Cleanster
- Company typePrivate
- Founded2022
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Cleanster does
Cleanster (legally Tidy Technologies Inc) is an on-demand cleaning services marketplace founded in 2022 and headquartered in San Francisco, connecting consumers, residential property owners, and commercial clients with a network of 120,000+ vetted cleaners across North America and the UK. The platform supports 15,000+ customers with on-demand, recurring, and flexible bookings across residential homes, apartments, offices, gyms, common areas, and short-term rentals, including Airbnb and VRBO turnovers. Its product surface spans a self-serve web and mobile application (Tidy App, available on iOS, Android, Mac, and Windows), a CleansterPro cleaner-facing supply network, the Cleanster Business Voucher B2B gifting program, and a VIP Program for property managers who run their own cleaner rosters.
The platform's technical architecture centers on native integrations with 10+ property management systems (Airbnb, VRBO, Guesty, Hostaway, Hospitable, iGMS, Hosthub, OwnerRez, Lodgify, FantasticStay, Tokeet) and iCal, enabling automated turnover scheduling tied to host calendars. Operational features include customizable checklists with photo evidence, real-time cleaner tracking, background-checked and insured cleaners carrying $2M+ General Liability Coverage, a satisfaction guarantee with 24-hour resolution, and 11-language localization. A documented public developer API is available via Postman, suggesting white-label and partner extensibility potential.
Commercially, Cleanster monetizes through a $2.50 per-booking support fee, subscription plans with a $40 cancellation fee, transaction-based service fees, a B2B voucher program, and an affiliate referral channel. GTM is hybrid: PLG/self-serve for consumers and SMBs, inside-sales for property managers booking demos via Calendly, and enterprise field sales for multi-property owners, with stated strategic intent to acquire cleaning businesses to consolidate market share. Total disclosed funding is approximately $4.05M across a 2022 seed led by Inclusive Ventures Lab, early-stage support from DMZ, Google for Startups, and Sputnik ATX, and a $3M Rise Capital round in May 2025.
Cleanster firmographics
Firmographics- Name
- Cleanster
- Legal name
- Tidy Technologies Inc
- Website
- https://cleanster.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Cleanster industry classification
Industry- Product category
- Cleaning Services Marketplace
- NAICS
- Janitorial Services (561720), Services to Buildings and Dwellings (5617)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Landlord/Property Manager Turnover Cleaning (HSAEACAE)
- akta.pro secondary industries
- Whole-Home One-Time Cleaning (HSAEAFAA), Turnover Cleaning for Large Homes/Group Stays (5+ bedrooms) (HSAEAEAK)
Keywords
Where Cleanster is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Cleanster business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Cleaning Service Transactions: Platform charges a support fee ($2.50 per booking) plus service fees for connecting customers with cleaners. Customers pay for the cleaning service which includes platform fees.
- Subscription Plans: Subscription plans with cancellation fee of $40/£40 plus applicable taxes. Tiered pricing based on service type (standard, deep, move-out cleaning).
- Business/Corporate Vouchers: Corporate voucher program where employers purchase vouchers for employees or clients. Cleanster charges when vouchers are redeemed for cleaning services.
- Affiliate Program: Partners can earn commissions through affiliate program for referring new customers to the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Cleaning - Regular upkeep including dusting, vacuuming, mopping, bathroom sanitation |
| Unit Pricing | Pay-as-you-go | Deep Cleaning - Thorough cleaning of hard-to-reach areas, baseboards, inside appliances |
| Unit Pricing | Pay-as-you-go | Move-In/Move-Out Cleaning - Detailed cleaning for property transitions |
| Subscription | Monthly | Subscription Plans - Recurring cleaning services |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
Cleanster product offering
Product offeringCore offering
Cleanster operates an online marketplace platform that connects customers with background-checked, insured professional cleaners for residential, commercial, and short-term rental properties. The platform offers real-time job tracking, customizable checklists, Property Management System (PMS) integrations, and a 24/7 support team, serving individual consumers, short-term rental hosts, property managers, and corporate voucher clients through tailored product lines.
Product overview
Cleanster is an on-demand cleaning services marketplace platform operating across North America and UK. The core Cleanster Platform enables instant booking and management of vetted cleaning professionals (CleansterPro) for residential homes, apartments, offices, commercial spaces, and short-term rentals. The platform offers a portfolio of cleaning services including Short-Term Rental Cleaning (Airbnb), Apartment/Condo Cleaning, House Cleaning, Office Cleaning, Gym Cleaning, Common Area Cleaning, Move Out Cleaning, Deep Cleaning, and Make-Ready Cleaning. The ecosystem includes the Cleanster App (Tidy App) for mobile booking and management, Cleanster Business Voucher for B2B corporate gift programs, and the Cleanster VIP Program for property managers managing their own cleaners. The platform integrates with multiple Property Management Systems (iGMS, Hosthub, Airbnb, Hostaway, Hospitable, VRBO, FantasticStay, Guesty, OwnerRez, Tokeet, Lodgify) and calendar systems (iCal) for automated scheduling.
Differentiator
Problem solved
Functional benefit
Products and services
- Short-Term Rental Cleaning
Quantifiable outcome
- Over 15,000 happy customers
- +3 more outcomes
Companies that use Cleanster
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
Cleanster technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature5 records
Cleanster partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- iGMScoreProperty management system integration enabling automated cleaning schedule synchronization for short-term rental hosts using iGMS platform.
