Terpli
Terpli is an AI-powered B2B SaaS Virtual Budtender that delivers personalized cannabis product recommendations to dispensary customers via COA, review, and inventory data, serving mid-market and enterprise cannabis retailers across 20+ US states.
- Company typePrivate
- Founded2021
- HeadquartersWashington, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Terpli does
Terpli is an AI-powered B2B SaaS company that provides a "Virtual Budtender" recommendation engine to cannabis dispensaries and multi-state operators across the United States. Founded in 2021 and now operating as a subsidiary of Alpine IQ following a 2024 acquisition, the company's core product analyzes Certificate of Analysis (COA) data, customer reviews, and real-time inventory through a Q&A quiz interface to deliver personalized cannabis product recommendations matched to a shopper's desired effects, potency, and terpene/cannabinoid preferences. The technology stack is differentiated by its domain specialization in cannabis science (moving beyond legacy Indica/Sativa classification), partnerships with Laboratory Information Management Systems for automated terpene extraction, and integrations with 20+ cannabis e-commerce, POS, and loyalty platforms including Dutchie, I♥Jane, Treez, Blaze, Cova, Flowhub, SpringBig, and Alpine IQ.
The platform is delivered through multiple implementation formats — plugin overlay, pop-ups and banners, full-page embed, QR codes, and in-store kiosks — and is monetized via enterprise SaaS subscriptions with premium add-ons (Brand Highlights, White-labeling, A/B Testing, Loyalty Rewards) on custom quote-based pricing. Terpli serves both mid-market and enterprise cannabis retailers across more than 20 US states, with documented customers including From the Earth, MariMed, The Source+, Sozo Companies, Cookies, Fresh Karma, and Fire Station Cannabis, among others. Marketing combines a product-led growth motion (self-serve "Try It" trial) with enterprise field sales, channel partner referrals, podcast/webinar content, and cannabis-industry event presence. In 2023, Terpli won the Cannabis Marketing Association Sevens Award for Most Innovative Product or Design.
Terpli firmographics
Firmographics- Name
- Terpli
- Legal name
- Terpli (registered trademark of Alpine IQ, Inc.)
- Website
- https://terpli.io
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Terpli is an AI-powered B2B SaaS Virtual Budtender that delivers personalized cannabis product recommendations to dispensary customers via COA, review, and inventory data, serving mid-market and enterprise cannabis retailers across 20+ US states.
- Ownership category
- akta.pro rank
Terpli industry classification
Industry- Product category
- Cannabis Retail Software
- akta.pro primary industry
- Third-Party White-Label Ordering & Delivery Platforms (SaaS + Logistics) (CRANAGAF)
Keywords
Where Terpli is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Terpli business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: Terpli operates as a SaaS platform providing AI-powered recommendation services to cannabis dispensaries. Revenue is generated through subscription fees for access to the Virtual Budtender platform, analytics dashboard, and integrations.
- Premium Add-Ons: Additional revenue streams from premium features including Brand Highlights (for in-house brands), White-labeling, A/B Testing, and Pop-ups & Banners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Enterprise SaaS subscription for cannabis dispensaries |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Terpli product offering
Product offeringCore offering
Terpli is an AI-powered Virtual Budtender SaaS platform that helps cannabis dispensaries guide online shoppers to faster, more confident purchases. It delivers personalized product recommendations by analyzing Certificate of Analysis (COA) terpene and cannabinoid profiles, customer reviews, and real-time inventory, deployed via plugin overlay, pop-ups, full-page embed, QR codes, or in-store kiosks. The platform integrates with major cannabis e-commerce (Dutchie, I♥Jane, Tymber, Dispense), POS (Dutchie, Flowhub), and loyalty (AIQ, SpringBig, Blaze, Treez, Cova) systems.
