What Aimerce does

Aimerce is a private Delaware-incorporated company founded in 2023 by Yiqi Wu in San Francisco, building server-side tracking and first-party data infrastructure for Shopify direct-to-consumer e-commerce brands. The company's core product, Aimerce Pixel, captures 100% of conversions via server-side tracking and Durable ID technology, extending cookie lifespans to one year and feeding enriched data to Meta, Google, and Klaviyo to improve ad platform optimization (Event Match Quality) and email revenue performance. Its secondary product, Aimerce Agent, is a Chrome extension that deploys AI agents to audit and automate Klaviyo flows, segments, and campaigns, priced at $49/month or free for Pixel subscribers.

The company operates a product-led go-to-market with 30-day risk-free trials through the Shopify App Store and Chrome Web Store, complemented by a white-glove enterprise motion for complex headless and multi-store implementations. Aimerce generates recurring subscription revenue from Pixel and Agents plus credits purchases, and monetizes a 50+ global agency partner network and an affiliate program offering 20% recurring commissions. The business serves a diversified long tail of SMB DTC brands across verticals including jewelry, apparel, health and wellness, e-bikes, footwear, and furniture, with the firm being venture-backed by Upfront Ventures, HFO, Capital F, Soma Capital, and angel investors from OpenAI, Reddit, and Robinhood following a 2023 SEC Form D securities offering of approximately $5.17 million.

Name

Aimerce

Legal name

Aimerce Inc.

Website

https://aimerce.ai

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Aimerce provides server-side tracking and first-party data infrastructure for Shopify DTC e-commerce brands, capturing enriched conversion data for Meta, Google, and Klaviyo and offering an AI-powered Chrome extension to automate Klaviyo email marketing workflows.

Ownership category

akta.pro rank

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Aimerce Pixel Subscription: SaaS subscription model with monthly and annual billing cycles. Customers are billed in advance on a recurring basis. The subscription includes server-side tracking, first-party data collection, and integration with Meta, Google, and Klaviyo. Auto-renews until cancelled.
2. Aimerce Agents Subscription: Chrome extension subscription at $49/month with unlimited Klaviyo accounts, designed for agencies and multi-brand teams. Includes 5 teammates, shared knowledge base, and 10+ features including flow auditing and bulk imports. Free for existing Aimerce Pixel customers.
3. Credits Purchase: One-off payments for purchasing credits that can be used within the service, in addition to recurring subscriptions.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

Aimerce provides a server-side tracking and first-party data platform purpose-built for Shopify e-commerce brands. The Aimerce Pixel captures 100% of conversions through server-side tracking with 1-year first-party cookies, then sends enriched customer data to Meta, Google, and Klaviyo to improve ad targeting and email flow revenue. The Aimerce Agents Chrome extension adds AI-powered Klaviyo auditing, bulk segment creation, and natural-language chat analytics.

Product overview

Aimerce is a unified server-side tracking and first-party data platform for e-commerce, consisting of two core products: Aimerce Pixel (server-side tracking that captures first-party customer data for 1 year and feeds enriched data to Meta, Google, and Klaviyo) and Aimerce Agent (AI-powered Chrome extension for Klaviyo auditing and automation). The platform also offers free tools including a Klaviyo Account Audit Tool and Cookie Tester. The Pixel and Agent products are designed to work together: the Pixel captures and enriches customer data while the Agent uses that data and Klaviyo access to automate flow auditing and optimization.

Differentiator

Problem solved

Functional benefit

Products and services

• Aimerce Pixel Server-side tracking solution that captures 100% of conversions and first-party customer data for Shopify brands. Extends cookie lifespan to 1 year beyond Safari's 7-day limitation, sends enriched event data to Meta, Google, and Klaviyo for improved marketing attribution, and improves site load times by approximately 2 seconds by eliminating GTM dependency.
• Aimerce Agents AI-powered Chrome extension ($49/month) for Klaviyo that audits flows, bulk creates segments, manages team members, and provides analytics. Includes knowledge base for saving and reusing flow/segment templates across accounts. Supports unlimited Klaviyo accounts, 5 teammates, and a shared knowledge base. Free for existing Aimerce Pixel customers.
• Klaviyo Account Audit Tool Free OAuth-connected audit tool that connects to Klaviyo accounts to analyze profiles, flows, and campaigns. Provides instant audit reports including engagement rate scoring, flow performance trends, and campaign revenue analysis.
• Aimerce Cookie Tester Free testing utility that validates cookie consent behavior across different global regions, displaying permission indicators for Marketing, Analytics, Preferences, and Sale of Data categories to ensure proper tracking setup.

