Sojo
- Company typePrivate
- Founded2021
- HeadquartersDallas, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Sojo does
Sojo (legally Get Sojo, Inc.) is a Delaware-incorporated, venture-backed B2B technology company that provides an amenity automation platform for the short-term/vacation rental industry. Founded in 2021 and headquartered in Clarksville, Tennessee, the company targets professional vacation rental property managers operating portfolios ranging from boutique operators to multi-thousand-property enterprises. Its core offering is a PMS-integrated automation layer that pulls real-time reservation data (guest count, stay type, booking changes, check-out dates) and automatically selects, kits, labels, and delivers property-specific amenity packages timed to turnover cycles.
The underlying technology rests on direct integrations with major property management systems (Guesty, Hostaway, Hostfully, Escapia, Breezeway, Streamline, AvantStay, Barefoot, iTrip, Track, SkyRun) and ~17 additional connector integrations (Cloudbeds, Mews, OwnerRez, Lodgify, etc.), enabling real-time sync without manual rekeying. The product portfolio spans five SKU categories (Bathroom, Kitchen, Refill, Pantry, Gifts) with 300+ curated SKUs, plus five pre-configured Turn Day Kits (Beach, Mountain, Urban, Essentials, Pet Friendly) and a Custom Branding add-on that co-designs branded packaging with QR codes for direct-booking and review capture. Customers cite labor savings of 15+ hours/month per operator and 192 hours/month for large portfolios (e.g., 360 Blue).
Sojo monetizes through recurring amenity subscription/delivery contracts at the property level, supplemented by individual product sales ($0.40–$51.50+ per unit) and a premium Custom Branding service. Go-to-market is enterprise field sales augmented by a sales-led motion with free sample kits, case-study-driven ROI messaging ("cheapest employee"), and a Champion Hub that equips internal advocates. The company has raised approximately $18.7M across at least four rounds (2021 seed $5M, 2023 Series A $6.2M led by Ballast Point Ventures, 2025 round $5M, and a January 2026 $2.5M 506(b) exempt offering) and serves 600+ managers covering 75,000+ properties and 1M+ stays.
Sojo firmographics
Firmographics- Name
- Sojo
- Legal name
- Get Sojo, Inc.
- Website
- https://getsojo.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Sojo industry classification
Industry- Product category
- Vacation Rental Amenity Automation
- SIC
- Services-Facilities Support Management Services (8744), Wholesale-Furniture & Home Furnishings (5020)
- akta.pro primary industry
- Resort & Branded Residence Vacation Rental Management (BPAJAIAE)
- akta.pro secondary industry
- Professional/Managed Inventory Vacation Rental Marketplaces (THAMALAB)
Keywords
Where Sojo is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sojo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Amenity Subscription/Delivery: Recurring delivery of curated amenity kits for vacation rental properties, synced to reservation calendars and turn schedules. Customers pay per kit or on a subscription basis with regular shipments.
- Individual Product Sales: Individual amenity products available for purchase including bathroom kits, kitchen supplies, pantry items, refill programs, and guest gifts. Products range from $0.40 to $51.50+ per unit.
- Custom Branding Services: Premium custom branding service for amenity packaging, including design, QR codes, and messaging. Brand-ready in approximately 30 days. Contributes to revenue through higher-priced branded products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Bathroom Kits - Lite to Lux tiers |
| Unit Pricing | Pay-as-you-go | Kitchen Kits - Lite to Lux tiers |
| Unit Pricing | Pay-as-you-go | Refill Products |
| Unit Pricing | Pay-as-you-go | Guest Gift Items |
| Unit Pricing | Pay-as-you-go | Pantry Items |
| Unit Pricing | Pay-as-you-go | Turn Day Kits - Property-specific bundles |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Sojo product offering
Product offeringCore offering
Sojo operates an amenity automation platform that integrates with vacation rental property management systems (PMS) to automatically select, kit, and deliver personalized amenity packages for each stay, synced to reservation calendars and turn schedules. The platform supports custom-branded packaging, real-time kit adjustment on booking changes, just-in-time delivery, and a catalog of 300+ curated physical amenity items spanning bathroom kits, kitchen kits, refill programs, pantry essentials, and guest gifts. Customers access offerings through the company website, with enterprise accounts managed by a direct sales team.
Product overview
Sojo is an amenity automation platform for vacation rental operators. The core offering is the Automation Platform, which connects to PMS systems via direct integrations (AvantStay, Guesty, Hostaway, etc.) or connector integrations (Cloudbeds, Lodgify, etc.) to sync reservation data and automatically select, kit, and deliver personalized amenity packages for each stay. The product portfolio spans five main categories: Bathroom Amenities (Full/Half Bath Kits, Refill Pump Bottles/Pouches/Gallons), Kitchen Amenities (Kitchen Kits with various tiers), Refill Program (bulk dispensers for repeated use), Pantry Essentials (coffee, snacks, condiments), and Guest Gifts (summer bundles, beach gear, drinkware). Pre-configured Turn Day Kits (Beach Kit, Mountain Kit, Urban Kit, Essentials Kit, Pet Friendly Kit) bundle core products by property type. Custom Branding is an add-on service enabling property managers to apply their branding to amenity packaging with QR codes for marketing purposes. Products arrive pre-counted, pre-packaged, and labeled by property name and color-coded by departure date.