Product overview
Terpli is a single unified product platform centered on its AI-powered Virtual Budtender, which provides personalized cannabis product recommendations. The core offering consists of the Virtual Budtender and Terpli Quiz that match customers to products based on desired effects, potency, terpenes, and price. The platform includes multiple implementation formats (Plugin Overlay, Pop-ups & Banners, Full Page Experience, Integrated Experiences, QR Codes, and Kiosks) and premium add-ons (Loyalty Rewards, Brand Highlights, White-labeling, and A/B Testing). Analytics and COA Analysis features support retailers with data-driven insights and compliance. Terpli integrates with major cannabis e-commerce platforms (Dutchie, I♥Jane, Tymber, Dispense), loyalty systems (Blaze, Treez, Cova, Flowhub), and marketing platforms (SpringBig, Alpine IQ) to deliver a seamless experience across the dispensary tech stack.
Differentiator
Problem solved
Functional benefit
Brands
- Virtual Budtender: AI-powered virtual budtender product that provides personalized cannabis product recommendations to dispensary customers
Products and services
- Virtual Budtender AI-powered personalized cannabis product recommendation engine delivered as a SaaS platform to cannabis dispensaries. Guides online shoppers through a Q&A quiz matching customers to products based on desired effects, potency, terpenes, and budget, using COA lab data, customer reviews, and real-time inventory.
- AIQ Ecommerce Kiosks AI-powered self-service in-store kiosks for cannabis dispensaries that provide real-time inventory visibility, personalized product recommendations, and integrated loyalty functionality. Designed exclusively for Alpine IQ (AIQ) customers to bridge online and in-store shopping experiences.
- Terpli Portal Analytics Dashboard Analytics and reporting portal providing dispensary operators with performance metrics including Average Order Value, customer engagement data, loyalty program statistics, user preference analysis, and reviews management tools.
Quantifiable outcome
- 40% increase in conversion rates
- +6 more outcomes
Companies that use Terpli
Customer profileNamed customers23 records
Segments2 records
Ideal customer profiles1 record
Terpli technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration22 records
AI capability3 records
Feature13 records
Terpli partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered flagship, core and minor.
- Alpine IQflagshipAlpine IQ, a leader in data and marketing solutions for cannabis retailers, integrated Terpli's AI Virtual Budtender to enhance consumer shopping experiences through intelligent product recommendations and review/reward platform. Partnership includes joint product development for kiosks, loyalty integration, and co-marketing. Terpli is a registered trademark of Alpine IQ, Inc.
- DutchiecoreIntegration with Dutchie's POS and Rewards platforms for seamless e-commerce and loyalty functionality.
- I♥JanecoreIntegration with I♥Jane e-commerce platform for cannabis retailers.
- TreezcoreIntegration with Treez Rewards platform for loyalty program functionality.
- BlazecoreIntegration with Blaze Rewards platform for cannabis dispensary loyalty programs.
- CovacoreIntegration with Cova Rewards for cannabis retail loyalty functionality.
- FlowhubcoreIntegration with Flowhub Rewards platform for cannabis dispensary loyalty.
- DispensecoreIntegration with Dispense e-commerce platform for cannabis retailers.
- SpringBigcoreIntegration with SpringBig analytics platform for customer engagement and loyalty tracking.
- Range MarketingcoreRange Marketing partnership for SEO, website, and in-line marketing integration. Co-marketing through webinars and preferred provider status.
- PufCreativminorMarketing and in-line partnership for cannabis retail marketing solutions.
- Hybrid MarketingminorWebsite partnership with Hybrid Marketing Co. for cannabis dispensary marketing.
- ThrivePOPminorMarketing partnership for cannabis retail promotional campaigns.
- Confident LIMScoreLab testing partnership with Confident LIMS for Certificate of Analysis (COA) data extraction and analysis.
- Major LIMS ProviderscoreTerpli has partnerships with major Laboratory Information Management Systems (LIMS) to extract terpene information from COAs, enabling automated product recommendation data.
- DeepRoots PartnersminorIn-line and advertising partnership for cannabis retail marketing.
- LeafbridgeminorIn-line integration partnership for cannabis technology solutions.
- DispenzaminorWebsite integration partnership with Dispenza for cannabis retail web solutions.
- Rank Really HighminorWebsite partnership for SEO and cannabis dispensary web optimization.
