What LeadTruffle does

LeadTruffle (operated by ToolDesk Inc., founded 2024 by Bryan Shankman and headquartered in Austin, Texas) is an AI-first lead capture and qualification platform purpose-built for home service contractors in the US and Canada. The platform unifies inbound leads from website forms, missed calls, AI-handled voice calls, and third-party lead sources (Yelp, Thumbtack, Angi, Google Local Services Ads, Meta Lead Forms, Facebook Lead Forms) into a single conversations inbox, qualifies those leads through AI-driven SMS, email, and voice conversations, and books jobs directly into supported CRMs (Jobber, Housecall Pro, ServiceTitan, Workiz, HubSpot, AccuLynx, Leap, Builder Prime, SmartMoving, ServiceBridge, MaidCentral, Pipedrive, and others) with crew assignment and invoice-based revenue attribution. The product surface includes a website texting widget, popup and embedded forms, missed-call text-back, AI voice agent, AI email campaigns, automated follow-up sequences, a kanban lead workflow board, and franchise lead routing by zip code; an Agency Portal enables channel partners to manage multiple contractor clients with white-labeling. Infrastructure is built on Twilio for SMS, with direct API integrations to Thumbtack and Google LSA that bypass Zapier, plus a public REST API and outbound webhooks for custom CRM and lead-source integrations.

LeadTruffle monetizes via monthly SaaS subscriptions across four tiers — Essential ($229/month), Growth ($399/month), Scale ($629/month), and custom Enterprise pricing — each carrying a $299 one-time onboarding fee and month-to-month terms with no long-term contracts. Revenue is supplemented by usage-based lead overages ($0.75 per additional lead on Scale), AI voice minutes, SMS and email credits bundled per tier, and agency bulk pricing. Go-to-market is product-led with self-serve signup, dedicated onboarding support, and content/SEO-driven top-of-funnel; sales-assisted Calendly demos support mid-market and enterprise deals. Distribution channels include direct website sales, the Jobber app marketplace, the Zapier app ecosystem, an affiliate program, and earned media in Markets Insider, Yahoo! Finance, Associated Press, and MarketWatch. The company claims 500+ service businesses on its Angi integration page and serves named SMB contractors across more than ten trades (roofing, plumbing, HVAC, painting, landscaping, electrical, insulation, junk removal, water treatment, moving, tree service, decks, TV mounting, auto services, pet services, fitness). No external funding rounds, institutional investors, or acquisitions are disclosed in the available materials, indicating founder/bootstrapped capitalization to date.

Name

LeadTruffle

Legal name

ToolDesk Inc.

Website

https://leadtruffle.co

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

LeadTruffle is an AI-first lead capture and qualification platform for US and Canadian home service contractors, unifying website, missed-call, and third-party lead sources (Yelp, Thumbtack, Angi, Google LSA) into one inbox, qualifying leads via AI SMS/voice/email, and booking jobs directly into CRMs like Jobber, Housecall Pro, and ServiceTitan.

Ownership category

akta.pro rank

Product category

AI Lead Qualification Software for Home Services

NAICS

Telephone Call Centers (56142)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Lead Qualification & Inside Sales Support Services (BPAFAKAK)

akta.pro secondary industry

Inbound Lead Qualification & Routing (MQL/SQL) (BPAAADAC)

Keywords

• AI lead qualification
• Home service software
• Speed-to-lead platform
• Missed call text back
• Contractor CRM integration

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription SaaS - Essential Plan: Monthly subscription at $229/month for 150 leads/month, 2000 SMS credits, 3000 email sends, 250 AI voice minutes. Includes website texting widget, AI phone & voice, missed-call text-back, scheduling & calendar, and Yelp integration. $299 one-time onboarding fee.
2. Subscription SaaS - Growth Plan: Monthly subscription at $399/month for 300 leads/month, 6000 SMS credits, 10000 email sends, 700 AI voice minutes. Includes everything in Essential plus SMS & voice follow-ups, 10DLC registration, human takeover, and advanced integrations.
3. Subscription SaaS - Scale Plan: Monthly subscription at $629/month for 500 leads/month, 9000 SMS credits, 15000 email sends, 1200 AI voice minutes. Includes everything in Growth plus priority support, advanced analytics, and API & custom integrations. Optional overage billing at $0.75 per additional lead.
4. Enterprise Custom Pricing: Custom pricing for tailored solutions with multi-location support, custom lead volumes, white-label solution, dedicated infrastructure, enterprise SLA, and dedicated account manager.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels11 records

Core offering

LeadTruffle is an AI-first lead capture and qualification SaaS platform for home service contractors that unifies website forms, missed calls, third-party lead sources (Yelp, Thumbtack, Angi, Google LSA), and AI voice into a single inbox. Its AI automatically qualifies leads over SMS, email, and voice 24/7, then books jobs directly into contractor CRMs such as Jobber, Housecall Pro, and ServiceTitan. The platform is sold as monthly subscriptions (Essential $229, Growth $399, Scale $629) plus an Enterprise tier with white-label and multi-location support.