Quantifiable outcome

• 10-40% marketing revenue lift in 2 weeks
• +11 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability7 records

Feature5 records

Partnerships

25 partnerships are on record, tiered core and minor.

• KNB OnlinecoreChannel Partner/ Reseller/ Distributor · 1 January 2024Media buyer and email agency specializing in comprehensive digital marketing services with focus on ROI. Partners with Aimerce to provide server-side tracking solutions to their client base.
• The GraygencycoreChannel Partner/ Reseller/ Distributor · 1 January 2024Veteran creatives crafting authentic brand stories through strategic design and compelling copy. Veteran-owned creative agency.
• WeMailYourBrandcoreChannel Partner/ Reseller/ Distributor · 1 January 2024Email marketing agency helping businesses connect with customers through personalized and effective email campaigns.
• Human MarketingcoreChannel Partner/ Reseller/ Distributor · 1 January 2024Human-centric digital marketing strategies that build strong brand connections and drive measurable results.
• SquadraxcoreChannel Partner/ Reseller/ Distributor · 1 January 2024Helps e-commerce brands turn data into more sales through tailored strategies that drive long-term growth.
• In-boxminorChannel Partner/ Reseller/ Distributor · 1 January 2024Innovative email marketing and automation solutions designed to enhance customer relationships and maximize campaign effectiveness. Based in New Zealand.
• The Orchard AgencyminorChannel Partner/ Reseller/ Distributor · 1 January 2024Email & SMS marketing solutions tailored to help Australian businesses thrive in competitive markets.
• Revenue Arc MarketingcoreChannel Partner/ Reseller/ Distributor · 1 January 2024No-fee growth platform using AI-driven insights and advanced ad strategies to supercharge e-commerce performance.
• Zettler DigitalminorChannel Partner/ Reseller/ Distributor · 1 January 2024Comprehensive digital marketing services including email/SMS, paid social, paid search management, and website design and development.
• Pilothouse DigitalcoreChannel Partner/ Reseller/ Distributor · 1 January 2024Results-driven digital marketing agency built to strategically scale brands through an Omni-Channel Marketing System.
• NYMO & CominorChannel Partner/ Reseller/ Distributor · 1 January 2024Affiliate Marketing Consultancy specializing in partnerships on a paid for performance model with over a decade of digital marketing experience.
• Chasing CreativeminorChannel Partner/ Reseller/ Distributor · 1 January 2024Full service agency offering marketing expertise that drive immediate results with hands-on video production.
• Young & CominorChannel Partner/ Reseller/ Distributor · 1 January 2024Creative branding partner for ambitious startups and established companies on a mission to build sticky brand worlds. Launched in 2016.
• Verz DesignminorChannel Partner/ Reseller/ Distributor · 1 January 2024Leading digital commerce agency headquartered in Singapore since 2009 with over 16 years of experience and 5,000+ brands served.
• jetfuel.agencyminorChannel Partner/ Reseller/ Distributor · 1 January 2024Performance-driven digital marketing agency specializing in DTC e-commerce growth for 'better-for-you' brands. Specializes in CPG, pet, health, wellness, and food/beverage.
• Ecommerce BoostcoreChannel Partner/ Reseller/ Distributor · 1 January 2024Leading email marketing agency helping DTC brands unlock more revenue from email and SMS. Manages entire lifecycle end-to-end.
• Climb & ConquerminorChannel Partner/ Reseller/ Distributor · 1 January 2024Search-first Klaviyo agency partnering with ambitious brands to drive performance-based growth through traffic and revenue generation.
• The Loft 325minorChannel Partner/ Reseller/ Distributor · 1 January 2024Powerhouse boutique agency specializing in crafting bold, innovative creative solutions for DTC brands. Meta Business Partner.
• EverboostminorChannel Partner/ Reseller/ Distributor · 1 January 2024Expert SEO and digital marketing solutions tailored to help businesses grow their online presence.
• OdditminorChannel Partner/ Reseller/ Distributor · 1 January 2024UX/UI and development agency specializing in user experience audits and design optimization for eCommerce platforms.
