GoBots
GoBots is a Brazil-founded AI SaaS company that automates customer service and advertising optimization for e-commerce marketplace sellers across Latin America, serving 2,500+ stores in seven countries via integrations with Mercado Libre, Amazon, Shopee, and Magalu.
- Company typePrivate
- Founded2017
- HeadquartersCampinas, Brazil
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What GoBots does
GoBots is a Brazil-based AI software company founded in 2017 (headquartered in São Paulo) that builds customer service automation and advertising optimization software specifically for e-commerce marketplace sellers in Latin America. The company's core technology combines a proprietary AI model with leading third-party large language models (ChatGPT, Gemini, Claude) in a hybrid architecture tuned for marketplace context, including local slang, pre-sale and post-sale inquiry patterns, and channel-specific SLA logic. The platform integrates natively via official APIs with Mercado Libre (where GoBots is a Platinum Partner in both Brazil and Mexico), Amazon (official integration partner since 2024), Shopee, Magalu, Shopify, and VTEX.
The product portfolio centers on GoBots Chat, which automates up to 90% of customer inquiries with claimed 96% accuracy and 24/7 availability, and GoBots Ads (alongside the related GoPilot module), an autonomous AI agent launched in 2025 that optimizes Mercado Libre advertising campaigns to reduce ACOS and lift ROAS. Adjacent modules cover pre-sale, post-sale, complaint management, and analytics. Reported scale includes 2,500+ active stores, 50+ million messages processed monthly, US$6 billion in annual GMV flowing through the ecosystem, and an enterprise customer base that includes Samsung, HP, Nike, Adidas, Canon, Chevrolet, Bosch, Carrefour, Electrolux, Huawei, and Mercado Pago.
GoBots generates revenue through SaaS subscriptions priced by business size and operation volume, with Mexico pricing starting at US$150 per month and enterprise tiers at undisclosed higher price points. Distribution combines a self-serve product-led growth motion (painel.gobots.com.br), a sales-assisted enterprise motion, and inside sales via WhatsApp and email. The company is active across 7 Latin American countries (Argentina, Brazil, Chile, Colombia, Mexico, Uruguay, Venezuela), and as of the available data has only disclosed a single seed funding round of R$2.2 million (approximately US$423K) led by Invest Tech in July 2021 with participation from Aimorés Investimentos and the Startup Chile Growth program.
GoBots firmographics
Firmographics- Name
- GoBots
- Legal name
- GoBots
- Website
- https://gobots.ai
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- GoBots is a Brazil-founded AI SaaS company that automates customer service and advertising optimization for e-commerce marketplace sellers across Latin America, serving 2,500+ stores in seven countries via integrations with Mercado Libre, Amazon, Shopee, and Magalu.
- Ownership category
- akta.pro rank
GoBots industry classification
Industry- Product category
- E-commerce Customer Service Automation Software
- akta.pro primary industry
- Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC)
- akta.pro secondary industry
- Workplace Automation & Self-Service (RPA for IT, Chatbots, Virtual Agents) (BPAEAIAI)
Keywords
Where GoBots is headquartered
LocationHeadquarters
- HQ city
- Campinas
- HQ country
- Brazil
- HQ region
- Latin America
Offices3 records
Markets served
GoBots business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription - GoBots Chat: Monthly subscription model for AI-powered customer service automation platform. Pricing based on business size and operation volume. Includes full access to all platform functionalities. No per-query or per-response charges.
- SaaS Subscription - GoBots Ads: Separate subscription for AI-powered Mercado Libre Ads optimization copilot. Includes weekly reports, optimization recommendations, and strategic consulting features.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | GoBots Chat - Mexico starting price |
| Subscription | Monthly | GoBots Chat - Standard Tier |
| Subscription | Monthly | GoBots Ads - Standalone |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels11 records
GoBots product offering
Product offeringCore offering
GoBots builds AI-powered chatbot and automation software for e-commerce businesses and online marketplace sellers. Its core products — GoBots Chat, GoBots Ads, and GoPilot — automate pre-sale customer engagement, post-sale support, claims handling, and marketplace advertising, with a Portuguese-language conversational AI tuned for the Latin American e-commerce ecosystem.
