What Pulse iD does

Pulse iD is a Hong Kong-headquartered fintech that operates an AI-powered loyalty and customer engagement platform targeting banks, payment networks, fintechs, telcos, and digital wallets. The platform is structured as three integrated modules — Catalyst (enterprise loyalty management system with targeting, campaign orchestration, and budget control), Trail (AI-driven hyper-personalization engine that processes transaction, behavioral, and geolocation data in real time at over 110 million API calls per month), and Marketplace (a global rewards network spanning 2,000+ merchants, 10 million+ rewards, and 50 million+ loyalty consumers via the Loylogic partnership). The company sells primarily through enterprise field sales and white-label/OEM arrangements, with its most significant deployment being the Visa Offers Exchange (VOX) platform reaching 915 million cardholders across 23 Asia Pacific markets, alongside marquee clients including GCash (76 million monthly active users), Binance (Spend to Earn program across 40+ countries), LifeCard (Japan's first hyper-personalized credit card launching September 2025), Al Hilal Bank (UAE neobank), and iSaveNow (Australia).

The company generates revenue through four primary streams: SaaS/licensing fees from the Catalyst/Trail/Marketplace stack, marketplace commissions on merchant-funded reward redemptions, transaction or usage-based fees tied to platform volume (notably through the Visa VOX deployment), and a confirmation-page revenue share model via Encore by Pulse. Pulse iD monetizes bank-grade compliance (PCI-DSS, ISO 27001) as enterprise procurement gating, and has expanded its surface area with the March 2026 launch of Catalyst MCP — a Model Context Protocol enabling enterprise AI decisioning engines to autonomously trigger loyalty actions. The company is privately held, backed by Investec, SCB 10X, Taus Capital, and Gauss Ventures, with 40+ employees distributed across 7+ global locations including Singapore (primary headquarters) and Dubai (regional MENA hub).

Name

Pulse iD

Legal name

Pulse Global Limited

Website

https://pulseid.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Pulse iD is an AI-powered loyalty and customer engagement platform that serves banks, payment networks, fintechs, and digital wallets through three integrated modules — Catalyst (loyalty management), Trail (hyper-personalization engine), and Marketplace (global rewards network) — with marquee deployments including Visa VOX, GCash, Binance, and LifeCard.

Ownership category

akta.pro rank

Product category

Loyalty Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Card Issuing & Program Management Platforms (BPAMAFAH)

akta.pro secondary industries

Embedded Card Issuing & Card-as-a-Service (FSAGALAC), Digital Wallets & Account Aggregation Hub (Multi-account, Stored Value) (FSAGAAAD)

Keywords

• Loyalty management platform
• Customer engagement software
• AI personalization engine
• Merchant-funded rewards
• Card-linked offers

Headquarters

HQ city

Quarry Bay

HQ country

Hong Kong SAR China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform/SaaS Licensing: Pulse iD provides its loyalty and engagement platform as a technology solution to banks, fintechs, telcos, and digital wallets. Revenue derived from licensing the Catalyst, Trail, and Marketplace platforms. Operates across multiple global markets with white-label arrangements.
2. Marketplace Commission: Pulse iD operates a two-sided loyalty marketplace connecting banks and merchants. Facilitates merchant-funded rewards where merchants fund the cost of rewards for bank customers. Earns commissions on merchant-funded transactions and offer redemptions across 2,000+ online and offline merchant partners.
3. Encore by Pulse - Transaction Revenue Share: Partner offers placed on confirmation pages generate revenue share on every offer redeemed. For stores with 10,000 orders/month, potential annual revenue of $30,000-$66,000. Revenue generated when partner brand offers convert through the confirmation page placement.
4. Transaction/Usage-Based Fees: Through the Visa VOX platform, Pulse iD earns fees tied to transaction volume and usage of the rewards platform across Visa's 915 million cardholders in 23 APAC markets.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Pulse iD operates an AI-powered loyalty and customer engagement platform for banks, fintechs, payment networks, telcos, and digital wallets. The platform consists of three core products — Catalyst (enterprise loyalty management system), Trail (hyper-personalization and data engine), and Marketplace (global rewards network with 2,000+ merchants and 10M+ rewards) — delivered via APIs, SDKs, progressive web apps, and white-label deployments.

Product overview

Pulse iD is a global fintech platform offering an integrated loyalty and engagement platform with a platform-plus-modules architecture. The core platform consists of three interconnected products: Catalyst (enterprise loyalty management system), Trail (AI-powered hyper-personalization and data engine), and Marketplace (global rewards network with 10M+ rewards). Supporting features include Hyper-Personalized Rewards, Point Programs, Merchant-Funded Offers, Gamification, Smart Subscriptions, and Encore (confirmation page monetization). The platform enables real-time, behavior-driven customer experiences through APIs, SDKs, PWAs, and white-label solutions, with bank-grade security and compliance infrastructure.

Differentiator

Problem solved

Functional benefit

Brands

• Catalyst: Enterprise loyalty management system for rewards and engagement, enabling targeting, budget control, and campaign automation.
• Trail
• Marketplace
• Encore by Pulse

Products and services

• Catalyst Enterprise loyalty management system that enables banks, fintechs, telcos, and digital wallets to create, manage, and optimize loyalty programs. Features include targeting, budget control, content hub, partner onboarding, custom offer building, review/approve/publish workflows, dynamic segmentation, and real-time insights across omnichannel engagement.
• Trail AI-powered hyper-personalization and data engine that builds customer profiles by analyzing transaction frequency, recency, and overall value. Provides real-time triggers, dynamic recommendations, smart reward pricing, behavior-based targeting, and dynamic customer segmentation for lifecycle management.
• Marketplace Global network of rewards partnerships offering access to 2,000+ merchant-funded offers, 10,000+ gift cards, 1,000+ events and experiences, and partnerships with 500+ airlines and 1,300+ airport lounges. Provides flexible funding models including merchant-funded, program-funded, and co-funded rewards.
• Encore by Pulse Partner offers solution for e-commerce confirmation pages. Earns revenue share on every offer redeemed with 100% margin to the merchant. Features curated offers matched to customer, basket, and store, with full merchant control over categories and competitive blocking. Targets online stores through SDK or light API integration.

