Spoki
Spoki, operated by Italy-based NextAI Srl, is an AI-powered Customer Experience Management platform built on the official Meta WhatsApp Business API. It unifies AI chatbots, marketing automation, a conversational CRM, and Voice AI with 100+ integrations for SMBs and enterprises across 120+ countries.
- Company typePrivate
- Founded2021
- HeadquartersSan Vito Dei Normanni, Italy
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Spoki does
Spoki, operated by Italy-based NextAI Srl, is an AI-powered Customer Experience Management (CEM) platform built on the official Meta WhatsApp Business API. Founded in 2021 in San Vito dei Normanni, the platform unifies AI chatbots, marketing automation, broadcasts, a conversational CRM, and Voice AI in a single workspace with 100+ native integrations spanning e-commerce, CRM, payments, and marketing automation systems including Shopify, HubSpot, Salesforce, Stripe, and PayPal.
The platform processes over 15.3 million messages monthly across 4,500+ businesses in 120+ countries, with reported metrics including 98% WhatsApp message open rates, 61% interaction rates, and 23x average return on investment. Proprietary AI components include 70-dimension behavioral embeddings for contact personalization, predictive send-time optimization, multi-stage retrieval-and-rerank for content selection, a Voice AI agent capable of inbound and outbound calls, and conversational NLP for sentiment, intent, and entity extraction. The platform serves both SMB and enterprise customers via tiered pricing from €0 to €55+ per month plus usage-based WhatsApp conversation fees, supported by self-serve onboarding, inside sales, and dedicated enterprise field sales motions; reported ARR is $5.9 million as of 2025 against a $17.7 million valuation.
Spoki generates revenue primarily through recurring software subscriptions across Free, Service, Marketing, and Sales tiers, supplemented by usage-based WhatsApp conversation fees billed at Meta Cloud API rates. The company employs 51–100 people across offices in San Vito dei Normanni, Brindisi, and Barcelona, with operations spanning Europe, the Middle East, and the Americas. The customer base spans Italian retail and fashion brands (Camomilla Italia, Caleffi, RAGNO), large enterprises (Electrolux, idealista, bofrost, Feltrinelli Editore), and SMBs across e-commerce, automotive, real estate, and food verticals. Spoki positions itself as a GDPR-native European alternative to ManyChat, Intercom, Tidio, and WATI, leveraging its Official Meta Tech Partner status, EU data residency, and certified WhatsApp Business API access as regulatory and platform differentiators.
Spoki firmographics
Firmographics- Name
- Spoki
- Legal name
- NextAI Srl
- Website
- https://spoki.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Spoki, operated by Italy-based NextAI Srl, is an AI-powered Customer Experience Management platform built on the official Meta WhatsApp Business API. It unifies AI chatbots, marketing automation, a conversational CRM, and Voice AI with 100+ integrations for SMBs and enterprises across 120+ countries.
- Ownership category
- akta.pro rank
Spoki industry classification
Industry- Product category
- WhatsApp Customer Experience Management Software
- NAICS
- Advertising, Public Relations, and Related Services (5418), Advertising Agencies (54181), Advertising Agencies (541810), Media Buying Agencies (541830)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Customer Engagement & Messaging (Email, SMS, Push, In-App) (BPAFAFAI)
- akta.pro secondary industries
- Sales Force Automation (SFA) CRM (HDAEAFAA), Marketing Automation & Lifecycle/Drip Campaign Management (MPAAAIAC), Call Center/Telemarketing & Outbound Customer Engagement (MPAAAIAN), Loyalty, Rewards & Retention Platforms (BPAFAFAH)
Keywords
Where Spoki is headquartered
LocationHeadquarters
- HQ city
- San Vito Dei Normanni
- HQ country
- Italy
- HQ region
- Europe
Offices3 records
Markets served
Spoki business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Plans: Three main subscription tiers (Free, Service, Marketing, Sales) billed monthly or annually. Plans include unlimited operators. Higher tiers unlock advanced features like bulk campaigns, AI agents, and analytics.
- WhatsApp Conversation Fees: WhatsApp conversation fees are billed separately based on usage volume, aligned with Meta WhatsApp Cloud API rates. This is a usage-based revenue stream based on message volume.
- Annual Recurring Revenue: Company has disclosed $5.9 million in annual recurring revenue (ARR) as of 2025, demonstrating successful subscription revenue generation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free plan for basic WhatsApp support and live chat |
| Subscription | Monthly | AI-powered customer support and unlimited automations |
| Subscription | Monthly | Bulk campaigns and advanced analytics |
| Subscription | Monthly | Full-featured sales and marketing automation |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
Spoki product offering
Product offeringCore offering
Spoki is an AI-powered Customer Experience Management (CEM) platform built on the official Meta WhatsApp Business API. It unifies AI chatbots, marketing automation, broadcast campaigns, a conversational CRM and Voice AI in a single workspace, with 100+ native integrations including Shopify, WooCommerce, HubSpot, and Salesforce. The platform is sold to businesses via tiered subscriptions and is targeted at SMB and enterprise customers across 120+ countries.