Product overview

LeadTruffle is a unified AI-first lead capture and qualification platform designed for home service contractors. The core platform combines website texting widgets, missed-call text-back AI conversations, AI voice call answering, and a unified conversations inbox with a lead workflow kanban board. These core products work together to capture leads from website forms, missed calls, AI voice calls, and third-party lead sources (Yelp, Thumbtack, Angi, Google LSA, Meta lead forms), qualify them via AI-powered SMS/email/voice conversations, and sync qualified leads to CRMs. The platform also includes Automated Follow-Up, Lead Routing for franchises, an Agency Portal for managing multiple client accounts, and a LeadTruffle API for programmatic integration. Additional tools include an AI Knowledge Base for personalization, ROI Calculator, Google LSA Cost Calculator, and Review Image Generator.

Differentiator

Problem solved

Functional benefit

Products and services

• LeadTruffle Platform Unified AI-first lead capture and qualification SaaS platform for home service contractors that consolidates website forms, missed calls, third-party lead sources (Yelp, Thumbtack, Angi, Google LSA), and AI voice into a single inbox, with AI-powered SMS/email/voice qualification and direct booking into contractor CRMs.
• Website Texting Widget Website widget that captures leads via name and phone number and converts visitors into instant AI-powered text conversations, claimed to convert 5x better than traditional forms.
• Missed Call Text-Back Automatically texts every missed call from a dedicated 10DLC phone number, qualifies the lead via AI, and follows up based on voicemail content to maintain speed-to-lead response score.
• AI Voice Agent AI voice agent that answers missed calls with multiple male/female voice options, collects job details, and routes or books appointments with human transfer capability when requested.
• AI Email Campaigns AI-assisted email campaign functionality with reply qualification workflows, built-in unsubscribe handling, suppression controls, and custom sending domains for CAN-SPAM-aligned outbound.
• Automated Follow-Up Time-based follow-up automation for leads who do not respond initially, with up to three follow-up attempts per lead channel and configurable delays between 30 minutes and 5 days.
• Unified Conversations Inbox Single three-panel inbox consolidating SMS, email, missed calls, AI calls, Yelp, Thumbtack, Angi, and Google LSA leads with source/assignee filtering, archive, and mobile-responsive design.
• Lead Workflows Kanban Board Kanban-style lead workflow with stages, assignments, and drag-and-drop status updates plus full conversation history for tracking leads from new to booked.
• Lead Routing for Franchises Automatic lead distribution to the appropriate franchise location based on zip code, with mapping of companies to zip codes and radius areas plus a designated default company for widget configuration.
• Yelp Auto Responder Instant AI SMS engagement for Yelp inquiries with Zapier-powered two-way messaging back into Yelp conversations and AI or human takeover options.
• Thumbtack Autoresponder Direct API integration (no Zapier required) connecting Thumbtack to LeadTruffle with two-way platform-native messaging and AI auto-replies.
• Google LSA Leads Instant AI response for Google Local Services Ads leads via email responder and direct API integration to improve LSA response-time ranking.
• Angi Auto Responder Webhook integration that ingests Angi leads and qualifies them via AI with processing modes for ingest-only, email qualification, or SMS qualification.
• Popup Widget Popup widget that appears based on timing or exit intent for additional website lead capture opportunities.
• Embedded Lead Form Embeddable iframe form that can be placed anywhere on the website with a JavaScript-embedded option for better analytics integration.
• Agency Portal Dedicated portal for agencies managing multiple client accounts, with cross-client lead dashboard, map visualization, one-click client login, white-label widgets and notification emails, and discounted bulk rates.
• LeadTruffle API Public REST API with endpoints for lead retrieval, contact/client upsert, widget configuration, AI lead qualification triggers, conversion tracking, lead status updates, V1/V2 webhook management, and browser widget JavaScript APIs for attribution handoff.

Quantifiable outcome

• 78% of jobs go to the first responder
• +3 more outcomes

Named customers17 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration30 records

AI capability9 records

Feature9 records

Partnerships

33 partnerships are on record, tiered core and supporting.

