InviteManager

What InviteManager does

InviteManager is a cloud-based SaaS company, founded in 2007 by former StubHub sales leaders Tony Knopp and Joe, that helps large enterprises manage, distribute, and measure the business impact of company-owned sports tickets and client entertainment. The platform centralizes ticket inventory across multiple providers (Ticketmaster, StubHub, Vivid Seats, TicketsNow), automates approval workflows, powers mobile check-in and branded invitations, and uses the Business Impact Engine to connect specific events to CRM opportunities and quantify ROI. The product portfolio includes the core InviteManager platform, the TIM automated event assistant, native iOS/Android apps, a Lightning-Ready Salesforce AppExchange application, a Concur expense integration, a Venue product for teams and arenas, a Rewards API for loyalty programs, and a physical ticket fulfillment service with a 99.9%+ accuracy claim. InviteManager is SOC 2 Type 2 and GDPR certified.

The company serves a horizontal enterprise base of more than 4,000 organizations, with named customers spanning financial services (BBVA, Santander, Huntington Bank, Principal Financial, Sun Life), technology (Google, CDW, Konica Minolta, EMC), telecommunications (Verizon, Comcast), beverages (Anheuser-Busch, Heineken), manufacturing (Nissan), hospitality (MGM Resorts), media (NBC Olympics, Fox Sports), logistics (FedEx), and professional services (KPMG, Mastercard). Revenue is generated primarily through annual enterprise SaaS subscriptions priced via quote, supplemented by ticket fulfillment services and a partner/channel motion in which 60+ professional sports teams — across the NFL, NBA, NHL, MLS, College Football, and Premier League — recommend InviteManager to their corporate sponsors and suite holders. Customer retention is reported above 99%, and customers have cited 90%+ ticket utilization, materially above the 43% unmanaged baseline. The company is headquartered in Calabasas, California, with additional offices in Falls Church (VA), New York, Los Angeles, Chicago, and Arizona, and has raised approximately $20M in outside capital, including a 2015 growth equity round led by Kayne Anderson Growth Capital.

Name

InviteManager

Legal name

InviteManager

Website

https://invitemanager.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

InviteManager is a cloud-based SaaS platform that helps Fortune 500 companies manage, distribute, and measure the ROI of corporate sports tickets and client entertainment, serving 4,000+ customers across financial services, technology, telecom, and other industries via Salesforce and sports-team channel partnerships.

Ownership category

akta.pro rank

Product category

Corporate Ticket & Event Management Software

NAICS

Spectator Sports (71121)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Corporate Ticketing, Invitations & RSVP Management (HSACADAM)

akta.pro secondary industries

Attendee Mobile Apps & Engagement Platforms (THAHAFAE), Sponsorship Activation & Experiential Marketing (THAHAGAC), Meeting & Event Program Technology (Registration, Apps, Badging) (THACAFAB)

Keywords

• Corporate ticket management
• Client entertainment software
• Event management platform
• Sports sponsorship ROI
• Entertainment expense tracking

Headquarters

HQ city

Calabasas

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Others

Revenue model

1. SaaS Subscription: Cloud-based software subscription model for ticket and event management. Pricing is quote-based, likely tiered by organization size and features. The company serves enterprise customers primarily through annual contracts.
2. Ticket Fulfillment Services: Physical ticket fulfillment, packaging, and shipping services offered as an add-on to core software subscription. Includes management of gift cards and merchandise.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

InviteManager is a cloud-based SaaS platform that helps corporations manage sports tickets, suite inventory, event invitations, guest check-in, compliance documentation, and ROI measurement for client entertainment and sponsorship programs. It is sold primarily as an annual enterprise subscription, with optional add-ons for physical ticket fulfillment, Salesforce/Concur integrations, and a Rewards API for loyalty programs.

Product overview

InviteManager is a cloud-based SaaS platform that makes client entertainment easy and proves ROI. The core platform (InviteManager) manages company sports tickets, event invitations, attendance tracking, and ROI reporting, supported by the automated assistant TIM. The product portfolio includes mobile apps (iOS/Android), Salesforce integration (Lightning-Ready AppExchange app), Concur integration for expense management, and the Venue product for teams/venues. Additional offerings include Rewards API for loyalty programs, Ticket Fulfillment Service for physical ticket management, Customer Success Services, and compliance/audit reporting modules.

