Appbot
Appbot is an AI-powered app feedback intelligence SaaS platform that aggregates, analyzes, and auto-responds to iOS, Google Play, macOS, Microsoft, and Amazon app store reviews globally. It sells tiered subscriptions to product, support, and engineering teams at enterprises and app developers.
- Company typePrivate
- Founded2014
- HeadquartersPerth, Australia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Appbot does
Appbot is an Australian SaaS company, incorporated as Appbot Pty Ltd and headquartered in Perth, Western Australia, that operates an AI-powered app feedback intelligence platform. The product aggregates user reviews from iOS, Google Play, macOS, Microsoft, and Amazon app stores across every country, automatically classifies sentiment, topics, keywords, phrases, and emotions using a proprietary analysis AI trained for nearly a decade on more than 400 million real app reviews (reported at 93%+ accuracy), and routes the resulting data into support, communication, ITSM, CRM, and BI tools via native integrations and a RESTful API. In 2024 the company layered on ChatGPT-powered generative reply drafts and automated reply rules, and has formally onboarded OpenAI and Anthropic as AI subprocessors.
The company's go-to-market is product-led and self-serve, with a 14-day free trial requiring no credit card and onboarding measured in minutes. Pricing is tiered subscription SaaS (Small at $49/month, Medium at $99/month, Large from $166/month, Premium from $479/month with SAML SSO and 20+ seats), with annual billing offering up to 33% savings. A Premium enterprise motion is overlaid via quote-based sales. Appbot describes itself as bootstrapped and self-funded, with no external funding rounds disclosed, and the leadership team is co-founded and co-led by Stuart Hall and Claire McGregor.
Customers reportedly include more than 25% of Fortune 100 companies and 35% of top charting app developers, with named logos spanning Microsoft, LinkedIn, Johnson & Johnson, BMW, Deutsche Bank, Lloyds Banking Group, UBS, Vodafone, O2, The New York Times, Sky, DHL, Burger King, Tim Hortons, Strava, AirAsia, Target, Kmart, and NHL, across healthcare, financial services, automotive, telecommunications, media, retail, gaming, and travel verticals. Appbot holds SOC 2 Type II certification and is GDPR-compliant, and is supported by a small (1–10 person) team based in Australia.
Appbot firmographics
Firmographics- Name
- Appbot
- Legal name
- Appbot Pty Ltd
- Website
- https://appbot.co
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Appbot is an AI-powered app feedback intelligence SaaS platform that aggregates, analyzes, and auto-responds to iOS, Google Play, macOS, Microsoft, and Amazon app store reviews globally. It sells tiered subscriptions to product, support, and engineering teams at enterprises and app developers.
- Ownership category
- akta.pro rank
Appbot industry classification
Industry- Product category
- App Review Intelligence Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- App Security, Compliance & Review Automation Platforms (BPAMADAJ)
- akta.pro secondary industry
- Human Oversight, Review & Content Moderation Tooling (HDAAAMAH)
Keywords
Where Appbot is headquartered
LocationHeadquarters
- HQ city
- Perth
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Appbot business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- Subscription SaaS: Monthly or annual subscription plans (Small, Medium, Large, Premium) with tiered pricing based on number of sources/apps tracked and team seats. Annual billing offers up to 33% savings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Small - Track up to 5 sources |
| Subscription | Annual | Medium - Track up to 40 sources |
| Subscription | Annual | Large - Track up to 100 sources, 7+ seats |
| Subscription | Annual | Premium - Enterprise tier, 20+ seats |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Appbot product offering
Product offeringCore offering
Appbot is an AI-powered app feedback intelligence SaaS platform that aggregates app store reviews from iOS, Google Play, Mac, Microsoft, and Amazon across all countries. It applies proprietary sentiment analysis AI (trained on 400M+ reviews with 93%+ accuracy) and ChatGPT-powered reply automation to monitor, analyze, and respond to user reviews at scale, with integrations into Slack, Zendesk, Jira, Salesforce, and other tools.