Differentiator
Problem solved
Functional benefit
Products and services
- Automation Platform Amenity automation platform that syncs with PMS and reservation systems (Guesty, Hostaway, Escapia, AvantStay, Breezeway, and 20+ others) to automatically build, kit, and deliver personalized amenity packages for each vacation rental turnover based on property data, guest count, stay type, and booking changes. Sold as a subscription service to vacation rental property managers.
- Custom Branding Custom-branded amenity packaging service with in-house design team producing logos, colors, messaging, and QR codes aimed at driving direct bookings, building owner trust, and encouraging guest reviews. Brand-ready timelines of approximately 30 days. Sold as a premium add-on to the Automation Platform.
- The Beach Kit Pre-configured turn day amenity kit for beach rentals containing Pro Full Bath Kit, Pro Kitchen Kit, Coffee Bundles, Sun Kit, toilet paper, paper towels, kitchen trash bags, and room trash bags. Sold per unit to vacation rental operators managing beach properties.
- The Mountain Kit Pre-configured turn day amenity kit for mountain and cabin rentals containing Welcome Bundle, Wooden Bottle Opener, Elevate Kitchen Kit, Elevate Full Bath Kit, Angel Soft Ultra toilet paper, and Scott Choose-a-Roll paper towels. Sold per unit to vacation rental operators managing mountain properties.
- The Urban Kit Pre-configured turn day amenity kit for city and downtown rentals containing Canvas Tote Bag, Coffee Bundles, Full Bath Core Kit, Basics Kitchen Kit, Half Bath Basics Kit, toilet paper, room trash bags, and kitchen trash bags. Sold per unit to vacation rental operators managing urban properties.
- The Essentials Kit Core amenity kit providing a reliable, no-frills foundation containing Canvas Tote Bag, Wine Corkscrew, Lux Kitchen Kit, Lux Full Bath Kit, Cottonelle Professional toilet paper, and guest essentials. Sold per unit to vacation rental operators as a baseline kit.
- The Pet Friendly Kit Pre-configured turn day amenity kit for pet-friendly vacation rental stays containing Pet Bundle, Awake Ground Coffee, Elevate Kitchen Kit, Pro Full Bath Kit, toilet paper, room trash bags, and kitchen trash bags. Sold per unit to operators managing pet-friendly properties.
- Bathroom Amenities Pre-kitted bathroom essentials collection including Full Bath Kits (Lite, Rinse, Core, Basics, Elevate, Pro, Lux), Half Bath Kits (Basics, Pro, Lux), Refill Pump Bottles (Roam Amber, Wander White), Refill Pouches and Gallons, and Paper Goods (toilet paper, trash bags, tissues). Sold per unit to vacation rental operators.
- Kitchen Amenities Pre-kitted kitchen essentials collection including Kitchen Kits (Lite, Rinse, Basics, Core, Sidekick, Pro, Elevate, Lux), Refill products, and Paper Goods (paper towels, trash bags). Sold per unit to vacation rental operators.
- Refill Program Refillable amenity program including Roam and Wander Pump Bottles, Refill Pouches (1L), Refill Gallons, and Bulk items (makeup wipes, dishwasher tablets, laundry pods, dish sponges) for bathroom, kitchen, and laundry areas. Sold per unit with subscription option.
- Pantry Essentials Pantry item collection including Coffee Bundles, Pantry Bundle, Welcome Bundle, Movie Night Bundle, Savory Welcome Bundle, Sweet Welcome Bundle, and individual items (coffee, tea, snacks, condiments, oils). Sold per unit to vacation rental operators.
- Guest Gifts Guest gift collection including Summer Bundles (Sun Kit, Sunshine Bundle, BBQ Bundle, Adventure Bundle), beach gear (dry bags, coolers, towels), drinkware (tumblers, water bottles, koozies), apparel (hats, beanies), and activity items (playing cards, paddle ball sets). Sold per unit to vacation rental operators.
Quantifiable outcome
- Saves 15+ hours per month on inventory management per operator
- +5 more outcomes
Companies that use Sojo
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles1 record
Sojo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration28 records
AI capability2 records
Feature5 records
Sojo partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and supporting.
- AvantStaycoreDirect integration partnership. Sojo syncs with AvantStay's PMS to pull reservation data and automate amenity deliveries for AvantStay-managed properties.
- Barefoot TechnologiescoreDirect integration partnership for real-time reservation data sync enabling automated amenity programs.