• Backbone Performance Based MarketingminorChannel Partner/ Reseller/ Distributor · 1 January 2024Performance marketing strategies focusing on measurable outcomes and maximizing advertising ROI.
• MetacoreTechnology or Integration · 1 January 2024Primary ad platform integration. Aimerce sends server-side conversion data through Meta Conversion API to improve Event Match Quality and enable ad scaling.
• GooglecoreTechnology or Integration · 1 January 2024Ad platform integration for enhanced conversions and improved tracking across Google Ads.
• KlaviyocoreTechnology or Integration · 1 January 2024Primary email marketing platform integration. Aimerce provides first-party data to power Klaviyo flows, segments, and customer profiles. Also offers AI Agents Chrome extension specifically for Klaviyo.
• ShopifycoreTechnology or Integration · 1 January 2024Primary platform integration. Aimerce app is listed on Shopify App Store with instant setup (15 minutes). Integrates directly with Shopify infrastructure for maximum tracking accuracy.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Triple Whale: Triple Whale is the leading DTC-focused e-commerce analytics and attribution platform for Shopify brands. It competes directly with Aimerce Pixel on first-party tracking, attribution, and Meta/Klaviyo data enrichment, and serves the same DTC SMB customer base.
• Northbeam: Northbeam provides multi-touch attribution and marketing analytics for e-commerce brands, including server-side tracking capabilities. It targets a similar DTC customer base and overlaps heavily with Aimerce's value proposition around feeding accurate conversion data to Meta and Google.
• Polar Analytics: Polar Analytics is a Shopify-focused analytics and attribution platform offering first-party data collection and ad platform integrations. It serves the same SMB DTC merchant segment with comparable functionality around server-side tracking and unified marketing dashboards.
• Elevar: Elevar provides server-side tracking and conversion data optimization specifically for Shopify stores, with deep Meta CAPI and Klaviyo integrations. It is one of the most direct competitors to Aimerce Pixel in the Shopify DTC ecosystem.
• Rockerbox: Rockerbox is a marketing attribution and MMM platform that helps e-commerce brands measure performance across Meta, Google, and other channels. It overlaps with Aimerce's attribution and tracking use cases while serving a slightly more mid-market client base.
• Littledata: Littledata offers Shopify-specific analytics and server-side tracking with a focus on accurate data pipelines to ad platforms and warehouses. It targets the same Shopify DTC customer profile and competes on similar first-party data collection capabilities.

Broad incumbents

• Segment: Segment (Twilio) is a customer data platform that provides identity resolution and server-side event collection across channels. While much broader and more enterprise-focused than Aimerce, its CDP and first-party data capabilities overlap with Aimerce's Durable ID and server-side tracking stack.
• Heap: Heap (now part of Contentsquare) provides product analytics with automatic event capture and behavioral data infrastructure. It overlaps with Aimerce's first-party data and event-tracking infrastructure, though it serves a broader cross-industry enterprise base.
• Amplitude: Amplitude is a product analytics platform with behavioral cohorts and identity resolution capabilities used by e-commerce and DTC brands. It competes more broadly on data infrastructure rather than specifically on Shopify/Meta tracking, but its first-party event collection overlaps with Aimerce's core.

Emerging players

• Attribution: Attribution.app is a multi-touch attribution platform for B2B and B2C brands that emphasizes first-party data and server-side tracking. While smaller and earlier-stage than Triple Whale or Northbeam, it competes for the same mid-market e-commerce analytics wallet share.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/aimerce_ai
• Facebookfacebook.com/aimerce.inc
• LinkedInlinkedin.com/company/aimerce-inc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aimerce