Product overview
Appbot is a unified AI-powered app feedback intelligence platform. The core Appbot product combines proprietary sentiment analysis AI (trained on 400M+ real app reviews with 93%+ accuracy) with ChatGPT-powered reply automation. The platform includes modules for monitoring app store reviews (iOS, Google Play, macOS, Microsoft, Amazon), sentiment analysis tools, text analysis tools (NLP), app ratings tracking, customizable dashboards, and the Appbot API for custom integrations. Recent additions include Reply to Reviews and Appbot AI features for automated, AI-generated reply drafts and canned responses. Available in Small ($49/mo), Medium ($99/mo), Large ($166/mo), and Premium ($479/mo) plans with 14-day free trials.
Differentiator
Problem solved
Functional benefit
Products and services
- Appbot Core AI-powered app feedback intelligence SaaS platform that monitors, analyzes, and helps teams respond to app store reviews from iOS, Google Play, Mac, Microsoft, and Amazon stores across all countries. Combines proprietary sentiment analysis AI with integrations to team workflows.
- Appbot API
Quantifiable outcome
- 93%+ sentiment analysis accuracy
- +3 more outcomes
Companies that use Appbot
Customer profileNamed customers27 records
Segments5 records
Ideal customer profiles4 records
Appbot technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability5 records
Feature6 records
Appbot partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core.
- SlackcoreNative integration allowing routing of app reviews to any Slack channel by rating, sentiment, topic, or keyword. Whole team sees feedback in real time.
- Microsoft TeamscorePost review alerts directly into Teams channels to keep support and product teams informed without leaving Teams.
- ZendeskcoreTurn 1-star reviews into Zendesk tickets automatically. Reply from Zendesk and the response posts back to the store.
- FreshdeskcoreNegative reviews become Freshdesk tickets the moment they're posted. Respond directly from existing support workflow.
- JiracoreCreate Jira issues directly from bug reports in reviews. Bridge user feedback and engineering backlog automatically.
- SalesforcecorePush review data and sentiment scores into Salesforce records. Connect app feedback to CRM and customer data.
- TableaucoreSend app review data direct to Tableau via Web Data Connector for comparison with other business data including marketing spend, conversion rates, and support volume.
- ZapiercoreConnect Appbot to hundreds of other tools via Zapier integration, enabling custom workflows.
- Google ChatcoreSend review alerts straight into Google Chat spaces for teams on Google Workspace.
- TrellocoreSend iOS and Google Play app reviews to Trello for visual project management tracking.
- WebhookscoreCustom webhook integrations for pushing reviews to any system not natively supported.
- Amazon Web ServicescoreCloud infrastructure provider for Appbot's web hosting. Subprocessor for data processing under GDPR DPA.
- StripecorePayment processing provider. PCI Service Provider Level 1 certified for secure payment handling.
- Google InccoreEmail, cloud-based document collaboration and analytics. Subprocessor for data processing under GDPR DPA.
- OpenAI, LLCcoreAI features provider for ChatGPT-powered reply drafts and auto-replies. Subprocessor effective June 4, 2026.
- Anthropic, PBCcoreAI features provider for enhanced AI capabilities. Subprocessor effective June 4, 2026.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Appbot competitors and assessment
Company assessmentBroad incumbents
- data.ai (formerly App Annie): data.ai is a broader mobile intelligence platform that includes app store review monitoring within a wider portfolio of market and usage analytics. It competes with Appbot in the same enterprise buyer accounts but at a much larger scope and price point.
- Qualtrics: Qualtrics is an experience management platform offering text analytics, sentiment analysis, and survey tools used by large enterprises. While it does not specialize in app store reviews, it competes for the broader VOC technology budget that Appbot serves.