Product overview
GoBots offers a unified AI-powered customer service and advertising optimization platform for e-commerce marketplaces in Latin America. The core offering consists of GoBots Chat (automated AI customer service for pre-sale and post-sale) and GoBots Ads (AI-powered advertising optimization for Mercado Libre). These are supplemented by modular solutions including Preventa (pre-sale automation), Postventa (post-sale support), Gestión de Reclamos (complaint management), and Análisis Inteligente (analytics dashboard). GoPilot serves as a specialized AI copilot for Mercado Ads campaign management. The platform integrates natively via official APIs with Mercado Libre (Platinum Partner), Amazon, Shopee, and Magalu, serving over 2,500 stores across 7 countries with claimed revenue growth of 40% or more for clients.
Differentiator
Problem solved
Functional benefit
Brands
- GoBots Chat: AI-powered chatbot for pre-sale and post-sale customer service automation across marketplaces.
- GoBots Ads
- GoPilot
Products and services
- GoBots Chat AI-powered chatbot platform that automates pre-sale, post-sale, and claims-handling customer service workflows for e-commerce businesses and marketplace sellers in Latin America.
- GoBots Ads Marketplace advertising optimization software that helps e-commerce sellers and brands automate and improve ad campaigns on platforms such as Mercado Libre and Mercado Livre.
- GoPilot Conversational AI platform that underpins GoBots' chatbot capabilities and supports automated customer engagement across e-commerce channels.
Quantifiable outcome
- 72% reduction in marketplace response times within first 3 months
- +6 more outcomes
Companies that use GoBots
Customer profileNamed customers16 records
Segments4 records
Ideal customer profiles3 records
GoBots technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability7 records
Feature7 records
GoBots partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered flagship, core and minor.
- AmazonflagshipOfficial integration partner listed in Amazon Seller Central Appstore. GoBots provides automated post-sale customer service responses for Amazon marketplace sellers through official API integration. Focus on post-sale automation including inquiries, claims, and returns management.
- Mercado LibreflagshipMercado Libre Platinum Partner - highest certification level for solution providers. GoBots has official API integration with Mercado Livre and Mercado Shops, enabling automated customer service responses across the platform's marketplace operations. Partnership enables preferential positioning in Mercado Libre's Partner Center.
- ShopifycoreIntegration partnership enabling GoBots AI to connect with Shopify stores for unified e-commerce customer service management.
- VTEXcoreOfficial partner listed in VTEX Appstore. Integration enables GoBots AI to work with VTEX-powered e-commerce operations.
- ShopeecoreIntegration partnership for automated customer service on Shopee marketplace across Latin American operations.
- MagalucoreIntegration partnership for automated customer service on Brazilian marketplace Magalu.
- AmericanascoreIntegration partnership with Brazilian marketplace Americanas, expanding GoBots' presence in Brazil.
- Casas BahiacoreIntegration partnership with Brazilian marketplace Casas Bahia.
- CreizerminorFintech partner in GoBots Ecosystem offering flexible credit solutions for online businesses. Provides exclusive discounts for GoBots clients.
- Crystal ZoomminorMarketplace accelerator and certified integrators and consultants. Partner in GoBots Ecosystem providing marketplace expertise.
- EnvíoPackminorFulfillment solution combining logistics and technology. Partner in GoBots Ecosystem offering integrated logistics services.
- NeurolabminorCertified MELI consultants with 20 years of experience in marketplace seller development. Partner in GoBots Ecosystem.
- Lievantminor14 years helping clients improve profitability of online businesses. Partner in GoBots Ecosystem for Latin America.
- Make it ProminorConsulting partner helping clients grow in major LatAm marketplaces. Partner in GoBots Ecosystem.
- Suma ConsultoríaminorCreates actions and strategies that drive business growth on marketplaces. Partner in GoBots Ecosystem.
- WeLatamminorBrand amplification through organic content for e-commerce and marketplaces. Partner in GoBots Ecosystem.
- IndolminorCertified industrial environment consultants. Partner in GoBots Ecosystem.
Scale indicators13 records
Recent moves8 records
Expansion highlights7 records
GoBots competitors and assessment
Company assessmentEmerging players
- Crisp: Crisp is a multi-channel customer messaging platform combining live chat, chatbots, and shared inbox with AI automation features. Comparable to GoBots in serving e-commerce merchants with chatbot + multi-channel workflows at SMB/mid-market price points.
