Endgame
Endgame builds a context graph platform for enterprise GTM teams, unifying CRM, calls, emails, Slack, and documents into structured knowledge that powers cited answers, automated workflows, and AI agents for sales and revenue operations.
- Company typePrivate
- Founded2021
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Endgame does
Endgame is a San Francisco-based enterprise software company founded in 2021 that builds a context graph platform for go-to-market (GTM) teams. The company's product ingests and unifies data from CRM systems (Salesforce), call recording platforms (Gong, Chorus, Zoom, Clari Copilot), communication tools (Slack, Microsoft Teams, Outlook), knowledge bases (Notion, Confluence, SharePoint, Google Drive), data warehouses (Snowflake, Looker), and sales enablement systems (Highspot, Seismic) into a structured knowledge graph. This graph pre-reasons against customer-specific sales methodology at the data layer, enabling GTM agents and human sellers to query account intelligence, generate follow-up emails, produce QBR decks, and conduct pipeline reviews via cited answers that link directly back to source files.
The core product surface includes Endgame Chat (a unified search and research interface), Endgame Skills (customizable instruction sets for repeatable GTM workflows), Templates, Rules (behavioral directives for CRM mappings and organizational conventions), Tasks/Digests (scheduled email summaries), and Deck Creation (automated .pptx generation with branding). An MCP Server (open beta since May 2026) exposes the context graph to Claude, ChatGPT, and agent orchestration platforms including Zapier, n8n, Make, and Tray. Endgame is model-agnostic, routing queries across OpenAI, Anthropic, and open-source foundation models.
Endgame operates a sales-led enterprise go-to-market motion with quote-based pricing, forward-deployed engineers for implementation, and integration depth that averages 6+ systems per customer. The company holds SOC 2 Type II, ISO 27001, GDPR, and CCPA certifications. Customers include Scale, BetterUp, Monte Carlo, Braze, HEX, ACCURIS, MUX, and Handle. Endgame has raised $47.5M in venture funding from Menlo Ventures, Upfront Ventures, Unusual Ventures, and EQT Ventures, and operates with approximately 21 team members.
Endgame firmographics
Firmographics- Name
- Endgame
- Legal name
- Endgame Labs, Inc.
- Website
- https://endgame.io
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Endgame builds a context graph platform for enterprise GTM teams, unifying CRM, calls, emails, Slack, and documents into structured knowledge that powers cited answers, automated workflows, and AI agents for sales and revenue operations.
- Ownership category
- akta.pro rank
Endgame industry classification
Industry- Product category
- Revenue Intelligence
- NAICS
- Software Publishers (51321)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)
Keywords
Where Endgame is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Endgame business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: Subscription-based SaaS model for enterprise GTM teams. Pricing is quote-based with contact sales for enterprise plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise plans available via sales contact |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Endgame product offering
Product offeringCore offering
Endgame builds a context graph platform for Go-to-Market (GTM) agents and enterprise sales teams. It ingests data from CRM records, call recordings, emails, Slack, and documents into a structured knowledge graph, then serves cited, source-linked answers through an AI chat interface, customizable Skills workflows, and an MCP server that connects to AI assistants like Claude and ChatGPT. The product integrates natively with Salesforce, Gong, Chorus, Zoom, Microsoft Teams, Slack, Snowflake, Notion, Confluence, and other GTM systems to unify revenue intelligence.
Product overview
Endgame is a context graph platform for Go-to-Market (GTM) agents that unifies data from calls, deals, playbooks, emails, CRM, Slack, and documents into structured knowledge. The core offering centers on the Endgame Context Graph and Endgame Chat, which provide cited answers from real files with direct source links. The platform includes Skills (detailed instruction sets for repeatable workflows like emails, pipeline summaries, and deck creation), Templates (prompt patterns for common tasks), Rules (behavioral directives for CRM mappings and organizational conventions), and the MCP Server (for connecting to AI assistants like Claude and ChatGPT). Additional capabilities include Tasks/Digests (scheduled email summaries), Knowledge Documents (synced from external sources), and Deck Creation (automated slide generation with custom branding). Endgame integrates with the GTM stack including Salesforce, Gong, Zoom, Slack, Microsoft Teams, Snowflake, Notion, Confluence, and others, processing data hourly to deliver real-time insights. The platform is model-agnostic, supporting OpenAI, Anthropic, and open-source models.