- Medallia: Medallia is a large-scale customer experience and Voice-of-Customer platform used by global enterprises. Appbot competes for the same enterprise VOC budget but operates in a more specialized app-review niche rather than Medallia's full omnichannel feedback suite.
Direct peers
- Appfigures: Appfigures provides app store analytics, ASO, and review monitoring for iOS, Google Play, and Amazon. It overlaps directly with Appbot on review aggregation and ratings tracking and targets the same SMB and indie app developer segment.
- Sensor Tower: Sensor Tower offers mobile app intelligence including app store review and rating analysis alongside market data. It is a scaled competitor with significantly more funding, overlapping with Appbot's review analytics use cases for product and growth teams.
- AppTweak: AppTweak is an App Store Optimization and competitor intelligence platform that includes app review analytics, sentiment, and keyword tools. It serves a similar customer base of app marketers and product teams with overlapping review intelligence capabilities.
- AppFollow: AppFollow is the closest direct competitor to Appbot, offering app store review monitoring, sentiment analysis, and reply tools for iOS and Google Play. It targets the same product, support, and growth personas with overlapping feature sets, making it the natural head-to-head in the Appbot category.
Emerging players
- TheTool: TheTool is an app review management tool focused on helping developers respond to App Store and Google Play reviews. It overlaps narrowly with Appbot's reply and monitoring features, primarily targeting indie developers and small studios.
- Birdeye: Birdeye is a reviews and reputation management platform focused on multi-location businesses and customer review generation. It competes for a share of the customer feedback and review response budget, although its primary use cases are local business reviews rather than app store reviews.
- Yotpo: Yotpo is a commerce-focused reviews, ratings, and user-generated content platform for e-commerce brands. While it is e-commerce-centric rather than app-store-centric, it competes in the broader enterprise review management space and adjacent sentiment analytics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Appbot social profiles
Digital presenceAppbot compliance and trust
Trust signalCompliance3 records
Appbot financial estimates
Financial estimateRevenue estimate
Valuation estimate
Appbot leadership team
Management profileNumber of profiles
Profiles3 records
Appbot funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Appbot M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Appbot
What does Appbot do?
Appbot is an AI-powered app feedback intelligence SaaS platform that aggregates app store reviews from iOS, Google Play, Mac, Microsoft, and Amazon across all countries. It applies proprietary sentiment analysis AI (trained on 400M+ reviews with 93%+ accuracy) and ChatGPT-powered reply automation to monitor, analyze, and respond to user reviews at scale, with integrations into Slack, Zendesk, Jira, Salesforce, and other tools.
Is Appbot a public or private company?
Appbot is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Appbot founded?
Appbot was founded in 2014. It employs 1 to 10 people.
Where is Appbot based?
Appbot is headquartered in Perth, Australia, in the Oceania region.
How does Appbot make money?
One revenue line is on record: subscription SaaS.
Who are Appbot's main competitors?
Broad incumbents on record are data.ai (formerly App Annie), Qualtrics and Medallia. Direct peers are Appfigures, Sensor Tower, AppTweak and AppFollow. Emerging players are TheTool, Birdeye and Yotpo.
Does Appbot have an API?
Yes. Appbot offers a RESTful API for exporting app review and ratings data. The API allows users to fetch reviews across all major app store platforms (Apple App Store, Google Play Store, Windows App Store) from a single source. Users can access Appbot data in JSON format, build custom alerts, dashboards, and integrations. The API is available on Large & Premium plans for a flat monthly fee. Appbot also supports Webhooks for pushing reviews to CRMs or business intelligence tools that don't have native integrations. Developer documentation is at app.appbot.co/api.
What industry is Appbot in?
Appbot's product category is App Review Intelligence Software. Its primary akta.pro industry code is BPAMADAJ, App Security, Compliance & Review Automation Platforms, with a secondary code of HDAAAMAH, Human Oversight, Review & Content Moderation Tooling. Its NAICS code is 5132 and its SIC code is 7372.