Product overview
Spoki is an AI-powered Customer Experience Management (CEM) platform built on the Official Meta WhatsApp Business API, positioned as the European alternative to ManyChat, Intercom, Tidio, and WATI. The core platform unifies AI chatbots, marketing automation, broadcasts, a conversational CRM, and Voice AI in a single workspace with 100+ native integrations. The portfolio consists of the Spoki Platform (core CEM platform) supporting WhatsApp, Email, SMS, Voice, and RCS channels; Spoki Voice (AI voice agent for 24/7 call handling); Spoki Inbox (unified multi-channel inbox); Hyper-Personalization Engine (AI-driven behavioral personalization); Custom AI Agents (no-code agent builder); Abandoned Cart Recovery; Conversational CRM; Marketing Automation & Broadcasts; and Workflow Builder. The platform offers tiered pricing: Free (€0), Service (€19/mo), Marketing (€39/mo), and Sales (€55/mo). Spoki targets both SMBs and Enterprise customers with dedicated solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Spoki Platform (Core CEM Platform) AI-powered Customer Experience Management (CEM) platform built on the Official Meta WhatsApp Business API. Unifies AI chatbots, marketing automation, broadcasts, conversational CRM, and Voice AI in a single workspace with 100+ native integrations. Used by 4,500+ businesses across 120+ countries to process 15.3M messages per month.
- Spoki Voice AI-powered voice agent that answers and makes inbound and outbound calls 24/7 with a natural professional voice, qualifies contacts, books appointments, and continues conversations across WhatsApp, SMS, or email with full context preserved. Includes speech-to-text transcription and Voice Power Dialer for outbound campaigns.
- Spoki for SMB SMB-focused version of Spoki providing WhatsApp Business API access, multi-channel communication (WhatsApp, SMS, Voice), and 4,000+ integrations for small and medium businesses. Priced from a free tier up to €55/month.
- Spoki for Enterprise Enterprise-grade version with advanced customization, security (SSO, 2FA, encryption), compliance (GDPR, HIPAA-ready), unlimited scalability, dedicated support, SAP integrations, and 99.9% uptime SLA. EU data residency with per-customer retention windows (30-365 days) and audit logs.
Quantifiable outcome
- 98% WhatsApp message open rate (vs ~19% on email marketing)
- +7 more outcomes
Companies that use Spoki
Customer profileNamed customers24 records
Segments8 records
Ideal customer profiles3 records
Spoki technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration51 records
AI capability12 records
Feature10 records
Spoki partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered core, key and supporting.
- MetacoreOfficial Meta Tech Partner with certified WhatsApp Business API access. Spoki uses the official Meta WhatsApp Business API via certified Business Solution Provider (BSP) status, enabling bulk and broadcast messages without ban risk.
- ShopifycoreNative Shopify integration for e-commerce synchronization, abandoned cart recovery, product catalog sharing, and order tracking via WhatsApp.
- WooCommercecoreNative WooCommerce integration for WordPress-based e-commerce stores to connect WhatsApp marketing and automation.
- HubSpotcoreNative HubSpot CRM integration with bidirectional sync that surfaces every WhatsApp conversation on the CRM contact timeline.
- SalesforcecoreNative Salesforce integration for enterprise CRM synchronization and sales automation workflows.
- StripekeyPayment integration enabling AI-powered payment request sharing and transaction processing via WhatsApp conversations.
- PayPalkeyPayment integration for secure payment processing and checkout sharing within WhatsApp conversations.
- ZapierkeyZapier integration connecting Spoki to 4,000+ platforms for automated workflows and data synchronization.
- Make (Integromat)keyMake integration for advanced workflow automation and cross-platform data orchestration.
- PrestaShopkeyNative PrestaShop integration for e-commerce platform users to leverage WhatsApp marketing automation.
- MagentokeyNative Magento integration for enterprise e-commerce WhatsApp commerce and automation capabilities.
- BigCommercekeyNative BigCommerce integration for SaaS e-commerce WhatsApp marketing and automation.
- PipedrivekeyNative Pipedrive CRM integration for sales pipeline synchronization and WhatsApp sales automation.
- ZohokeyNative Zoho CRM and Marketing Automation integration for WhatsApp conversation sync.
- MailchimpsupportingEmail marketing integration connecting Mailchimp campaigns with WhatsApp customer engagement.
- KlaviyosupportingE-commerce marketing automation integration connecting Klaviyo flows with WhatsApp campaigns.
- ActiveCampaignsupportingMarketing automation integration connecting ActiveCampaign with WhatsApp for multichannel customer journeys.
- ZendesksupportingCustomer support integration for syncing Zendesk tickets with WhatsApp customer conversations.
- Google SheetssupportingGoogle Workspace integration for data sync and spreadsheet automation with WhatsApp conversations.