Differentiator
Problem solved
Functional benefit
Products and services
- Endgame Context Graph The central intelligence layer of the Endgame platform. Ingests and reasons over data from CRM, call recordings, emails, Slack, and documents, producing structured knowledge that powers cited answers for GTM agents and sales teams. Targets enterprise revenue organizations.
- Endgame Chat Primary interface for the Endgame platform. Sales reps and revenue teams ask natural-language questions and receive cited answers with direct source links from unified account intelligence. Supports Search Mode and Research Mode.
- Endgame API REST API that exposes Endgame's context graph to external applications and agent platforms. Supports URL-based query launching with parameters for prompts and account IDs, and is available alongside MCP server access for enterprise customers.
- Endgame MCP Server Model Context Protocol server that connects Endgame's context graph to AI assistants like Claude Desktop and ChatGPT. Provides grounded access to CRM records, meeting transcripts, emails, Slack conversations, and account data inside external AI conversations. Available in open beta.
Quantifiable outcome
- 70% ACV increase
- +7 more outcomes
Companies that use Endgame
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles2 records
Endgame technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration27 records
AI capability9 records
Feature7 records
Endgame partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core.
- SalesforcecoreCRM integration via OAuth authentication. Endgame ingests account data, opportunities, contacts, and custom fields using Bulk API 2.0. Salesforce data processing is up to 8x faster with data available in under an hour.
- NotioncoreIntegration to sync Notion workspace content including wikis, process docs, and playbooks into Endgame. Pages are synced hourly and associated with accounts.
- SnowflakecoreIntegration to query Snowflake tables including opportunity data, product usage, renewals, and customer health scores. Key-pair authentication with read-only access.
- GongcoreCall transcript processing integration. Gong data ingested hourly with call data available within 30 minutes of call completion. Gong is up to 4x faster to ingest.
- SlackcoreChat integration allowing Endgame threads directly in Slack channels. Organization-wide Slack channels now processed and associated with accounts.
- ZoomcoreZoom meeting recording and transcript processing. Endgame accesses meetings, participants, and recordings.
- Microsoft TeamscoreTeams channel message sync with account association. Messages ingested every 15 minutes.
- Microsoft SharePointcoreDocument library sync for internal documents, playbooks, and resources. Files sync immediately and refresh every 15 minutes.
- Microsoft Outlook CalendarcoreCalendar integration providing meeting data including attendees, timing, frequency, and recurrence for enhanced chat responses.
- ConfluencecoreIntegration to sync Confluence Spaces content. Spaces synced hourly and automatically associated with accounts.
- ChoruscoreCall recording and transcript processing integration. Enriches Endgame chat responses with Chorus meeting insights.
- LookercoreBusiness intelligence integration. Endgame queries Looker data daily and includes insights in chat responses.
- OpenAIcoreAI model provider with zero-retention policy for text processing.
- AnthropiccoreAI model provider. Endgame is model agnostic and routes across OpenAI, Anthropic, and open-source models.
- LlamacoreOpen-source AI model option. Endgame is model agnostic and supports OpenAI, Anthropic, and open-source models.
- HighspotcoreSales enablement content integration. Syncs playbooks, pitch decks, and resources every 15 minutes.
- SeismiccoreSales enablement integration. Syncs sales materials and engagement/reporting data including playbooks, decks, and performance analytics.
- Clari CopilotcoreCall recording and transcript sync integration for conversation data alongside CRM, emails, and Slack.
- Google DrivecoreFile sync from Google Drive. Automatic daily sync with manual sync option. Verified by Google for folder sync permissions.
- WorkOScoreAuthentication provider migration giving admins more control including SSO, just-in-time provisioning, and domain verification.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Endgame competitors and assessment
Company assessmentDirect peers
- Gong: Conversation intelligence and revenue AI platform that ingests calls, emails, and meetings to surface deal insights. Closest direct peer — overlaps with Endgame on call/CRM data unification and AI-generated sales intelligence, though Gong is built around call recordings while Endgame centers on a broader context graph.
- Clari: Revenue intelligence platform covering pipeline, forecasting, and conversation analytics (including Clari Copilot). Comparable to Endgame in unifying CRM, calls, and emails for GTM teams, with stronger forecasting heritage and broader revenue-ops workflow footprint.