Differentiator

Problem solved

Functional benefit

Products and services

• InviteManager Platform Cloud-based SaaS platform that centralizes management of company sports tickets, event invitations, attendance tracking, and ROI reporting for corporate client entertainment and sponsorship programs. Targeted at Fortune 500 enterprises.
• TIM (Automated Event Assistant)
• InviteManager Mobile App Native iOS and Android mobile application providing on-the-go access to tickets, invitations, event discovery, approvals, and real-time check-in capabilities for enterprise users.
• InviteManager for Salesforce Salesforce AppExchange application providing Lightning-Ready CRM integration that tracks invitations and attendance within Salesforce, connects tickets to opportunities, and measures ROI through the Business Impact Engine.
• InviteManager for Concur Concur App Center integration that connects client entertainment management with expense reporting workflows for compliance and tracking.
• InviteManager Venue Venue management product for sports teams and venues to manage complimentary and VIP tickets, track usage, and integrate with primary ticketing systems such as Ticketmaster.
• Rewards API Developer API that enables companies to quickly launch loyalty programs and reward customers with live events, designed for fast implementation without lengthy development cycles. Powers programs like VerizonUp, American Express rewards, and MGM Resorts loyalty.
• Ticket Fulfillment Service Full-service physical ticket fulfillment including packaging, shipping, and management of tickets, gift cards, and merchandise with 99.9% accuracy. Offered as an add-on to the core SaaS subscription.
• Customer Success Services Premium US-based customer support and success services included with the enterprise subscription, featuring college-educated agents and no-wait-time response.

Quantifiable outcome

• 90%+ ticket utilization rates achieved by customers using InviteManager
• +5 more outcomes

Named customers20 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability4 records

Feature5 records

Partnerships

22 partnerships are on record, tiered core and minor.

• Prudential CentercoreChannel Partner/ Reseller/ Distributor · 26 March 2018Partnership to help venue manage complimentary and internal tickets. Prudential Center is one of top grossing venues in North America.
• Jacksonville JaguarscoreChannel Partner/ Reseller/ Distributor · 15 August 2017NFL partnership making ticket and suites easy, compliant and convenient for companies and teams. Jaguars recommend InviteManager to their sponsors.
• NFL TeamscoreChannel Partner/ Reseller/ Distributor · 15 August 2017Partnership with multiple NFL teams providing easy tech and mobile apps to companies taking clients to games. Teams recommend InviteManager to sponsors.
• TicketmastercoreTechnology or Integration · 28 March 2017Integration partnership enabling companies to manage Ticketmaster tickets through InviteManager platform. Joint go-to-market to streamline client entertainment for thousands of companies. Includes mobile ticketing, scan reports, and real-time guest tracking.
• SalesforcecoreTechnology or IntegrationNative integration listed on Salesforce AppExchange with Lightning-ready certification. Enables companies to manage tickets and track attendance directly within Salesforce CRM. Customers can connect specific opportunities to events.
• STAPLES CentercoreChannel Partner/ Reseller/ DistributorPartnership to provide sponsors easy way to manage tickets and suites and measure impact of sports investments.
• Baltimore RavenscoreChannel Partner/ Reseller/ DistributorRenewed partnership helping suite owners and partners drive business results. Ravens use InviteManager to ensure sponsors have best tools.
• Kansas City ChiefscoreChannel Partner/ Reseller/ DistributorPartnership renewed to empower Chiefs sponsors to measure ROI and check-in guests for NFL games at Arrowhead Stadium.
• San Antonio SpurscoreChannel Partner/ Reseller/ DistributorPartnership providing suite owners technology to track how tickets are used and show specific ROI.
• Cincinnati BengalscoreChannel Partner/ Reseller/ DistributorPartnership helping Bengals customers see the ROI on their tickets and suites for their business.
• Denver BroncoscoreChannel Partner/ Reseller/ DistributorPartnership showing customers that Broncos tickets are a terrific investment that helps companies grow.
• Houston TexanscoreChannel Partner/ Reseller/ DistributorPartnership helping customers track ROI on their luxury suites.
• Sacramento KingscoreChannel Partner/ Reseller/ DistributorPartnership to provide suite holders better tools to measure ROI and understand ticket usage.
• Indianapolis ColtscoreChannel Partner/ Reseller/ DistributorPartnership enabling customers to track ROI on their suites.
• Chicago BearscoreChannel Partner/ Reseller/ DistributorPartnership so customers get biggest return on their investment in Chicago Bears tickets.
• American Airlines CentercoreChannel Partner/ Reseller/ DistributorPartnership providing suite and premium seat customers tools to see value of their investments.
• Colorado BuffaloescoreChannel Partner/ Reseller/ DistributorPartnership renewed for second year showing companies ROI on sports tickets at University of Colorado.
• Texas A&McoreChannel Partner/ Reseller/ DistributorPartnership making it easy to take customers to Aggie football games and prove ROI.
• Rupp ArenaminorChannel Partner/ Reseller/ DistributorPartnership entering second year showing sponsors the high returns they get on sports events.
• KFC Yum! CenterminorChannel Partner/ Reseller/ DistributorPartnership providing sponsors online tools and mobile apps to track tickets and measure benefits.
• NBA TeamscoreChannel Partner/ Reseller/ DistributorMultiple NBA teams partner with InviteManager to make basketball tickets easy for companies and prove ROI.
• KPMGminorStrategic or Co-development PartnerCollaborative content partnership providing guidance on tax implications of company tickets and entertainment. KPMG answers questions about tax laws for client entertainment.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Webex Events (formerly Socio): Webex Events is Cisco's enterprise event management platform covering registration, mobile apps, and onsite experiences post-acquisition of Socio. It competes in the same enterprise event technology category as InviteManager with similar Salesforce-style integrations.
• SpotMe: SpotMe is an enterprise event app and attendee engagement platform with strong lead-retrieval and CRM integration capabilities. It is comparable to InviteManager's attendee mobile app and Salesforce integration, though focused on conferences rather than sports tickets.