- Tidio: Tidio provides AI-powered live chat and chatbot solutions tailored to SMB and mid-market e-commerce merchants, especially on Shopify. It overlaps with GoBots' PLG-driven SMB motion, though focuses more on Shopify-style DTC than LATAM marketplaces.
- ManyChat: ManyChat is a chatbot automation platform focused on marketing, sales, and support workflows, particularly strong on Instagram, WhatsApp, and Messenger. While it overlaps more on marketing automation than CS, it competes for the same LATAM SMB seller budget as GoBots' bot-driven offerings.
Direct peers
- Haptik: Haptik is a Reliance-owned conversational AI platform delivering enterprise customer support and commerce automation across messaging channels. Comparable to GoBots in providing AI agents for pre-sale and post-sale workflows at enterprise scale.
- Ada: Ada is an AI-native customer service automation platform purpose-built for enterprise support deflection. It directly competes with GoBots Chat on the AI-powered CS automation value proposition and serves similar enterprise e-commerce and consumer brands.
- Yellow.ai: Yellow.ai is a global enterprise conversational AI platform offering AI agents for customer service, sales, and marketing automation. It competes in the broader virtual-agent-for-enterprise space, with multi-LLM orchestration overlapping GoBots' hybrid AI architecture.
- Botmaker: Botmaker is a conversational AI platform with strong Latin American presence, enabling enterprises to build chatbots across WhatsApp, Messenger, web, and other channels. It competes head-to-head with GoBots in LATAM enterprise CS automation and shares the multi-channel chatbot orchestration thesis.
Broad incumbents
- Zendesk: Zendesk is a global leader in customer service software, now embedding generative AI agents across its suite. As a broad incumbent it overlaps with GoBots in CS automation for e-commerce but addresses a much wider enterprise CS scope beyond LATAM marketplaces.
- Intercom: Intercom is a leading customer service and messaging platform with the Fin AI agent for automated resolution. Comparable to GoBots' chat-based CS automation value proposition, though broader in customer base and significantly more capitalized.
Regional players
- Aivo: Aivo is a Latin American (Argentina-founded) conversational AI platform specializing in customer service automation for enterprises across Spanish/Portuguese-speaking markets. It is the closest direct geographic competitor to GoBots, serving overlapping LATAM enterprise customers with similar chatbot and virtual agent offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
GoBots social profiles
Digital presenceGoBots compliance and trust
Trust signalCompliance2 records
GoBots financial estimates
Financial estimateRevenue estimate
Valuation estimate
GoBots leadership team
Management profileNumber of profiles
Profiles4 records
GoBots funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GoBots M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GoBots
What does GoBots do?
GoBots builds AI-powered chatbot and automation software for e-commerce businesses and online marketplace sellers. Its core products — GoBots Chat, GoBots Ads, and GoPilot — automate pre-sale customer engagement, post-sale support, claims handling, and marketplace advertising, with a Portuguese-language conversational AI tuned for the Latin American e-commerce ecosystem.
Is GoBots a public or private company?
GoBots is a private company. It is classified as venture growth investor backed and is currently operating.
When was GoBots founded?
GoBots was founded in 2017. It employs 51 to 100 people.
Where is GoBots based?
GoBots is headquartered in Campinas, Brazil, in the Latin America region.
How does GoBots make money?
Two revenue lines are on record. SaaS Subscription - GoBots Chat is the primary driver. The others are saaS Subscription - GoBots Ads.
Who are GoBots's main competitors?
Emerging players on record are Crisp, Tidio and ManyChat. Direct peers are Haptik, Ada, Yellow.ai and Botmaker. Broad incumbents are Zendesk and Intercom. Aivo is listed as a regional player.
Does GoBots have an API?
Yes. GoBots integrates via official API connections with major marketplaces including Mercado Libre and Amazon. The platform uses official API integration for secure, certified connections with marketplace platforms. Integration is described as native and omnichannel.
What industry is GoBots in?
GoBots's product category is E-commerce Customer Service Automation Software. Its primary akta.pro industry code is HDAAAFAC, Conversational AI Platforms (chat/voice bots, orchestration), with a secondary code of BPAEAIAI, Workplace Automation & Self-Service (RPA for IT, Chatbots, Virtual Agents).