- Chorus.ai (ZoomInfo): Conversation intelligence acquired by ZoomInfo, analyzing sales calls and meetings for coaching and deal insights. Endgame integrates with Chorus as a data source and competes for the same GTM intelligence budget, though Chorus is narrower (call-centric) than Endgame's full context graph.
- Outreach: Sales execution platform with sequence automation, deal management, and AI-driven selling actions. Competes for the same GTM productivity budget and increasingly ships AI features that overlap with Endgame's Skills and context-driven workflows.
- Salesloft: Sales engagement platform with cadence, conversation intelligence (Drift integration), and revenue orchestration. Comparable buyer persona and overlapping GTM AI roadmap, particularly around conversation analytics and pipeline intelligence.
- 6sense: Account intelligence and revenue AI platform focused on intent data, predictive scoring, and ABM workflows. Targets similar enterprise revenue organizations and competes on surfacing actionable account intelligence, though 6sense leans on third-party intent signals vs. Endgame's internal data graph.
- Apollo.io: Sales intelligence and engagement platform combining prospecting, contact data, and AI-assisted outreach. Competes for mid-market and enterprise GTM budgets with an AI feature set that increasingly overlaps with Endgame's account research and personalization use cases.
Broad incumbents
- Salesforce Einstein: Native AI layer across Salesforce CRM, Sales Cloud, and Data Cloud. Represents the most significant incumbent threat — broad enterprise footprint, native CRM data access, and ongoing investment in agentic AI that could subsume much of Endgame's value proposition if shipped at parity.
- ZoomInfo: Broad go-to-market intelligence platform spanning contact data, intent, conversation intelligence (Chorus), and workflows. A broader incumbent whose portfolio overlaps Endgame's data unification thesis at a wider, less specialized scale.
Emerging players
- Regie.ai: AI-powered sales content and prospecting platform that generates personalized emails and sequences. An emerging player with narrower scope (content generation) but overlapping enterprise sales buyer and similar generative-AI motion that could expand into Endgame's territory.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Endgame social profiles
Digital presenceEndgame compliance and trust
Trust signalCompliance4 records
Endgame financial estimates
Financial estimateRevenue estimate
Valuation estimate
Endgame leadership team
Management profileNumber of profiles
Profiles7 records
Endgame funding detail
Funding detailFunding overview
Funding rounds5 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Endgame M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Endgame
What does Endgame do?
Endgame builds a context graph platform for Go-to-Market (GTM) agents and enterprise sales teams. It ingests data from CRM records, call recordings, emails, Slack, and documents into a structured knowledge graph, then serves cited, source-linked answers through an AI chat interface, customizable Skills workflows, and an MCP server that connects to AI assistants like Claude and ChatGPT. The product integrates natively with Salesforce, Gong, Chorus, Zoom, Microsoft Teams, Slack, Snowflake, Notion, Confluence, and other GTM systems to unify revenue intelligence.
Is Endgame a public or private company?
Endgame is a private company. It is classified as venture growth investor backed and is currently operating.
When was Endgame founded?
Endgame was founded in 2021. It employs 11 to 50 people.
Where is Endgame based?
Endgame is headquartered in San Francisco, United States, in the North America region.
How does Endgame make money?
One revenue line is on record: saaS Subscription.
Who are Endgame's main competitors?
Direct peers on record are Gong, Clari, Chorus.ai (ZoomInfo), Outreach, Salesloft, 6sense and Apollo.io. Broad incumbents are Salesforce Einstein and ZoomInfo. Regie.ai is listed as an emerging player.
Does Endgame have an API?
Yes. Endgame provides an API that integrates with agent platforms (Claude Managed Agents, Zapier, n8n, Make, and Tray) and supports MCP (Model Context Protocol) for connecting to AI assistants like Claude and ChatGPT. The platform also supports key-pair authentication for integrations like Snowflake (RSA key pairs), Salesforce OAuth authentication, and provides URL-based query launching with parameters for prompts and account IDs. Developer documentation is at docs.endgame.io/api-reference/introduction.
What industry is Endgame in?
Endgame's product category is Revenue Intelligence. Its primary akta.pro industry code is HDAEANAA, End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management). Its NAICS code is 51321 and its SIC code is 7372.