• JobbercoreTechnology or IntegrationNative CRM integration with Jobber for customer + lead sync, exact-slot AI booking with crew/employee assignment, and invoice revenue attribution. Listed on Jobber app marketplace.
• Housecall ProcoreTechnology or IntegrationNative CRM integration supporting customer + lead sync, exact-slot AI booking with round-robin crew assignment and complex calendar management, and invoice revenue attribution.
• ServiceTitancoreTechnology or IntegrationNative CRM integration via private app for customer or lead sync, exact-slot AI booking, and invoice revenue attribution.
• ThumbtackcoreTechnology or IntegrationOAuth connection with direct API integration for new negotiations and messages. Two-way platform-native messaging without Zapier required. AI auto responder replies directly on Thumbtack platform.
• Google Local Services AdscoreTechnology or IntegrationDirect API integration connects Google Ads and syncs Local Services leads with two-way platform-native messaging. Email responder forwards LSA emails to LeadTruffle address for AI reply via relay.
• YelpcoreTechnology or IntegrationZapier-powered two-way messaging bringing Yelp leads and messages into LeadTruffle inbox. AI or human users can reply back into Yelp conversations.
• AngicoreTechnology or IntegrationWebhook integration for Angi (Angie's List / HomeAdvisor) leads with processing modes for ingest only, email qualification, or SMS qualification.
• WorkizsupportingTechnology or IntegrationLead sync, AI booking into Workiz jobs, availability-aware scheduling, optional team assignment, and booking logs.
• HubSpotsupportingTechnology or IntegrationCRM integration for automatically pushing qualified leads to HubSpot using just an API key - no technical expertise required.
• ZapiercoreTechnology or IntegrationZapier integration connects LeadTruffle to 5,000+ applications. Native Zapier app at zapier.com/developer/public-invite/220392/81dfd957203552b831cf1cfcc0d03082/.
• TwiliocoreTechnology or IntegrationSMS service provider powering all text messaging functionality. Twilio acts as service processor on behalf of LeadTruffle.
• AccuLynxsupportingTechnology or IntegrationAI lead sync and direct AI booking for roofing leads. AI qualifies roofing leads, offers real appointment times, confirms the slot, and sets initial job appointment directly in AccuLynx.
• ServiceTitansupportingTechnology or IntegrationNative integration via private app for customer or lead sync, exact-slot AI booking, and invoice revenue attribution.
• Leap CRMsupportingTechnology or IntegrationAI lead sync, booking appointments, and tracking which marketing sources turn into real revenue with invoice revenue attribution.
• Builder PrimesupportingTechnology or IntegrationAI lead sync, creating or updating Clients/Opportunities, and letting AI book confirmed appointments on Builder Prime Sales Calendar.
• SmartMovingsupportingTechnology or IntegrationSeamlessly connects LeadTruffle to SmartMoving for moving company CRM integration. Simple setup with Pro API or Leads API.
• ServiceBridgesupportingTechnology or IntegrationLead sync through ServiceBridge Public API for sending qualified leads into field service software as new ServiceBridge Leads.
• Google BusinesssupportingTechnology or IntegrationIntegration with Google Business for lead source tracking and attribution.
• Google CalendarsupportingTechnology or IntegrationGoogle Calendar integration for busy time syncing to prevent double-booking. Uses free/busy information only.
• Facebook Lead FormssupportingTechnology or IntegrationCapture Facebook leads via Zapier integration and AI texts them back instantly.
• Meta PixelsupportingTechnology or IntegrationMeta Pixel integration for marketing attribution and conversion tracking.
• CallRailsupportingTechnology or IntegrationCallRail integration for call tracking and missed call forwarding to LeadTruffle AI.
• ServiceMonstersupportingTechnology or IntegrationCRM integration for lead sync and customer management.
• ServiceMindersupportingTechnology or IntegrationCRM integration for lead sync and customer management.
• ServiceWorkssupportingTechnology or IntegrationCRM integration for lead sync and customer management.
• ClientTethersupportingTechnology or IntegrationCRM integration for lead sync and customer management.
• PipedrivesupportingTechnology or IntegrationCRM integration for lead sync and pipeline management.
• JobNimbussupportingTechnology or IntegrationCRM integration supporting scheduling for contractors.
• LMNsupportingTechnology or IntegrationCRM integration for landscaping businesses with scheduling support.
• AspiresupportingTechnology or IntegrationCRM integration for landscaping businesses.
• Service AutopilotsupportingTechnology or IntegrationCRM integration for landscaping businesses with scheduling support.
• MaidCentralsupportingTechnology or IntegrationCRM integration for maid/cleaning service businesses.
• CalendlysupportingGTM or Marketing PartnerDemo booking platform used throughout website via Calendly links for sales conversations and demo scheduling.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/leadtruffle
• YouTubeyoutube.com/@leadtruffle
• Facebookfacebook.com/leadtruffle
• LinkedInlinkedin.com/company/leadtruffle
• Instagraminstagram.com/leadtruffle

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LeadTruffle