- HosthubcoreIntegration with Hosthub for seamless booking and cleaning management for property managers.
- AirbnbcoreNative Airbnb integration allowing hosts to automatically sync reservations and schedule cleanings.
- HostawaycoreIntegration with Hostaway PMS for automated cleaning coordination and scheduling.
- HospitablecoreIntegration with Hospitable for smart cleaning automation based on booking calendars.
- VRBOcoreVRBO integration for calendar sync and automated cleaning scheduling.
- GuestycoreGuesty PMS integration for unified property management and cleaning operations.
- OwnerRezcoreOwnerRez integration enabling automated cleaning workflow management.
- LodgifycoreLodgify integration for calendar sync and cleaning schedule automation.
- Hedwig SolutionsminorCorporate partner using Cleanster Business vouchers for customer experience enhancement.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
Cleanster competitors and assessment
Company assessmentDirect peers
- Handy: Handy is an on-demand home cleaning and handyman services marketplace connecting customers with vetted cleaning professionals. It is the closest direct competitor to Cleanster, with overlapping service categories (home, apartment, office cleaning) and a similar two-sided marketplace model.
- TaskRabbit: TaskRabbit is a general home services marketplace offering cleaning, furniture assembly, moving help, and more. It overlaps directly with Cleanster's cleaning services and shares the on-demand, location-based matching model, though it is broader in scope.
- Properly: Properly is a Canada-based cleaning services marketplace that combines booking, cleaner management, and property turnover tools, similar to Cleanster. It directly competes in the STR turnover space with comparable PMS integration focus.
- Homeaglow: Homeaglow is an on-demand residential cleaning marketplace offering same-day and scheduled bookings with vetted cleaners. It competes directly with Cleanster on consumer home cleaning in the US market.
Broad incumbents
- Thumbtack: Thumbtack is a large home services marketplace spanning hundreds of categories including cleaning. It competes with Cleanster for residential and STR cleaning demand and brings significantly more scale and brand recognition.
- Molly Maid: Molly Maid is a long-established residential cleaning franchise with broad US and Canada presence. It overlaps with Cleanster on recurring home cleaning but delivers service via employed staff and franchisees rather than an open marketplace.
- Maid Brigade: Maid Brigade is a national residential cleaning franchise with green-certified offerings. It is comparable to Cleanster on residential cleaning but operates an employed-staff model rather than a marketplace.
- Angi (Angie's List): Angi is a large US home services marketplace and directory that includes house cleaning as a major category. It overlaps with Cleanster on residential cleaning demand and offers greater scale and brand awareness, though it is broader in scope.
Emerging players
- Sweep: Sweep is a commercial cleaning management marketplace focused on office and business cleaning with cleaner-side SaaS tooling. It is comparable as a cleaning services platform but focuses more heavily on the B2B commercial segment where Cleanster has lighter exposure.
Others
- Hostaway: Hostaway is a property management system for short-term rental operators and one of Cleanster's integration partners. It is adjacent rather than directly competitive, but represents an ecosystem participant whose STR customer base overlaps with Cleanster's primary segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Cleanster social profiles
Digital presenceCleanster compliance and trust
Trust signalCompliance2 records
Cleanster financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cleanster leadership team
Management profileNumber of profiles
Profiles3 records
Cleanster funding detail
Funding detailFunding overview
Funding rounds9 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cleanster M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cleanster
What does Cleanster do?
Cleanster operates an online marketplace platform that connects customers with background-checked, insured professional cleaners for residential, commercial, and short-term rental properties. The platform offers real-time job tracking, customizable checklists, Property Management System (PMS) integrations, and a 24/7 support team, serving individual consumers, short-term rental hosts, property managers, and corporate voucher clients through tailored product lines.
Is Cleanster a public or private company?
Cleanster is a private company. It is classified as venture growth investor backed and is currently operating.
When was Cleanster founded?
Cleanster was founded in 2022. It employs 11 to 50 people.
Where is Cleanster based?
Cleanster is headquartered in San Francisco, United States, in the North America region.
How does Cleanster make money?
Four revenue lines are on record. Cleaning Service Transactions are the primary driver. The others are subscription Plans, business/Corporate Vouchers and affiliate Program.
Who are Cleanster's main competitors?
Direct peers on record are Handy, TaskRabbit, Properly and Homeaglow. Broad incumbents are Thumbtack, Molly Maid, Maid Brigade and Angi (Angie's List). Sweep is listed as an emerging player. Hostaway is listed as an others.
Does Cleanster have an API?
Yes. Cleanster offers a public developer API with documentation available via Postman. The API supports integration capabilities including white-label options for partners. Developers can access booking management, cleaner assignment, scheduling automation, and property management system integrations. Developer documentation is at www.postman.com/cleanster-api.
What industry is Cleanster in?
Cleanster's product category is Cleaning Services Marketplace. Its primary akta.pro industry code is HSAEACAE, Landlord/Property Manager Turnover Cleaning, with a secondary code of HSAEAFAA, Whole-Home One-Time Cleaning. Its NAICS code is 561720 and its SIC code is 7372.