reply automation modes.
- Vooma Build Automated load-building assistant that extracts shipment details from emails, PDFs, and spreadsheets and incorporates tribal knowledge to fully build accurate loads in the TMS, eliminating tedious data entry, reducing errors, and getting loads on the board faster.
- Vooma Schedule AI scheduling worker that automatically books appointments via email negotiation or portal navigation, secures preferred times faster with AI-powered follow-ups, and learns optimal scheduling patterns for different locations over time.
- Vooma Cover AI voice and email agent that handles inbound carrier calls and email bids, vets carriers, negotiates rates, books freight, and posts loads to DAT and Truckstop 24/7. Supports after-hours bid collection, voice personality customization, and end-to-end cover with automatic rate confirmation issuance.
- Vooma Track AI-powered automated track-and-trace module that monitors active shipments, proactively identifies issues hours earlier, sends automated email/text/voice check calls to drivers, and escalates exceptions to the team via Slack or Microsoft Teams.
- Vooma Collect AI module that monitors delivered shipments for missing documentation (PODs) and follows up autonomously with carriers to retrieve proof of delivery documents, enabling faster payment and revenue collection cycles.
Companies that use Vooma
Customer profileNamed customers16 records
Segments2 records
Ideal customer profiles2 records
Vooma technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration26 records
AI capability11 records
Feature1 record
Vooma partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered core integration and supporting integration.
- Turvocore integrationTurvo is a leading transportation management system (TMS) for brokers and carriers. Vooma integrates with Turvo to automate freight workflows within the Turvo platform, enabling joint customers to leverage AI agents for operations tasks.
- McLeodcore integrationMcLeod is a widely-used transportation management system (TMS) for trucking companies and freight brokers. Vooma integrates with McLeod to automate freight operations within the McLeod ecosystem.
- DATcore integrationDAT provides rate benchmarking data (Rateview/Ratecast) for the freight industry. Vooma integrates with DAT to incorporate real-time rate data into its AI agents' quoting and matching workflows.
- Truckstopcore integrationTruckstop is a leading freight marketplace and rate benchmarking platform. Vooma integrates with Truckstop to access rate data and freight marketplace capabilities within its AI-powered operations workflow.
- Highwaycore integrationHighway provides carrier safety verification and compliance services. Vooma integrates with Highway to enable automated carrier verification within its freight operations AI agents.
- Slacksupporting integrationSlack is a team communication platform. Vooma integrates with Slack to enable freight operations teams to interact with AI agents directly within their existing communication workflows.
- Microsoft Teamssupporting integrationMicrosoft Teams is a team communication and collaboration platform. Vooma integrates with Teams to enable freight operations teams to interact with AI agents within the Teams environment.
- Cleosupporting integrationCleo provides EDI (Electronic Data Interchange) integration solutions for supply chain and logistics. Vooma integrates with Cleo to enable EDI-based data exchange within its freight operations platform.
- Orderfulsupporting integrationOrderful provides modern EDI connectivity for the logistics and supply chain industry. Vooma integrates with Orderful to enable cloud-based EDI communication for freight operations.
- Aljexcore integrationAljex is a cloud-based transportation management system (TMS) for brokers and carriers. Vooma integrates with Aljex to automate freight operations workflows within the Aljex platform.
- Taicore integrationTai is a transportation management system (TMS) provider. Vooma integrates with Tai to provide AI-powered automation capabilities within the Tai platform for freight brokers and carriers.
- Revenovacore integrationRevenova is a cloud-based transportation management system (TMS). Vooma integrates with Revenova to automate freight operations workflows for Revenova customers.
- 3PL Systemscore integration3PL Systems provides transportation management and freight brokerage software. Vooma integrates with 3PL Systems to provide AI agents for freight operations automation within the 3PL Systems ecosystem.
- Triumph / Greenscreenssupporting integrationTriumph (operating Greenscreens) provides truckload rate benchmarking and analytics. Vooma integrates with Greenscreens to incorporate competitive rate intelligence into its AI agents' quoting workflows.
- Transfixsupporting integrationTransfix is a freight marketplace and logistics platform. Vooma integrates with Transfix to enable AI-powered automation for freight matching and operations.
- Bitfreightersupporting integrationBitfreighter provides freight rate benchmarking and analytics. Vooma integrates with Bitfreighter to incorporate rate intelligence into its AI-powered freight operations platform.
- Sonarsupporting integrationSonar is a freight rate intelligence and market data platform. Vooma integrates with Sonar to incorporate real-time rate data into its AI agents' operations workflows.
- AVRLsupporting integrationAVRL provides freight rate and market intelligence. Vooma integrates with AVRL to enhance its AI agents' rate quoting and market analysis capabilities.