- EscapiacoreDirect integration partnership for PMS-synced amenity automation.
- BreezewaycoreDirect integration partnership for operational and amenity coordination.
- GuestycoreDirect integration partnership. One of the largest vacation rental PMS platforms integrated with Sojo's automation system.
- HostawaycoreDirect integration partnership for automated amenity management.
- HostfullycoreDirect integration partnership for property management and amenity automation.
- iTripcoreDirect integration partnership. Multiple iTrip franchises (Houston, Charlotte) featured as case study customers.
- StreamlinecoreDirect integration partnership for PMS-synced amenity automation.
- Track HospitalitycoreDirect integration partnership for automated amenity delivery.
- SkyRuncoreDirect integration partnership. Featured as a customer case study with operational efficiency improvements.
- Connector IntegrationssupportingAdditional connector integrations include: Avantio, Beds24, CiiRUS, Cloudbeds, Holiday Software, Inntopia, Hostify, Mews, Motif, OwnerRez, RealTPage, RentManager, RentalMe, Rental Network, Smily, Virtual Resort Manager, WebRezPro.
Scale indicators12 records
Recent moves5 records
Sojo competitors and assessment
Company assessmentDirect peers
- Breezeway: Property operations and turnover coordination software for vacation rentals, with features for cleaning, inspection, and amenity management. Direct comparable to Sojo in automating turn-day workflows for short-term rental operators.
- Turno (Dack): Cleaning and turnover automation platform for short-term rentals and vacation rental managers. Competes for the same 'turn-day chaos' pain point that Sojo addresses, with overlapping workflows around property preparation between stays.
- Properly: Cleaning management software for vacation rentals and serviced accommodation. Targets the same property manager workflow of preparing units between guests, overlapping with Sojo's turn-day automation concept.
Broad incumbents
- Guesty: One of the largest vacation rental PMS platforms and a Sojo integration partner. Already controls reservation data Sojo depends on and could expand into amenity automation as part of a broader property operations suite.
- Hostaway: Vacation rental PMS platform with broad market reach and direct integration with Sojo. As a PMS incumbent, it has the customer reach and data access to potentially build competing amenity automation functionality.
- Vacasa: Largest U.S. vacation rental management company operating thousands of properties. Represents both a current/potential Sojo customer and an in-house operator at scale that could bypass Sojo with internal tooling.
- TurnKey Vacation Rentals: National vacation rental management company operating large portfolios. Comparable to Vacasa as a large operator that could choose to build amenity automation in-house or remain a Sojo customer.
- Gilchrist & Soames: Established premium hotel and resort amenity supplier with brand recognition across luxury hospitality. Comparable to Sojo on the physical-product side but without the PMS-synced automation layer.
- Apotheke: Premium hospitality amenity brand supplying hotels and short-term rentals with branded bath and body products. Overlaps with Sojo's premium tier (Lux kits) and custom branding offering.
Emerging players
- Sonder: Tech-enabled short-term rental and apartment-style hospitality operator. Relevant as a peer in tech-enabled accommodation with similar guest experience focus, though operating its own inventory rather than serving third-party managers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Sojo social profiles
Digital presenceSojo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sojo leadership team
Management profileNumber of profiles
Profiles2 records
Sojo funding detail
Funding detailFunding overview
Funding rounds4 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sojo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sojo
What does Sojo do?
Sojo operates an amenity automation platform that integrates with vacation rental property management systems (PMS) to automatically select, kit, and deliver personalized amenity packages for each stay, synced to reservation calendars and turn schedules. The platform supports custom-branded packaging, real-time kit adjustment on booking changes, just-in-time delivery, and a catalog of 300+ curated physical amenity items spanning bathroom kits, kitchen kits, refill programs, pantry essentials, and guest gifts. Customers access offerings through the company website, with enterprise accounts managed by a direct sales team.
Is Sojo a public or private company?
Sojo is a private company. It is classified as venture growth investor backed and is currently operating.
When was Sojo founded?
Sojo was founded in 2021. It employs 11 to 50 people.
Where is Sojo based?
Sojo is headquartered in Dallas, United States, in the North America region.
How does Sojo make money?
Three revenue lines are on record. Amenity Subscription/Delivery is the primary driver. The others are individual Product Sales and custom Branding Services.
Who are Sojo's main competitors?
Direct peers on record are Breezeway, Turno (Dack) and Properly. Broad incumbents are Guesty, Hostaway, Vacasa, TurnKey Vacation Rentals, Gilchrist & Soames and Apotheke. Sonder is listed as an emerging player.
Does Sojo have an API?
No public API is recorded for Sojo.
What industry is Sojo in?
Sojo's product category is Vacation Rental Amenity Automation. Its primary akta.pro industry code is BPAJAIAE, Resort & Branded Residence Vacation Rental Management, with a secondary code of THAMALAB, Professional/Managed Inventory Vacation Rental Marketplaces. Its SIC code is 8744.