Quantifiable outcome

• 5x increase in campaign open rate (from 10% to 50%) for GCash through segmentation techniques
• +4 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature7 records

Partnerships

Eight partnerships are on record, tiered core, strategic and minor.

• VisacoreTechnology or Integration · 17 June 2025Long-term technology partnership where Pulse iD powers Visa Offers Exchange (VOX) across 23 markets in Asia Pacific, covering 915 million Visa cardholders. Pulse iD is integrated across seven global Visa systems for seamless cardholder reward fulfillment. Platform enables banks to activate merchant-funded rewards for Visa cardholders with AI/ML personalization.
• LifeCardcoreStrategic or Co-development Partner · 17 June 2025Partnership to launch Japan's first hyper-personalized credit card. Rollout begins September 2025 across LifeCard's 6 million existing customers, with sign-ups open to new customers. Powered by Pulse iD's hyper-personalization engine delivering thousands of tailored card journeys based on spending patterns and lifestyle signals.
• LoylogiccoreStrategic or Co-development Partner · 22 May 2025Strategic partnership combining Pulse iD's AI-powered personalization and real-time engagement technology with Loylogic's global reward experiences and marketplace infrastructure. Creates next-generation loyalty offering with access to 10 million+ rewards and 50 million+ loyalty consumers. Joint go-to-market for banks, fintechs, and merchants.
• LikeCardstrategicChannel Partner/ Reseller/ Distributor · 20 May 2025Strategic partnership deal signed at Seamless Middle East 2025 with LikeCard, a key digital rewards player in MENA region. Enables more localized, scalable, and real-time loyalty ecosystem across MENA markets.
• GCashcoreStrategic or Co-development Partner · 1 January 2018Partnership since 2018 with Philippines' leading mobile wallet (80%+ of adult population). Pulse iD provides customer segmentation and geolocation capabilities to deliver personalized offers to 76 million users. Results include 5x increase in campaign open rate and growth from 5M to 76M monthly active users.
• Al Hilal BankstrategicStrategic or Co-development PartnerUAE neobank (owned by Abu Dhabi Commercial Bank) with 500,000+ customers. Pulse iD enables Lifestyle super app with merchant-funded rewards program, digital outreach, and customer acquisition for bank account sign-ups through the app.
• BinancestrategicStrategic or Co-development PartnerGlobal web3 rewards program 'Spend to Earn' launched across 40+ countries targeting 20+ million Binance users. Pulse iD manages and sources merchant-funded offers (200+ brands) that reward users in stablecoin via Binance Pay. Certified channel partner of Binance Pay.
• iSaveNowminorStrategic or Co-development PartnerAustralian all-in-one digital savings and rewards platform. Partnership since January 2024 delivered AI-powered solution including member segmentation, personalized cashback offers, and merchant onboarding. Results: 12,000 new members in 30 days, 2,000+ merchant partnerships.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Antavo: Premium loyalty cloud platform for retail, fashion, and lifestyle brands, with growing focus on bank partnerships. Comparable on tier-1 enterprise GTM and AI personalization themes to Pulse iD.
• Comarch: Provides loyalty management solutions specifically for retail banks and financial institutions, including card-linked offers and personalization. Direct overlap with Pulse iD's bank/fintech segment and overall loyalty platform positioning.
• Capillary Technologies: Enterprise loyalty and customer engagement platform serving banks, retailers, and consumer brands globally. Closely comparable to Pulse iD as it offers AI-driven personalization, omnichannel engagement, and a merchant-funded rewards ecosystem.
• Eagle Eye: AI-powered loyalty and personalization platform particularly strong with grocers and retailers, increasingly extending into financial services use cases like card-linked offers. Direct competitor in real-time personalization for merchants and program operators.
• Kognitiv: Acquired Aimia's loyalty business and operates an enterprise loyalty platform serving financial services and travel. Direct competitor for tier-1 bank loyalty RFPs with similar AI personalization and global reward network capabilities.
• SessionM (Merkle): Customer data and loyalty platform focused on personalization, with strong overlap in transactional-data-driven engagement for financial services and retail. Comparable technology stack and target buyer profiles.

Broad incumbents

• Oracle CrowdTwist: Loyalty and engagement platform within Oracle's CX suite, targeting enterprise retail and financial services customers. Larger incumbent with broader portfolio offers overlapping Pulse iD's personalization and rewards capabilities.
• Salesforce Loyalty Management: Enterprise loyalty solution embedded within the Salesforce Commerce Cloud, serving banks, retailers, and travel brands. Larger incumbent whose bundling and CRM data advantages compete for the same tier-1 enterprise RFPs as Pulse iD.
• Yotpo: Customer engagement platform spanning reviews, SMS marketing, and loyalty for retail and DTC brands. Competes indirectly with Pulse iD's hyper-personalization and rewards offering within banking's lifestyle and merchant-funded benefits.
• Ant Financial (Alipay): Operates one of the world's largest digital wallet and merchant rewards ecosystems through Alipay. Competes with Pulse iD as a broader incumbent offering loyalty and personalization as embedded features of a much larger payments platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pulse-global-limited

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pulse iD