- Tabisupporting integrationTabi is a freight technology platform providing rate and market data. Vooma integrates with Tabi to incorporate rate intelligence into its AI-powered freight operations platform.
- Truckstop RMISsupporting integrationTruckstop RMIS provides carrier risk management and compliance verification. Vooma integrates with Truckstop RMIS to enable automated carrier compliance checks within its AI agents.
- MyCarrierPacketssupporting integrationMyCarrierPackets provides carrier document management and compliance packet services. Vooma integrates with MyCarrierPackets to enable automated carrier document and compliance verification workflows.
- RingCentralsupporting integrationRingCentral is a cloud communications and contact center platform. Vooma integrates with RingCentral to enable freight operations teams to interact with AI agents via voice and messaging channels.
- Atadexsupporting integrationAtadex provides EDI integration and data exchange solutions for logistics. Vooma integrates with Atadex to enable EDI-based communication within its freight operations platform.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Vooma competitors and assessment
Company assessmentDirect peers
- Flock Freight: Flock Freight applies AI to freight matching and pooling for shippers and brokers, overlapping with Vooma's quoting, matching, and back-office automation value proposition in the brokerage space.
- HappyRobot: HappyRobot builds AI voice and communication agents for logistics and freight workflows, including carrier sales calls and broker back-office automation. It is the closest direct competitor to Vooma's AI-agent-for-freight positioning, especially in voice/cover use cases.
- Parade: Parade provides a capacity management and carrier booking platform for freight brokers, automating load-to-carrier matching. It directly overlaps with Vooma's Cover and Build modules in serving broker back-office workflows.
- Loadsmart: Loadsmart is a digital freight platform offering AI-powered quoting, booking, and transportation management for shippers and brokers. It competes with Vooma on the broker back-office and digital freight automation layer.
Broad incumbents
- Turvo: Turvo is a leading TMS for freight brokers and 3PLs and one of Vooma's core integration partners. It is a broad incumbent that could either remain a partner or expand its own AI features to compete with Vooma's agent suite.
- Uber Freight: Uber Freight operates a digital freight marketplace and TMS offerings, and was an investor in Vooma's seed round. It is a broad incumbent in digital freight automation that competes for the same broker and shipper technology budget.
- McLeod Software: McLeod is a dominant TMS provider for trucking companies and freight brokers, and another central Vooma integration partner. As a broad incumbent with deep customer relationships, it could add native AI capabilities that compete with Vooma.
- Samsara: Samsara provides IoT/telematics and operations software for carriers and brokers, including workflow automation. It is a broad incumbent selling technology into the same carrier and broker buyers as Vooma, and employs several former Samsara staff.
- Flexport: Flexport is a digital freight forwarder offering software-enabled logistics services, with overlapping personnel and customer segments in freight operations. It represents a broader incumbent in tech-enabled freight that competes for similar buyers.
Emerging players
- FourKites: FourKites offers AI-driven supply chain visibility and predictive tracking, overlapping with Vooma's Track module. It is an emerging player extending into predictive freight operations that could compete for tracking and exception-management budgets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights8 records
Customer concentration
Vooma social profiles
Digital presenceVooma compliance and trust
Trust signalCompliance1 record
Vooma financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vooma leadership team
Management profileNumber of profiles
Profiles22 records
Vooma funding detail
Funding detailFunding overview
Funding rounds3 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vooma M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vooma
What does Vooma do?
Vooma provides a B2B AI-powered SaaS platform that automates freight operations workflows for freight brokers and carriers through domain-specialized AI agents. The platform covers the quote-to-cash lifecycle through modular products for email quoting, load building, appointment scheduling, carrier booking/negotiation, shipment tracking, and POD retrieval, integrating with TMS systems, rate benchmarking tools, and communication platforms.
Is Vooma a public or private company?
Vooma is a private company. It is classified as venture growth investor backed and is currently operating.
When was Vooma founded?
Vooma was founded in 2023. It employs 11 to 50 people.
Where is Vooma based?
Vooma is headquartered in San Francisco, United States, in the North America region.
How does Vooma make money?
One revenue line is on record: saaS Platform Subscription.
Who are Vooma's main competitors?
Direct peers on record are Flock Freight, HappyRobot, Parade and Loadsmart. Broad incumbents are Turvo, Uber Freight, McLeod Software, Samsara and Flexport. FourKites is listed as an emerging player.
Does Vooma have an API?
Yes. Vooma offers a public API for accessing quoting data. Users can download their quoting data via the Public API for deeper insights. Additionally, Vooma Voice agents can integrate with carrier communication systems via API, and the platform's scheduling features connect through APIs for portal-based scheduling (e.g., Blue Yonder, E2open, Opendock). API integrations are used for posting loads to DAT and collecting carrier bids autonomously. Developer documentation is at No Information.