- Majic BrandminorBranding partnership for cannabis retail brand development.
- Purely ImaginedminorDigital assets partnership for cannabis retail visual content.
- Fat Nugs MagazineminorAdvertising partnership for cannabis industry media exposure.
Scale indicators22 records
Recent moves6 records
Expansion highlights6 records
Terpli competitors and assessment
Company assessmentDirect peers
- Cova: Cannabis POS and ecommerce platform with a Terpli rewards integration. Comparable as dispensary retail technology serving the same customer segment.
- Alpine IQ: Parent company and now owner of the Terpli brand. Alpine IQ provides CRM, loyalty, ecommerce, and analytics to cannabis retailers; Terpli's AI layer is bundled into the AIQ stack and co-marketed. Most directly comparable because of the operational overlap and shared customer base.
- Dutchie: Leading cannabis ecommerce and POS platform used by most of Terpli's customers. Comparable as a digital storefront layer for dispensaries and a likely internal builder of AI recommendation features that could compete with Terpli's core offering.
- Jane Technologies (I♥Jane): Major cannabis ecommerce platform integrated with Terpli. Comparable because it serves the same online menu and ordering experience for dispensaries and could expand into AI-guided shopping.
- SpringBig: Cannabis loyalty, CRM, and marketing automation platform integrated with Terpli's rewards modules. Comparable as a customer-engagement layer for dispensaries and a potential competitor for AI-driven personalization.
- Treez: Cannabis POS and ecommerce platform with a Terpli rewards integration. Comparable as enterprise retail software for dispensaries and a potential channel partner or competitor.
- Flowhub: Cannabis POS and inventory platform with a Terpli rewards integration. Comparable as a core dispensary technology platform and a possible bundling or competitive threat.
- Blaze (by Baker): Cannabis ecommerce, loyalty, and marketing platform that integrates with Terpli. Comparable as a digital retail layer with its own customer-engagement modules.
Emerging players
- Headset: Cannabis retail data and analytics platform providing market intelligence and product performance data to dispensaries. Comparable as a data-driven vendor selling insights into the same cannabis retail buying behavior that Terpli's recommendations are based on.
- Leafly: Cannabis strain database and consumer marketplace with menu and recommendation features. Comparable as a consumer-facing cannabis product discovery and education brand; potential overlap with Terpli's budtender use case.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Terpli social profiles
Digital presenceTerpli financial estimates
Financial estimateRevenue estimate
Valuation estimate
Terpli leadership team
Management profileNumber of profiles
Profiles14 records
Terpli funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Terpli M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Terpli
What does Terpli do?
Terpli is an AI-powered Virtual Budtender SaaS platform that helps cannabis dispensaries guide online shoppers to faster, more confident purchases. It delivers personalized product recommendations by analyzing Certificate of Analysis (COA) terpene and cannabinoid profiles, customer reviews, and real-time inventory, deployed via plugin overlay, pop-ups, full-page embed, QR codes, or in-store kiosks. The platform integrates with major cannabis e-commerce (Dutchie, I♥Jane, Tymber, Dispense), POS (Dutchie, Flowhub), and loyalty (AIQ, SpringBig, Blaze, Treez, Cova) systems.
Is Terpli a public or private company?
Terpli is a private company. It is classified as corporate owned and is currently operating.
When was Terpli founded?
Terpli was founded in 2021. It employs 1 to 10 people.
Where is Terpli based?
Terpli is headquartered in Washington, United States, in the North America region.
How does Terpli make money?
Two revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are premium Add-Ons.
Who are Terpli's main competitors?
Direct peers on record are Cova, Alpine IQ, Dutchie, Jane Technologies (I♥Jane), SpringBig, Treez, Flowhub and Blaze (by Baker). Emerging players are Headset and Leafly.
Does Terpli have an API?
No public API is recorded for Terpli.
What industry is Terpli in?
Terpli's product category is Cannabis Retail Software. Its primary akta.pro industry code is CRANAGAF, Third-Party White-Label Ordering & Delivery Platforms (SaaS + Logistics).