- BrevosupportingMarketing automation integration connecting Brevo with WhatsApp for multichannel campaigns.
- Facebook AdskeyClick-to-WhatsApp ads integration enabling lead capture directly into Spoki from Facebook advertising campaigns.
- Meta AdskeyMeta advertising platform integration for WhatsApp lead generation and conversion tracking.
- Consorzio NetcommsupportingNetcomm is the Italian e-commerce consortium. Spoki is a member, positioning itself within the Italian digital commerce ecosystem.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Spoki competitors and assessment
Company assessmentDirect peers
- respond.io: respond.io is a conversational CRM and customer messaging platform built on WhatsApp Business API with multi-channel orchestration, AI agents, and integrations — directly comparable in product scope to Spoki's CEM platform.
- AiSensy: AiSensy is a WhatsApp Business API platform offering bulk campaigns, chatbots, and CRM integrations targeted at SMBs — a direct competitor in the WhatsApp-first CEM category.
- Tidio: Tidio is an SMB-focused live chat, chatbot, and email/WhatsApp automation platform popular with e-commerce stores. Spoki explicitly calls out Tidio as a comparable it positions against in the European SMB segment.
- WATI: WATI is a WhatsApp Business API platform offering shared inbox, broadcasts, chatbots, and CRM integrations for SMBs and enterprises — directly comparable to Spoki's core WhatsApp CEM offering and a head-to-head competitor.
- ManyChat: ManyChat is a leading chatbot platform for Instagram, WhatsApp, Messenger, and TikTok with automation flows and e-commerce integrations. Spoki explicitly positions itself as the European alternative to ManyChat for WhatsApp-first use cases.
Broad incumbents
- Twilio: Twilio is the global CPaaS incumbent underlying much of the WhatsApp BSP ecosystem. Comparable as the underlying messaging infrastructure and adjacent conversational engagement platform via Twilio Flex/Segment.
- Bird (MessageBird): Bird (formerly MessageBird) is an omnichannel CPaaS/marketing platform with WhatsApp Business API, SMS, email, and voice. Comparable in multi-channel orchestration but broader and more enterprise-oriented than Spoki.
- Intercom: Intercom is a broad customer messaging, support, and AI agent platform (Fin AI). Spoki names Intercom as a comparable it positions against — Intercom operates at larger scale with adjacent (not WhatsApp-first) channels.
Emerging players
- Verloop.io: Verloop.io is a conversational AI and customer support automation platform with WhatsApp and voice capabilities — an emerging player with overlapping AI agent and support automation features.
- Yellow.ai: Yellow.ai is a conversational AI platform offering omnichannel chatbots and voice agents with enterprise focus — partial overlap with Spoki's Voice AI and AI Agents capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Spoki social profiles
Digital presenceSpoki compliance and trust
Trust signalCompliance4 records
Spoki financial estimates
Financial estimateRevenue estimate
Valuation estimate
Spoki leadership team
Management profileNumber of profiles
Profiles1 record
Spoki funding detail
Funding detailFunding overview
Funding rounds1 record
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Spoki M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Spoki
What does Spoki do?
Spoki is an AI-powered Customer Experience Management (CEM) platform built on the official Meta WhatsApp Business API. It unifies AI chatbots, marketing automation, broadcast campaigns, a conversational CRM and Voice AI in a single workspace, with 100+ native integrations including Shopify, WooCommerce, HubSpot, and Salesforce. The platform is sold to businesses via tiered subscriptions and is targeted at SMB and enterprise customers across 120+ countries.
Is Spoki a public or private company?
Spoki is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Spoki founded?
Spoki was founded in 2021. It employs 51 to 100 people.
Where is Spoki based?
Spoki is headquartered in San Vito Dei Normanni, Italy, in the Europe region.
How does Spoki make money?
Three revenue lines are on record. Subscription Plans are the primary driver. The others are whatsApp Conversation Fees and annual Recurring Revenue.
Who are Spoki's main competitors?
Direct peers on record are respond.io, AiSensy, Tidio, WATI and ManyChat. Broad incumbents are Twilio, Bird (MessageBird) and Intercom. Emerging players are Verloop.io and Yellow.ai.
Does Spoki have an API?
Yes. Spoki offers a REST API and Webhooks for developers to build custom integrations. The API documentation is available via Postman at https://documenter.getpostman.com/view/21611004/UzBqnPvF. The platform supports webhooks for event routing and embedding capabilities for custom stacks. Developers can create custom integrations using the REST API. Developer documentation is at documenter.getpostman.com/view/21611004/UzBqnPvF.
What industry is Spoki in?
Spoki's product category is WhatsApp Customer Experience Management Software. Its primary akta.pro industry code is BPAFAFAI, Customer Engagement & Messaging (Email, SMS, Push, In-App), with a secondary code of HDAEAFAA, Sales Force Automation (SFA) CRM. Its NAICS code is 5418 and its SIC code is 7310.