Broad incumbents

• Eventbrite: Eventbrite is a large public ticketing and event registration platform primarily for consumer and SMB event organizers. While broader and more consumer-focused, it overlaps InviteManager on the event registration and ticketing axis and competes for enterprise marketing event budgets.
• Ticketmaster (Live Nation): Ticketmaster is the dominant primary ticketing platform integrated with InviteManager but operates as a much larger incumbent; a strategic move into corporate ticket management or sponsor suites would directly threaten InviteManager's core offering.
• Salesforce (Marketing Cloud / AppExchange): Salesforce is the CRM platform where InviteManager's AppExchange app runs; Salesforce could natively bundle more event/sponsorship tracking features into Marketing Cloud, making it a platform incumbent threat to InviteManager's CRM integration moat.

Direct peers

• RainFocus: RainFocus is an event management platform focused on large enterprise conferences, trade shows and customer events, with attendee tracking, mobile apps, and CRM/Salesforce integrations — a direct adjacent competitor in the corporate event technology stack.
• Bizzabo: Bizzabo is an enterprise event experience platform for in-person, virtual and hybrid events with registration, mobile apps, attendee engagement and ROI analytics. Its feature set overlaps InviteManager's attendee mobile app and ROI reporting capabilities for corporate event programs.
• Splash (SplashThat): Splash is an event marketing platform with branded invitations, registration, and attendee engagement tools aimed at marketing teams running corporate events. It addresses the same corporate client entertainment / event marketing workflow that InviteManager targets.
• Cvent: Cvent is an enterprise event management platform covering registration, attendee management, and corporate event technology. Like InviteManager, it sells into Fortune 500 corporate meeting/event organizers and operates in the MICE event software category with Salesforce-like GTM and integrations.
• Aventri (etouches): Aventri is an enterprise event management platform with registration, attendee management, mobile apps and reporting. It overlaps InviteManager's corporate event program technology capabilities and similarly targets large organizations using Salesforce and similar CRM systems.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/invitemanager
• LinkedInlinkedin.com/company/ticketmanager

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about InviteManager